PayPal and MindArc...PayPal Express Checkout - Shortcut • Online shoppers are increasingly impulse...
Transcript of PayPal and MindArc...PayPal Express Checkout - Shortcut • Online shoppers are increasingly impulse...
PayPal and MindArc
Reduction in Cart Abandonment
Mobile
Credit
In-Store
Contextual Commerce
CBTLoyalty
Offers
Online
Customer Acquisition One Touch
Invoicing
PayPal’s product offerings position us as a valuable partner, providing merchants access to a suite of tools and integrations beyond the PayPal button
More Than a Button
MERCHANTS CONSUMERS
19 MILLION merchant accounts
237 MILLIONactive consumer accounts
PayPal’s two-sided network helps your business grow
3Source: PayPal Internal Data, Q1-18
© 2015 PayPal Inc. All rights reserved. Confidential and proprietary.
Why PayPal?
Platform agnosticCompatible with iOS,
Android, Windows, Fire OS, Blackberry phones. Platform
accepts Bitcoin, Venmo, Apple Pay, cards, etc.
Mobile wallet
The original mobile wallet; holds multiple
payment methods; stores offers and
coupons.
Security & fraud
Ranked among top in consumer trust and security by Javelin,
Forrester & comScore
Omnichannel
Accepted online, mobile, in-store, person-to-
person
Insight-driven
Closed loop system provides richer insight into purchase data and
customer habits
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Focus on Mobile
Data Source: Mobile Optimization Research Program. Analyzed experiments via 63
Merchants with +5M in annual online volume, Sept 2018.
https://www.paypal.com/au/webapps/mpp/mcommerce-index
Mobile is HOT but Conversion is NOT
Data Source: Mobile Optimization Research Program. Analyzed experiments via 63
Merchants with +5M in annual online volume, Sept 2018.
Quick wins – absurdly easy optimizations
7©2015 PayPal Inc. Confidential and proprietary.
#1 #1
PHONE RPV Lift
+17.37%
Place a Security Icon On the Checkout Button
• Shoppers are typically hesitant to share
their personal information during checkout.
• Adding a security lock icon to checkout
buttons instills comfort and safety.
©2018 PayPal Inc. Confidential and proprietary.
Security Lock Icon – Placement
Data Source: HiConversion/ Mobile Optimization Research Program. Analyzed
experiments via 63 Merchants with +5M in annual online volume, Sept 2018.
#1Place a Security Icon On the Checkout Button
©2018 PayPal Inc. Confidential and proprietary.
CONTROL TREATMENT
#1
The Results
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• You do not have to redesign your whole
site or invest in expensive trust badges or
widgets to gain significant revenue lift
What It Means
Things to Consider
• Explore the impact of trust
badge placements (if you
already have them)
-20% -10% 0 10% 20+%
78.29%SUCCESS RATE
RESULTS DISTRIBUTION
(Phone)High number of
double-digit lift
results
©2018 PayPal Inc. Confidential and proprietary.
DESKTOP
RPV CR AOV
+7.73% +7.73% +1.86%
PHONE 4.84% +20.20%
TABLET +7.86% +12.90% -4.02%
+17.37%
Average Lift
Negative Lift
RPV Lift
Data Source: HiConversion /Mobile Optimization Initiative.
Analyzed experiments via 63 Merchants, Sept 2018
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MINI-CART RPV Lift
+8.72%
PayPal Express
Checkout - Shortcut
• Online shoppers are increasingly impulse
buyers. Those who are paying with PayPal can
complete a purchase and completely bypass
entering credit card information and shipping
details.
• Injecting PayPal Express Shortcut to the mini-
cart may lead to an RPV lift.
©2018 PayPal Inc. Confidential and proprietary.
#1#2 Add the PayPal Express Checkout - Shortcut
Data Source: HiConversion/ Mobile Optimization Research Program. Analyzed
experiments via 63 Merchants with +5M in annual online volume, Sept 2018.
#1
©2018 PayPal Inc. Confidential and proprietary.
CONTROL TREATMENT
Add the PayPal Express Checkout – Shortcut#2
The Results
5
• AOV is not negatively impacted
• PayPal Express Checkout Shortcut placed in
different location on the top of the
checkout funnel works well
What It Means
Things to Consider
• Page look and feel or layout creates positive
or negative impact on the PayPal lift
EXPERIMENT RESULTS DISTRIBUTION
78.29% SUCCESS RATE
©2018 PayPal Inc. Confidential and proprietary.
DESKTOP
RPV CR AOV
+6.37% +4.08% +2.07%
PHONE +5.38% +3.01%
TABLET +7.67% +5.28% +2.16%
Average Lift
+9.00%
Negative Lift
-20% -10% 0 10% 20+%RPV Lift
Data Source: HiConversion / Mobile Optimization Initiative.
Analyzed experiments via 63 Magento Merchants, Sept 2018
#1
©2018 PayPal Inc. Confidential and proprietary.
CONTROL TREATMENT
Collapse coupon#3
The Results
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• The Collapse Coupon Experiment is a great
experiment option for merchants who
currently have prominent gift card and
discount code input boxes on the cart page.
What It Means
Things to Consider
• The Desktop lifts are proving to be a lot
more modest than Phone and Tablet – due to
the fact that there is a lot more space on
Desktop sites, users may not benefit from
this test on Desktop as much.
EXPERIMENT RESULTS DISTRIBUTION
78.29% SUCCESS RATE
©2018 PayPal Inc. Confidential and proprietary.
DESKTOP
RPV CR AOV
+1.69% +1.15% +0.7%
PHONE +7.49% +0.42%
TABLET +3.83% +4.18% +0.06%
Average Lift
+8.04%
Negative Lift
-20% -10% 0 10% 20+%RPV Lift
Data Source: HiConversion / Mobile Optimization Initiative.
Analyzed experiments via 63 Magento Merchants, Sept 2018
PayPal complete payments
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Javascript
• Dynamic
• Two-way
interaction
• Marketing
• Offers
• Adaptive payments
offering
HTML
• Static
• Limited
• Button frenzy
Mobile Desktop
One Script, One Settlement ProcessImporting major payment methods around the world to your checkout
Present the most relevant ways to pay with Smart
Payment Buttons
• PayPal opens your doors to shoppers around
the world, including over 250 million consumers
• Drive customers to checkout in a way designed to help improve conversion by serving them their mix of payment options,
including local and alternative payment methods
• Offer your customers more choice without cluttering your checkout experience
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LATAM
Boleto
Oxxo
EMEA
EPS
iDEAL
Giropay
Bancontact
MyBank
APAC
WeChat Pay
APAC
LATAM
EMEANA
NA
Venmo
Introducing One Touch checkout – our fastest way to pay yet!
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Turns shopping into a single touch experience:
• Customers simply tap “Buy”, “Confirm”,
and submit their purchase on the merchant
site.
• Bypass manual entry pages to enter
shipping & financial information.
• Enables customers to remain logged in; no
need to re-enter usernames and passwords
with subsequent transactions.
• Highly secure; customers opt in once, &
their sensitive info is saved securely.
Fewer screens, fewer clicks, less friction for your customers.
©2018 PayPal Inc. Confidential and proprietary.
By bypassing the login screen, users can shop with ease
• Checkout securely in seconds
• Streamline information inputted on small devices
• Eliminate the need to enter password or credit card details
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Turn everything you sell into an impulse buy
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Consumer Benefits
• Speed
• Convenience
• Seamless Experience
Let the simplicity & convenience of One Touchhelp drive higher conversion rates.
Merchant Benefits
• High Conversion
• Sales Lift
• Loyalty
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Most rapidly adopted product PayPal has ever rolled out
112 million consumers have now opted-in globally
• Available in ALL markets in which PayPal operates
PayPal’s One Touch
Global Innovation Expansion
OVER
78%IR100
of Internet Retailer
100 merchants have
One Touch enabled
112M
+CONSUMERS
opted-in to use
One Touch
MILLIONSof One Touchtransactionsper month
200+CONSUMER
MARKETS
WORLDWIDE
144MERCHANTMARKETS
WORLDWIDE
88.7%ONLINE
CONVERSIONRATE
One TouchHelping PayPal Lead
Digital Payments into the
Future
144merchant global
marketplace
availability
78%+of the US
Internet
Retailer 100
Millions oftransactions
being processed
daily
Key takeaways!!
©2015 PayPal Inc. Confidential and proprietary. 24