Private Brand NameMetro Retro

Maia Wilson, Trevor Tribble, and Kadija Fowler

Business PlanCompany Name: Coastline Line Name: Metro Retro Logo: See rightMission Statement: Coastline strives to create a brand that is true to the West coast lifestyle, while taking in street inspiration from the city. Our brand seeks adult men who are active and on the go that like colorful separates easy to mix and match.Vision Statement: Our goal is to promote a memorable brand that is true to the beachy and laid-back feel of our California customer. As we grow our label, we hope this brand is relatable to any male wanting their clothes to transport them to ocean waves and sunshine.Core Values: We value creativity, inspiration, excellence, integrity, service, and teamwork.Product Category: MensSize Range: S, M, L, XL

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Manufacture and ship S/SDelivery Date: Jan 31st

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Target Market ProfileAge: 18-34Gender: MalesIncome: $8,000 or over per yearLifestyle: Single, have no kids and live in the urban, West coast and enjoy a laid-back/relaxed lifestyle. They admire the versatility, trendiness and quality of clothes, while having an appropriate price.Activities: Enjoys working out, attending concerts, adventuring outdoors, and going to the beachInterest: Staying up-to-date with the latest fashion trends, sports, musicGenerational Cohort: Generation XShops at: Urban outfitters, Topman, Zara, and Asos

Conservative Updated Advanced

Better Asos American Apparel Rag & Bone

Moderate Nordstrom Urban Outfitters Topman

Budget JCPenney Forever 21 Zara

Analysis of Selected Garment

Rag & BoneTarget Customer: Males ages 18-34 who live in the city. Their style is clean and simplistic, but with an edgy side. Strengths- Multiple pockets and utilitarian zippers, and a nice interlining.Weaknesses- Too many findings, which makes for a more expensive jacket.Opportunity- Can be made very similar with only a few changes and can still keep its overall silhouette.Challenges- The garment may not have the same look once the findings are taken away.Adapt and Update: The garment can be updated by taking the ruching out from the back and removing the zipper pockets at the wrists

Apparel Line

Baseball JacketFeatures/Description:

•Take me out to the ball game with this classic yet fresh new look baseball style jacket

•It can be worn casually throughout the day or out during the nightlife

Care Instructions:

•Machine wash cold, tumble try on low

Fiber Content:

•75% Cotton, 25% Polyester

Suggested Retail Price:

•$66.00

Half Zip JacketFeatures/Description:

•Come rain or shine this is a great pullover winder breaker jacket that provides function and fashion

• Very easy to put with any casual outfit

Care Instructions:

•Machine wash cold, tumble dry low and remove promptly when cycle finished

Fiber Content:

•100% Nylon

Suggested Retail Price:

•$49.99

Chino ShortsFeatures/Description:

•Take on any casual day in the comfort and style of these shorts

•Also adjustable waist bands to customize fit

Care Instructions:

•Machine wash warm, tumble dry low

Fiber Content:

•100% Cotton

Suggested Retail Price:

•$43.00

Pleated Chino Pants

Features/Description:

•Out and about and on the move these pants are ideal for the guy that is always on the go finding new adventures

•The look of these pants is lied back but look fashion forward at the same time

Care Instructions:

•Machine wash cold, tumble dry on low

Fiber Content:

•70% Cotton, 30% Linen

Suggested Retail Price:

•$53.99

Button Down ShirtFeatures/Description:

•Giving off retro vibes this color block long sleeve button down is perfect for any scenario

•It’s a standard fit and very breathable

Care Instructions:

•Machine wash cold, tumble dry low

Fiber Content:

•100% Cotton

Suggested Retail Price:

•$39.99

Bomber JacketFeatures/Description:

•Reaching beyond the realm of military, this lightweight gives a contemporary edge

•Can be worn as a focal point of an outfit or layered during the cold nights on the beach

Care Instructions:

•Machine wash cold, tumble dry

Fiber Content:

•100% Nylon

Suggested Retail Price:

•$50.00