PC Games Market Monitor - Newzoo/Overwolf - March 2015

www.newzoo.com

PC Games Market MonitorMonthly PC Game Performance Across 30 Countries

Newzoo:Sander Bosman | Head of Research

Peter Warman | CEO

PC Games Market MonitorMonthly PC Game Performance Across 40+ Countries

www.newzoo.comwww.newzoo.com

PC Game Popularity, Cross-over and Churn

POWERED BY

TRACK THE BIG NAMES

SPOT LOCAL CHAMPIONS

Data originates from

10MPC game enthusiasts using Overwolf’s suite of PC apps

SEE THE IMPACT OF MARKETING

CHOOSE YOUR COUNTRIES (& GAME)

For each country you can analyze the performance of the top game titles on more than 15 variables. Key global titles as well as local champions.

Local champions will show in the country specific rankings and comparison between games & countries is possible.

Spikes in performance of specific game titles can indicate the effect of marketing and promotion. See per month who is outperforming the competition

Choose any country within Europe, North America or Latin America. After choosing countries you can select any of the game titles available to take as a starting point for the Cross over and Churn analysis.

Over 95% of the Overwolf user base plays one of the top 10 games at least once a

week.

PRICING FOR 12 MONTHS

5-10 Countries $ 3,200 / Country 10+ Countries $ 2,500 / Country

Data delivered in xls on the 10th of the month following the reporting month


Top 20 PC Games Per Country

© 2015 Newzoo / Overwolf

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Rank ∆ Game Title Publisher% of Unique

PlayersMoM

% of Total Sessions

MoMAvg.

SessionTime (hr)

MoM

1 +1 Minecraft Mojang 10.0% +8.1% 10.0% +8.1% 1.00 +8.1%

2 -1 League of Legends Riot 10.0% -2.3% 10.0% -2.3% 1.00 -2.3%

3 - Garrys Mod Facepunch Studios 10.0% +1.1% 10.0% +1.1% 1.00 +1.1%

4 +2 Counter-Strike: GO Valve 10.0% +11.1% 10.0% +11.1% 1.00 +11.1%

5 - World of Warcraft Blizzard 10.0% -0.8% 10.0% -0.8% 1.00 -0.8%

6 - DayZ Bohemia Interactive 10.0% +8.1% 10.0% +8.1% 1.00 +8.1%

7 +4 Team Fortress 2 Valve 10.0% -2.3% 10.0% -2.3% 1.00 -2.3%

8 - World Of Tanks Wargaming 10.0% +1.1% 10.0% +1.1% 1.00 +1.1%

9 +1Hearthstone: Heroes of Warcraft Blizzard 10.0% +11.1% 10.0% +11.1% 1.00 +11.1%

10 - Guild Wars 2 ArenaNet 10.0% -0.8% 10.0% -0.8% 1.00 -0.8%

11 - The Elder Scrolls V: Skyrim Bethesda Softworks 5.5% +8.1% 5.5% +8.1% 1.00 +8.1%

12 -3 ARMA 3 Bohemia Interactive 5.5% -2.3% 5.5% -2.3% 1.00 -2.3%

13 +1 ARMA 2: Operation Arrowhead Bohemia Interactive 5.5% +1.0% 5.5% +1.0% 1.00 +1.0%

14 -1 Star Wars: The Old Republic EA 5.5% -1.8% 5.5% -1.8% 1.00 -1.8%

15 - PAYDAY 2 505 Games 5.5% +4.5% 5.5% +4.5% 1.00 +4.5%

16 - Dota 2 Valve 5.5% +4.3% 5.5% +4.3% 1.00 +4.3%

17 - War Thunder Gaijin Entert. 5.5% -0.8% 5.5% -0.8% 1.00 -0.8%

18 +1 Diablo III Blizzard 5.5% +6.6% 5.5% +6.6% 1.00 +6.6%

19 -2 DayZ (Arma II Mod) Bohemia Interactive 5.5% -11.2% 5.5% -11.2% 1.00 -11.2%

20 - Battlefield 4 EA 5.5% +0.1% 5.5% +0.1% 1.00 +0.1%

EXAMPLE TAKE-AWAYS

Top 3 Game Titlesthis Month In Country Z are

Dummy Data

Month Y, Country Z

Following their eSports event, game X jumped

45%In unique sessions but

dropped 60% in time per session in Country Z


players also play

10%of the

This month’s game cross-over data in Country Z

shows that

Rank ∆ Game Title Publisher% of Total

PlayersMoM

1 +1 Minecraft Mojang 10.0% +8.1%

2 -1 Hearthstone: Heroes of Warcraft Blizzard 10.0% -2.3%

3 - Garrys Mod Facepunch Studios 10.0% +1.1%

4 +2 Counter-Strike: Global Offensive Valve 10.0% +11.1%

5 - Team Fortress 2 Valve 10.0% -0.8%

6 - World of Warcraft Blizzard 10.0% +8.1%

7 +4 Smite Hi-Rez Studios 10.0% -2.3%

8 - Dota 2 Valve 10.0% +1.1%

9 +1 DayZ Bohemia Interactive 10.0% +11.1%

10 - The Elder Scrolls V: Skyrim Bethesda Softworks 10.0% -0.8%

11 - PAYDAY 2 505 Games 5.5% +8.1%

12 -3 Diablo III Blizzard 5.5% -2.3%

13 +1 Borderlands 2 2K Games 5.5% +1.0%

14 -1 Terraria 505 Games 5.5% -1.8%

15 - Guild Wars 2 ArenaNet 5.5% +4.5%

16 - Warframe Digital Extremes 5.5% +4.3%

17 - Osu! Dean "peppy" Herbert 5.5% -0.8%

18 +1 StarCraft II Blizzard 5.5% +6.6%

19 -2 Rust Facepunch Studios 5.5% -11.2%

20 - Left 4 Dead 2 Valve 5.5% +0.1%

Cross-Over Engagement of PC Games

Cross over engagement

Number of players that played one specific title this month and played the listed franchise, expressed as share of all the franchise players this month

Cross-Over Engagement from Game X, Month Y, Country Z


EXAMPLE TAKE-AWAYS

up 3% month-on-month.

POWERED BY


Single PC Game Churn

Churn Per Franchise

Number of players per franchise that played a specific title in the past 3 months but have not played in this month, expressed as share of total churned players of the chosen franchise

Rank ∆ Game Title Publisher% of Gamers that

ChurnedMoM

1 +1 World Of Tanks Wargaming 10.0% +8.1%

2 -1 Minecraft Mojang 10.0% -2.3%

3 - League of Legends Riot 10.0% +1.1%

4 +2 World of Warcraft Blizzard 10.0% +11.1%

5 - Hearthstone: Heroes of Warcraft Blizzard 10.0% -0.8%

6 - Team Fortress 2 Valve 10.0% +8.1%

7 +4 DayZ Bohemia Interactive 10.0% -2.3%

8 - Dota 2 Valve 10.0% +1.1%

9 +1 Smite Hi-Rez Studios 10.0% +11.1%

10 - The Elder Scrolls V: Skyrim Bethesda Softworks 10.0% -0.8%

11 - PAYDAY 2 505 Games 5.5% +8.1%

12 -3 Diablo III Blizzard 5.5% -2.3%

13 +1 Guild Wars 2 ArenaNet 5.5% +1.0%

14 -1 ARMA 3 Bohemia Interactive 5.5% -1.8%

15 - Terraria 505 Games 5.5% +4.5%

16 - Borderlands 2 2K Games 5.5% +4.3%

17 - Warframe Digital Extremes 5.5% -0.8%

18 +1 Rust Facepunch Studios 5.5% +6.6%

19 -2 Garrys Mod Facepunch Studios 5.5% -11.2%

20 - Half-Life 2: Deathmatch Valve 5.5% +0.1%

but did not play this month,

6%plays World of Tanks

this month

Of all gamers that, in the past three months played

Cross-Over Engagement from Game X, Month Y, Country Z


EXAMPLE TAKE-AWAYS

POWERED BY


Your Next Step

Company

Newzoo is an innovative global market research firm with a primary focus on games. We provide our clients with a mix of consumer research, transactional data and financial analysis

across all continents, screens and business models. We aim to be ahead the curve when it comes to global and local trends and

always put hard data into a broader perspective.

We work for the majority of top 25 public companies by game revenue, many independent game developers as well as a variety

of global hardware and media companies. The majority of our clients are based in the US, Japan and China. Our company has its headquarters in the center of Amsterdam. We recently kicked-off our international expansion with an office in Shanghai, China and

San Francisco, United States..

Services

WWW.NEWZOO.COM [email protected]

Interested in the PC Games Market Monitor?

Great! Please email your choice of countries and the game title for the Cross Over Engagement and the PC Game Churn data.

Questions?

If you have some questions regarding the methodology, data, report or delivery feel free to email them and we will come back to you within 24 hours.

Wybe Schutte | VP Business DevelopmentMail: [email protected] | Skype: wybe.schutte

www.newzoo.com


Peter Warman | CEO


PROPOSAL FOR


Peter Warman | CEO



PC Games Market Monitor - Newzoo/Overwolf - March 2015

Data & Analytics

Transcript of PC Games Market Monitor - Newzoo/Overwolf - March 2015