PBA Progress Summer09 Newsletter

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    Spring 20

    nside this Issue

    Letter rom

    the Leadership inside ront cover

    Members

    Moving Up inside ront cover

    Government Aairs 1

    PBA Membership Chronicles 2

    New Member Benefts or 2009 2

    Welcome! New Members 2-3

    SSE 2009 Wrap Up 3

    PBA Symposium:

    The Making o... 4-8

    Cosmopro North America 9

    NAHA20 Honorees Announced 10

    Beacon Stories at PBA Symposium 11

    PBA Best Practice Club 12

    City o Hope 2009 13

    Beneft Highlight:

    Paychex back cover

    ProgressAn Update or Members o the Proessional Beauty Associati

    PBABeauty Week

    Event Spotlight

    SymposiumPBABEAUTY IS MY BUSINESS

    consumer cu l tu reJuly 18-21, 2009

    July 18-21, 2009

    Las Vegas

    Mandalay Bay Resort and Casino | Las Veg

    SymposiumPBA

    in cooperation

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    A Letter from the Leadership

    probeauty.org

    009 started o with a bang! The International Salon and Spa Expo (ISSE),

    roduced by the Proessional Beauty Association, was a huge success

    s thousands o salon and spa proessionals turned up or exclusive

    eals rom hundreds o exhibitors, high-energy creative presentations,

    nd abundant career-enhancing classes and presentations. The show

    was an example o the proessional beauty industrys determination to

    orge ahead during these hard economic times.

    And that also means it is t ime or the entire industry to come together.Members are asking or more insight and inormation about industry

    ssues that touch all sections: salon owners need to know the business

    ide o the industry and distributors and manuacturers need to

    now what is and is not working in the salon. PBA has taken these

    uestions to heart and is working toward a new all-industry platorm

    or educational programs and initiatives that are applicable to all our

    members. As you read this issue o PBA Progress, you will see that the

    normation is no longer broken into sections but is instead combined

    o speak to all members together, as the entire industry can only grow

    tronger together.

    ust as inormation on the industry cannot be broken into sections,

    he important issues the industry aces today cannot be grappled with

    y a singular section o the industry. It will take the collective o our

    membership to work together and PBA is pleased to oer the rst

    ollective opportunity or the industry to meet with the all-new ormat

    t the 2009 PBA Symposium, July 18-21, in Las Vegas.

    While salon and spa proessionals will still enjoy the same high-level

    ducation and networking they are accustomed to, PBA Symposium

    s now open to the entire industry and is held in cooperation with

    Cosmpro North America, bringing together or the rst time salon and

    pa proessionals with top distributors and manuacturers or invaluable

    ace-to-ace interaction and networking. This years theme, Consumer

    Culture, is based on PBAs year-long landmark study, Business o

    Beauty: Maximize Your Proftability, which delves into the state o the

    ndustry, habits and trends o the beauty consumer, the role o the salon

    n selling beauty products and much more. The study will be revealed

    uring Symposium General Sessions.

    As part o PBA Beauty Week, which includes the North American

    Hairstyling Awards, PBA Best Practice Club and Beacon, PBA

    ymposium: Consumer Culture will give comprehensive answers to

    he questions beauty proessionals have been asking or years and is

    he must-attend event or all PBA members in 2009.

    Visit probeauty.org/beautyweek or more inormation on these exciting

    vents and, as always, thank you or your continued support o theroessional Beauty Association.

    Steve SleeperPBA Executive DirectorScottsdale, AZ

    Stanley Wild, 1925 2009PBA would like to extend its condolences to the amily

    Stanley Wild. A beauty industry icon and oreather o t

    Proessional Beauty Association, Stanley was a pioneer

    beauty product manuacturing and distribution. Those w

    were lucky enough to know and work with Stanley w

    never orget him. He will be sorely missed.

    Members Moving on UpThis year, PBA would like to recognize all our members who took

    businesses to the next level in the ace o a struggling economy. T

    members increased their gross annual sales in the last year and m

    up to the next membership tier in 2009:

    Beauty Crat Supply and Eqpt. Co.

    Beauty Solutions, LLC

    Calgel USA, Inc.

    Celebrity Beauty Supply and Salon

    Idaho Barber and Beauty Supply, Inc.

    Martinni Beauty, Inc.

    Salon Services and Supplies, Inc.

    The Brittany Group

    Thomassen Beauty Supply

    Athena Cosmetics, Inc.

    Backscratchers, Inc.

    Caliornia Cosmetics Corp.

    Diamond Towel Co.

    Enzo Milano

    Graham Proessional Products

    Inspiring Champions, Inc.

    J and D Beauty Products

    Keune Haircosmetics USA, Inc.

    McConnell Labs/LightElegance Nail Products

    Monroe Brushes

    Nioxin Research

    Product Club

    Queen Helene/The Hain Celestial

    Group

    Shark Fin Shear Co.

    Solano International

    Stylist Wear

    TNT Agency, Inc.

    Universal Group

    Valcent Products, Inc.

    Viso Trading

    GM and Associates, Inc.

    Acapello Salons, Inc.

    Aniu Salon and Spa

    Aveda Academy Denver

    Bella Vita Salon and Day Sp

    Brian Graham Salon

    Cary OBriens Design and Colo

    Centennial Hills Salon and Day

    Challise and Company

    Gatsby Salon and Spa

    Gene Juarez Salons, LLC

    Guillotine

    H2O Salon and Spa

    Hair By Bennie and Friends

    Head Quarters

    Jerry Heston Hairdressing

    Modern Salon and Spa

    N Color, Inc.

    Osgood-ONeil Salon Parlo

    Paul Kenneth Salon, Ltd.

    Radiance Salon and Medi-Sp

    Rizzieri Salon

    Rumors Salon and Day Spa

    Sheila Stotts Salon

    Spargo Salon and Day Spa

    Stilisti

    The Lot Hair Design

    Thomas Scott Salon and Sp

    Vici Capilli

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    Government Affairs

    Obama, Congress,

    and the Beauty Industry

    he proessional beauty industry can expect

    olitics to play an increasingly important role

    n how the industry conducts business and

    moves orward over the next several years.

    As the voice o the proessional beauty

    ndustry, PBA aims to keep its members

    nd the entire beauty industry abreast oegislation that has the potential to aect

    heir businesses, as well as provide a

    ollective viewpoint to Congress and other

    overnment ocials on the ramications

    egislation could have on the industry.

    Negative Impact: It is important to understand

    he proposed card check law, known as the

    mployee Free Choice Act. This law could

    ave a signicant eect on the beauty industry

    nd many other Main Street businesses.Card check would make it cost-eective or

    nions to target such businesses as beauty

    nd nail salons, spas, restaurants and other

    etail establishments, which have never

    xperienced unionization beore.

    he law also would eliminate the secret ballot

    rocess currently used or unionization in the

    workplace and replace it with a card check

    ystem. Once a union persuades more than

    al o workers to sign membership cards,

    imply having that percentage o signed cards

    would automatically certiy the union.

    Without the secret ballot process, card

    check would expose employees to

    intimidation and bullying tactics rom union

    organizers. Ultimately, it would deprive

    them o their right to vote in private.

    From large-scale beauty manuacturers to

    individual beauty proessionals, this is a

    law that could have serious consequencesor the beauty industry.

    Positive Impact: On a happier note is the

    FICA Tax Credit or salons and spas. PBA

    has actively supported this legislation or the

    last several years. The bills principal sponsor,

    Rep. Shelley Berkeley o Nevada, has retained

    her seat in the U.S. House and is poised to

    keep this issue a priority. Additionally, 2009

    and 2010 are likely to be years in which we

    will see a furry o tax legislation in Congress

    giving our industry newound opportunities

    to advocate or the FICA Tax Credit.

    The FICA Tax Credit would give salon and

    spa owners a dollar-or-dollar tax credit on

    the FICA taxes paid on an employees tip-

    income employers currently do not share

    that income but are taxed on it putting the

    proessional beauty industry on equal ooting

    with the restaurant industry. This legislation

    would signicantly help the industry lower its

    tax liability and allow owners to urther invest

    in their businesses and employees.

    Positive Impact: Credit card interchange

    ees may be decreasing. For years, small

    businesses like salons, spas, restaurants and

    other merchants have been waging a quiet war

    with credit card companies over interchange

    ees the hidden costs o processing credit

    and debit card transactions that can gobble up

    a stores prots while earning banks a pretty

    penny. With a new Congress now in power,

    were likely to see the resurrection o the

    Credit Card Fair Fee Act.

    This ederal legislation would require c

    card companies with substantial m

    power to negotiate with merchants

    retailers on terms or ees paid w

    processing card transactions. Interchan

    a percentage o each transaction that c

    card companies collect rom merchant

    every purchase. The ee varies with

    o card, size o merchant and other ac

    but as much as $2 o every $100 consu

    spend goes to card processors.

    Positive Impact: At the state level,

    is working on raising awareness with

    legislatures about license mobility. S

    proessionals can sometimes ace

    regulations that limit their ability to pra

    their crat and conduct business when mo

    across state lines. License mobility a

    a licensed proessional in good standin

    qualiy or licensure rom one state to an

    without urther examination.

    To sign the petition and sup

    other stylists across the nation,

    probeauty.org/licensemobility.

    To learn more about other issues that

    the potential to infuence our industry

    get involved with PBAs government a

    eorts visit probeauty.org/advocacy

    contact Sam Leyvas at sam@probeaut

    (800.468.2274 x3437).

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    Sondra ThrasherAppearances Hair Color & Design Studio

    One o the biggest changes we are making is totart our own line o products.

    lso, I took over all managerial duties within the

    alon in 2008 and now have weekly communication

    with employees and opportunity to coach them

    ndividually. I also communicate regularly with our

    ient base, sending out emails, making phone calls

    nd speaking to them when they are in the salon.

    ommunication has been an extremely important

    spect within the salon and one that we are

    ontinuing in 2009.

    ill Wiltberger - Perection Salon

    I I could go back, I would tighten security aroundmy data. I just had three employees steal my entire

    atabase and it happened because I trusted them

    l way too much. I am putting into place tighter

    ontrols on the ront desk, access to inormation,

    nd communication with our guests.

    We capture email addresses rom our new guests,

    hen leverage that into an ongoing communications

    ampaign including bi-monthly e-newsletters,

    weekly last-minute appointment availabilities,

    pecial promotions and holiday-related greetings.

    works well to help strengthen the relationship

    etween the salon and our guests. I am more and

    more convinced that email is the way to go.

    Melissa Huetter - Indigo Salon and Day Spa

    I am dedicating 2009 to growing my teams awareness

    n the importance o retail sales: how it directly aects

    client retention, the clients ability to maintain and

    reproduce the style weve achieved or them and the

    advertising potential it all has or our salon.

    In 2008, I implemented my two newest positions,

    an on-sta pr/marketing director and a general

    manager who has saved my lie seriously! She has

    taken over employee accountability, client relations

    and the management o all our systems.

    Now, I am able to spend more time working on my

    business versus in the business, and have had more

    o an opportunity to spend quality time versus

    quantities o time in my salon / spa.

    Krista Martin - metro FOR MEN

    I have realized that being an owner/operator is not

    the ideal leadership style and want to move awayrom the ear o leaving my clients behind and ocus

    on the positive orward movement it would have on

    the overall business in 2009.

    In 2008, I worked incredibly hard on going green

    at the shop and using green strategies to reduce

    the shops overall expenses. We doubled our net

    prot margin. I will continue to seek green methods

    in 2009 and use the savings to grow the business

    internally with the sta and externally with additional

    locations.

    New Membership Benefts or 2009This is a big year or the Proessional Beauty

    Association. PBA Symposium is joining Cosmopro

    North America and the North American Hairstyling

    Awards in Las Vegas to create PBA Beauty Week,

    the largest, most inclusive beauty event in North

    America. But thats only the beginning.

    PBA Beauty Industry Guide

    In 2009, PBA is proud to announce the laun

    PBAs newest online resource or PBA membeall beauty proessionals, the PBA Beauty Ind

    Guide. This online directory is a valuable resour

    PBA members and other industry proessional

    use the Internet to locate, research and pur

    products and services unique to the industry w

    the clutter o general Internet search engines.

    Proessionals can search the guide directly ro

    PBA home page and PBA member company lis

    will all be identied with a PBA logo!

    Visit pbabeautyindustryguide.com to search n

    download the guide to your desktop.

    PBA CareerCenterprobeauty.org/careers

    The new PBA CareerCenter is the denitive o

    resource or employers and job seekers i

    proessional beauty industry. PBA members re

    one ree job posting annually and discounted

    on additional listings! Job seeker service

    complimentary. Connect with the best empl

    and employees in beauty!

    Upcoming Teleconerences: Salon Series: Best Practice Club Web Works

    Advocacy Updates

    Industry Research

    and much more.

    For more inormation on all the exciting

    programs at PBA, visit probeauty.org or give

    call at 800.468.2274.

    Welcome! New PBA Members

    ew PBA Associate Memberseptember 1 February 1

    arms Sotware, Inc. (Boonton, NJ)

    ew PBA Distributor/Store Memberseptember 1 February 1

    kis Nail Art (Irvine, CA)

    RY Co., Ltd. (Shinjuku, Tokyo)iamond Edge (Bakerseld, CA)mis (Ho Chi Minh, Vietnam)ospitality Pac (New York, NY)ayrite, LLC (Santa Ana, CA)eonor Greyl Paris (Petaluma, CA)ucky USA (Alhambra, CA)W Balour (Raanana, Israel)cean Breeze USA (Fountain Valley, CA)rion Images Corp. (Westminster, CA)adas Botanicals (Boca Raton, FL)kincerity, Inc. (Houston, TX)poil Me (Spanish Fork, UT)aylor Maid (Orem, UT)he Bella Company, Inc. (Wixom, MI)he Hair Shop (Los Angeles, CA)he Hair Shop N.W (Federal Way, WA)otrevu/dw (Frisco, TX)

    New PBA Manuacturer/Rep MembersSeptember 1 February 1

    Artease Hair Color/AVAA LLC (Torrance, CA)Aura-Soma Products, Ltd. (Horncastle, Lincolnshire)Aware Products (Chatsworth, CA)Bob-e-pins (Beverly Hills, CA)Body Brands USA, Inc. (Redmond, WA)Bureau Number 4 (Newport Beach, CA)Busters Skin Care or Men (Ontario, CA)Cala Products (Los Angeles, CA)

    Chopchopwang, Inc. (Beverly Hills, CA)Christrio (Corona, CA)Design X (West Long Beach, CA)Durocher Enterprises (Whitesh, MT)Element Display Group, LLC (Oconomowoc, WI)Esche and Alexander Public Relations (Oceanside, CA)Fake Bake Tanning Products (Tulsa, OK)Footsie Bath, LLC (Beverly Hills, CA)Hot Accent (Mission Viejo, CA)JKS International (Fort Worth, TX)Joice Seus Company (Plano, TX)Kasia Beautiul (Minneapolis, MN)Kiss Products, Inc. (Port Washington, NY)Lawrence Ray Concepts (Los Angeles, CA)Lock, Stock and Barrel (Long Beach, CA)LOreal Proessional (New York, NY)Matrix (New York, NY)Milbon USA, Inc. (New York, NY)Niko Cosmetics, Inc. (Toronto, ON)

    Passion Beauty, Inc. (Hawthorne, CA)

    Progressive Beauty Concepts (Whitehouse Station, NRedken 5th Avenue NYC (New York, NY)Saian North (Hollywood, CA)Salon Success University (West Allis, WI)Sanicape (Brea, CA)Sensuous Solutions (Arcadia, CA)Spider Mg., Ltd. (Concord, ON)Surace Hair (Saskatoon, SK)T3 Micro, Inc. (Venice, CA)The Testor Corporation/Aztek Health & Beauty (RockoVevos Emporium, Inc. (Woburn, MA)

    Whiter Image (Atlanta, GA)Mass Mutual (Rex, GA)

    New PBA Salon/Spa MembersSeptember 1 February 1

    109 Hairdacious Salon (Peterborough, NH)A Special Haven (Austin, TX)Advance Skin Care and Nail Center (West Babylon, NAllusions Hair and Nails (Latham, NY)Anasa Hair Studio and Spa (Lake Elsinore, CA)Anya Salon West (Homestead, PA)Aspire...beauty (Detroit, MI)Awaken Aveda Salon and Spa (Bonaire, GA)Be...Salon and Spa LLC (Saint Paul, MN)Beau Monde College o Hair Design (Portland, OR)Bell Lago Salon and Spa (Mooresville, NC)Capelli Salon (Concord, MA)Chandnis Spa and Salon (Cary, NC)

    Chava Pelo Salon (Milpitas, CA)

    Member ChroniclesThe Best o 2008: Members Respond

    he PBA Membership Department recently caught up with our PBA salon members

    to get the scoop on what worked or them in 2008 and what their plans are in 2009.

    H e r e s w h a t t h e y h a d t o s a y :

    Sondra

    Jill

    Melissa

    Kri

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    International Salon & Spa Expo 2009 Wrap Up

    With more than 33,000 licensed beauty proessionals swarming the sold-out Long Beach Convention Center showfoor January 31 - February 2, the International Salon & Spa Expo (ISSE) surpassed expectations or 2009 and rearmedits position as the largest beauty event on the West Coast.

    Along with valuable demonstrations on the show foor, attendees chose rom more than 250 education classes, up more than 50 classes rom 2008, onails, massage therapy and business strategy classes. ISSE also eatured industry icons, such as Tabatha Coey o the Bravo channels hit show TabaSalon Takeover, Kim Vo and Martin Parsons on the tremendously popular International Fashion Theater and Technical Theater stages, as well as the new Fashion Theater stage.

    PBA members enjoyed a place to escape and unwind in the PBA members-only lounge and complimentary snacks and drinks at PBAs Super Bowl pExhibitors enjoyed complimentary breakasts while attendees geared up to participate in PBAs Photo-Shoot Give-away. Additionally, PBA partnered with BArtists to give away a ull salon set up worth $80,000 and Ultimate Beauty to give away a brand new 2009 Mercedes!

    The electricity in the air among attendees, educators and exhibitors was both invigorating and indicativeo the proessional beauty industrys persistence to thrive in a slumping economy.

    ISSE 2009: PBA Round Table Highlights

    The changing economy, shrinking retail tickets and strategic marketing solutions were just a ew topics taking center stage at this years

    PBA Salon and Spa Round Table. A group o about 25 salon and spa owners rom across the nation shared some o their solutions to co

    these common challenges. This problem with the economy has really thrown us a curve ball, said Kim Miller o Illusions Salon and SFlorida. Were back to the drawing board, always having to think outside o the box.

    PBA Leadership Council members Marilyn Ihlo, o Ihlo Salon and Day Spa, and Cary OBrien, o Cary OBriens Design and ColorSpa, le

    discussion and sparked the creative atmosphere. Marilyn spoke o open communication and leading through inspiration. Communicatin

    vision...is, to me, the hugest thing. Every person on your team needs to know where youre going, why, and whats in it or them.

    Cary stirred the crowd with some innovative ways to use promotions to drive clientele, keep sta rom being wasteul and retail trainingthe great ideas we have to promote retail dont matter unless we talk about it, he exclaimed, asking the crowd, How oten do you talk a

    it every couple months? It has to be a topic every month.

    I you missed the panel discussion at ISSE and are looking or ideas on

    to keep your business competitive in todays challenging environment, plattend PBAs Symposium: Consumer Culture held during PBA Beauty We

    July. Visit probeauty.org/symposium or details!

    hocolate Raspberry Studio (Jacksonville, FL)ocoMichelle Salon and Spa (Longmont, CO)olorworks (Woodside, NY)ommand Perormance (Temple, TX)utting Edge Hair Co. (Woodstock, IL). Laudati, Master Haircolorist andAssociates (West Palm Beach, FL)arrell Barrett Salon (Perry Hall, MD)etour Salons (Encinitas, CA)ite Retreat Hair Studio (Belleville, IL)uodia Salon and Spa (Carson, CA)

    ahrenheit Hair Design (San Diego, CA)resh Hair Studio (Southampton, PA)uture Focus Family Medicineand Medical Spa (Corpus Christi, TX)ail and Co. (Honolulu, HI)enray Hair Salons (Oakland, CA)iada Salon and Spa (Chico, CA)reen Lotus Salon and Wellness (Cromwell, CT)air Colour Concepts (Portsmouth, NH)air Emporium (Granite Bay, CA)airroin Salon (Los Angeles, CA)ilites Hair Salon (Fulton, MD)i-Tech the School o Cosmetology (Miami, FL)

    gnis Salon (Poway, CA)ndigo Salon and Day Spa (Canton, MI)

    Michael Salon (Vancouver, WA)osephs Salon and Spa (Louisville, KY)uvin Salon and Spa (Santa Cruz, CA). Paige Salon Hair and Skin (Chicago, IL)

    alla Lily Salon and Spa (Osseo, MN)

    Karamel (Calgary, AB)Ken and Company Aveda Salon / spa (Stroudsburg, PA)Keter Salon (Berkeley, CA)Klata Unicuts, Inc. (Newbury Park, CA)Lauran Kirk Hair Artistry (Morgantown, WV)Lauren Ashley Davis (Burbank, CA)Lucy Hair Design (Carlsbad, CA)Luna Salon and Spa (Philadelphia, PA)M and M Hair Design (Johnstown, PA)Market Place Salon and Spa (Burien, WA)Metamorphosis Salon and Spa (Brookeld, WI)

    Moniques Salon (Spokane Valley, WA)Moxi (San Francisco, CA)MY Salon (Sacramento, CA)New Lea Salon (Bristol, RI)Nube Nove Salon (Orlando, FL)Nubian Solutions (Philadelphia, PA)OMI Salon and Spa (Waltham, MA)On Stage Hair Design (Magnolia, TX)Panache Hair Designs (Oak Park, IL)Peg Cribari (Dallas, TX)Platinum Salon, Inc. (Long Island City, NY)Prestige Salon (Enterprise, AL)Princeton Salon and Spa (Gainesville, GA)Redhouse Shelby (Township, MI)Regal Nails Salon and Spa (Fayetteville, AR)Renaissance Studio, Inc. (Abbotsord, BC)Rols (Tempe, AZ)Sala Salon Group (Napa, CA)Salon Del Sol, Inc. (Richmond, VA)

    Salon Gio and Day Spa (Brooklyn, NY)

    Salon Hemel and Spa Gioventu Dollard (Des OrmeauSalon Housecalls, LLC (Orlando, FL)Salon Nesa (Columbia, MO)Salon Nirvana (Winthrop Harbor, IL)Salon Reaction (Overland Park, KS)Salon Sabrina (Sonoma, CA)Salon W (Des Moines, IA)Sam Pierre Beauty (Glendale, CA)Sanibel Day Spa (Sanibel, FL)Siggers Hairdressers (Tucker, GA)Signature Salon (Traverse City, MI)

    Skinhancements (Tustin, CA)Splash Hair Studio, Inc. (Raleigh, NC)Stephen and Burns (Burlington, VT)Style N Beauty (Norwalk, CA)Technical Artistry (Salem, OR)The College o New Jersey - School o Business (TrentoTotal Concept Salon Etc. (Selinsgrove, PA)Tru Salon (Pittsord, NY)TwoDo Salon (New York, NY)TZd Salon (La Verne, CA)Van Michael Salons (Atlanta, GA)Vasseur Day Spa and Salon (San Diego, CA)Viva Salon (Colorado Springs, CO)Vivid Salon and Tan (Saint Paul, MN)West Coast Salon and Spa (Ballwin, MO)Z Hair Academy (Lawrence, KS)

    Note: This does not include renewing members.For a ull list o PBA members by section,

    please visit probeauty.org/directory.

    Tabatha Coey

    Kim Vo Martin Parso

    Charlene Abretske o Your Beauty Network, based in Carlsbad,Claiornia, talked about utilizing social networking tools to keep your

    nger on the pulse o computer-savvy clients. There are a lot osites out there that may have reviews about you, she said. Somemay be good and some bad, but you should know theyre there.

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    PBA Beauty Week, July 18-21, 2009, at the Mandalay

    Bay Resort and Convention Center in Las Ve

    is North Americas largest, most inclusive be

    event, oering unlimited networking, education,

    proessional growth opportunities to all sectors o

    beauty industry. This week o beauty eatures

    Symposium, the North American Hairstyling Awa

    the PBA Best Practice Club, City o Hope Spirit o L

    Masquerade Gala and Beacon, and is produced by

    in cooperation with Cosmopro North America.

    I you are looking or beauty business educa

    that can keep your business competitive in tod

    challenging economy, its all about PBAs Sympos

    Consumer Culture. This event is specially designe

    oer upper-level business and salon-specic educa

    networking opportunities and powerul research

    todays salon consumer. PBA Symposium is the must-at

    educational event o 2009 or savvy beauty salon/spa owners

    key sta, distributors, retail beauty store owners and manag

    manuacturers and manuacturer reps.

    Curious how PBA Symposium: Consumer Culture came aboutand what its going to entail? Read on!

    The ResearchAs part o the new PBA Symposium, PBA partnered with renowned research irm McM

    Doolittle to create a irst-o-its-kind beauty industry research study, Business o Beauty: Maxi

    Your Proitability. The inspiration or making PBA Symposium an all-industry educational event c

    partially out o a universal desire among PBA members to measure the state o the indust ry and disc

    what works and what doesnt in the salon/spa retail environment and why. This kind o research isnt s

    targeted to salons and spas or distributors and manuacturers, this study will impact the entire proess

    beauty industry. To understand the uture o retail in beauty, the entire industry irst has to understand the

    o retail today and that starts with the beauty consumer.

    The results o Business o Beauty: Maximize Your Proftabilitywill be the cornerstone o Symposium: Consumer Culture General Sessions. Some o the research areas include:

    Understanding consumer spending habits

    Comparing consumers preferences for professional vs. store brand products

    Where consumers are buying beauty products

    Attend PBA Symposium or the ofcial reveal!

    T h e M a k i n g o P BS y m p o s i u m 2 0 0 9

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    consumerculture

    *Cosmopro North America attendees and exhibitors receive special pr icing to PBA Symposium:

    Consumer Culture General Sessions. Visit cosmopronorthamerica.com or details and to register.

    The Educationhe upper-level, all-industry access business

    ducation available at PBA Symposium is

    vailable nowhere else in the beauty industry.

    Broken into segments or the entire industry

    nd sessions specically or salon / spa owners,

    managers and key sta, the education at this

    ears Symposium covers everything:

    General Sessions

    Business o Beauty: Maximize

    Your Proftabilityresearch revealed

    Learn what the salon channel can do

    to sell more beauty products

    Listen to retail and industry experts as

    they explain how to see and understand

    the telltale clues to help you create the

    best possible experience or your client

    Participate in spirited round-table

    discussions with industry icons and

    other salon proessionals just like you

    Discover how industry icons mastered

    the salon retail experience

    Breakouts Become Clue Conscious how

    to assess your own business

    Consumer Culture and Salon Culture

    know the shits taking place with customers

    Know your brand Price, Prestige,

    Volume or Boutique

    Understand the No Compromise

    Leadership style

    Implement the 7 Powerul Branding

    Strategies to build your brand

    Tuesday Workshops*

    Ultimate Spa Tour: Visit the largest spas

    in Las Vegas during this specially

    designed guided tour

    Reinventing Space: How to visually

    stimulate consumer purchasing

    *Additional cost

    The NetworkingAs part o PBA Beauty Week, PBA Sympo

    provides a priceless opportunity to conne

    with peers and industry proessionals ro

    every walk o beauty. The best networkin

    opportunities can happen anywhere du

    special networking breakouts, round table

    organized receptions, or even over a casu

    conversation on the casino foor. With so m

    events happening at once there are seve

    way to connect, including.

    The Cosmopro North

    America Get Together Party

    The 20th Annual North American Hairst

    Awards Reception and Ceremony

    City o Hope Spirit o Lie

    Masquerade Dinner and Gala

    PBA Member Lounge at the PBA Booth

    PBA Symposium General Sessions

    and Receptions

    SymposiumPBABEAUTY IS MY BUSINESS

    J u l y 1 8 - 2 1 , 2 0 0 9 M a n d a l a y B a y C o n v e n t i o n C e n t e r L a s Ve g

    R e g i s t r a t i o nprobeauty.org/symposium/registration800.394.5436 (916.774.8681)

    H o t e l & T r a v e lprobeauty.org/symposium/hotelandtravel800.826.3520 (310.590.4707)

    P B A S y m p o s i u m Tu i t i o nBeore June 22, 2009

    $399 PBA Members

    $549 Non-Members

    Ater June 22, 2009

    $449 PBA Members

    $599 Non-Members

    i n c o o p e r a t i o n

    An Inside Loat the Beauty Consum

    and the Futuo the Indust

    C h e c k o u t p r o b e a u t y . o r g / s y m p o s i u m t o l e a r n m o r e !

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    PBA Leaders on PBA Symposium 2009

    Want to learn more about how PBA Beauty Week and the new PBA Symposium grew into the industry event o 2009? Here are some in

    nto the event rom some o the people who helped make it possible, the volunteer members you elected to the PBA Leadership Councils aChair o the PBA Board o Directors:

    An Interview

    with NecoleCumberlander

    President, PBA Salon/Spa

    Leadership Council

    Owner, Noire Et BlancCleveland, OH

    Q. What is PBAs goal in moving the new PBA Symposium to

    Cosmopro North America and the North American Hairstyling Awin July in Vegas?

    A. We are all part o PBA and its obvious that we should all come

    together or one event instead o many separate events. It just m

    sense to bring PBA Symposium to Vegas to join Cosmopro NAmerica. Cosmopro is such a well-established and well-oiled mac

    something everyone in the industry is already amiliar with, ancourse NAHA is there as well. It was just a good t.

    Its so nice to get valuable business inormation and talk to

    like-minded peopleit really brings your business to the next

    level and allows you to help other owners get there, too. Necole Cumberlander

    Q.What would you say to ellow salon / spa members who are thi

    about attending the new PBA Symposium next July, but havent mup their mind?

    A.I was talking to two salon owners who have been to PBA Sympoin the past, but werent sure about this year. I just had to tell them

    about the new PBA Symposium! The great business inorm

    available this year, how the whole industry will be together and salon and spa owners will have the ear o manuacturers and distribu

    They were shocked to hear about everything that will be oered aone event. Its exciting to let other salon and spa owners know a

    this wonderul opportunity.

    An Interview

    with Lee Rizzuto Jr.

    Q. What is most exciting about the new all-industry ormat at PBAymposium?

    A.We are universally working toward the long term goal o having a more

    ohesive structure within the overall beauty industry. PBA Symposium

    s the ideal ormat to bring people together ace to ace to discuss ideasn a personal level, changing mindsets and resulting in the realization

    hat everyone has a vested stake in our industrys success.

    Q. What are you most interested in learning rom the Business o

    Beauty: Maximize Your Proftabilityresearch study that will be releasedt PBA Symposium 2009?

    A.Having hard numbers to support ndings about consumer trends

    nd where the industry is heading. The distribution channel along with

    onsumer tastes and habits are constantly changing. As a businesseader, I am always interested in how I can make my business better

    o meet the needs o consumers.

    Chair, PBA Board o Directors

    President, Conair Corporation

    Stamord, CT

    I know the economy weighs heavily on the minds omanythese are great events to help people stay motivated

    and learn rom not only top proessionals in the industry, but

    also peers who are acing many o the same challenges. Lee Rizzuto Jr.

  • 8/14/2019 PBA Progress Summer09 Newsletter

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    An Interview

    with Sydney Berry

    resident, Distributor/Store

    Leadership Council

    resident, Salon Services & Supplies, Inc.

    Renton, WA

    Q. What are you most looking orward to at PBA Symposium in 2009?

    A. The shared theme o inclusion and knowledge being extended to allegments at one site! It will give us purposeul dialogue in a common

    anguage, not the best promotion or the most unique incentive,ut the most strategic alignment to reach PBAs BHAG (Big Hairy

    Audacious Goal) established in 2005, To be universally recognized

    s the catalyst or driving consumer loyalty, member success, and thedvancement o the proessional salon industry.

    Q. What are you most interested in learning rom PBAs landmark study,Business o Beauty: Maximize Your Proftability?

    A. The One Thing I am most excited about are the insights

    the consumer. As an industry, we have been so creative ineveloping services and products we believe the consumer

    will love. Beore, we could only judge reactions by their lack o

    urchases. This landmark study is an opportunity that has notxisted in the beauty industry beore.

    We ace a dierent and unique uture in distributionwe need toetter understand how and where we can enhance our value or both

    he manuacturer and the salon. Sydney Berry

    An Interview

    with Brian Graham

    President, Manuacturer/Rep

    Leadership CouncilPresident, Nioxin

    Lithia Springs, GA

    Q. What is PBAs goal in moving the new PBA Symposium to

    Cosmopro North America and the North American Hairstyling awin July in Las Vegas?

    A. To take advantage o two amazing industry events that already atmanuacturers, distributors and salon owners rom around the wo

    Cosmopro North America and the North American Hairstyling Awand to give PBA Symposium a permanent home.

    Everyone loves Vegas and moving PBA Symposium there notcreates a permanent home or the event, it presents an opport

    or the industry to come together under the umbrella o a long awPBA Beauty Week. This gathering o the entire industry will not

    provide opportunities to do business, but also opportunities to conas an industry through education and networking.

    Our industry has a lot o speculation about why retail does or do

    work. As a manuacturer, I look orward to learning about...retail isalon environment. Brian Graham

    Q. What do you think PBA Symposium moving to Vegas and beco

    an all-industry education event will mean or the uture o PBA anproessional beauty industry?

    A. My hope is that the dierent membership sections o PBA

    manuacturer, distributor and salon / spa will start to work toget

    as a whole in more areas like government aairs, research and purelations because we can do so much more when we stand toget

  • 8/14/2019 PBA Progress Summer09 Newsletter

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    Greentailing and Other Revolutions

    n Retail: Hot Ideas that are Grabbing

    Customers Attention and Raising Proits

    Authors: Neil Stern and Willard Ander o

    McMillan Doolittle

    BA Symposium Tie In: PBA partnered with

    McMillan Doolittle or PBAs study, Business o

    Beauty: Maximize Your Proftability.

    Greentailing and Other Revolutions in Retail

    ses extensive data to back up the strategies

    eading retailers and suppliers are using today to

    ain a competitive advantage by looking at case

    tudies o companies adopting new innovations in

    etailing such as greentailing and comparing their

    rowth rate to traditional companies. This bookrovides great examples o how to take data rom

    a comprehensive research study and turn it into

    concrete business tools.

    Clued In: How to Keep Customers Coming

    Back Again and Again-- Author: Lou Carbone o

    Experience Engineering

    PBA Symposium Tie In:

    General Session Keynote Speaker

    In Clued In, Lou Carbone shows how to engineer

    a world-class customer experience using clues - the

    sensory building blocks o experience youre already

    delivering to customers, whether you know it or not.

    This book acts as the complementary step-by-step

    manual to the powerul presentation Carbone willconduct at PBA Symposium General Sessions where

    he will use real examples to explain how exper

    management works.

    No-Compromise Leadership: A H

    Standard o Leadership, Thinking and Beha

    -- Author: Neil Duco o Strategies

    PBA Symposium Tie In:

    Breakout Track Speaker

    In his book, No-Compromise Leadershp,

    Duco explains what it means to practice

    compromise leadership, a leadership style

    business culture based on consistency

    integrity, with 100 percent commitment. Du

    leadership gives business owners and man

    the accountability they need to get results withemployees, their business and themselves.

    Saturday, July 187:00pm - 9:00pm Get Together Party (all industry)

    Sunday, July 19

    7:30am - 9:45am General Session: includes continental breakast (all industry)

    8:00am - 5:00pm Registration Open

    10:00am - 5:00pm Cosmopro North America Trade Show

    10:15am - 11:45am General Session Continues

    2:00pm - 5:00pm Breakout Tracks6:30pm - 10:00pm NAHA 20 (all industry)

    Monday, July 207:30am - 9:45am General Session: includes continental breakast (all industry)

    8:00am - 5:00pm Registration Open

    10:00am - 5:00pm Cosmopro North America Expo

    10:15am - 11:45am General Session Continues

    2:00pm - 3:30pm Breakout Tracks

    3:45pm - 5:00pm Closing Sessions (all industry)

    6:30pm - 10:00pm City o Hope (all industry)

    Tuesday, July 21

    7:30am - 9:00am Workshop Registration Open (outside classrooms)8:00am - 11:00am Evolving & Redening the Value o Distribution *

    8:30am - 12:00pm Reinventing Space *

    8:30am - 12:30pm Ultimate Spa Tour: Las Vegas *

    10:00am - 3:00pm Cosmopro North America Expo

    A Sneak Peak: consumerculture

    SymposiumPBA

    Schedule o EventsTake a sneak peak at all the great education

    and networking planned or PBA Symposium 2009 and PBA Beauty Week!

    This schedule o events may change. Visit probeauty.org/symposium or a detailed sched

    * additional

    A PBA Symposium Study Guide: Three Business Books Guaranteed to Get You Ready or Ve

  • 8/14/2019 PBA Progress Summer09 Newsletter

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    Event organized by North American Beauty Events, a partnership between PBA and SoGeCos.

    Marketing & Promotion: SoGeCos S.p.A Milan Italy Tel. +39.02.796.420 Fax +39.02.795.036 [email protected]

    Sales Oce US, Canda, Mexico: PBA Scottsdale, AZ USA Tel. +1.480.281.0424 Fax +1.480.905.0708 [email protected]

    Sales Oce Europe, Arica, Middle East, Asia and South America: Fairsystem International Exhibition Services S.p.A Bologna Italy T

    +39.051.282.848 Fax +39.051.282.895 [email protected]

    H E W O R L D O F B E A U T Y M E E TS AT T H E CO S M O P R O F N O R T H A M E R I C A 2 0 0 9

    th ED ITION - JU LY , 19 - 21 - LAS VEGAS , M ANDALAY B AY COVENT ION CENT ER

    T h e O n e a n d O n l y C o m p r e h e n s i v e B u s i n e s s - t o - B u s i n e s s B e a u t y E v e

    O L O G N A H O N G K O N G L A S V E G A S R I O D E J A N E I R O S H A N G H

    he current economic climate orces beauty

    ompanies to ocus more than ever on

    nnovation to satisy consumer demands. It also

    orces decision makers to make smart choices

    n how to allocate resources. Both challenges

    make Cosmopro North America the best value

    round: it is the only event in North America

    o cover all segments o the beauty industry

    rom nished cosmetic products or retailing

    nd salon / spa use to contract manuacturing/

    rivate labeling and packaging solutions - all

    with the best international representation.

    As a manuacturer this is the best

    place to get new business-to-business

    leads and brand your company.

    he exclusive, high-caliber educational

    onerences will ocus on retailing, distribution,

    pa, new media marketing, private labeling and

    ackaging and will once again serve as a key

    ttraction or exhibitors and visitors alike. Top

    rade publications rom each market will cover

    pecial subjects o interest to management

    rom all company sectors, including marketing

    nd sales. Plus, the addition o PBA Symposium

    will enhance the overall educational program

    with daily General Sessions, exploring research

    n the beauty consumer, the state o the

    ndustry and retail best practices.

    As a manuacturer this is the best place to get

    ew business-to-business leads and brand

    our company. Ater surveying the 2008

    xhibitors, we learned 71 percent elt visitors

    xperiences were good to excellent. The

    top reasons or exhibiting at Cosmopro North

    America 2009 are to:

    - Obtain Sales

    - Increase Product Awareness

    - Obtain Leads

    - Conduct Meetings

    - Establish/Launch a New Business

    - Maintain Brand/Image

    In 2009, Cosmopro North

    America highlights include:

    The International Buyer Program:

    Pre-qualiied buyers rom abroad meet

    with exhibiting companies as part o

    prearranged meetings. Complimentary to

    all attendees and exhibitors.

    NEW!

    AngeLiKa Promotions, LLC

    - Las Vegas Luxury Concierge

    Kaori Nagao - President

    AngeLiKa Promotions, LLC.5074 Lime Kiln Avenue

    Las Vegas, NV 89139

    tel: 702.577.7659

    ax: 702.953.0457

    www.angelikapromotions.com

    [email protected]

    Retail Stores Special Initiative:

    A comprehensive marketing initiative along

    with special outreach program created to

    bring retail store owners and buyers together.

    Retail store members are encouraged toinquire with their manuacturer representatives

    or exclusive savings!

    Beauty Match:An online directory ree to all visitors and

    exhibitors to allow pre-show match-makin

    according to product categories.

    Discover Beauty Spa:

    Featuring innovative new companies not

    widely distributed in the U.S. marketplace

    and guaranteed appointments with key s

    decision makers.

    Emerging Beauty Area:

    Specially created spaces oered at lower

    rates to allow small companies that have

    never exhibited at the show beore to

    participate in the event.

    Contact our team to learn how Cosmo

    North America can help you obtain

    objectives!

    For US, Canada & Mexico, call the PBA o

    at 800.468.2274 (480.281.0424)

    Registration & Travel:

    Call 800.826.8133 (310.590.4713) or

    visit www.cosmopronorthamerica.com

    or details.

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    Lietime Achievement

    Award Honoree

    Vivienne Mackinderhe North American Hairstyling Awards (NAHA) and PBA are pleased to

    ward NAHAs top honor, the Lietime Achievement Award, to Vivienne

    Mackinder or her outstanding contributions to the hair and beauty

    ndustry.

    Vivienne is one o the most highly respected international leaders and

    nnovators in the hairdressing proession today. In her work as artistic

    irector or industry grand masters Sassoon and Trevor Sorbie, Vivienne

    eveloped an expertise or precision cutting and an eye or original hair

    esign, rom the classic and the commercial, to the avant-garde.

    Based in New York City, Vivienne has been honored with numerous

    wards, including the much coveted North American Hairstyling Award

    ve times, the most recent being Masters, and the prestigious IBS

    ditors Choice Awards three times.

    Vivienne is an in-demand eatured guest artist-educator or premier

    nternational events worldwide and her work is consistently published

    n the international press. She ounded the Roots and Wings

    ducational program in New York City to much acclaim.

    Viviennes career as a master stylist is divided between her salon

    lientele, editorial and advertorial shoots, advertising campaigns,

    eatured artists at countless special events and entertainment entities,

    ncluding MTV and the VH-1 Fashion Awards. As a session stylist,

    he has collaborated and designed hair collections or runway ashion

    ollections in New York, Paris and London.

    Hall o Leaders Honoree

    Geno Stampora

    Each year, PBA and NAHA honor one beauty proessional or

    leadership and outstanding contribution to the industry. This year,

    Stampora will be inducted into the esteemed Hall o Leaders.

    Genos work in the proessional beauty industry has changed over

    rom stylist to coach and speaker, challenging his audience to live i

    moment, get the most out o lie and to prepare or success. He ha

    only created a story or himsel in the beauty industry, he has tou

    the stories o hundreds o stylists and students and is responsib

    the great success o many beauty proessionals.

    Experienced all phases o the beauty industry, Geno has ow

    and operated a collection o salons, two beauty academies a

    distributorship. He has traveled the globe delivering the tools ne

    or salon success. His seminars encompass all aspects o growth

    success in beauty with a humorous, inspiring and upbeat style.

    Geno is a keynote presenter or: Intercoiure, PBA, ABS, IBS,

    ICSA, NCA and more. Geno also serves as the director o motiv

    or Haircolor & Design Magazineand on the advisory board or Na

    His work has been eatured in prominent industry publications,

    as Modern, Salon Today, Canadian Hairdresserand Nailpro, as wmany major ashion magazines. He is the author o the best-se

    academy book Success Dynamics and two best- selling CD se

    Adventures in Creative Hairdressing and Salon Success.

    NAHA 20: Honoring the Work, Stories. Styl

    Lietime Achievement Awar& Hall o Leaders Winner

    A n n o u n c e

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    PBA Beacon at PBA SymposiumEach year, hundreds o cosmetology students rom across North Ame

    compete or a coveted spot in the PBA Beacon program. Only 100 o the band-brightest students are chosen or this once-in-a-lietime career-chanopportunity. Winners sit side by side with top industry proessionals at Symposium, attend PBA Symposium General Sessions and specially desigBeacon Breakout Tracks. This year, Beacon students also get the chancattend the 20th Annual North American Hairstyling Awards!

    Past Winners Talk about Success after BeaconBeacon began in 2001 and has seen more than 600 students.

    2008 Beacon graduate Alee Sribanditmongkol calls her experience at Beacon a lie chang

    You WILL meet the exact person you need to meet, or HEAR the exact thing

    need to hear to set you up or success, whether it is nding a dream salon, hea

    key presenter speaking on interviewing, business approaches, or straight talk

    people who started out just like us and ended up exactly where you want to b

    Alee said her experience at PBA Symposium inspired her to help other stud

    Today, Alee works in the admissions department at the Ohio Academy Paul Mitchell Pa

    School in Twinsburg, Ohio, where she said she is learning, leading and ollowing.

    2002 Beacon graduate Catherine Miley Chishti says her experience in Beacon made a

    dierence in her career and her perspective on the salon industry.

    It made me see things in a dierent light, she said. I got to see that being a stylist isn

    about creativity and skill, its also about business. To make it now as a stylist you need to k

    that so you can open doors and grow.

    Catherine attended PBA Symposium in 2002 as a Beacon winner which, she said,

    helped her land her rst job at Xenas Beauty Co. PBA Symposium was how I got

    my rst job as a stylist. Salon owners and managers were there to oer advice and

    inspiration it was nice to know they were just as eager to speak to you as you

    were to them, she said. I could not have asked or a better experience.

    The 100 student winners for 2009 have been announced! Visit probea

    org/beacon to see a list of winners, find out what the Beacon winn

    will be up to at PBA Symposium: Consumer Culture and learn m

    about this exciting program.

    NAHA 20Awards Ceremony

    Mandalay Bay Convention

    Center, Las Vegas

    July 19, 2009

    Red Carpet Reception6:30pm - 8:00pm

    Awards Ceremony

    8:00pm - 10:00pm

    Tickets available at

    probeauty.org/naha. PBA

    members receive $10 o

    ticket price.

    2009 NAHA Finalistshave Been Chosen!

    Check out

    robeauty.org/Naha/fnalists

    or a ull list and to browse

    entry images

    I got to see that being a stylist isnt just about creativity and

    skill, its also about business. To make it now as a stylist you

    need to know that so you can open doors and grow.

    SalonDesign

    fnalist:Tribe Hair

    Studio

    MasterStylist

    fnalist:Brian and

    SandraSmith

    Salon Teamfnalist:

    GLAMSalon

    Boutique

    Registration:

    800.263.0516

    (916.774.8675 int)Housing:

    800.826.8133

    (310.590.4713)

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    BA is proud to introduce all the members o the

    BA Best Practice Club, an exclusive program or

    BA salon and spa owners with gross annual sales

    xceeding $2.5 million.

    BA Best Practice Club salons and spas exempliy best

    ractices. The next in-person meeting o the BPC will

    ake place at PBA Symposium: Consumer Culture this July, but BPC

    members will be able to keep in touch through their e-Newsletter,

    omplimentary Web Workshops and online discussions.

    or a ull list o BPC members visit probeauty.org/bpc. For

    more inormation on PBAs Best Practice Club, call the PBA

    Membership Department at 800.468.2274 (480.281.0424) or

    mail [email protected].

    The First PBA Salon Series: Best Practice Web Workshop

    he rst BPC Web Workshop, Eective Strategies or Marketing

    vents, was held on Monday, January 12, 2009, and eatured Lou

    Carbone, author and PBA Symposium 2009 Keynote Speaker, and

    Marilyn Ihlo, owner o Ihlo Salon and Day Spa. Complimentary to

    BPC members and acilitated by Jeanine ONeill Blackwell o INYU

    raining, the session started o with a taste o what Lou Carbone will

    over at PBA Symposium 2009: Consumer Culture..

    ou explained that because your customers cannot NOT have an

    xperience o your business, its vital to manage that experience by

    ooking or clues using a process Lou calls clue scanning then use

    hose clues to understand and alter that experience.

    According to Lou, There are both unconscious and conscious clues.

    or example, he said, when an accountant walks a customer to a chair

    nd pats it twice, it is actually more welcoming then saying, Have a

    eat. Ater explaining how valuable clues can be in understanding

    he emotional attachment your customers have to your business,

    ou told BPC members to look orward to his Symposium General

    ession presentations where he will identiy more clues and rigorous

    rograms to manage them.

    Marilyn Ihlo discussed how to eectively marke

    event using her salons event as an example. Its

    an evolution, she said. For 11 years weve do

    little all collection and runway show. She expla

    the charity event started out small in her salon and

    until, This year we raised $53,000 or residents

    had 1,200 people packed into an auditorium. This

    much better than any advertising or marketing, she said. It r

    gets the community involved.

    One BPC member jumped in: We do a lot o work with women

    cancer. We throw a tea party or them. Our sta loves it and it

    volunteer...I could take this event and raise it to a higher leve

    Marilyn has done.

    I you are interested in putting on an event like Marilyns, check

    the Makeover/Fashion Show Business Blueprint that Marilyn k

    provided at probeauty.org/businesstools/businessblueprints.

    Visit probeauty.org/bpc/salonseries or a schedule o upcoming

    Workshops. BPC members, remember to keep an eye out or the

    Practice Club monthly e-Newsletter or other BPC events.

    James Moraddresses the

    T h e P B A B e s t P r a c t i c e C l u b C o m e s To g e t h e

    Marilyn Ihlo and ellowBPC attendees delveinto best practices.

    Lina Heath o Eveline

    Charles SalonSpa takenotes during a round tablediscussion.

    The BPC at PBA Symposium: Consumer CultureJuly 18-21, 2009

    Mandalay Bay Convention Center | Las Vegas

    BPC members will join their best-in-practice peers or

    specal interactive round-table discussions during BPC

    exclusive Breakout Tracks.

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    City o Hope, an innovative biomedical research, treatment and

    ducational institution, is dedicated to the prevention and cure o

    iabetes, cancer and other liethreatening diseases. Members o

    he National Proessional Salon Industry come together in an annual

    ampaign, joining an eort to raise unds or City o Hope. Proceeds

    rom the campaign support research, treatment and education programs

    t City o Hope. The theme or this years campaign is Create Beauty.

    nspire Hope. as chosen by the Spirit o Lie honorees.

    he annual campaign culminates with the presentation o City Hopes most prestigious honor the Spirit o Lie Award

    to an outstanding industry leader who has made a signiicant

    ommitment to helping those in need. Spirit o Lie honorees

    re recognized or notable contributions to their community and

    heir proession. In 2009, City o Hope is presenting Cheryl and

    im Markham, ounders o PureOlogy, with the 2009 Spirit o

    ieAward during a Masquerade Dinner and Gala to be held at

    Mandalay Bay Resort and Casino, July 20, 2009.

    BA is proud to support City o Hope. Every year the association

    olds a reception immediately beore the Gala. Join PBA July 20, as

    celebrates the 2009 City o Hope honorees. This elegant evening

    eception will allow industry executives a chance to catch up with old

    riends and meet new colleagues. A City o Hope ticket is required

    or entrance to the reception.

    you would like to get involved in the annual campaign, purchase

    ckets or the event or simply learn more about City o Hope visit

    www.cityohope.org or contact Cynthia Savage at [email protected]

    800.272.2310).

    City o Hope

    Honors Cheryl

    and Jim Markham

    Cheryl Markham has always

    recognized the importance o giving back to her comm

    with true love and dedication. Cheryl was on the Board o

    and an active Interior Designer when she became involved

    Orangewood Children Foundation and ChildHelp USA, w

    inspired her to explore other philanthropic opportunities

    2006, while at PureOlogy and with its generous assistance

    Markhams created two cause marketing programs, the Nat

    Cosmetology Association (NCA) and the National Ovarian Ca

    Coalition (NOCC). They lost a close riend to ovarian cancer in

    and have since become champions or the cause.

    Jim Markham is well recognized or his talents as an innov

    product developer and or building many successul compa

    in the proessional beauty industry, including his most rec

    PureOlogy, which he ounded with Cheryl in 2000. A h

    acclaimed businessman, Jim has received numerous accola

    including Ernst & Youngs Entrepreneur o the Year. In 2007

    was the twelth inductee into the NAHA Hall o Leaders o

    lielong achievements within the industry. Jims background

    includes manuacturing, distributing and, in the 1970s, hairs

    to celebrities Paul Newman, Robert Redord, Joanne Woodw

    and Frank Sinatra. As a stylist he was awarded the Olympic s

    medal or the World Hairstyling Championships.

    2009

    Sprit o Lie MasqueradeDinner and Gala

    City o Hope Masquerade Dinner and Gala

    Monday, July 20, 2009

    6:30pm 9:30pm

    Venue: South Pacifc Ballroom

    Mandalay Bay Convention Center, Las Vegas

    Tickets: Table o 10 $3,000; Individual seat: $300

  • 8/14/2019 PBA Progress Summer09 Newsletter

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    Professional Beauty Association

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    Street, Suite 100Scottsdale, Arizona 85254

    probeauty.org

    Do Your Part. Recycle.

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