PBE - Mrs Fields Cookies PBL

8/7/2019 PBE - Mrs Fields Cookies PBL

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Problem Based Learning Activity



` a marketing system revolving around a

two-party legal agreement, whereby the

franchisee conducts business accordingto the terms specified by the franchisor



Be your own boss

Proven business system

Training and Support

Financing

Site selection

Peer networking

Marketing/advertising

Bulk purchasing

Exclusive territories

Pride of ownership



We've been baking cookies for over 30 years,

and nobody bakes them better. Irresistibly soft

and luscious, they're made from Mrs. Fields®very own recipes using real butter, whole eggs,

pure vanilla, and our special blends of flour,

sugar, and chocolate. Temptation comes in two

sizes: our classic 3" cookies or Nibblers® bitesized cookies.



` Wh t re the ossible o ortunities you mi ht meet

with this kin of business?

Mistakes will be avoided in the operation and

management of the business because thefranchisor¶s formula is tested through

years of experience.

The company the entrepreneur wants to join

provides a detailed and hands-on training of managing, operating, and marketing your

business.



` Wh t re the ossible o ortunities you mi ht meetwith this kin of business?

Since you are under one roof, the incentive of

advertising and development of the product

is also the franchisee¶s benefit. In franchising, the risk of losing big is

lessened .

The benefit does not only include the monetary

gains but also extends to the reputation and trust it built to its customers.



` Wh t re the ossible o ortunities you mi ht meetwith this kin of business?

If problems arise with the franchise, the

company is there to assist and rescue from

time to time. S ecured locations and defined territories

are guaranteed in the franchising industry to

lessen the competition of the same company

and to enjoy maximum profits. T rade secrets, ingredients, recipes, etc. are

shared with the franchisees together with its

established brand name.



` I n what ways does technology affect the improvement/ development of the business?

Technology greatly influence business strategiesas they provide opportunities for businesses toadopt new innovations, and inventions.

It helps the business to reduce costs anddevelop new product

It helps business to gain competitive advantage,

and is a major driver of globalization.



` Why is it im ort nt to vertise your business?

` attract new customers, new prospects andleads, and encourage existing customers to

spend more on your product or service

` can build credibility, establish and maintain your "brand" or unique business identity, andenhance your reputation.

` inform or remind customers and prospects of thebenefits your business has to offer them



` What are the different ways to advertise your

business?

Print MediaAdvertising

TelevisionInternet



` Is online advertising an effective way to advertise

your products?

Research now confirms that using the Web is aproven way for companies to buil their br n byreaching a broad audience over multiple markets.

TheWeb is a vital element of the mix andincre ses br n im e n w reness.



` Wh t shoul you o in or er to m int in n

ttr ct new customers?

Treat your current customers with

res ect, keep your prices com etitive,and give incentives

To attract new customers, make sure

your company offers a com etitive newr te for new customers

Advertise the roduct



` What is localization?

Loc liz tion is the process of translatingand adapting both the content (text and

style) and the presentation (graphical andtechnical components) of an EXISTINGproduct according to the language andcultural characteristics of the target

audience or region for which it is intended.



` Why is there a need to localize?

certain concepts that are part of our language do notexist in other languages or cultures

our own cultural markers and references do not

always evoke the same ideas in other cultures

symbols, images and colors do not always have thesame meaning in different cultures

word length and text orientation can vary from onelanguage to the next

units of measure, symbols for monetary units, dateformats and other key elements can also vary



` Benefits of Localization

It ensures that the needs of clients withlinguistic and cultural differences are met

It avoids potential misunderstandings

It gives clients the confidence of knowing

they are communicating effectively in bothlanguages.



` What are the ways to identify your target

customers?

Geo r hic Demo r hic

Psycho r hic Beh vior



` People purchase products and services to realizeone or more of the following benefits:

To s ve: Money Time Effort Resources

Toincre se:

Income Investments FuturePersonal

relationships

To

reduce:Expenses Taxes Liabilities Trouble

Toim rove:

Productivity Abilities Confidence Appearance



To Identify

PotentialCustomers.

To have aBasis

To knowmore aboutyour targetcustomers

To knowmore aboutthe profile

of your customers

` Why is there a need to identify the demographicprofile of your customers?

PBE - Mrs Fields Cookies PBL

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