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Annual ReportPromoting Europe’s Magazine Media in times of change

2014/15

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Annual Report 2014-2015 | III

Table of Contents

Introduction

Contents3

EMMA 2014-2015 Highlights4-5

EMMA Advocacy6-8Audiovisual Media Services DirectiveCommercial Communication - AdvertisingCopyrightData ProtectionVAT

Press Publishers’ Charter9

EMMA Events10-11

EMMA Outreach12

Future Media Lab.13-15

National Associations16-17

International Associations and Strategic Partners19Corporate Members18

EMMA Expert Groups21-23

Networking Alliances24

EMMA Board25

EMMA Executive Committee26

EMMA Honorary Vice-Presidents27

EMMA Team28

Legal Affairs CommitteePublishing and Advertising CommitteeCopyright Task ForcePublishing Online GroupVAT Task ForceFIPP-EMMA Sustainability Task ForceCorporate Advisory Group

www.agfagraphics.com/newspapers

Committed toMobile and Print.

Eversify is the most convenient mobile publishing service automating the

transformation of newspapers and magazines into interactive, entertaining mobile

editions.

Agfa Graphics’ Eversify mobile publishing service captures existing content from

any editorial or other content system and automatically transforms it into a

mobile publication using sophisticated business rules combined with predefined,

yet easily customizable templates.

The same content in your newspaper or magazine and on any mobile device, at

any moment of the day.

2 | Annual Report 2014-2015

Contents

Annual Report 2014-2015 | 3

Introduction

Almost one year ago, on 1 November 2014, the “Juncker Commission” started its 5-year journey with the Commission President launching an ambitious 10 point plan setting out the policy areas to be tackled under his “Agenda for Jobs, Growth, Fairness and Democratic Change”.

The Digital Single Market (DSM) strategy, launched in May 2015, is a

key priority for the Commission as part of this broader Agenda and very relevant for Europe’s magazine media. In fact, many of the Commission’s initiatives foreseen under the DSM strategy (e.g., relating to data protection; copyright and enforcement; VAT reform etc.) will directly impact Europe’s magazine media. Indeed, many of the issues that fall under the DSM Strategy are identified as going to the heart of press publishing businesses in EMMA’s Press Publishers’ Charter, which was put together by EMMA members in summer 2014 in order to highlight key pre-conditions for press freedom (see page 9).

So, over the last year EMMA has continued its advocacy work vis-à-vis the EU Institutions in order to improve awareness about the magazine media sector and its concerns, and ensure that any new Commission initiative facilitates – rather than hampers – a free, independent, diverse and vibrant press in Europe.

Thanks to the support of all EMMA members and the outstanding work of the EMMA Secretariat, European press publishers have high visibility and recognition within the relevant EU circles, and are able to help shape the debate at EU-level with a view to ensuring a highly innovative and dynamic magazine media sector everywhere in Europe.

Additionally, EMMA’s various activities — such as the EMMA Media Night in November 2014, the Future Media Lab.’s annual conference in January 2015, the Future Media Lounge events in the European Parliament in October 2014 and May, June and September 2015 and

the many high-level political meetings both in Brussels and across Europe that EMMA coordinated with the help of its corporate members – have enabled the voice of Europe’s magazine publishers to be clearly heard and respected. This constructive, ongoing dialogue equips policy and decision makers with the information they need to better understand the potential impact on the magazine media sector and press freedom, and ultimately to take informed decisions about how to shape future policy and regulation.

I would like to thank all those of you who have actively participated in the ongoing work over the last year relating to those issues going to the core of the magazine businesses, like press freedom, freedom of

advertising, copyright, data protection, VAT (to name just a few of the top priority topics).

Only with the continuous support of all EMMA members, from our national and international association members to our corporate members and strategic partners Agfa Graphics and Sappi, can we remain in the position to be a proactive, dynamic and well-respected representation of Europe’s magazine publishers for our key stakeholders: European politicians, magazine publishers across Europe, national associations and all allies we are working with on a regular basis.

I am looking forward to continuing down this successful path in promoting Europe’s magazine media with all of you during this exciting time in our sector.

Creating the environment for a highly innovative and dynamic magazine sector in Europe

Auke VisserEMMA President

Introduction

Auke VisserEMMA President

Only with the continuous support

of all EMMA members can we remain in

the position to be a proactive, dynamic and well-respected

representation of Europe’s magazine

publishers for our key stakeholders.


Highlights

EMMA Highlights2014-2015

OCT NOV DEC JAN FEB MAR

Axel Springer Plug + Play

‘14

October saw the launch of the new Future Media Lab. event series in the European Parliament: the Future Media Lounge. More information about these sessions can be found on pages 13-14.

EMMA hosted the “EMMA Media Night” on 18 November in Brussels. This event featured the launch of the 2014-2015 EMMA Magazine, “Empowering Citizens” and a keynote address by Anna Jones, CEO of Hearst Magazines UK.

18 November: EMMA organised a high-level CEO meeting with Vice-President of the European Commission Andrus Ansip.

EMMA attended the EDAA board meeting in Brussels on December 4.

In January, Agfa Graphics joined EMMA as strategic partner.

‘15

EMMA attended the EASA executive committee meetings in Brussels on 29 January.

On 26-27 February, the Future Media Lab. hosted a start-up tour of Berlin, in cooperation with EMMA and VDZ Akademie.

On 10-11 February, EMMA traveled to Strasbourg for meetings with 10+ MEPs on the Digital Single Market strategy, copyright and data protection.

The EMMA team traveled to Berlin for the Digital Innovators’ Summit on 23-24 March. At this event, the Future Media Lab. hosted a workshop session on Big Data.

In March, two new corporate members join EMMA: Ringier Axel Springer (PL, HU, SK) and Weekbladpers Media (NL).

On 3-4 March EMMA’s Corporate Advisory Group met with various MEPs in Brussels. They also met with Gerard De Graaf Director, DG Connect, European Commission.

9 December: EMMA met with Commissioner Tibor Navracsics (Education, Culture, Youth and Sport)

The 5th Future Media Lab. conference, “Media Diversity in the Digital Age” took place on 20 January 2015 in Brussels. More information can be found on page 13.

Future Media Lab Annual Conference 2015.

EMMA Media Night


Highlights

MAR APR MAY JUN-AUG SEPT OCT‘15

Future Media Lounge session in the European Parliament.

MEP Dita Charanzová (ALDE, CZ) speaks during the Future Media Lounge session in the European Parliament.

In April, EMMA expressed its support for the #CopyrightForFreedom campaign (more info on page 11).

22-25 April: EMMA attended the EASA biannual meetings in Madrid.

On 16 April, EMMA travelled to Paris to attend the annual SEPM conference, “La Journée Magazine.”

The Future Media Lounge session “Innovations in Digital Media: Why accessing content has never been easier” took place on 5 May in the European Parliament.

1-2 June: EMMA attended the Consumer Summit, “Shaping the Consumer Policy of the Future”, organised by the European Commission in Brussels.

The Future Media Lab. hosted it’s third session in the European Parliament on 16 June, titled “Data and the Future of Media.”

16-17 June: EMMA Quarterly LAC, PAC and Board meetings in Brussels, including a Board dinner with Paul Nemitz, Director for Fundamental Rights and Union Citizenship (DG Justice).

15-16 September: EMMA Quarterly LAC, PAC and Board meetings in Brussels, including a board dinner with Marcel Boulogne, Head of Sector ‘Audiovisual Media Services’ (Converging Media and Content) at European Commission.

On 17 September EMMA attended the dmexco conference in Cologne, Germany.

The fourth Future Media Lounge session took place on 29 September, titled “Digital Platforms: Helping or hurting media pluralism?”

On 1 July, EMMA attended the “Disrupt Europe! How to turn the challenges of the digital world into opportunities?” seminar in the European Parliament.

Paul Nemitz, Director for Fundamental Rights and Union Citizenship (DG Justice, European Commission) speaks at the Future Media Lounge session.

On 29-30 September, EMMA’s Corporate Advisory Group met with European Commissioner Günther Oettinger and separately with his Director General Roberto Viola. They also met with 19 MEPs on a variety of issues.

From 5-8 October, EMMA attended the annual Distripress Congress, which took place this year in Brussels. This event coincided with the celebration of Distripress’ 60th anniversary.

20-22 October, EMMA attended DG Connect’s ICT 2015 conference in Lisbon to present the Future Media Lab.’s innovation project, AEMII.

EMMA attended the NEM conference on Big Data in Frankfurt on 16 October to present the Future Media Lab.’s innovation project, AEMII.

EMMA attended a workshop on media pluralism, organised by the London School of Economics on 14 September

On 16 October, EMMA attended the OPA Europe meetings in Lausanne to present the Future Media Lab.’s innovation project, AEMII.

On 3 May, EMMA celebrated World Press Freedom Day by supporting “Difference Day” in Brussels.


EMMA Advocacy

Europe’s magazine media, enjoyed by millions of citizens across the EU, play a unique role in society: sharing knowledge and insights; creating quality, trusted content; and delivering to consumers on all platforms. Given its fundamental importance for any democracy, it is essential to safeguard the long-term prosperity of a free, pluralistic, diverse, independent and vibrant magazine media.

There are many issues under discussion at EU-level that could have an impact on the delivery of quality, trusted content by Europe’s magazine media to its valued customers, some indicated in the graphic below. The Juncker Commission’s Digital Single Market (DSM) Strategy, launched on 6 May 2015, foresees a series of initiatives which will impact the sector, including e.g., copyright and VAT reform, review of the Audiovisual Media Services Directive, and consumer contract law legislation.

EMMA’s role is to raise awareness among policy and decision-makers so they better understand Europe’s magazine media and the potential impact that EU initiatives could have on its independence, quality, plurality, diversity, and sustainability. The Commission’s May 2015 Better Regulation guidelines recognize this important role, underlining that “[s]takeholder consultation is an essential element of policy preparation and review...[s]takeholder inputs provide feedback and evidence for all types of evaluation, impact assessments and political decisions…”.

Currently, EMMA is actively working on over 20 EU initiatives, details of which can be found in EMMA’s Issue Map (only available to EMMA members). The following five topics are key priorities:

EMMA Advocacy

OutlookThe results of the consultation are expected in December 2016 but the proposal will not be available before spring 2016. EMMA will keep on engaging with the European Commission and continue work to avoid press content being regulated as audiovisual media as well as further advertising restrictions.

Issue

Actions

Outcome

Under the DSM Strategy: “The Commission will review the Audiovisual Media Services Directive with a focus on its scope and on the nature of the rules applicable to all market players, in particular measures for the promotion of European works, and the rules on protection of minors and advertising rules”. The Directive is under a “REFIT” exercise, meaning that the Commission wants to examine whether the current rules are still fit for purpose. To this end, a public consultation was launched aimed at gathering the views of all interested parties to assess if the current rules on Europe’s audiovisual media landscape should further adapted to the digital age.

In response to the public consultation, EMMA highlighted the following key aspects for publishers:

In order to preserve press freedom, there should be no extension of the AVMSD to editorial videos that are not the principal purpose of editorial media offers. There must be no other extension of the scope e.g. to still images.The quantitative advertising rules for television broadcasting should be maintained in order to preserve media pluralism and consumer protection. The distinction between linear services and non-linear services with a ‘granular’ regulatory approach should be maintained. Any new regulation should not trigger the preferential searchability and accessibility of broadcast media versus digital press on hybrid platforms.

Having heard our concerns, the Commission will now take them on board in the coming months as it decides on its approach to the review of the AVMSD and prepares a proposal for a revised Directive in spring 2016. EMMA will continue to engage with the Commission, as well as MEPs and other relevant stakeholders.

Audiovisual Media Services Directive (AVMSD)Sh

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Creating Quality, Trusted Content Delivering to Consum

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net neutrality

applicable law &jurisdiction

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copyright

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taxation

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EMMA has also engaged with the Commission at all levels (Commissioner, Director General, Director, and Unit) in order to communicate publishers’ main concerns and underline our main arguments regarding the extension of the scope and the quantitative advertising rules.


EMMA Advocacy

OutlookThe Unfair Commercial Practices Directive is currently part of a “Fitness Check” by the European Commission and updated guidelines on the implementation of the Directive are scheduled to be published by the end of 2015. EMMA will continue advocating for balanced measures that do not harm the financing of quality content. A new EU strategy on health, which includes also a focus on alcohol is expected in 2016.

Issue

Actions

Outcome

Despite a slow diversification of revenue sources in some publishing houses, advertising continues to play a crucial role in the financing of free, quality, diverse, independent and sustainable magazines. Advertising revenues account for an average of 50% for printed magazines and more than 95% for digital publications. The EU discusses on a regular basis proposals introducing advertising restrictions (such as bans, labels or warnings) that could lead to an important loss of revenues for both print and digital content.

EMMA has worked on advertising-related topics in diverse areas, such as alcohol, green claims, misleading marketing practices advertising content and ad- blockers, in order to avoid advertising restrictions and subsequent loss of revenue for the sector. EMMA has worked with its partners from the Advertising Information Group and the European Advertising Standards Alliance to highlight the voluntary efforts of the industry, the efficiency of self-regulatory approaches and the value of advertising for the economy and creative sector. Within the European Advertising Standards Alliance, EMMA also discussed the adaptation of the existing self-regulatory practices in order to deal with the challenges from the online world.

EMMA has increased awareness on the importance of advertising for the financing of a free press, and on the necessity to avoid as much as possible the introduction of damaging requirements in advertising. Thanks to the convincing results of some voluntary commitments on advertising, the European Commission continues the trusted and constructive dialogue with the advertising value chain. Under the new Better Regulation Package, the Commission commits to “always consider alternative policy instruments: e.g. non-regulatory alternatives; self- or co-regulation”, when designing policy options.

OutlookOn 9 December, the Commission is set to publish a Communication setting out how it will take forward its work on the review of the EU Copyright framework, including as regards cross-border access to content, exceptions and limitations, and text and data mining (‘TDM’) and a draft Regulation on portability. In possibly May/June 2016, a second Commission initiative is foreseen with more concrete proposals which could encompass exceptions for education and research, and TDM.

Issue

Actions

Outcome

Effective copyright protection is key to securing the independent journalism, comment and analysis that are fundamental elements of any democracy. Publishers must be able to rely on copyright protection to secure remuneration for the sustainable delivery of high-value, creative professional content, which costs a significant amount of money to produce. Digitisation has not reduced but increased the need for the protection of copyright. Therefore, any adaptation of the current rules must involve press publishers being able to benefit from exclusive rights, like broadcasters, phonogram and film producers have long held, in order to protect their printed and digital press products. Furthermore, any new exceptions to copyright would represent a direct threat to publishers’ economic sustainability and ability to develop digital business models, negatively impacting upon media pluralism.

EMMA continues to engage with the Commission at different levels (Vice-President, Commissioner, Director-General, Director, Unit) to explain the various concerns of the sector as regards copyright. We also continue to raise awareness with key decision makers in the European Parliament and Council. As well as ‘one-to-one’ meetings, EMMA has also been involved in structured stakeholder dialogue, such as the Commission’s ‘follow the money’ initiative, which was launched in 2014 to try and tackle the increasing problem of copyright infringements.

An ongoing, constructive dialogue with the EU Institutions and other stakeholders has resulted in an improved understanding of where the magazine media sector stands on the issue of copyright, licensing and enforcement. This is crucial ahead of important political decisions on the future of copyright in the coming months.

Copyright

Commercial Communication - Advertising

Shar

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Know

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Creating Quality, Trusted Content Delivering to Consum

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net neutrality

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copyright

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The graphic on the left illustrates some of the topics that EMMA has been following and how they are linked to the magazine media sector.


EMMA Advocacy

OutlookThe three EU institutions (European Commission, European Parliament, and Council) will continue so-called “trialogue” negotiations until they find an agreement on the whole text. The objective remains to conclude negotiations by the end of 2015.

Actions

Outcome

EMMA, together with its members, has been active in raising awareness as regards how this legislation could dramatically impact Europe’s magazine media. We have been important interlocutors for many of the EU policy and decision-makers concerned (i.e., Commission officials, MEPs and Member States’ representatives), supplying detailed facts and figures on the potential impact of this legislation, and preparing position papers in order to clearly convey our concerns in response to each institution’s text.

Throughout the trialogue negotiations, which involve the Commission, Parliament, and Council representatives (held behind closed doors), EMMA has maintained close contacts with some of the key stakeholders involved. It is difficult to predict how the final text will look but some positive steps forward have been achieved, in particular in relation to press freedom, and direct marketing for press distribution. EMMA will continue to raise awareness among Member States, MEPs and the Commission with a view to properly safeguarding press freedom and distribution in the final agreement.

IssueData protection rules should not hamper a free press. A strong exemption for data processing is crucial, otherwise independent journalistic work will no longer be possible. Likewise it is vital that publishers across Europe can reach out to new readers by using different marketing techniques, including direct marketing for subscriptions and/or controlled circulation, which allow them to adapt to national specificities. In the context of the proposed General Data Protection Regulation it is important that the EU Institutions agree on a robust, directly applicable exemption for the processing of personal data for journalistic purposes, in order to preserve editorial press freedom. Furthermore, as the sustainability of magazine content on all platforms depends on advertising and subscriptions, and increasingly e-commerce, it is essential that the Regulation does not restrict these possibilities.

Would you like to receive regular updates on what is happening in Brussels? If so, please contact EMMA’s Communications Manager, Karin Fleming at [email protected] to be added to our mailing list for our weekly newsletter, the e.weekly (open to EMMA members only).

Data Protection

The European Commission is preparing a revision of the European VAT system, which it considers outdated and overly complex. The Digital Single Market (DSM) Strategy announced that the Commission will also explore the tax treatment of online publications in the context of a broader VAT reform. Under the current Directive, Member States have the choice of applying reduced VAT rates to printed magazines in recognition of the value they represent for society. In order to continue fulfilling this democratic role in the future, EMMA believes that the next VAT Directive should not only keep the possibility of applying reduced VAT rates to printed magazines, but extend this possibility to digital magazines. This change would acknowledge the reality of the technologically neutral press today and boost the sector, helping publishers to invest, innovate and develop attractive digital offers to the benefit of European citizens.

OutlookThere is a political commitment to introduce reduced VAT rates for the digital press, but the question that still remains is how this will be realised. The Commission could proceed on this either through the general VAT reform or by changing ANNEX III of the current VAT Directive. The official dialogue with the Member States will start once a final Communication is presented to the Council, but that is not expected before 2016.

Issue

Actions

Outcome

Over the past year, EMMA has contributed actively to the discussions on the review of the VAT Directive. Through regular contacts with the European Commission and national ministries, EMMA has tried to keep this topic high on the European agenda. Furthermore, we have provided decision makers with key information about magazine publishing business models, stressing the advantages that reduced rates for printed and digital magazines would bring to society and the economy.

The question of reduced VAT rates for the press (and book) sector, originally a minor issue when considering the review of the whole VAT system in Europe, has received major attention from EU decision makers. In May 2015, following the Commission’s commitment in the DSM Strategy “to explore the tax treatment of electronic publications”, President Juncker officially announced that the Commission will suggest a reduced VAT rate for digital press to EU Member States.

VAT


Press Publishers’ Charter

Press Publishers’ Charter Key preconditions for press freedom in Europe

The Press Publishers’ Charter is a call by European press publishers to EU policy and decision makers to uphold press freedom and support the necessary legal framework for a free, independent, pluralistic and vibrant press

sector that is able to perform its important role in our democratic society.

A key element of press freedom, is the possibility for citizens to be able to easily access press content. Consumers today divide their attention between a variety of platforms, from tablets and smart phones to laptops and print. Publishers need to have the flexibility to continue informing,

empowering and entertaining their audiences on all these platforms. This can only be done if they are able to invest in innovative formats, new business models and quality content. This is only possible with the appropriate regulatory framework and fair competition.

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Issues which go to the heart of publishing businesses face various regulatory threats, including in the fields of copyright, advertising, distribution or other areas affecting the press, like data protection. Any negative impact in such fields would reduce the ability to invest in professional editorial output

and restricting diversity of media content. In particular:

Strong copyright rules are needed as they provide the fundamental framework to secure remuneration for press publishers’ investment and ensure the sustainable delivery of creative content. Digitisation has not reduced but increased the need for the protection of copyright. Therefore any new exceptions to copyright would represent a direct threat to publishers’ economic sustainability.

The EU should allow Member States to extend their reduced, super reduced and zero VAT rates existing on print to the digital press in order to benefit both citizens and publishers.

Data protection rules should not hamper a free press. A strong exemption for journalistic data processing is crucial, otherwise independent journalistic work will no longer be possible. Likewise, it is vital that publishers across Europe can continue to reach new readers by using different marketing techniques, including direct marketing for subscriptions, which allow them to adapt to national specificities.

Freedom of commercial speech is an integral part of freedom of the press which should be guaranteed. It is also essential because advertising remains a key source of revenue for the printed and the digital press. Existing self-regulatory approaches, which have proven to be effective, should be maintained and developed, rather than introducing legislative advertising restrictions.

Fair competition and transparency in the digital world is vital for maintaining media plurality and facilitating an informed civil society. In order to allow readers to find and access press content, non-discriminatory and fair access of publishers to all digital platforms, as well as transparent and

fair search engines, are prerequisites for the development of attractive and sustainable content offers. Principles such as fair search, net neutrality and platform neutrality are key and have to be upheld, with the intervention of competition authorities where necessary. Otherwise, legislators must act in order to prevent gate-keeping or bottleneck effects that could hamper the development of content offers online.

In order to maintain a free, independent, diverse and vibrant press, European press publishers therefore call on EU policy and decision makers to always consider and uphold press freedom

when taking decisions on regulatory initiatives.

Flexibility: Regulatory regimes must be flexible in order to adjust quickly to market and business innovations and disruptions. In many cases, self-regulatory approaches are more appropriate than legislation in order to defend press freedom.

Sustainability: A sustainable press sector can be maintained by supporting a regulatory environment that encourages investment and therefore facilitates the innovation of content creation, dissemination and the development of new business models.

Level playing field: A robust application of competition rules as well as respect for net neutrality and fair search are of the utmost importance in order to ensure a level playing field for all stakeholders in the digital value chain.


EMMA Events

EMMA Media Night 2014

Photos (clockwise): EMMA President, Auke Visser, giving the opening remarks to the EMMA Media Night, which took place on 18 November 2014 at the Solvay Library in Brussels. Anna Jones, CEO of Hearst Magazines UK, presents the keynote address at the EMMA Media Night. EMMA Honorary Vice-President Jens Heneberg talks with attendees of the EMMA Media Night. Fiv e authors of the EMMA Magazine (from left to right) Dr. Robert Epstein, Paul Lee, Marco Pratellesi, Jens Henneberg and Reinhilde Alaert are introduced by EMMA Honorary Vice-President Kevin Hand (center).

On 18 November 2014, the European Magazine Media Association organised the EMMA Media Night at the prestigious Bibliothèque Solvay in the heart of the European Quarter in Brussels. The event featured a keynote address from Anna Jones, CEO of Hearst Magazines UK, who spoke about empowering women in the publishing industry.Approximately 140 representatives of the media sector, as well as key policy makers, gathered together for a night to celebrate the diversity of Europe’s magazine sector.

“Europe’s magazine landscape is very dynamic, highly innovative and diverse,” said Auke Visser, EMMA’s President in his opening address. “Our members publish news and current affairs magazines, special interest titles, business-to-business publications and scientific journals. With more than 360 million regular readers and over 50,000 highly trusted media brands, this press sector plays an important role in informing, educating and entertaining citizens in our democratic society.”

In addition to the keynote address, the night also featured the launch of EMMA’s biennial magazine “Empowering Citizens”. The 2014/2015 edition features 56 diverse authors who highlight the recent

accomplishments of Europe’s magazine media and discuss the relevant policy

decisions that could impact the future of the industry. In the post-digital revolution, press publishers are adapting to new challenges for their business models, from investment in the European start-up scene to the expansion of online platforms and more. There are many success stories to be heard from the various corners of the continent, and the EMMA Magazine attempts to shine a light on some of them.

The launch of the magazine was supplemented by presentations by five of the authors featured in the magazine: Jens Henneberg, Executive Vice President and Editorial Director of Bonnier Publications (DK); Marco Pratellesi, Editor-in-chief at l’Espresso Online (IT); Reinhilde Alaert, Global Segment Manager Newspaper at Agfa Graphics (BE); Dr. Robert Epstein, Professor of Psychology at the University of the South Pacific (Fiji); and Paul Lee, founder of Ecuiti LLC (USA). Each author briefly presented the topic of their article, which ranged from exploring the technological advances in the sector to the necessity of developing an appropriate regulatory framework to address the consequences of a shifting media landscape.

The event was sponsored by Agfa Graphics, Bertelsmann, Landmark Global, Sappi Fine Paper Europe, and the Lucas Ooms Fonds. The European Voice (now Politico) was the media partner for this event.


EMMA Events

EMMA in Berlin:VDZ Publishers’ Summit and the Digital Innovators SummitIn November 2014 and March 2015 respectively, the EMMA team travelled to Berlin to attend the annual conference of the German Magazine Publishers’ Association, the VDZ Publishers’ Summit, and the annual Digital Innovators’ Summit, organised by VDZ and the worldwide magazine media association, FIPP.

VDZ’s Publishers’ Summit brings together many of the top German publishers, as well as innovators, policymakers and other stakesholders. EMMA has been present at the conference for the last two years, offering attendees a glimpse into the Brussels bubble (as well as a taste of Belgian chocolates).

The Digital Innovators’ Summit attracts over 600 senior executives from more than 35 countries,

and is the place to hear about the future of media and technology from the innovators who are driving change. For the last two years, the Future Media Lab. has been hosting a workshop during the summit (more information about the 2015 workshop on page 13), but for the first time in 2015 EMMA also had a presence at the conference. At the EMMA stand participants were able to pick up a copy of the EMMA Magazine, “Empowering Citizens”, the EMMA 2013-2014 Annual Report and the 2015 Future Media Lab. post-conference report.

EMMA supports Difference Day

#CopyrightForFreedom

In 1993, the UN General Assembly established “World Press Freedom Day” on May 3 in order to celebrate the fundamental principles of press

freedom. The day provides the opportunity to examine the state of press freedom around the world, to defend the media from attacks, and to pay tribute to journalists who lost their lives while practicing their profession.

This year the EMMA was pleased to be a supporter of “Difference Day – the European Gala for Freedom of Expression“, which was organised by the Brussels Platform for Journalism – a joint

initiative of the Vrije Universiteit Brussel, Université Libre de Bruxelles and Erasmushogeschool Brussel – together with the BOZAR Centre for Fine Arts, the Evens Foundation and iMinds and took place in Brussels on May 3. The goal of the event was to acknowledge the right to express the opinion of others and how this is a crucial aspect of freedom of expression.

The event hosted a variety of speakers who addressed how press freedom can be situated within a wider democratic climate of freedom of speech and of the respect for the diversity of opinions. In addition, there was a screening of the Oscar-winning Citizenfour documentary on Edward Snowden and a gala ceremony that culminated in the announcement of the winners of four press awards.

In April 2015 EMMA lent its support to the #CopyrightForFreedom campaign, which was launched with the aim to highlight and generate support for freedom of expression in the context of the current debate on copyright reform.

As set out in a statement that was supported by EMMA and other representatives of Europe’s publishing sector, the effective management and protection of copyright are essential to sustaining independent journalism, news and analysis, which are all vital elements of any democracy. To live without a free and independent media today would

not only be a threat to our democracy and European values – it would be unthinkable.

The campaign included a peition that called on the EU Institutions to offer their support for a robust copyright system that underpins the diversity of our cultures and allows the many differences of opinions to flourish.

Photos: (top) The EMMA stand at the VDZ Publishers’ Summit, where the EMMA Annual Report 2013-2014 was launched. (bottom) The EMMA team, Karin Fleming, Vasiliki Panousi and Pierre Dagard at the EMMA/Future Media Lab. stand at the Digital Innovators Summit.


EMMA Outreach

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European Commission1

Jörgen GrenMember of Cabinet, Andrus Ansip

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3 Andrus AnsipVice-President of the European Commission (Digital Single Market)

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Günther OettingerCommissioner, Digital Economy & Society

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Jonathan Hill Head of Cabinet, Navracsics

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6 Roberto ViolaDirector-General (DG Connect)

7 Paul NemitzDirector for Fundamental Rights and Union Citizenship (DG Justice)

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Gerard De GraafDirector, Directorate F “Digital Economy and Coordination” (DG Connect)Márta Nagy-RothengassHead of Unit “Data Value Chain” (DG Connect)

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Marju LauristinMEP (Estonia, S&D)

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Michael HagerHead of Cabinet, Oettinger

Pavel SvobodaMEP (Czech Republic, EPP)

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15 Sabine VerheyenMEP (Germany, EPP)Mary HoneyballMEP (United Kingdom, S&D)

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Andrew LewerMEP (United Kingdom, ECR)

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18 Michel ReimonMEP (Austria, Greens)Virginie RoziereMEP (France, S&D)

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European Parliament

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Providing the relevant information to the right people at the right time is key for properly ensuring informed decision making. This is why EMMA maintains a constructive dialogue with key policy- and decision-makers in EU politics. Below you can see an abbreviated list of some of the people we have met in person over the last year.

EMMA Outreach

Tibor NavracsicsCommissioner, Education, Culture, Youth & Sport

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Morten Helveg PetersenMEP (Denmark, ALDE)

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Ana GomesMEP (Portugal, S&D)


Future Media Lab.

Future Media Lab.Following it’s creation in 2012 by EMMA, the Future Media Lab. has grown into a partnership of think tanks, associations, media partners, policymakers and other stakeholders

from across Europe. Its objective is to be a broad, interdisciplinary platform where media professionals, innovators, and politicians can

anticipate Europe’s future media landscape. By running conferences and workshops, study tours and projects, the Future Media Lab. brings together outstanding experts and high-level decision makers in order to better understand the fast-paced changes in the media sector so that conclusions can be drawn for the regulatory work being done in Brussels.

The last twelve months have been particularly productive, with the Future Media Lab. launching its new “Future Media Lounge” event format in the European Parliament; co-hosting a

start-up tour of Berlin with VDZ Akademie; and launching a new project: Accelerating European Media Innovation and Insight (AEMII). Each of these activities were developed on top of the Future Media Lab.’s fixed projects and events — namely the annual conference, the “Media Diversity” project launched last year and the Future Media Lab. blog. The following pages present an overview of all these different activities, in addition to the next steps the think tank will be taking. For more information about the Future Media Lab., please visit the website: www.futuremedialab.info.

Future Media Lab. Annual Conference 2015

Photos: (left) Speakers at the Future Media Lab.’s annual conference in January 2015: (left to right): Paul Lee, Natali Helberger, Jens Henneberg, Dominic Young, and moderator Angela Mills Wade. (right) Participants of the Future Media Lab. annual conference during the ievent’s nteractive workshop session.

The 5th Future Media Lab. conference took place on 20 January 2015 in The Panoramic Hall at The Square in Brussels. This conference, titled “Media Diversity in the Digital Age”, was a half-day event that included panel discussions, “innovation moments”, a keynote address and interactive sessions (World Café format). Approximately 150 politicians, media experts, start-ups, journalists, publishers, and other key industry professionals joined the event to discuss media diversity in Europe and

how it is affected by changing media consumption patterns, technological disruptions, and business innovation.

A goal of this conference was to examine how advances in technology and media innovation effect consumer trends and vice versa. A full list of the speakers and panellists, including a summary video and report, can be found on the Future Media Lab. website.

Future Media Lab. workshop at DISFor the second year in a row, the Future Media Lab. hosted a workshop session at the Digital Innovators’ Summit on 23/24 March 2015 in Berlin. Whereas last year’s workshop session focused on social media innovation and the impact this has on media advertising, the 2015 session focused on Big Data. The speakers at this event included Daniel Knapp, Director, Advertising at IHS Technology; Paul Lee, Founder of Ecuiti; Stefan Beckermann, Managing Director, DACH at SpotXchange; Márta Nagy-Rothengass, Head of Unit “Data Value Chain” in DG Connect

at the European Commission; Alessandro, Svensson, Head of Native Advertising at Schibsted Media Group; and Björn Osterman, Manager for Digital Advertising Sales at Egmont Publishing.

Start-up Tour: BerlinThe European Magazine Media Association (EMMA) in cooperation with the Academy of the Association of German Magazine Publishers (VDZ Akademie) organised a unique tour of Berlin’s start-up scene that took place on 26/27 February 2015. Over the last few years, Berlin has become the top-location for founders, drawing more venture capital than any other German city.

The Start-up Tour started on 26 February 2015 with a welcome dinner and addresses by the representatives of the two co-organising organisations: Max von Abendroth, Executive Director of EMMA and founder of the Future Media Lab.; and Sebastian Markowski, Project Manager at VDZ Akademie. The dinner also included presentations by CEO and Founder

of Laterpay, Cosmin Ene; NewsRepublic‘s Country Director, Germany and Spain, Stefan Lange; Alexander Oelling, CEO and Founder of Sensorberg; and Sven Soltau, the Online Marketing Director of Cloud World.

On 27 February, the tour continued with visits to six additional start-ups: Tame, One to Smile, ADSPERT, clipkit GmbH, Blinkist and Axel Springer Plug and Play Accelerator. There was also a lunch organised at Microsoft Ventures.

Future Media Lab. workshop the Digital Innovators’ Summit in Berlin


Future Media Lab.

The Future Media Lounge event series

The EU and Media Freedom: A force for good or bad?

Innovations in Digital Media: Why accessing content has never been easier

In October 2014, the Future Media Lab. introduced a new series of events taking place in the European Parliament under the heading “The Future Media Lounge.”

This innovative format allows for in-depth discussions with policy makers on the cutting

edge of media innovation and media policy topics that are kicked-off by experts in the field. It also promotes the exchange of knowledge in an intimate environment with key leaders from media, journalism, technology companies and academics. Below is a summary of the events that took place in the last twelve months.

This event series is hosted by the European Conservatives and Reformists Group (ECR)

on behalf of Andrew Lewer, MBE MEP. The supporting organisations include, Burson-Marsteller, European Business Press, European Publishers Council, Federation of European Publishers, Global Editors Network, IAB Europe, and Microsoft. EurActiv is the media partner of the event. Each debate was moderated by David Earnshaw, President and Senior Advisor, Burson-Marsteller Brussels.

7 October 2014

5 May 2015

While the institutions of the European Union support and cherish freedom of expression, there are possible negative impacts that some EU legislation can have on press freedom in Europe. There’s a risk that well-intentioned draft laws on data protection, copyright, net neutrality, and also competition law could directly or indirectly infringe on press freedom, thereby undermining media diversity in Europe. This event offered an opportunity to understand more about how media content is accessed today by citizens, and what the impact these trends could have on the

legislative and media environments.

The event featured presentations by Xavier Bouckaert, COO of Roularta Media Group; Prof. Dr. Christoph Fiedler, Managing Director, European Affairs and Media Policy; Nic Newman, Author of the Reuter’s Institute’s Digital News Report 2014; and Robert Madelin, Director General of DG CONNECT, European Commission.

Data and the Future of Media16 June 2015

Photos: (right to left) Each of the Future Media Lounge sessions take place in the European Parliament. n the right photo, MEP Andrew Lewer talks to Joelle Frijters during the reception following the event. The middle photo is from the session “Data and the Future of Media’. In the right photo, Prof. Dr. Christoph Fiedler, MEP Marju Lauristin, and Jens Henneberg talk following the session.

The Future Media Lounge session “Innovations in digital media: why accessing content has never been easier” looked into how innovations by start-ups, working together with media professionals, are bringing content to users across different platforms in new and innovative ways. Presentations during the event explored how initiatives such as the Rights Data Integration (RDI) project and the Linked Content Coalition help facilitate and expand the use of content via automated licensing solutions, and how copyright plays a crucial role in underpinning the

return of investments in innovations.

The speakers at this event included Gerard De Graaf, Director of Digital Economy & Coordination, DG CONNECT in the European Commission; Andrew Farrow, Project Coordinator with the Rights Data Integration project; Ismo Huhtanen, Head of Legal, Technology and Public Affairs at Sanoma Corporation; MEP Virginie Rozière (S&D, France); and Dominic Young, CEO of the Copyright Hub.

The third Future Media Lounge session, “Data and the Future of Media” brought together a diverse range of policymakers, media experts, entrepreneurs and other stakeholders on the eve of the trialogue discussions on the proposed Data Protection Regulation.

The processing of data is vital for various aspects of media businesses, from the journalistic research and investigation needed to produce professional content, to the marketing of subscriptions and advertising, which are essential revenue streams ensuring the sustainability of media

businesses. Today, data has increasingly become a catalyst for business innovation across sectors,

and the media

are investing into new business models and formulating data-oriented strategies. But they also face challenges – either from the market or from the regulatory environment – which can eventually hamper media innovation.

The speakers at this event were Jens Henneberg, Executive Vice-President & Editorial Director at Bonnier Publications; Daniel Knapp, Director, Advertising at IHS Technology; and David Martin, Senior Legal Office at BEUC. In addition there were six expert commentators : Prof. Dr. Christoph Fiedler, Chairman of EMMA’s Legal Affairs Committee; Joelle Frijters, CEO & Co-Founder of Improve Digital; MEP Kaja Kalas (ALDE, Estonia); MEP Marju Lauristin (S&D, Estonia); Paul Nemitz, Director for Fundamental Rights & Union Citizenship (DG Justice) at the European

Commission; and MEP Michel Reimon (Greens, Austria).


Future Media Lab.

Digital Platforms: Helping or hurting media pluralism?29 September 2015

In general, the media have a significant role to play in supporting and shaping cultural diversity and values and thus ensuring the effective functioning of democratic societies. For more than a hundred of years in Europe, measures have been taken in order to ensure that (a) people can access a wide range and highly diverse content and (b) that there is not just one content supplier on the marketplace, having undue influence over the public opinion forming.

In the digital era, digital platforms – such as news aggregators, search engines, app stores, and social media – increasingly help people to find, navigate, rank, organise, select, share, and access information online. They have the potential to transform – and are already changing – the consumption of media content and the way in which citizens can engage

with politics and society.

This session of the Future Media Lounge series looked into this phenomena, and featured presentations by Dr. Sebastian Doedens, the Head of Public Affairs at Hubert Burda Media; Prof. Dr. Natali Helberger, Professor of Information Law at the University of Amsterdam; and Erika Mann, Managing Director for Public Policy, Facebook. The expert commentators included MEP Michal Boni (EPP, Poland); MEP Dita Charanzová (ALDE, Czech Republic); Christopher Engman, Founder and CEO of Vendemore; and Dr. Thomas Höppner, Senior Associate at Olswang LLP. Martin Bailey, Head of Unit at the European Commission, also was present to briefly present the Commission’s public consultation on online platforms.

What’s next?Accelerating European Media Innovation and Insight - AEMIIAEMII is an open media sector technology platform that deploys innovative technology into the media sector and will help European publishers and content developers to maintain control of their data by harnessing the power of data insights.

The AEMII platform is heading towards its pilot and is realised in cooperation with EMMA and leading digital innovators.

Future Media Minds Summit

Future Media Lab. Annual Conference 2016

For the first time in 2016 the Future Media Lab. will be organising a “Future Media Minds Summit” on the day before the annual conference, on 25 January 2016. This event will bring together the members of the Future Media Mind network — an informal group of some of the smartest

media minds across Europe who actively contribute to the work of the Future Media Lab. — with relevant policy and media professionals, as well as academics, to discuss the future of Europe’s media sector and help develop the 2016 programme of the Future Media Lab.

The Future Media Lab. is working with a number of think tanks across Europe, including: iMinds (BE); the Center for Journalism Studies (BE); the Centre for Communication and Computing (DK); the Communication Research Centre (FI); the School of Journalism and Mass Communications (GR); the Centre for Media Pluralism and Media Freedom (IT); and the Media Research Center.

Future Media Minds Association Partners

Media PartnersThink Tank Partners

In January 2014 the Future Media Minds network was introduced as an active sounding board for Future Media Lab. activities. Currently the network consists of over 50 experts and decision makers in areas such as media innovation, media policy, journalism and technology. A full list of the network can be found on the Future Media Lab. website.

The Future Media Lab. invited media associations from across Europe to join the think tank as content partners. The association partners include organisations such as AER, Distripress, EBP, EPC, FEP, GEN, IAB Europe, Intergraf, and OPA Europe.

The Future Media Lab. is working with various media partners, including EurActiv.com in Brussels, Direction in Greece, DNV online and new business in Germany, and Wibbitz in the US.

Network

Access to leading edge technology providing deep insights required to engage with audiences as well as an appropriate policy framework are key for European media to build sustainable business models, while serving Europe’s citizens with independent, diverse and high quality journalistic content. This conference looks at disruptions and innovations Europe’s media sector is facing and driving and links them back to the relevant policy agenda of the EU.

Today, Europe’s media face severe competition when it comes to their engagement with audiences. This issue will be examined during the 6th Future Media Lab. conference, “Technology and Media: Shaping the Future of Audience Engagement.” The event will take place in Brussels on 26 January 2016.


National Associations

NORWAY, OsloFagpressen

DENMARK, CopenhagenDanske Medier

IRELAND, DublinMagazines Ireland

NETHERLANDS, AmsterdamNUV

UNITED KINGDOM, LondonPPA

BELGIUM, BrusselsThe PPressUPP

CZECH REPUBLIC, PragueCPA

FRANCE, ParisFNPSSEPM

PORTUGAL, LisbonAPIMPRENSA

SPAIN, MadridARI

SPAIN, BarcelonaCONEQTIA

HUNGARY, BudapestMLE




FINLAND, HelsinkiFPPA

NORWAY, OsloFagpressen

SWEDEN, StockholmSveriges Tidskrifter

POLAND, WarsawIWP

GERMANY, BerlinVDZ

SPAIN, Barcelona

AUSTRIA, ViennaVÖZÖZV

ITALY, RomeFIEG

GREECE, AthensHUEEP


Corporate Members

ANWBwww.anwb.nl EMMA Contact: Henk Van Drunen

Axel Springer AGwww.axelspringer.deEMMA Contact: Florian Nehm

Bauer Media Groupwww.bauermedia.comEMMA Contact: Alfred Heintze

Deutscher Fachverlag GmbH-DFVwww.dfv.deEMMA Contact: Holger Knapp

Alfons W. Gentner Verlagwww.gentner.deEMMA Contact: Erwin Reisch

Gruner + Jahrwww.guj.de EMMA Contact: Frank Thomsen

Gruppo Editoriale L’Espresso Spawww.gruppoespresso.it EMMA Contact: Claudio Giua

Hearst Magazines Internationalwww.hearst.com EMMA Contact: Jean de Boisdeffre

Heise Zeitschriften Verlagwww.heise.deEMMA Contact: Jörg Mühle

Hubert Burda Mediawww.hubert-burda-media.com EMMA Contact: Dr. Sebastian Doedens

Lagardère Active Mediawww.lagardere.com EMMA Contact: Bruno Lesouëf

Mediengruppe Klambtwww.klambt.deEMMA Contact: Lars Rose

Mondadoriwww.mondadori.itEMMA Contact: Carlo Mandelli

Motorpressewww.motorpresse.deEMMA Contact: Stefan Braunschweig

Ringier Axel Springerwww.ringieraxelspringer.comEMMA Contact: Mark Dekan

Roularta Media Groupwww.roularta.beEMMA Contact: Xavier Bouckaert

Sanoma Mediawww.sanomamedia.com EMMA Contact: Merja Karhapää (FI)

Springer Science + Businesswww.springer.comEMMA Contact: Eric Merkel-Sobotta

The Economist Groupwww.economist.comEMMA Contact: Marina Haydn

Weekbladpers Mediawww.weekbladpers.nl EMMA Contact: Hylke van der Meer

Henk Scheenstra (BE)

Corporate MembersIn addition to the national associations seen on the previous pages, EMMA also represents the interests of 20 corporate members. The complete list of EMMA’s corporate members, including EMMA’s contacts, can be seen below. This is the situation as of March 2015.


International Associations and Strategic Partners

Sappi Fine Paper Europewww.sappi.comEMMA Contact: Marco Eikelenboom

Distripresswww.distripress.netEMMA Contact: David Owen

FIPPwww.fipp.comEMMA Contact: Chris Llewellyn

European Business Presswww.business-press.orgEMMA Contact: Slobodan Sibincic

International Associations

Strategic Partners

Dr. Sebastian Doedens, Head of Public Affairs at Hubert Burda Media in Germany, as a speaker at the Future Media Lounge session “Online Platforms: Helping or hurting media pluralism?” in the European Parliament. This session took place on 29 September 2015.

Agfa Graphicswww.agfagraphics.comEMMA Contact: Andy Grant

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EMMA Expert Groups

EMMA’s Legal Affairs Committee (“LAC”) is made up of legal experts from EMMA’s national associations and corporate members. Our legal experts meet four times a year to discuss a range of EU legislative initiatives which are particularly relevant to publishers’ businesses. LAC is a valued forum for members to improve their knowledge of legislative developments at EU level, explain how proposed rules would impact their businesses, and exchange information about national developments. This input is vital for facilitating a constructive dialogue with EU policy and decision makers. In between meetings, EMMA keeps members up to date with developments and conference calls are organised to facilitate further discussion. Members also have the chance to reflect their particular concerns in EMMA position papers and responses to consultations on relevant topics that are under discussion at EU level. Key EU proposals under discussion over the last year include: the proposed Regulation on Data Protection; the proposed ‘Brussels I’ Regulation (adopted at the end of 2012); and the proposed Common European Sales Law Regulation. LAC is chaired by Christoph Fiedler, Managing Director for European Affairs and Media Policy at VDZ, the German Magazine Publishers’ Association.

EMMA’s Expert Groups are composed of relevant experts representing Europe’s magazine media and have become a valued forum for members. They allow members to improve their knowledge of relevant developments at EU-level, and also provide an opportunity for useful exchanges of information regarding national activities.Our experts also provide vital insights into the current challenges and

opportunities for magazine media businesses and how proposed rules could impact their businesses. This important input has contributed to the development of a constructive dialogue with EU policy and decision makers, who are frequently invited to engage with our expert groups and appreciate the opportunity to get insights into how publishing businesses are evolving and the issues they face.

Prof. Dr. Christoph Fiedler

Chairman: Prof. Dr. Christoph Fiedler, VDZ (Germany)EMMA Organiser: Catherine Starkie

Some key issues: Data protection E-commerce related initiatives Converging Media, AVMSD Brussels I / Rome II Regulation Contract law

The Publishing and Advertising Committee (“PAC”) is composed of representatives from all EMMA’s national association members, as well as interested representatives from EMMA’s corporate members. As the name suggests, advertising is at the core of PAC’s discussions. The committee covers all proposals impacting advertising revenues, such as the introduction of mandatory information in advertising, as well as self-regulatory initiatives and proposals trying to regulate advertising content. However, many more issues are also tackled by this committee, including VAT, net neutrality, competition issues (e.g. Google) and media pluralism.PAC members meet four times a year, generally in Brussels, alongside the Legal Affairs Committee meetings and meetings of EMMA’s Board. Members receive information on EU files impacting publishers, discuss positioning and arguments and also share knowledge and raise awareness of problems happening at national level.In between meetings, PAC members receive regular updates on the issues and are invited to give comments on draft position papers or answers to consultations in order to best reflect their national concerns in our EU papers. The PAC is chaired by Yolanda Ausin, General Manager for ARI, the Spanish Magazine Association.

Yolanda Ausin

Chairwoman: Yolanda Ausin, ARI (Spain)EMMA Organiser: Amandine Hähnel and Vasiliki Panousi

Some key issues: Advertising Restrictions Self-regulatory initiatives Competition in the digital era Media pluralism VAT Net neutrality

Expert Groups

Legal Affairs

Publishing and Advertising

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EMMA Expert Groups

EMMA has a special task force dedicated to the topic of copyright, as this issue goes to the very heart of publishers’ businesses. As the future of copyright law remains uncertain, and at a time when copyright infringements are becoming an increasing threat to publishing businesses, the work of the Copyright Task Force is vital. Made up of legal experts from EMMA’s national associations and corporate members, the Task Force provides an important forum for members to keep abreast of the various copyright-related developments at EU level, to discuss how proposed rules would impact their businesses, and update each other on relevant national developments. The Task Force is also appreciated by our interlocutors from the EU Institutions, who are regularly invited to join part of our meetings, as our members are able to provide them with valuable first hand information regarding their publishing businesses. This, importantly, enables policy and decision makers to get a better understanding of how their initiatives would impact the sector. The Task Force comes together, either in Brussels on via conference calls, whenever necessary on an ad hoc basis.

Chairman: open positionEMMA Organiser: Catherine Starkie

Some key issues: Review of Copyright Directive Enforcement

The Publishing Online Group (POG) is EMMA’s platform for digital experts from member companies and associations. Members of POG learn about legislative initiatives affecting in particular the digital business of media companies. In return they feed into the advocacy work of EMMA with their digital expertise. This knowledge, together with the real life business cases provided, are used for position papers and in face-to-face meetings with key European policy makers and stakeholders. The work of this group allows EMMA to be an active and knowledgable contributor to debates on the digital future. POG initiated the Berlin Declaration on the future of the digital press (www.berlindeclaration.eu), and has provided expert input for position papers on net neutrality, converging media, digital VAT and the Google competition case. POG has also helped to shape the content side of the Future Media Lab. and also shares its expertise with politicians and policy makers in face-to-face meetings.POG members meet up to four times per year in a webinar format and once or twice per year in person.The Publishing Online Group is chaired by Claudio Giua, Development and Innovation Director of Gruppo Editoriale l’Espresso, Italy.

Claudio Giua

Chairman: Claudio Giua, Gruppo Editoriale L’Espresso (Italy)EMMA Organiser: Max von Abendroth

Some key issues: Google: EU competition case and national approaches Net Neutrality Converging Media VAT for the digital press (input to work of the VAT Task Force)

EMMA’s VAT Task Force was created in December 2010 when the European Commission announced the revision of the EU’s current VAT Directive. The Task Force includes all EMMA members interested in VAT, both from national associations and from companies, who each bring added value to the discussion with their specific experience on this issue.The Task Force’s objective is to prepare the necessary ground for a new VAT system reflecting publishers’ needs, allowing Member States to apply reduced VAT rates to printed and digital magazines. The members therefore develop arguments, discuss advocacy options, gather

statistics, coordinate awareness raising campaigns across the EU and share information about EU and national

developments in the

taxation field.Most meetings take place via webinar and are organised according to need. Given the level of activity on this topic in Brussels, this lively platform has been meeting at least four times a year. Furthermore, regular emails are used both to update participants on the latest development and gather further information on national perspectives.The VAT Task Force is chaired by Marianne Berard-Quelin, who is Chairman, CEO and editor-in-chief of Société Générale de Presse, a French B2B press company. Marianne is also Vice-President of the French Federation of the Specialised Press (FNPS), which is one of EMMA’s national association members and Chairman of its Committee on European Affairs.

Marianne Berard-Quelin

Chairman: Marianne Berard-Quelin, FNPS (France)EMMA Organiser: Amandine Hähnel

Copyright Task Force

Publishing Online Group

VAT Task Force


EMMA Expert Groups

The FIPP-EMMA Sustainability Task Force, which is the joint task force of the World Magazine Media Association and EMMA, gathers environmental experts from publishing companies and from national associations. Meetings are organised on an ad hoc basis, depending on EU activities in the field of environment and sustainability, and on member’s need for information sharing. They take place either in person or virtually via webinars.This platform covers a wide range of issues, which are mostly legislative but can also relate to practical developments in the publishing value chain, voluntary environmental measures or international standards. In the focus of the discussion are methods to calculate the carbon footprint of publishing companies, recycling rates, timber imports and ISO standards. The Task Force provides for an important exchange as regards members’ sustainability initiatives, allowing them to share best practice, knowledge and experience. The sometimes technical discussions also allow members to provide their expertise on the EU initiatives under discussion and to debate and develop the right approach for a sustainable and responsible publishing sector in Europe.The FIPP-EMMA Sustainability Task Force is chaired by Florian Nehm, Head of Corporate Sustainability and EU Government Affairs of Axel Springer AG, one of Europe’s leading multimedia corporations.

Florian Nehm

Chairman: Florian Nehm, Axel Springer AG (Germany)EMMA Organiser: Amandine Hähnel

Some key issues: Paper Sourcing Life cycle assessment Packaging Recycling Corporate Social Responsibility

The Corporate Advisory Group (CAG), which meets twice a year in Brussels, provides the opportunity for EMMA’s Corporate Members to meet relevant politicians. CAG is an important task force which supports EMMA’s advocacy work. CAG members meet all levels of EU policy and decision makers face-to-face and have the direct business expertise that is crucial to illustrate the potential impact of legislative initiatives on magazine businesses.The EMMA team sets up a series of meetings with key players in the European Commission and the European Parliament who are involved in policy initiatives that impact magazine publishing businesses. Publishers are briefed and accompanied to meetings by a member of the EMMA team and members have the opportunity to explain in detail the business impact of policy initiatives. At the same time, publishers get a deeper insight into the thinking of the European legislators in areas relevant to the future of their business.The Chairman of this group is Xavier Bouckaert is COO and Director Magazines of Roularta Media Group, Belgium

Corporate Advisory Group

Xavier Bouckaert

Chairman: Xavier Bouckaert, Roularta Media Group (Belgium)EMMA Organiser: Max von Abendroth

Some key issues: Data Protection Copyright Advertising Freedom of the press

If you are interested in joining any or all of these expert groups, please contact Karin Fleming: +32 2 536 06 07 // [email protected] (open to EMMA members only).

FIPP-EMMA Sustainability Task Force

Xavier Bouckaert, COO of Roularta Media Belgium and Chairman of EMMA’s Corporate Advisory Group (speaking) participates in a panel debate at the Future Media Lab. annual conference on 20 January 2015 in Brussels. The other participants included (from left to right) Robin Foster, Founder of Communications Chambers; Jonathan Hill, Head of Cabinet of Commission Tibor Navracsics; and Mario Tedeschini-Lalli, Deputy Director of Innovation and Development at Gruppo Editoriale l’Espresso.


Networking Alliances

EMMA is an active exchange partner of AIG, a European tripartite information, monitoring and analysis body, which regularly holds discussion forums in Brussels and provides regular updates on and analysis of legislative and political developments affecting other commercial communications. More information can be found at: www.aigeurope.org.

The Advertising Information Group (AIG)

The CMBA is an informal alliance of the creative industries, which calls on the EU to take full account of the importance of the sector as a driver of innovation, growth and employment, along with its contribution to society and social inclusion. More information about the CMBA can be found at: www.cmba-alliance.eu

Creative Media Business Alliance (CMBA)

EMMA is an active member of the Executive Committee of EASA, the single authoritative voice on advertising self-regulation issues, which promotes high ethical standards in commercial communications by means of self-regulation. To learn more about EASA, go to the website: www.easa-alliance.org

European Advertising Standards Alliance (EASA)

Established in 2012, EMMA is a Board Member of the EDAA, the European licensing body for the Online Behavioural Advertising (OBA) icon. EDAA is a key element in the self-regulatory approach, providing transparency and consumer choice when it comes to tracking tools in the digital environment. The website for this alliance is: www.edaa.eu

European Interactive Digital Advertising Alliance (EDAA)

IFFRO works to increase the lawful use of text and image based copyright works and to eliminate unauthorised copying by promoting efficient Collective Management of rights through RROs to complement publisher’s own activities. To learn more about IFRRO, visit the website: www.ifrro.org

International Federation of Reproduction Rights Organisations (IFFRO)

PUG is an ad hoc platform of major EU postal users and their representative organisations. Since its formation in 1996, PUG has been actively promoting the creation of an Internal Market for postal services. EMMA has been a member of this group from the beginning.

Postal Users Group (PUG)

EMMA is a founding partner and active member of the PMG, a network that enables European associations and bodies with an interest in print and media to discuss and analyse topics of common concern.

Print Media Group (PMG)

Networking Alliances

Print Power is a pan-European organisation dedicated to promoting print media and its role in modern integrated marketing programmes and campaigns. The organisation comprises a wide range of companies representing the entire print media value chain—production, distribution, printing, content and delivery. To learn more, visit the website: www.printpower.eu.

Print Power

Two Sides was created in 2008 with members from the Graphic Communications Supply Chain, creating a forum for the industry to work together and share experiences; improving standards and practices; maximising customer confidence in our products. More information about Two Sides can be found at: www.twosides.info

Two Sides


EMMA Board

Austria BelgiumGerald GrünbergerVÖZ and ÖZV

Czech Republic Denmark

Finland France

Norway

Greece

NetherlandsItalyHungary

Germany

Poland

SwedenSpainPortugal

CAG Representative

United Kingdom

1 Alain LambrechtsThe PPress

2 3 Luc de PotterUPP

Jozef SablaCzech Publishers Association

4 Ebbe DalDanske Medier

5

Mikko HoikkaAikakauslehtien Liitto

6 Catherine ChagniotFNPS

7 Pascale MarieSEPM

8 9 Stephan ScherzerVDZ

10 Michael SavvakisHUEPP

11 Katalin HavasMagyar Lapkiadok Egyesülete

12 Fabrizio CarottiFIEG

13 Harriet SchrierNUV

14 Elin FloberghagenFagpressen

Jacek WojtaśChamber of Press Publishers

15

João PalmeiroApimprensa

16 17 Kerstin NeldSveriges Tidskrifter

19 Barry McIlheneyPPA

20

Xavier Bouckaert, Roularta Media (Belgium)21

Yolanda AusinARI

18 Maria Rosa PonsConeqtia

1 2 3 4 5

6 7 8 9 10

11 12 13 14 15

16 17 18 19 20

21

EMMA BoardEMMA’s Board is made up of representatives from 20 national associations, spanning 17 different countries. The chairman of the Corporate Advisory Group is also a board member, representing the interests of EMMA’s corporate members.

Belgium

France

Spain


Executive Committee

MemberMemberVice-PresidentXavier BouckaertPascale MarieStephan Scherzer

Pascale Marie is the managing director of SEPM in France.

Stephan Scherzer is the CEO of VDZ in Germany.

Xavier Bouckaert is COO and Director Magazines of Roularta Media Group, Belgium.

PresidentAuke Visser

Auke Visser became president of EMMA in October 2014. He was previously CEO of Sanoma Men’s Magazines (NL) and President of the Dutch Magazine Publishing Association (NUV).

Vice-President & Secretary Barry McIlheneyBarry McIlheney is the CEO of PPA in the UK.

TreasurerGerald GrünbergerGerald Grünberger is the managing director of both VÖZ and ÖZV in Austria.

Executive Committee

Photos: (left to right) Xavier Bouckaert, COO and Director Magazines of Roularta Media Group in Belgium on a panel with David Earnshaw, President and Senior Advisor of Burson-Marsteller Brussels; Nic Newman, author of the Reuter’s Institute’s Digital News Report 2014; Robert Madelin, Director General of DG Connect in the European Commission; and Andrew Lewer MBE MEP, during the first Future Media Lounge session in October 2014. EMMA President Auke Visser gives the opening remarks at the EMMA Media Night in November 2014. Barry McIlheney, CEO of PPA, opens the 2015 Future Media Lab. annual conference.


Honorary Vice Presidents

Kevin Hand is Vice-Chairman of the Professional Publishers Association (PPA) in the United Kingdom. Kevin previously worked for Emap, which he joined in 1983 after having worked in various capacities in both publishing and public relations. At Emap he became the first chief executive of the newly created Consumer Magazine Division. Kevin moved to France in 1994 to create Emap’s

French affiliate, which grew to be the third largest publisher in France. He returned to the UK in 1999 to become CEO of Emap.In 2001, Kevin left Emap to become Chairman of Hachette Filipacchi (UK) Ltd, the publisher of titles such as ELLE and Red. In 2012, Hachette was acquired by Hearst Magazines UK, where until recently Kevin had the role of Special Adviser. He was appointed Vice-Chairman of PPA in November 2011.

Kevin Hand, Vice-Chairman of PPAUnited Kingdom

Jens Henneberg is executive vice president and editorial director at Bonnier Publication – the largest magazine publisher in the Nordic countries with more than 40 titles in Denmark, Norway, Sweden and Finland. Bonnier Publications has

headquarters in Copenhagen, Denmark.Jens Henneberg holds a degree in journalism from the Danish School of Journalism and was editor in chief of the flagship title Science Illustrated before taking his current position.

Jens Henneberg, Executive Vice-President, Bonnier Publications, Denmark

Lars Joachim Rose, born in Speyer, Germany, is Chairman of Media Group KLAMBT. After obtaining a degree in law at the University of Heidelberg in Germany, he joined Sonnerverlag GmbH in Baden-Baden Germany in 1996. Here he was a legal assessor and assistant to the executive management, which involved publishing

house management responsibilities. In 1999, Lars was appointed general manager of Sonnenverlag GmbH, which is now known as Sonnenverlag GmbH & Co. KG Germany.In 2001, Lars was appointed as the managing partner of Klambt-Verlag GmbH & Cie. Since then, he has also been at the head of Media Group KLAMBT, as its chairman.

Lars Joachim Rose, Chairman of Media Group KLAMBT, Germany

A Belgian national, Rik De Nolf is CEO of Roularta Media (Belgium). Having obtained a law degree, he started working at Roularta, the media group founded by his father. He started as a publisher of magazines, including titles such as L’Express, and in 1981 became managing director and CEO

of the group. He is also chairman of the “Supervision Council” of the Express Group/Roularta in Paris and President of the Flemish Media Company. During Rik’s tenure, Roularta has grown into a multi-media group with operations in Belgium (2/3 of turnover) and France (nearly 1/3 of turnover), but also in the Netherlands, Germany, Slovenia, Croatia, and Serbia.

Rik De Nolf, CEO Roularta Media, Belgium

Vice-PresidentsHonorary

EMMA Honorary Vice-President Jens Henneberg (right) and Dr. Dietrich von Klaeden, Head of Public Affairs at Axel Springer (middle), speak with Vice-President of the European Commission Andrus Ansip (left) following an EMMA meeting in November 2014.


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Press DateOctober 2015

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