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PBS Video & COVE Quarterly Roadmap April 30, 2010
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Transcript of PBS Video & COVE Quarterly Roadmap April 30, 2010
PBS Video & COVEQuarterly Roadmap
April 30, 2010
CONFIDENTIAL
Top Goals (2009-2010)
1. Increase video traffic & engagement
2. Develop & implement monetization opportunities
3. COVE products available to all stations
4. Establish COVE as the single video solution for PBS producer sites
Key Performance Indicators (FY10)
1. Video Usage: Grow avg. monthly videos streams from 500K to 3.8M by end of FY10Stretch Goal: 8M streams/month
2. Audience Size: Increase avg. monthly unique visitors to video.pbs.org from 300K to 1.3M by end of FY10
3. Station Support: Roll-out availability of COVE solution for all stations that are interested by end of FY10Done!
* KPI’s created in Fall 2009, do NOT account for adjusted forecasts created in Feb. 2010
Current COVE Performance
• Approx. 2.5M stream req’s / month• Approx. 2M video views / month• Avg. viewing time = 26min.
• Nearing 1M unique visitors / month
74% adoption rate among local stations
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117 stations are using COVE-powered products
PBS Guam
1000’s hours of full-length PBS programs
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Video Storage
CDN & Streaming
Video Storage
CDN & StreamingVideo Asset Mgmt
Metadata
Business Rules
Video Asset Mgmt
Metadata
Business Rules
Content Workflow
Video Encoding
Quality Control
Services + Support
Content Workflow
Video Encoding
Quality Control
Services + Support
Other PBS Video Applications
COVE
Powered By COVE
COVE (2009)
Video Storage & DeliveryVideo Storage & DeliveryVideo Asset MgmtVideo Asset MgmtContent Acquisition
Support & Training
Content Acquisition
Support & Training
Other PBS Video Apps and sites
COVE
Powered ByCOVE
COVE (2010)
Video TranscodingVideo Transcoding Video Monetization
Sales Force
Video Monetization
Sales Force
Video AnalyticsVideo Analytics
APIs / Syndication Services (TBD)
3rd party sites, apps, devices
3rd party sites, apps, devices
PBS Video Portal (2009)
PBS Video Portal (National)• >1000 hrs of full-length PBS programs
• Search & explore Programs, Topics, Collections
• Customizable program landing pages and related content & links
• Recognition of program funders
• Monetization: Pre-roll + banners (LiveRail)
• Analytics: Google Analytics, ThePlatform, VisibleMeasures, ComScore
Local Video Portal• 3 versions available: Pro, Plus, Lite
• PRO Stations can publish Local content
• Customizable branding & URL
• Stations can manage carousel, stacks, collections
• Local to Local content sharing
• Local video monetization options
Portal-Lite (2009)
• Video portal with simplified navigation
• iFrame can be embedded on Station sites
• Includes Nat’l programs with related content
• COVE Pro stations can integrate Local content
• Monetization: Pre-roll + banners (LiveRail)
• Analytics: Google, ThePlatform, VisibleMeasures, ComScore
Partner Player (2009)
Version 1 (Nov 2009)• Embeddable video player available to
Producers & Stations via COVE CMS
• UI consistent with PBS Video Portal
• Overlay video controls & menus
• Chapter Bar
• Full-screen
• Closed captions
• Monetization: Pre-roll (LiveRail)
• Analytics: ThePlatform, VisibleMeasures, ComScore
Version 2 (Dec 2009)• Create excerpts and get embed code via
COVE CMS
Widgets (2009)
Version 1 (Launched: Oct 2009)• Embeddable video playlist
• Integrates COVE video player
• Auto-updates based on COVE feeds
• Customizable branding & colors
• Monetization: Pre-roll + banners (LiveRail)
• Analytics: ThePlatform, VisibleMeasures, ComScore, Gigya
• Sharing: Gigya
Next Eight Months…
R19 (April) R20 (May) R21 (June) R22 (July)
• Video Hosting: Corp Users• Hi-Res images & img convert• Batch Ingest (Alpha)• COVE API: Alpha Preview• Local Video Monetization
• Viral Player (v.1)• Video load time improvements• Search improvements: Speed• Video Transcode for Mobile/iPhone• COVE CMS: Port Ingest/Edit to API• COVE CMS: Ingest/Edit UI overhaul• Hi-Res images for Merlin, PartnerPlayer, ViralPlayer• Video distrib./syndication controls
• Video Player: New chapter bar• HD video ingest, xcode to MBR• MBR playback, auto-detection• Taxonomy update for Merlin• Program Pg: Filter content type• iPhone App (v.0)
• Playlist Player, API, Module• Analytics for publishers• Ingest Workflow: Pro-Track• Local Portal Monetization: non-video pages, banners
R23 (Aug) R24 (Sept) R25 (Oct) R26 (Nov)
• Video Portal ported to API• A-B testing implemented• COVE API: Beta for PBS systm• iPhone App (v.1)
• Video Portal Design Refresh: Homepage, Carousel, Program Pg• HTML5: Mobile/iPad support• HD video
• UUA support• Community features• Related Content from Merlin• Search Results UI• COVE API: Public Beta• COVE SDK for iPhone
• SaaS transcode for stations• Auto-created widgets
Viral Video Player• Target Launch: May 2010
• Goal: Enable viral video sharing to increase audience outside pbs.org and drive referral traffic back to PBS sites
• Content: Chapters, Promos, and full-length content less than 20min. Full-length episodes longer than 20min. will be excluded
• Producers can opt-out
• Monetization: Pre-roll only. NO companion banner
• Analytics: ThePlatform, VisibleMeasures, ComScore, Gigya
• Sharing: Gigya
• Co-branded header for Local content
• Related Content (e.g. “Learn More”) included in Details menu
• Emphasis on re-sharing / viral effect
Next Steps:• Implementing Viral player based on defined policy
and requirements
TV Tune-in iPhone App• Target Launch: August 2010
• Goal: Promote upcoming shows and past episodes available online and for purchase on iTunes
• Watch trailers, promos, extras and behind-the-scenes, and featured videos selected by PBS
• View Local TV Schedules
• Set alerts/reminders
• Share via Email, TW, FB
• Buy from iTunes
• Monetization: sponsored splash screen, interstitial ads, banners
Next Steps: • Finalizing UI design with vendor
• Develop content pipeline strategy and workflow
Local Video Monetization• April 2010: LiveRail Ad-Server available to Pilot Stations to
deliver ad-campaigns for Local video content
• May 2010: Begin roll-out to all COVE PRO stations
“The LiveRail interface is so simple and easy to use. This really couldn’t be easier to do!”
Rich Baniewicz, WHYY
LiveRail Video Campaign Stats
Hi-Res Images• Hi-Res images ensure best possible
experience for Merlin and cross-platform experiences from HD to Mobile
• Hi-Res images (1920x1080) will be required for all new videos in COVE with option to add Hi-Res images for existing content
• COVE CMS will auto-generate image assets
Next Steps• Spring 2010: Hi-Res image upload added as
Optional feature
• Summer 2010: Hi-Res image upload will be Required
• Summer 2010: All COVE image assets will be auto-generated from Hi-Res file
Hi-Res image (1920x1080)
• Thumbnails
• Stack Card
• Poster Frame (SD, 720p, 1080p)
• Merlin
• iPhone
• Other applications
COVE image conversion
Custom Playlists + Module• Target Launch: July 2010
• Create custom playlists via COVE CMS
• Playlists can include excerpts, chapters, and full-episodes
• Create custom playlist landing page on COVE Video Portal
• Embeddable playlist module available via COVE CMS
Next Steps:• SXSW prototype Re-envision Collections
Embeddable Playlist Module
HD and Adaptive Bit Rate
• Videos will be available in SD, 720p, 1080p at multiple bit rates (low, medium, high quality)
• Video Player will auto-detect user’s connection speed and deliver best-quality video experience
• iPhone and iPad adaptive HTTP streaming will be supported
Next Steps:• Finalizing new video and image specs
• Addressing workflow & delivery issues
• Evaluating transcoding solutions
• Target Launch: July 2010
• Auto-updating playlists powered by COVE feeds
• Available to all users via COVE Video Portal for all COVE feeds
Widget Playlists
COVE API
• REST API outputs available in JSON, XML, YAML
• Model for Merlin APIs (Open PBS APIs)
• Internal Developer Preview available (Mar. 2010)
Next Steps:• Spring 2010: Alpha Preview available (read-only)
• Summer 2010: Transition COVE Portal and CMS to use API
• Summer 2010: Read-only Beta available to select partners
• Fall 2010: Read-only Beta available to 3rd party developers
• Fall 2010: Read-Write Beta available to select partners
Questions / Parking Lot