LinkedIn: Developing Career Connections & Effective

Profiles

PDAP: Career Development Workshops

Get ReadyKnow yourself and what you

want

Get SetPresent yourself with style

GOMake your move

• Discovering Your Nutrition Career Passion

• The “Wow” Factor: Resumes & Cover Letters that Stand Out

• Job Search Strategies that Maximize Results

• Interview Techniques that Land the Job

• LinkedIn: Developing Career Connections & Effective Profiles

• Nutrition Grad School Application Essentials

Agenda1. Introduction2. LinkedIn Profile

• Complete Profile Requirements

• Profile Enhancers3. Networking

• 3 Degrees of Separation

• Building Connections

4. Job Search5. Summary

Introduction

What is LinkedIn?

IntroductionLinkedIn facts and statistics:• Over 277 million members in 200+ countries

and 170+ industries• 9+ million Canadian users

Fastest growing demographic of users?

Introduction

LinkedIn facts and statistics:

• Users include influencers and key decision-makers

• Executives from every Fortune 500 company use LinkedIn

• 90 of the Fortune 100 companies have used LinkedIn as a hiring resource

Introduction

Why do professionals use LinkedIn?

a) To connect with colleagues and industry trends

b) To network and exchange ideas with other professionals

c) To create a “personal brand”

d) All of the above

e) a & b

Introduction

Will LinkedIn get you a job? NO

LinkedIn Profile

7 components for a 100% complete profile:

1. Photo2. Industry & Location3. Current Position & Description4. Two Previous Positions5. Skills & Expertise (3+)6. Education7. Minimum 50 Connections

LinkedIn Profile

Profile enhancers:

• Summary• Headline• Status Updates• Website Link• Twitter• Public Profile URL• Additional Sections• Endorsements

• Recommendations• Groups• Contact Preferences

LinkedIn Profile

Additional Tips:

• Remember your “personal brand”• Use industry keywords and skills• Keep your profile “fresh”, update frequently• Reposition sections of your profile (as

needed)• Change settings to accept InMail• Change privacy settings to “Public”

NetworkingLinkedIn uses the concept of 3 degrees of separation:

Your “friend” and direct connection

A friend of a friend

A friend of a friend… of a friend!

NetworkingBuild your network on LinkedIn:• Add connections• Groups• “People” search

• Find Alumni• Contacts

“Be LinkedIn, or be left out!”

NetworkingAdditional Tip:

Customize your messages when connecting with new contacts!

X

Networking

Mobile Apps:

LinkedIn Mobile

LinkedInContacts

LinkedInCardMunch

Networking: LinkedIn Mobile

Networking: LinkedIn Contacts

Networking: LinkedIn CardMunch

Job Search

Using LinkedIn for job search:

• LinkedIn Jobs• Follow companies &

influencers

• Skills & Expertise• “People” search

SummaryLinkedIn is the #1 professional social network, and it is an effective tool that can help you:

• Create a personal brand

• Increase online visibility to recruiters/ employers

• Facilitate new connections

Resources

blog.linkedin.com • help.linkedin.com

Connect With Us!

www.facebook.com/RyersonCareer

www.twitter.com/RyersonCareer

www.youtube.com/RyersonCareer

Ryerson University Career Development & Employment Centre

LinkedIn Profile Advisorswww.ryerson.ca/career

Contact Information:

Location: POD 60

Phone: (416) 979 – 5177

Email: career@ryerson.ca

Hours: Mon. – Thurs. 8:30 am – 6:30 pmFri.8:30 am – 4:30 pminstagram.com/ryersoncareer