©2010 Ypartnership

PCMA/Amex2010 Meeting Planner Intentions Survey

June 15, 2010

©2010 Ypartnership

Measure impact of the current economic and media environment on the booking intentions of meeting planners in 2010/2011 versus 2009

Type and frequency of meetings booked Anticipated changes in attendanceAnticipated changes in budgetsVenue selectionPostponements/cancellations/re-bookings

Objective

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505 professional meeting planners (North America)

56% association 44% corporate, incentive, independent and procurement specialistsVast majority (77%) had >10 years of meeting planning experienceAlmost half (44%) booked more than 20 off-site meetings during past 12 monthsNearly half (49%) hold Certified Meeting Professional designation

Respondent Profile

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Planning more meetings versus 20092010: net 15% increase (average of 17 meetings)2011: net 24% increase (average of 17 meetings)

Expectations for attendance versus 20092010: net 23% increase2011: net 38% increase

Highlights

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89% not planning to cancel, postpone or rebook any meetings in 2010/11

Versus 54% not planning to do so in 2009Expected cancellation fees

2009: $81,0002010: $7,600 2011: $3,500

Highlights

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Venue selection 2010/11 versus 2009Net

Hotels: 25%Conference centers: 1%

Net Convention centers: 4%Resorts: 7%Cruise ships: 15%

Highlights

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Hotel tier selection 2010/11 versus 2009Net

Mid-scale: 25%Upscale: 1%

Net Upper upscale: 19%Luxury: 24%

Highlights

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Number Of Meetings Booked (2010 v 2009)

2009 20100%

10%20%30%40%50%60%70%80%90%

100%

44%

10%†

47%

65%†

9%25%†

IncreaseStay the sameDecrease

Average of 17 more meetings

Average of 10 more meetings

† Statistically significant difference from 2009 survey

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Number Of Meetings Booked By Type Of Planner

(2010 v 2009)

Corporate Association0%

10%20%30%40%50%60%70%80%90%

100%

9% 10%

54%

75%†

37%

15%†

IncreaseStay the sameDecrease

Average of 21 more meetings

Average of 9 more meetings

† Statistically significant difference between planner types

©2010 Ypartnership

Number Of Meetings Booked (2011 v 2009)

2010* 20110%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

44%

7%†

47%

62%†

9%31%†

IncreaseStay the sameDecrease

Average of 17 more meet-ings

Average of 12 more

meetings

† Statistically significant difference from 2009 survey

©2010 Ypartnership

Number Of Meetings Booked By Type Of Planner

(2011 v 2009)

Corporate Association 0%

10%20%30%40%50%60%70%80%90%

100%

5% 8%

52%

71%†

43%

21%†

IncreaseStay the sameDecrease

Average of 23 more meetings

Average of 8 more meet-ings

† Statistically significant difference between planner types

©2010 Ypartnership

Other

Current negative media coverage about the meetings industry

Current downsizing/consolidation

Current economic conditions

Not planning to postpone/cancel/re-book any meetings

0% 50% 100%

6%

8%

22%

41%

54%

5%

1%†

3%†

6%†

89%†

2010/2011 postpone-ments/re-bookings/cancellations2009/2010 postpone-ments/re-bookings/cancellations

Reasons For Postponements/Re-bookings/Cancellations

† Statistically significant difference from 2009 survey

©2010 Ypartnership

Hotels

Conference Centers

Convention Centers

Resorts

Cruise Ships

0% 10% 20% 30% 40% 50%

29%

27%

24%

47%

26%

5%†

8%†

9%†

17%†

18%†

Decrease in bookings for 2010/2011Decrease in bookings for 2009/2010

Change in Meeting Venues(2009 v 2010)

† Statistically significant difference from 2009 survey

©2010 Ypartnership

Economy

Mid-scale

Upscale

Upper Upscale

Luxury

0% 10% 20% 30% 40% 50% 60%

9%

9%

36%†

50%†

54%†

8%

2%

12%

24%

28%

Decrease in bookings for 2010/2011Decrease in bookings for 2009/2010

Type Of Accommodations Booked(2010 v 2009)

† Statistically significant difference from 2009 survey

©2010 Ypartnership

Annual Meeting Budget(2010/2011 v 2009)

2009* 2010** 2011**0%

10%20%30%40%50%60%70%80%90%

100%

67%

25%† 15%†

25%

50%†

49%†

8%25%†

36%†

IncreaseStay the sameDecrease

† Statistically significant difference from 2009 survey

©2010 Ypartnership

None of the above

Other

Hold face-to-face meetings internally

Videoconferencing

Teleconferencing

Online webinars

0% 20% 40% 60%25%

5%

27%

30%

48%

54%

29%

4%

26%

29%

33%†

52%

2010/2011 vs. 20092009/2010 vs. 2008

Usage Of Alternative Meeting Methods(2009 v 2010)

† Statistically significant difference from 2009 survey

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Portrayal Of Meetings In Media(2009 v 2010)

2009 20100%

10%20%30%40%50%60%70%80%90%

100%

12%24%†

16%

23%†

72%

53%†

ConcernedNeutralNot concerned

† Statistically significant difference from 2009 survey

©2010 Ypartnership

PCMA/Amex2010 Meeting Planner Intentions Survey

June 15, 2010