PBA Progress Summer09 Newsletter
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Transcript of PBA Progress Summer09 Newsletter
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8/14/2019 PBA Progress Summer09 Newsletter
1/17
Spring 20
nside this Issue
Letter rom
the Leadership inside ront cover
Members
Moving Up inside ront cover
Government Aairs 1
PBA Membership Chronicles 2
New Member Benefts or 2009 2
Welcome! New Members 2-3
SSE 2009 Wrap Up 3
PBA Symposium:
The Making o... 4-8
Cosmopro North America 9
NAHA20 Honorees Announced 10
Beacon Stories at PBA Symposium 11
PBA Best Practice Club 12
City o Hope 2009 13
Beneft Highlight:
Paychex back cover
ProgressAn Update or Members o the Proessional Beauty Associati
PBABeauty Week
Event Spotlight
SymposiumPBABEAUTY IS MY BUSINESS
consumer cu l tu reJuly 18-21, 2009
July 18-21, 2009
Las Vegas
Mandalay Bay Resort and Casino | Las Veg
SymposiumPBA
in cooperation
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8/14/2019 PBA Progress Summer09 Newsletter
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A Letter from the Leadership
probeauty.org
009 started o with a bang! The International Salon and Spa Expo (ISSE),
roduced by the Proessional Beauty Association, was a huge success
s thousands o salon and spa proessionals turned up or exclusive
eals rom hundreds o exhibitors, high-energy creative presentations,
nd abundant career-enhancing classes and presentations. The show
was an example o the proessional beauty industrys determination to
orge ahead during these hard economic times.
And that also means it is t ime or the entire industry to come together.Members are asking or more insight and inormation about industry
ssues that touch all sections: salon owners need to know the business
ide o the industry and distributors and manuacturers need to
now what is and is not working in the salon. PBA has taken these
uestions to heart and is working toward a new all-industry platorm
or educational programs and initiatives that are applicable to all our
members. As you read this issue o PBA Progress, you will see that the
normation is no longer broken into sections but is instead combined
o speak to all members together, as the entire industry can only grow
tronger together.
ust as inormation on the industry cannot be broken into sections,
he important issues the industry aces today cannot be grappled with
y a singular section o the industry. It will take the collective o our
membership to work together and PBA is pleased to oer the rst
ollective opportunity or the industry to meet with the all-new ormat
t the 2009 PBA Symposium, July 18-21, in Las Vegas.
While salon and spa proessionals will still enjoy the same high-level
ducation and networking they are accustomed to, PBA Symposium
s now open to the entire industry and is held in cooperation with
Cosmpro North America, bringing together or the rst time salon and
pa proessionals with top distributors and manuacturers or invaluable
ace-to-ace interaction and networking. This years theme, Consumer
Culture, is based on PBAs year-long landmark study, Business o
Beauty: Maximize Your Proftability, which delves into the state o the
ndustry, habits and trends o the beauty consumer, the role o the salon
n selling beauty products and much more. The study will be revealed
uring Symposium General Sessions.
As part o PBA Beauty Week, which includes the North American
Hairstyling Awards, PBA Best Practice Club and Beacon, PBA
ymposium: Consumer Culture will give comprehensive answers to
he questions beauty proessionals have been asking or years and is
he must-attend event or all PBA members in 2009.
Visit probeauty.org/beautyweek or more inormation on these exciting
vents and, as always, thank you or your continued support o theroessional Beauty Association.
Steve SleeperPBA Executive DirectorScottsdale, AZ
Stanley Wild, 1925 2009PBA would like to extend its condolences to the amily
Stanley Wild. A beauty industry icon and oreather o t
Proessional Beauty Association, Stanley was a pioneer
beauty product manuacturing and distribution. Those w
were lucky enough to know and work with Stanley w
never orget him. He will be sorely missed.
Members Moving on UpThis year, PBA would like to recognize all our members who took
businesses to the next level in the ace o a struggling economy. T
members increased their gross annual sales in the last year and m
up to the next membership tier in 2009:
Beauty Crat Supply and Eqpt. Co.
Beauty Solutions, LLC
Calgel USA, Inc.
Celebrity Beauty Supply and Salon
Idaho Barber and Beauty Supply, Inc.
Martinni Beauty, Inc.
Salon Services and Supplies, Inc.
The Brittany Group
Thomassen Beauty Supply
Athena Cosmetics, Inc.
Backscratchers, Inc.
Caliornia Cosmetics Corp.
Diamond Towel Co.
Enzo Milano
Graham Proessional Products
Inspiring Champions, Inc.
J and D Beauty Products
Keune Haircosmetics USA, Inc.
McConnell Labs/LightElegance Nail Products
Monroe Brushes
Nioxin Research
Product Club
Queen Helene/The Hain Celestial
Group
Shark Fin Shear Co.
Solano International
Stylist Wear
TNT Agency, Inc.
Universal Group
Valcent Products, Inc.
Viso Trading
GM and Associates, Inc.
Acapello Salons, Inc.
Aniu Salon and Spa
Aveda Academy Denver
Bella Vita Salon and Day Sp
Brian Graham Salon
Cary OBriens Design and Colo
Centennial Hills Salon and Day
Challise and Company
Gatsby Salon and Spa
Gene Juarez Salons, LLC
Guillotine
H2O Salon and Spa
Hair By Bennie and Friends
Head Quarters
Jerry Heston Hairdressing
Modern Salon and Spa
N Color, Inc.
Osgood-ONeil Salon Parlo
Paul Kenneth Salon, Ltd.
Radiance Salon and Medi-Sp
Rizzieri Salon
Rumors Salon and Day Spa
Sheila Stotts Salon
Spargo Salon and Day Spa
Stilisti
The Lot Hair Design
Thomas Scott Salon and Sp
Vici Capilli
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8/14/2019 PBA Progress Summer09 Newsletter
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Government Affairs
Obama, Congress,
and the Beauty Industry
he proessional beauty industry can expect
olitics to play an increasingly important role
n how the industry conducts business and
moves orward over the next several years.
As the voice o the proessional beauty
ndustry, PBA aims to keep its members
nd the entire beauty industry abreast oegislation that has the potential to aect
heir businesses, as well as provide a
ollective viewpoint to Congress and other
overnment ocials on the ramications
egislation could have on the industry.
Negative Impact: It is important to understand
he proposed card check law, known as the
mployee Free Choice Act. This law could
ave a signicant eect on the beauty industry
nd many other Main Street businesses.Card check would make it cost-eective or
nions to target such businesses as beauty
nd nail salons, spas, restaurants and other
etail establishments, which have never
xperienced unionization beore.
he law also would eliminate the secret ballot
rocess currently used or unionization in the
workplace and replace it with a card check
ystem. Once a union persuades more than
al o workers to sign membership cards,
imply having that percentage o signed cards
would automatically certiy the union.
Without the secret ballot process, card
check would expose employees to
intimidation and bullying tactics rom union
organizers. Ultimately, it would deprive
them o their right to vote in private.
From large-scale beauty manuacturers to
individual beauty proessionals, this is a
law that could have serious consequencesor the beauty industry.
Positive Impact: On a happier note is the
FICA Tax Credit or salons and spas. PBA
has actively supported this legislation or the
last several years. The bills principal sponsor,
Rep. Shelley Berkeley o Nevada, has retained
her seat in the U.S. House and is poised to
keep this issue a priority. Additionally, 2009
and 2010 are likely to be years in which we
will see a furry o tax legislation in Congress
giving our industry newound opportunities
to advocate or the FICA Tax Credit.
The FICA Tax Credit would give salon and
spa owners a dollar-or-dollar tax credit on
the FICA taxes paid on an employees tip-
income employers currently do not share
that income but are taxed on it putting the
proessional beauty industry on equal ooting
with the restaurant industry. This legislation
would signicantly help the industry lower its
tax liability and allow owners to urther invest
in their businesses and employees.
Positive Impact: Credit card interchange
ees may be decreasing. For years, small
businesses like salons, spas, restaurants and
other merchants have been waging a quiet war
with credit card companies over interchange
ees the hidden costs o processing credit
and debit card transactions that can gobble up
a stores prots while earning banks a pretty
penny. With a new Congress now in power,
were likely to see the resurrection o the
Credit Card Fair Fee Act.
This ederal legislation would require c
card companies with substantial m
power to negotiate with merchants
retailers on terms or ees paid w
processing card transactions. Interchan
a percentage o each transaction that c
card companies collect rom merchant
every purchase. The ee varies with
o card, size o merchant and other ac
but as much as $2 o every $100 consu
spend goes to card processors.
Positive Impact: At the state level,
is working on raising awareness with
legislatures about license mobility. S
proessionals can sometimes ace
regulations that limit their ability to pra
their crat and conduct business when mo
across state lines. License mobility a
a licensed proessional in good standin
qualiy or licensure rom one state to an
without urther examination.
To sign the petition and sup
other stylists across the nation,
probeauty.org/licensemobility.
To learn more about other issues that
the potential to infuence our industry
get involved with PBAs government a
eorts visit probeauty.org/advocacy
contact Sam Leyvas at sam@probeaut
(800.468.2274 x3437).
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Sondra ThrasherAppearances Hair Color & Design Studio
One o the biggest changes we are making is totart our own line o products.
lso, I took over all managerial duties within the
alon in 2008 and now have weekly communication
with employees and opportunity to coach them
ndividually. I also communicate regularly with our
ient base, sending out emails, making phone calls
nd speaking to them when they are in the salon.
ommunication has been an extremely important
spect within the salon and one that we are
ontinuing in 2009.
ill Wiltberger - Perection Salon
I I could go back, I would tighten security aroundmy data. I just had three employees steal my entire
atabase and it happened because I trusted them
l way too much. I am putting into place tighter
ontrols on the ront desk, access to inormation,
nd communication with our guests.
We capture email addresses rom our new guests,
hen leverage that into an ongoing communications
ampaign including bi-monthly e-newsletters,
weekly last-minute appointment availabilities,
pecial promotions and holiday-related greetings.
works well to help strengthen the relationship
etween the salon and our guests. I am more and
more convinced that email is the way to go.
Melissa Huetter - Indigo Salon and Day Spa
I am dedicating 2009 to growing my teams awareness
n the importance o retail sales: how it directly aects
client retention, the clients ability to maintain and
reproduce the style weve achieved or them and the
advertising potential it all has or our salon.
In 2008, I implemented my two newest positions,
an on-sta pr/marketing director and a general
manager who has saved my lie seriously! She has
taken over employee accountability, client relations
and the management o all our systems.
Now, I am able to spend more time working on my
business versus in the business, and have had more
o an opportunity to spend quality time versus
quantities o time in my salon / spa.
Krista Martin - metro FOR MEN
I have realized that being an owner/operator is not
the ideal leadership style and want to move awayrom the ear o leaving my clients behind and ocus
on the positive orward movement it would have on
the overall business in 2009.
In 2008, I worked incredibly hard on going green
at the shop and using green strategies to reduce
the shops overall expenses. We doubled our net
prot margin. I will continue to seek green methods
in 2009 and use the savings to grow the business
internally with the sta and externally with additional
locations.
New Membership Benefts or 2009This is a big year or the Proessional Beauty
Association. PBA Symposium is joining Cosmopro
North America and the North American Hairstyling
Awards in Las Vegas to create PBA Beauty Week,
the largest, most inclusive beauty event in North
America. But thats only the beginning.
PBA Beauty Industry Guide
In 2009, PBA is proud to announce the laun
PBAs newest online resource or PBA membeall beauty proessionals, the PBA Beauty Ind
Guide. This online directory is a valuable resour
PBA members and other industry proessional
use the Internet to locate, research and pur
products and services unique to the industry w
the clutter o general Internet search engines.
Proessionals can search the guide directly ro
PBA home page and PBA member company lis
will all be identied with a PBA logo!
Visit pbabeautyindustryguide.com to search n
download the guide to your desktop.
PBA CareerCenterprobeauty.org/careers
The new PBA CareerCenter is the denitive o
resource or employers and job seekers i
proessional beauty industry. PBA members re
one ree job posting annually and discounted
on additional listings! Job seeker service
complimentary. Connect with the best empl
and employees in beauty!
Upcoming Teleconerences: Salon Series: Best Practice Club Web Works
Advocacy Updates
Industry Research
and much more.
For more inormation on all the exciting
programs at PBA, visit probeauty.org or give
call at 800.468.2274.
Welcome! New PBA Members
ew PBA Associate Memberseptember 1 February 1
arms Sotware, Inc. (Boonton, NJ)
ew PBA Distributor/Store Memberseptember 1 February 1
kis Nail Art (Irvine, CA)
RY Co., Ltd. (Shinjuku, Tokyo)iamond Edge (Bakerseld, CA)mis (Ho Chi Minh, Vietnam)ospitality Pac (New York, NY)ayrite, LLC (Santa Ana, CA)eonor Greyl Paris (Petaluma, CA)ucky USA (Alhambra, CA)W Balour (Raanana, Israel)cean Breeze USA (Fountain Valley, CA)rion Images Corp. (Westminster, CA)adas Botanicals (Boca Raton, FL)kincerity, Inc. (Houston, TX)poil Me (Spanish Fork, UT)aylor Maid (Orem, UT)he Bella Company, Inc. (Wixom, MI)he Hair Shop (Los Angeles, CA)he Hair Shop N.W (Federal Way, WA)otrevu/dw (Frisco, TX)
New PBA Manuacturer/Rep MembersSeptember 1 February 1
Artease Hair Color/AVAA LLC (Torrance, CA)Aura-Soma Products, Ltd. (Horncastle, Lincolnshire)Aware Products (Chatsworth, CA)Bob-e-pins (Beverly Hills, CA)Body Brands USA, Inc. (Redmond, WA)Bureau Number 4 (Newport Beach, CA)Busters Skin Care or Men (Ontario, CA)Cala Products (Los Angeles, CA)
Chopchopwang, Inc. (Beverly Hills, CA)Christrio (Corona, CA)Design X (West Long Beach, CA)Durocher Enterprises (Whitesh, MT)Element Display Group, LLC (Oconomowoc, WI)Esche and Alexander Public Relations (Oceanside, CA)Fake Bake Tanning Products (Tulsa, OK)Footsie Bath, LLC (Beverly Hills, CA)Hot Accent (Mission Viejo, CA)JKS International (Fort Worth, TX)Joice Seus Company (Plano, TX)Kasia Beautiul (Minneapolis, MN)Kiss Products, Inc. (Port Washington, NY)Lawrence Ray Concepts (Los Angeles, CA)Lock, Stock and Barrel (Long Beach, CA)LOreal Proessional (New York, NY)Matrix (New York, NY)Milbon USA, Inc. (New York, NY)Niko Cosmetics, Inc. (Toronto, ON)
Passion Beauty, Inc. (Hawthorne, CA)
Progressive Beauty Concepts (Whitehouse Station, NRedken 5th Avenue NYC (New York, NY)Saian North (Hollywood, CA)Salon Success University (West Allis, WI)Sanicape (Brea, CA)Sensuous Solutions (Arcadia, CA)Spider Mg., Ltd. (Concord, ON)Surace Hair (Saskatoon, SK)T3 Micro, Inc. (Venice, CA)The Testor Corporation/Aztek Health & Beauty (RockoVevos Emporium, Inc. (Woburn, MA)
Whiter Image (Atlanta, GA)Mass Mutual (Rex, GA)
New PBA Salon/Spa MembersSeptember 1 February 1
109 Hairdacious Salon (Peterborough, NH)A Special Haven (Austin, TX)Advance Skin Care and Nail Center (West Babylon, NAllusions Hair and Nails (Latham, NY)Anasa Hair Studio and Spa (Lake Elsinore, CA)Anya Salon West (Homestead, PA)Aspire...beauty (Detroit, MI)Awaken Aveda Salon and Spa (Bonaire, GA)Be...Salon and Spa LLC (Saint Paul, MN)Beau Monde College o Hair Design (Portland, OR)Bell Lago Salon and Spa (Mooresville, NC)Capelli Salon (Concord, MA)Chandnis Spa and Salon (Cary, NC)
Chava Pelo Salon (Milpitas, CA)
Member ChroniclesThe Best o 2008: Members Respond
he PBA Membership Department recently caught up with our PBA salon members
to get the scoop on what worked or them in 2008 and what their plans are in 2009.
H e r e s w h a t t h e y h a d t o s a y :
Sondra
Jill
Melissa
Kri
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International Salon & Spa Expo 2009 Wrap Up
With more than 33,000 licensed beauty proessionals swarming the sold-out Long Beach Convention Center showfoor January 31 - February 2, the International Salon & Spa Expo (ISSE) surpassed expectations or 2009 and rearmedits position as the largest beauty event on the West Coast.
Along with valuable demonstrations on the show foor, attendees chose rom more than 250 education classes, up more than 50 classes rom 2008, onails, massage therapy and business strategy classes. ISSE also eatured industry icons, such as Tabatha Coey o the Bravo channels hit show TabaSalon Takeover, Kim Vo and Martin Parsons on the tremendously popular International Fashion Theater and Technical Theater stages, as well as the new Fashion Theater stage.
PBA members enjoyed a place to escape and unwind in the PBA members-only lounge and complimentary snacks and drinks at PBAs Super Bowl pExhibitors enjoyed complimentary breakasts while attendees geared up to participate in PBAs Photo-Shoot Give-away. Additionally, PBA partnered with BArtists to give away a ull salon set up worth $80,000 and Ultimate Beauty to give away a brand new 2009 Mercedes!
The electricity in the air among attendees, educators and exhibitors was both invigorating and indicativeo the proessional beauty industrys persistence to thrive in a slumping economy.
ISSE 2009: PBA Round Table Highlights
The changing economy, shrinking retail tickets and strategic marketing solutions were just a ew topics taking center stage at this years
PBA Salon and Spa Round Table. A group o about 25 salon and spa owners rom across the nation shared some o their solutions to co
these common challenges. This problem with the economy has really thrown us a curve ball, said Kim Miller o Illusions Salon and SFlorida. Were back to the drawing board, always having to think outside o the box.
PBA Leadership Council members Marilyn Ihlo, o Ihlo Salon and Day Spa, and Cary OBrien, o Cary OBriens Design and ColorSpa, le
discussion and sparked the creative atmosphere. Marilyn spoke o open communication and leading through inspiration. Communicatin
vision...is, to me, the hugest thing. Every person on your team needs to know where youre going, why, and whats in it or them.
Cary stirred the crowd with some innovative ways to use promotions to drive clientele, keep sta rom being wasteul and retail trainingthe great ideas we have to promote retail dont matter unless we talk about it, he exclaimed, asking the crowd, How oten do you talk a
it every couple months? It has to be a topic every month.
I you missed the panel discussion at ISSE and are looking or ideas on
to keep your business competitive in todays challenging environment, plattend PBAs Symposium: Consumer Culture held during PBA Beauty We
July. Visit probeauty.org/symposium or details!
hocolate Raspberry Studio (Jacksonville, FL)ocoMichelle Salon and Spa (Longmont, CO)olorworks (Woodside, NY)ommand Perormance (Temple, TX)utting Edge Hair Co. (Woodstock, IL). Laudati, Master Haircolorist andAssociates (West Palm Beach, FL)arrell Barrett Salon (Perry Hall, MD)etour Salons (Encinitas, CA)ite Retreat Hair Studio (Belleville, IL)uodia Salon and Spa (Carson, CA)
ahrenheit Hair Design (San Diego, CA)resh Hair Studio (Southampton, PA)uture Focus Family Medicineand Medical Spa (Corpus Christi, TX)ail and Co. (Honolulu, HI)enray Hair Salons (Oakland, CA)iada Salon and Spa (Chico, CA)reen Lotus Salon and Wellness (Cromwell, CT)air Colour Concepts (Portsmouth, NH)air Emporium (Granite Bay, CA)airroin Salon (Los Angeles, CA)ilites Hair Salon (Fulton, MD)i-Tech the School o Cosmetology (Miami, FL)
gnis Salon (Poway, CA)ndigo Salon and Day Spa (Canton, MI)
Michael Salon (Vancouver, WA)osephs Salon and Spa (Louisville, KY)uvin Salon and Spa (Santa Cruz, CA). Paige Salon Hair and Skin (Chicago, IL)
alla Lily Salon and Spa (Osseo, MN)
Karamel (Calgary, AB)Ken and Company Aveda Salon / spa (Stroudsburg, PA)Keter Salon (Berkeley, CA)Klata Unicuts, Inc. (Newbury Park, CA)Lauran Kirk Hair Artistry (Morgantown, WV)Lauren Ashley Davis (Burbank, CA)Lucy Hair Design (Carlsbad, CA)Luna Salon and Spa (Philadelphia, PA)M and M Hair Design (Johnstown, PA)Market Place Salon and Spa (Burien, WA)Metamorphosis Salon and Spa (Brookeld, WI)
Moniques Salon (Spokane Valley, WA)Moxi (San Francisco, CA)MY Salon (Sacramento, CA)New Lea Salon (Bristol, RI)Nube Nove Salon (Orlando, FL)Nubian Solutions (Philadelphia, PA)OMI Salon and Spa (Waltham, MA)On Stage Hair Design (Magnolia, TX)Panache Hair Designs (Oak Park, IL)Peg Cribari (Dallas, TX)Platinum Salon, Inc. (Long Island City, NY)Prestige Salon (Enterprise, AL)Princeton Salon and Spa (Gainesville, GA)Redhouse Shelby (Township, MI)Regal Nails Salon and Spa (Fayetteville, AR)Renaissance Studio, Inc. (Abbotsord, BC)Rols (Tempe, AZ)Sala Salon Group (Napa, CA)Salon Del Sol, Inc. (Richmond, VA)
Salon Gio and Day Spa (Brooklyn, NY)
Salon Hemel and Spa Gioventu Dollard (Des OrmeauSalon Housecalls, LLC (Orlando, FL)Salon Nesa (Columbia, MO)Salon Nirvana (Winthrop Harbor, IL)Salon Reaction (Overland Park, KS)Salon Sabrina (Sonoma, CA)Salon W (Des Moines, IA)Sam Pierre Beauty (Glendale, CA)Sanibel Day Spa (Sanibel, FL)Siggers Hairdressers (Tucker, GA)Signature Salon (Traverse City, MI)
Skinhancements (Tustin, CA)Splash Hair Studio, Inc. (Raleigh, NC)Stephen and Burns (Burlington, VT)Style N Beauty (Norwalk, CA)Technical Artistry (Salem, OR)The College o New Jersey - School o Business (TrentoTotal Concept Salon Etc. (Selinsgrove, PA)Tru Salon (Pittsord, NY)TwoDo Salon (New York, NY)TZd Salon (La Verne, CA)Van Michael Salons (Atlanta, GA)Vasseur Day Spa and Salon (San Diego, CA)Viva Salon (Colorado Springs, CO)Vivid Salon and Tan (Saint Paul, MN)West Coast Salon and Spa (Ballwin, MO)Z Hair Academy (Lawrence, KS)
Note: This does not include renewing members.For a ull list o PBA members by section,
please visit probeauty.org/directory.
Tabatha Coey
Kim Vo Martin Parso
Charlene Abretske o Your Beauty Network, based in Carlsbad,Claiornia, talked about utilizing social networking tools to keep your
nger on the pulse o computer-savvy clients. There are a lot osites out there that may have reviews about you, she said. Somemay be good and some bad, but you should know theyre there.
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PBA Beauty Week, July 18-21, 2009, at the Mandalay
Bay Resort and Convention Center in Las Ve
is North Americas largest, most inclusive be
event, oering unlimited networking, education,
proessional growth opportunities to all sectors o
beauty industry. This week o beauty eatures
Symposium, the North American Hairstyling Awa
the PBA Best Practice Club, City o Hope Spirit o L
Masquerade Gala and Beacon, and is produced by
in cooperation with Cosmopro North America.
I you are looking or beauty business educa
that can keep your business competitive in tod
challenging economy, its all about PBAs Sympos
Consumer Culture. This event is specially designe
oer upper-level business and salon-specic educa
networking opportunities and powerul research
todays salon consumer. PBA Symposium is the must-at
educational event o 2009 or savvy beauty salon/spa owners
key sta, distributors, retail beauty store owners and manag
manuacturers and manuacturer reps.
Curious how PBA Symposium: Consumer Culture came aboutand what its going to entail? Read on!
The ResearchAs part o the new PBA Symposium, PBA partnered with renowned research irm McM
Doolittle to create a irst-o-its-kind beauty industry research study, Business o Beauty: Maxi
Your Proitability. The inspiration or making PBA Symposium an all-industry educational event c
partially out o a universal desire among PBA members to measure the state o the indust ry and disc
what works and what doesnt in the salon/spa retail environment and why. This kind o research isnt s
targeted to salons and spas or distributors and manuacturers, this study will impact the entire proess
beauty industry. To understand the uture o retail in beauty, the entire industry irst has to understand the
o retail today and that starts with the beauty consumer.
The results o Business o Beauty: Maximize Your Proftabilitywill be the cornerstone o Symposium: Consumer Culture General Sessions. Some o the research areas include:
Understanding consumer spending habits
Comparing consumers preferences for professional vs. store brand products
Where consumers are buying beauty products
Attend PBA Symposium or the ofcial reveal!
T h e M a k i n g o P BS y m p o s i u m 2 0 0 9
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consumerculture
*Cosmopro North America attendees and exhibitors receive special pr icing to PBA Symposium:
Consumer Culture General Sessions. Visit cosmopronorthamerica.com or details and to register.
The Educationhe upper-level, all-industry access business
ducation available at PBA Symposium is
vailable nowhere else in the beauty industry.
Broken into segments or the entire industry
nd sessions specically or salon / spa owners,
managers and key sta, the education at this
ears Symposium covers everything:
General Sessions
Business o Beauty: Maximize
Your Proftabilityresearch revealed
Learn what the salon channel can do
to sell more beauty products
Listen to retail and industry experts as
they explain how to see and understand
the telltale clues to help you create the
best possible experience or your client
Participate in spirited round-table
discussions with industry icons and
other salon proessionals just like you
Discover how industry icons mastered
the salon retail experience
Breakouts Become Clue Conscious how
to assess your own business
Consumer Culture and Salon Culture
know the shits taking place with customers
Know your brand Price, Prestige,
Volume or Boutique
Understand the No Compromise
Leadership style
Implement the 7 Powerul Branding
Strategies to build your brand
Tuesday Workshops*
Ultimate Spa Tour: Visit the largest spas
in Las Vegas during this specially
designed guided tour
Reinventing Space: How to visually
stimulate consumer purchasing
*Additional cost
The NetworkingAs part o PBA Beauty Week, PBA Sympo
provides a priceless opportunity to conne
with peers and industry proessionals ro
every walk o beauty. The best networkin
opportunities can happen anywhere du
special networking breakouts, round table
organized receptions, or even over a casu
conversation on the casino foor. With so m
events happening at once there are seve
way to connect, including.
The Cosmopro North
America Get Together Party
The 20th Annual North American Hairst
Awards Reception and Ceremony
City o Hope Spirit o Lie
Masquerade Dinner and Gala
PBA Member Lounge at the PBA Booth
PBA Symposium General Sessions
and Receptions
SymposiumPBABEAUTY IS MY BUSINESS
J u l y 1 8 - 2 1 , 2 0 0 9 M a n d a l a y B a y C o n v e n t i o n C e n t e r L a s Ve g
R e g i s t r a t i o nprobeauty.org/symposium/registration800.394.5436 (916.774.8681)
H o t e l & T r a v e lprobeauty.org/symposium/hotelandtravel800.826.3520 (310.590.4707)
P B A S y m p o s i u m Tu i t i o nBeore June 22, 2009
$399 PBA Members
$549 Non-Members
Ater June 22, 2009
$449 PBA Members
$599 Non-Members
i n c o o p e r a t i o n
An Inside Loat the Beauty Consum
and the Futuo the Indust
C h e c k o u t p r o b e a u t y . o r g / s y m p o s i u m t o l e a r n m o r e !
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PBA Leaders on PBA Symposium 2009
Want to learn more about how PBA Beauty Week and the new PBA Symposium grew into the industry event o 2009? Here are some in
nto the event rom some o the people who helped make it possible, the volunteer members you elected to the PBA Leadership Councils aChair o the PBA Board o Directors:
An Interview
with NecoleCumberlander
President, PBA Salon/Spa
Leadership Council
Owner, Noire Et BlancCleveland, OH
Q. What is PBAs goal in moving the new PBA Symposium to
Cosmopro North America and the North American Hairstyling Awin July in Vegas?
A. We are all part o PBA and its obvious that we should all come
together or one event instead o many separate events. It just m
sense to bring PBA Symposium to Vegas to join Cosmopro NAmerica. Cosmopro is such a well-established and well-oiled mac
something everyone in the industry is already amiliar with, ancourse NAHA is there as well. It was just a good t.
Its so nice to get valuable business inormation and talk to
like-minded peopleit really brings your business to the next
level and allows you to help other owners get there, too. Necole Cumberlander
Q.What would you say to ellow salon / spa members who are thi
about attending the new PBA Symposium next July, but havent mup their mind?
A.I was talking to two salon owners who have been to PBA Sympoin the past, but werent sure about this year. I just had to tell them
about the new PBA Symposium! The great business inorm
available this year, how the whole industry will be together and salon and spa owners will have the ear o manuacturers and distribu
They were shocked to hear about everything that will be oered aone event. Its exciting to let other salon and spa owners know a
this wonderul opportunity.
An Interview
with Lee Rizzuto Jr.
Q. What is most exciting about the new all-industry ormat at PBAymposium?
A.We are universally working toward the long term goal o having a more
ohesive structure within the overall beauty industry. PBA Symposium
s the ideal ormat to bring people together ace to ace to discuss ideasn a personal level, changing mindsets and resulting in the realization
hat everyone has a vested stake in our industrys success.
Q. What are you most interested in learning rom the Business o
Beauty: Maximize Your Proftabilityresearch study that will be releasedt PBA Symposium 2009?
A.Having hard numbers to support ndings about consumer trends
nd where the industry is heading. The distribution channel along with
onsumer tastes and habits are constantly changing. As a businesseader, I am always interested in how I can make my business better
o meet the needs o consumers.
Chair, PBA Board o Directors
President, Conair Corporation
Stamord, CT
I know the economy weighs heavily on the minds omanythese are great events to help people stay motivated
and learn rom not only top proessionals in the industry, but
also peers who are acing many o the same challenges. Lee Rizzuto Jr.
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An Interview
with Sydney Berry
resident, Distributor/Store
Leadership Council
resident, Salon Services & Supplies, Inc.
Renton, WA
Q. What are you most looking orward to at PBA Symposium in 2009?
A. The shared theme o inclusion and knowledge being extended to allegments at one site! It will give us purposeul dialogue in a common
anguage, not the best promotion or the most unique incentive,ut the most strategic alignment to reach PBAs BHAG (Big Hairy
Audacious Goal) established in 2005, To be universally recognized
s the catalyst or driving consumer loyalty, member success, and thedvancement o the proessional salon industry.
Q. What are you most interested in learning rom PBAs landmark study,Business o Beauty: Maximize Your Proftability?
A. The One Thing I am most excited about are the insights
the consumer. As an industry, we have been so creative ineveloping services and products we believe the consumer
will love. Beore, we could only judge reactions by their lack o
urchases. This landmark study is an opportunity that has notxisted in the beauty industry beore.
We ace a dierent and unique uture in distributionwe need toetter understand how and where we can enhance our value or both
he manuacturer and the salon. Sydney Berry
An Interview
with Brian Graham
President, Manuacturer/Rep
Leadership CouncilPresident, Nioxin
Lithia Springs, GA
Q. What is PBAs goal in moving the new PBA Symposium to
Cosmopro North America and the North American Hairstyling awin July in Las Vegas?
A. To take advantage o two amazing industry events that already atmanuacturers, distributors and salon owners rom around the wo
Cosmopro North America and the North American Hairstyling Awand to give PBA Symposium a permanent home.
Everyone loves Vegas and moving PBA Symposium there notcreates a permanent home or the event, it presents an opport
or the industry to come together under the umbrella o a long awPBA Beauty Week. This gathering o the entire industry will not
provide opportunities to do business, but also opportunities to conas an industry through education and networking.
Our industry has a lot o speculation about why retail does or do
work. As a manuacturer, I look orward to learning about...retail isalon environment. Brian Graham
Q. What do you think PBA Symposium moving to Vegas and beco
an all-industry education event will mean or the uture o PBA anproessional beauty industry?
A. My hope is that the dierent membership sections o PBA
manuacturer, distributor and salon / spa will start to work toget
as a whole in more areas like government aairs, research and purelations because we can do so much more when we stand toget
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Greentailing and Other Revolutions
n Retail: Hot Ideas that are Grabbing
Customers Attention and Raising Proits
Authors: Neil Stern and Willard Ander o
McMillan Doolittle
BA Symposium Tie In: PBA partnered with
McMillan Doolittle or PBAs study, Business o
Beauty: Maximize Your Proftability.
Greentailing and Other Revolutions in Retail
ses extensive data to back up the strategies
eading retailers and suppliers are using today to
ain a competitive advantage by looking at case
tudies o companies adopting new innovations in
etailing such as greentailing and comparing their
rowth rate to traditional companies. This bookrovides great examples o how to take data rom
a comprehensive research study and turn it into
concrete business tools.
Clued In: How to Keep Customers Coming
Back Again and Again-- Author: Lou Carbone o
Experience Engineering
PBA Symposium Tie In:
General Session Keynote Speaker
In Clued In, Lou Carbone shows how to engineer
a world-class customer experience using clues - the
sensory building blocks o experience youre already
delivering to customers, whether you know it or not.
This book acts as the complementary step-by-step
manual to the powerul presentation Carbone willconduct at PBA Symposium General Sessions where
he will use real examples to explain how exper
management works.
No-Compromise Leadership: A H
Standard o Leadership, Thinking and Beha
-- Author: Neil Duco o Strategies
PBA Symposium Tie In:
Breakout Track Speaker
In his book, No-Compromise Leadershp,
Duco explains what it means to practice
compromise leadership, a leadership style
business culture based on consistency
integrity, with 100 percent commitment. Du
leadership gives business owners and man
the accountability they need to get results withemployees, their business and themselves.
Saturday, July 187:00pm - 9:00pm Get Together Party (all industry)
Sunday, July 19
7:30am - 9:45am General Session: includes continental breakast (all industry)
8:00am - 5:00pm Registration Open
10:00am - 5:00pm Cosmopro North America Trade Show
10:15am - 11:45am General Session Continues
2:00pm - 5:00pm Breakout Tracks6:30pm - 10:00pm NAHA 20 (all industry)
Monday, July 207:30am - 9:45am General Session: includes continental breakast (all industry)
8:00am - 5:00pm Registration Open
10:00am - 5:00pm Cosmopro North America Expo
10:15am - 11:45am General Session Continues
2:00pm - 3:30pm Breakout Tracks
3:45pm - 5:00pm Closing Sessions (all industry)
6:30pm - 10:00pm City o Hope (all industry)
Tuesday, July 21
7:30am - 9:00am Workshop Registration Open (outside classrooms)8:00am - 11:00am Evolving & Redening the Value o Distribution *
8:30am - 12:00pm Reinventing Space *
8:30am - 12:30pm Ultimate Spa Tour: Las Vegas *
10:00am - 3:00pm Cosmopro North America Expo
A Sneak Peak: consumerculture
SymposiumPBA
Schedule o EventsTake a sneak peak at all the great education
and networking planned or PBA Symposium 2009 and PBA Beauty Week!
This schedule o events may change. Visit probeauty.org/symposium or a detailed sched
* additional
A PBA Symposium Study Guide: Three Business Books Guaranteed to Get You Ready or Ve
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Event organized by North American Beauty Events, a partnership between PBA and SoGeCos.
Marketing & Promotion: SoGeCos S.p.A Milan Italy Tel. +39.02.796.420 Fax +39.02.795.036 [email protected]
Sales Oce US, Canda, Mexico: PBA Scottsdale, AZ USA Tel. +1.480.281.0424 Fax +1.480.905.0708 [email protected]
Sales Oce Europe, Arica, Middle East, Asia and South America: Fairsystem International Exhibition Services S.p.A Bologna Italy T
+39.051.282.848 Fax +39.051.282.895 [email protected]
H E W O R L D O F B E A U T Y M E E TS AT T H E CO S M O P R O F N O R T H A M E R I C A 2 0 0 9
th ED ITION - JU LY , 19 - 21 - LAS VEGAS , M ANDALAY B AY COVENT ION CENT ER
T h e O n e a n d O n l y C o m p r e h e n s i v e B u s i n e s s - t o - B u s i n e s s B e a u t y E v e
O L O G N A H O N G K O N G L A S V E G A S R I O D E J A N E I R O S H A N G H
he current economic climate orces beauty
ompanies to ocus more than ever on
nnovation to satisy consumer demands. It also
orces decision makers to make smart choices
n how to allocate resources. Both challenges
make Cosmopro North America the best value
round: it is the only event in North America
o cover all segments o the beauty industry
rom nished cosmetic products or retailing
nd salon / spa use to contract manuacturing/
rivate labeling and packaging solutions - all
with the best international representation.
As a manuacturer this is the best
place to get new business-to-business
leads and brand your company.
he exclusive, high-caliber educational
onerences will ocus on retailing, distribution,
pa, new media marketing, private labeling and
ackaging and will once again serve as a key
ttraction or exhibitors and visitors alike. Top
rade publications rom each market will cover
pecial subjects o interest to management
rom all company sectors, including marketing
nd sales. Plus, the addition o PBA Symposium
will enhance the overall educational program
with daily General Sessions, exploring research
n the beauty consumer, the state o the
ndustry and retail best practices.
As a manuacturer this is the best place to get
ew business-to-business leads and brand
our company. Ater surveying the 2008
xhibitors, we learned 71 percent elt visitors
xperiences were good to excellent. The
top reasons or exhibiting at Cosmopro North
America 2009 are to:
- Obtain Sales
- Increase Product Awareness
- Obtain Leads
- Conduct Meetings
- Establish/Launch a New Business
- Maintain Brand/Image
In 2009, Cosmopro North
America highlights include:
The International Buyer Program:
Pre-qualiied buyers rom abroad meet
with exhibiting companies as part o
prearranged meetings. Complimentary to
all attendees and exhibitors.
NEW!
AngeLiKa Promotions, LLC
- Las Vegas Luxury Concierge
Kaori Nagao - President
AngeLiKa Promotions, LLC.5074 Lime Kiln Avenue
Las Vegas, NV 89139
tel: 702.577.7659
ax: 702.953.0457
www.angelikapromotions.com
Retail Stores Special Initiative:
A comprehensive marketing initiative along
with special outreach program created to
bring retail store owners and buyers together.
Retail store members are encouraged toinquire with their manuacturer representatives
or exclusive savings!
Beauty Match:An online directory ree to all visitors and
exhibitors to allow pre-show match-makin
according to product categories.
Discover Beauty Spa:
Featuring innovative new companies not
widely distributed in the U.S. marketplace
and guaranteed appointments with key s
decision makers.
Emerging Beauty Area:
Specially created spaces oered at lower
rates to allow small companies that have
never exhibited at the show beore to
participate in the event.
Contact our team to learn how Cosmo
North America can help you obtain
objectives!
For US, Canada & Mexico, call the PBA o
at 800.468.2274 (480.281.0424)
Registration & Travel:
Call 800.826.8133 (310.590.4713) or
visit www.cosmopronorthamerica.com
or details.
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Lietime Achievement
Award Honoree
Vivienne Mackinderhe North American Hairstyling Awards (NAHA) and PBA are pleased to
ward NAHAs top honor, the Lietime Achievement Award, to Vivienne
Mackinder or her outstanding contributions to the hair and beauty
ndustry.
Vivienne is one o the most highly respected international leaders and
nnovators in the hairdressing proession today. In her work as artistic
irector or industry grand masters Sassoon and Trevor Sorbie, Vivienne
eveloped an expertise or precision cutting and an eye or original hair
esign, rom the classic and the commercial, to the avant-garde.
Based in New York City, Vivienne has been honored with numerous
wards, including the much coveted North American Hairstyling Award
ve times, the most recent being Masters, and the prestigious IBS
ditors Choice Awards three times.
Vivienne is an in-demand eatured guest artist-educator or premier
nternational events worldwide and her work is consistently published
n the international press. She ounded the Roots and Wings
ducational program in New York City to much acclaim.
Viviennes career as a master stylist is divided between her salon
lientele, editorial and advertorial shoots, advertising campaigns,
eatured artists at countless special events and entertainment entities,
ncluding MTV and the VH-1 Fashion Awards. As a session stylist,
he has collaborated and designed hair collections or runway ashion
ollections in New York, Paris and London.
Hall o Leaders Honoree
Geno Stampora
Each year, PBA and NAHA honor one beauty proessional or
leadership and outstanding contribution to the industry. This year,
Stampora will be inducted into the esteemed Hall o Leaders.
Genos work in the proessional beauty industry has changed over
rom stylist to coach and speaker, challenging his audience to live i
moment, get the most out o lie and to prepare or success. He ha
only created a story or himsel in the beauty industry, he has tou
the stories o hundreds o stylists and students and is responsib
the great success o many beauty proessionals.
Experienced all phases o the beauty industry, Geno has ow
and operated a collection o salons, two beauty academies a
distributorship. He has traveled the globe delivering the tools ne
or salon success. His seminars encompass all aspects o growth
success in beauty with a humorous, inspiring and upbeat style.
Geno is a keynote presenter or: Intercoiure, PBA, ABS, IBS,
ICSA, NCA and more. Geno also serves as the director o motiv
or Haircolor & Design Magazineand on the advisory board or Na
His work has been eatured in prominent industry publications,
as Modern, Salon Today, Canadian Hairdresserand Nailpro, as wmany major ashion magazines. He is the author o the best-se
academy book Success Dynamics and two best- selling CD se
Adventures in Creative Hairdressing and Salon Success.
NAHA 20: Honoring the Work, Stories. Styl
Lietime Achievement Awar& Hall o Leaders Winner
A n n o u n c e
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PBA Beacon at PBA SymposiumEach year, hundreds o cosmetology students rom across North Ame
compete or a coveted spot in the PBA Beacon program. Only 100 o the band-brightest students are chosen or this once-in-a-lietime career-chanopportunity. Winners sit side by side with top industry proessionals at Symposium, attend PBA Symposium General Sessions and specially desigBeacon Breakout Tracks. This year, Beacon students also get the chancattend the 20th Annual North American Hairstyling Awards!
Past Winners Talk about Success after BeaconBeacon began in 2001 and has seen more than 600 students.
2008 Beacon graduate Alee Sribanditmongkol calls her experience at Beacon a lie chang
You WILL meet the exact person you need to meet, or HEAR the exact thing
need to hear to set you up or success, whether it is nding a dream salon, hea
key presenter speaking on interviewing, business approaches, or straight talk
people who started out just like us and ended up exactly where you want to b
Alee said her experience at PBA Symposium inspired her to help other stud
Today, Alee works in the admissions department at the Ohio Academy Paul Mitchell Pa
School in Twinsburg, Ohio, where she said she is learning, leading and ollowing.
2002 Beacon graduate Catherine Miley Chishti says her experience in Beacon made a
dierence in her career and her perspective on the salon industry.
It made me see things in a dierent light, she said. I got to see that being a stylist isn
about creativity and skill, its also about business. To make it now as a stylist you need to k
that so you can open doors and grow.
Catherine attended PBA Symposium in 2002 as a Beacon winner which, she said,
helped her land her rst job at Xenas Beauty Co. PBA Symposium was how I got
my rst job as a stylist. Salon owners and managers were there to oer advice and
inspiration it was nice to know they were just as eager to speak to you as you
were to them, she said. I could not have asked or a better experience.
The 100 student winners for 2009 have been announced! Visit probea
org/beacon to see a list of winners, find out what the Beacon winn
will be up to at PBA Symposium: Consumer Culture and learn m
about this exciting program.
NAHA 20Awards Ceremony
Mandalay Bay Convention
Center, Las Vegas
July 19, 2009
Red Carpet Reception6:30pm - 8:00pm
Awards Ceremony
8:00pm - 10:00pm
Tickets available at
probeauty.org/naha. PBA
members receive $10 o
ticket price.
2009 NAHA Finalistshave Been Chosen!
Check out
robeauty.org/Naha/fnalists
or a ull list and to browse
entry images
I got to see that being a stylist isnt just about creativity and
skill, its also about business. To make it now as a stylist you
need to know that so you can open doors and grow.
SalonDesign
fnalist:Tribe Hair
Studio
MasterStylist
fnalist:Brian and
SandraSmith
Salon Teamfnalist:
GLAMSalon
Boutique
Registration:
800.263.0516
(916.774.8675 int)Housing:
800.826.8133
(310.590.4713)
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BA is proud to introduce all the members o the
BA Best Practice Club, an exclusive program or
BA salon and spa owners with gross annual sales
xceeding $2.5 million.
BA Best Practice Club salons and spas exempliy best
ractices. The next in-person meeting o the BPC will
ake place at PBA Symposium: Consumer Culture this July, but BPC
members will be able to keep in touch through their e-Newsletter,
omplimentary Web Workshops and online discussions.
or a ull list o BPC members visit probeauty.org/bpc. For
more inormation on PBAs Best Practice Club, call the PBA
Membership Department at 800.468.2274 (480.281.0424) or
mail [email protected].
The First PBA Salon Series: Best Practice Web Workshop
he rst BPC Web Workshop, Eective Strategies or Marketing
vents, was held on Monday, January 12, 2009, and eatured Lou
Carbone, author and PBA Symposium 2009 Keynote Speaker, and
Marilyn Ihlo, owner o Ihlo Salon and Day Spa. Complimentary to
BPC members and acilitated by Jeanine ONeill Blackwell o INYU
raining, the session started o with a taste o what Lou Carbone will
over at PBA Symposium 2009: Consumer Culture..
ou explained that because your customers cannot NOT have an
xperience o your business, its vital to manage that experience by
ooking or clues using a process Lou calls clue scanning then use
hose clues to understand and alter that experience.
According to Lou, There are both unconscious and conscious clues.
or example, he said, when an accountant walks a customer to a chair
nd pats it twice, it is actually more welcoming then saying, Have a
eat. Ater explaining how valuable clues can be in understanding
he emotional attachment your customers have to your business,
ou told BPC members to look orward to his Symposium General
ession presentations where he will identiy more clues and rigorous
rograms to manage them.
Marilyn Ihlo discussed how to eectively marke
event using her salons event as an example. Its
an evolution, she said. For 11 years weve do
little all collection and runway show. She expla
the charity event started out small in her salon and
until, This year we raised $53,000 or residents
had 1,200 people packed into an auditorium. This
much better than any advertising or marketing, she said. It r
gets the community involved.
One BPC member jumped in: We do a lot o work with women
cancer. We throw a tea party or them. Our sta loves it and it
volunteer...I could take this event and raise it to a higher leve
Marilyn has done.
I you are interested in putting on an event like Marilyns, check
the Makeover/Fashion Show Business Blueprint that Marilyn k
provided at probeauty.org/businesstools/businessblueprints.
Visit probeauty.org/bpc/salonseries or a schedule o upcoming
Workshops. BPC members, remember to keep an eye out or the
Practice Club monthly e-Newsletter or other BPC events.
James Moraddresses the
T h e P B A B e s t P r a c t i c e C l u b C o m e s To g e t h e
Marilyn Ihlo and ellowBPC attendees delveinto best practices.
Lina Heath o Eveline
Charles SalonSpa takenotes during a round tablediscussion.
The BPC at PBA Symposium: Consumer CultureJuly 18-21, 2009
Mandalay Bay Convention Center | Las Vegas
BPC members will join their best-in-practice peers or
specal interactive round-table discussions during BPC
exclusive Breakout Tracks.
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City o Hope, an innovative biomedical research, treatment and
ducational institution, is dedicated to the prevention and cure o
iabetes, cancer and other liethreatening diseases. Members o
he National Proessional Salon Industry come together in an annual
ampaign, joining an eort to raise unds or City o Hope. Proceeds
rom the campaign support research, treatment and education programs
t City o Hope. The theme or this years campaign is Create Beauty.
nspire Hope. as chosen by the Spirit o Lie honorees.
he annual campaign culminates with the presentation o City Hopes most prestigious honor the Spirit o Lie Award
to an outstanding industry leader who has made a signiicant
ommitment to helping those in need. Spirit o Lie honorees
re recognized or notable contributions to their community and
heir proession. In 2009, City o Hope is presenting Cheryl and
im Markham, ounders o PureOlogy, with the 2009 Spirit o
ieAward during a Masquerade Dinner and Gala to be held at
Mandalay Bay Resort and Casino, July 20, 2009.
BA is proud to support City o Hope. Every year the association
olds a reception immediately beore the Gala. Join PBA July 20, as
celebrates the 2009 City o Hope honorees. This elegant evening
eception will allow industry executives a chance to catch up with old
riends and meet new colleagues. A City o Hope ticket is required
or entrance to the reception.
you would like to get involved in the annual campaign, purchase
ckets or the event or simply learn more about City o Hope visit
www.cityohope.org or contact Cynthia Savage at [email protected]
800.272.2310).
City o Hope
Honors Cheryl
and Jim Markham
Cheryl Markham has always
recognized the importance o giving back to her comm
with true love and dedication. Cheryl was on the Board o
and an active Interior Designer when she became involved
Orangewood Children Foundation and ChildHelp USA, w
inspired her to explore other philanthropic opportunities
2006, while at PureOlogy and with its generous assistance
Markhams created two cause marketing programs, the Nat
Cosmetology Association (NCA) and the National Ovarian Ca
Coalition (NOCC). They lost a close riend to ovarian cancer in
and have since become champions or the cause.
Jim Markham is well recognized or his talents as an innov
product developer and or building many successul compa
in the proessional beauty industry, including his most rec
PureOlogy, which he ounded with Cheryl in 2000. A h
acclaimed businessman, Jim has received numerous accola
including Ernst & Youngs Entrepreneur o the Year. In 2007
was the twelth inductee into the NAHA Hall o Leaders o
lielong achievements within the industry. Jims background
includes manuacturing, distributing and, in the 1970s, hairs
to celebrities Paul Newman, Robert Redord, Joanne Woodw
and Frank Sinatra. As a stylist he was awarded the Olympic s
medal or the World Hairstyling Championships.
2009
Sprit o Lie MasqueradeDinner and Gala
City o Hope Masquerade Dinner and Gala
Monday, July 20, 2009
6:30pm 9:30pm
Venue: South Pacifc Ballroom
Mandalay Bay Convention Center, Las Vegas
Tickets: Table o 10 $3,000; Individual seat: $300
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Professional Beauty Association
5825 North 71
st
Street, Suite 100Scottsdale, Arizona 85254
probeauty.org
Do Your Part. Recycle.
Featured Beneft Provider
800.PAYCHEX (800.729.2439)
Mention Code 5720available to all PBA members
Beore you spend another minute o your creative
time on payroll processing, payroll tax ling, and HR
administration, consider Paychex. PBA members
receive a 15% discount on payroll processing and
15% o all HR setup ees! Paychex oers a wide
variety o services that can help you run your
business more eciently. These include section 125
plans, retirement plans, employee handbooks, and
insurance services. Mention PBA National Account
Code 5720 when you call.
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