PCG Final Pressentation

7/24/2019 PCG Final Pressentation

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Property Consulting Gro Rocky Romagnano

Joe O’Brien Nick Oliver A.J. Bolano

Greg Posega



Property Consulting Gro● Founded in 2007 by Josh Kritzler & Dan Migala.

● Property Consulting Group is a privately held company.

● Locations:

○ 225 W. Hubbard Street, Suite 301

■ Chicago, Illinois 60654

○ 10000 N. Central Expressway, Suite 402

■ Dallas, Texas 75231



Business● Property Consulting Group has two main focuses:

○ Consulting in Sports & Sponsorships

○ Sponsorship Sales

● Three main business units:

○ Innovative Consulting

○ Partnership Development

○ Digital Strategy



Mission Statement● PCG strongly focuses on understanding the “art and science o

This process is about understanding the market, seeking out th

opportunities, and then striking in on the best possible solution

client to maximize growth. Now this growth does not just have

through brand recognition amongst a population, but brand equ

the financial gains are achieved.

“Driving revenue through creativity and innovation”



Josh Kritzler● Earned B.A. in Finance from Lehigh University.

● Over a decade of cross platform sponsorship sales and consulting experience.

● Prior to PCG, Josh was the founder of InStadium, a Chicago-based alternative s

company.

● Served as Chapter Manager for the Los Angeles Chapter of the National Sports

Network.

● Currently on Editorial Board of The Migala Report.

● Worked extensively with Cricket Australia, Queensland Cricket, and the AustraliaLeague.



Dan Migala

● Graduate of University of Missouri with a degree in Broadcast J● Masters of Sports Administration from Ohio University.

● Worked for or advised virtually every level of sports franchises

● Columnist for Sports Business Journal for nearly a decade and

three books.

● Publisher of The Migala Report, a monthly sports marketing ne

founded in 2002.

● Founded PCG with Josh Kritzler in 2007.



Eric Fernandez● BBA in Finance/International Business from Baylor University.

● Active member of the advisory board for Baylor’s Sports Sponsor

Sales (S3) major.

● Managing Partner for PCG Digital.

● Leads a team of sports marketers tasked with designing, impleme

executing revenue-producing digital strategies.

● Previously worked for Media Link and AT&T.

● Oversaw 50+ people, a sponsorship portfolio of 55+ best-in-class

sponsorships and annual operating budget in excess

of $150 million at AT&T.



Management Style● Management Style: Team Oriented

○ 8-10 team members

○ Laid Back Culture

○ Flexible Schedule

○ Superiors seen more as “mentors”

○ Freedom; Not Micromanaging

○ Build your foundation here for 3-5 years

○ Philosophy: Great ideas can come from anywhere.

Therefore, everyone is allowed in the meetings

and in conversations.



SportsDesk Media● Property Consulting uses it’s digital proprietary platform to help the

assess their digital/data marketing, infrastructure and capabilities a

as managing digital ticket sales campaigns:

○ SportsDesk (founded in 2013)

○ Take cookies from previous site you were on and create

advertisements for other sites you go to

○ Find a deeper understanding of your demographic and help ta

more

■ Efficient and effective



South Carolina U Case StChallenge:

● Generate awareness of the 2013 - 2014 Football Season to drive pre-seasonticket interest

Solution:

● Tagged the US of C website to gather data to create fan profiles

● Executed a predictive fan buying and remarketing strategy to serve a :30 pre-rol

video to those within 200 miles of Columbia, SC

Results:

● More than 1.1 million video impressions served

● 72% video completion rate indicating strong engagement with fans

● Generated over 3000 qualified sales leads for future ticketing campaign



Chicago Wolves Case StudChallenge:

● Drive tune-ins and ratings for Chicago Wolves games

Solution:

● Model fan data from the Wolves website to inform a targeted predictive fan buyin

remarketing media campaign

● Geotarget by zip and ramp up display and Facebook advertising leading up to ga

Results:

● 625K Impressions

● 731 New fan engagements



Interview

● Kevin Nuppnau○ Attended IUPUI, received undergraduate degree at Valpar

University.○ Masters Degree in Sports Admin at Northwestern Univers

○ Recent addition to PCG

○ Works with Village of Rosemont and Fashion Outlets of Ch



Interview

● What are some of your local competitohow do you separate yourself from the

● Being such a small company, how is it working with larger clients?

● Where do you see this company in 5 y



Cause Marketing



Clientele

● Large client history ● Current Clients○ MiLB○ Village of Rosemont○ Fashion Outlets of Chicago○ Encompass Championship



MiLB

● Charleston RiverDogs

● Corpus Christi Hooks



Village of Rosemont

● Allstate Arena

● MB Financial Park

● Ballpark at Rosemont

● The Dome at the Ballpark

● Donald E. Stephens Convention Center



Prospect Client ExpansiNFL JACKSONVILLE JAGUARS

● It would be beneficial to expand the NFL portfolio of Property Consulting Group.● The NFL is America’s favorite sport and there is plenty of opportunity to create

revenue in this market.● Going after a troublesome and developing team like the Jaguars can help PCG.

PLAN:

1. Utilize SportsDesk Media and consulting expertise to find out how to rise attendanceand fan loyalty for the Jacksonville Jaguars.

2. Utilize The Migala report to promote to the Jaguars fans and create a strongerfollowing which they sincerely need.

3. Utilize overseas experience to help the Jaguars create a fanbase in Londonbecause it is a goal of the owner, Shahid Khan.



IMPACT● Art

○ “The process begins with having the discipline to see each opportunity through tunderstanding their business rather than a shotgun sales approach. Our team b

storylines for each program and taking the road less traveled in executing impac

creative programs.”

● Science

○ “Comes from understanding the path to successful sponsorship strategies requi

understanding of marketplace valuations, details and operations of every eleme

● Moment of Truth

○ “Taking the absolute best solution for their client. This means discovering every

that drives revenue.”



QUESTIONS?

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