Looking for the best stores forselling Canes y Panes

Erika Marcé Santa

• Canes y Panes is my ownbusiness. I make oven bakedtreats for dogs and I salethem in pet shops andveterinary clinics.

• I looked with new eyes six ofthe stores where I sale mytricks. Even I allready knowwhere I have the best sales, Ifound very interesting things.

• Check it out!!!

Sample

– 1 Pet shop with day care, spa, and minor veterinary cares (Animal Inn)

– 3 veterinary clinics with big pet shops (Universo animal, Clínica del Doctor Palma, Centro Veterinario Coyoacán)

– 1 veterinary clinic with small pet shop (Veterinaria Aztecas)

– 1 dog fitness center (Bravo Perro)

Comparison chartStore Animal Inn Veterinaria

AztecasUniverso Animal

Veterinaria del Dr. Palma

Bravo Perro Centro Veterinario Coyoacán

Beforeentering thestore

It draws youin even if youare notlooking forsomething in particular

It doesn´tdraws you in. The door isclosed and the sign isnot atractive

It draws youin if you´relooking forsomething in particular

It doesn´tdraws you in. The door isclosed. It is a very seriousvet clinic

It draws you in only if you are interested in dog training and fitness

It draws youin only if youare lookingforsomething in particular

Environment Very niceenvironment, it ´s notcrowed withmerchandise, veryorganized. Itmakes youcheck all themerchanside.

Awfulenvironment. It is very hotinside theclinic, theodor isdisgusting. Itmakes youwant to leaveinmediatly. Itlooks dirty

Very darkand crowedwithmerchanside. You can´tapreciate allthemerchanside. You have toask if theyhave someproductbecause it isvery difficultto find it.

Very clean. Merchansideis wellorganized. You feel a lotof confidencein terms of veterinarycares. Youcan see allthemerchansidewhile youwait for yourappointment

Environmentdesigned toreflectactivity. Wellorganized, clean, and bright

Dark, wellorganizedand clean. Itis separatedfrom the vetclinic

Comparison chart (2)Store Animal Inn Veterinaria

AztecasUniverso Animal

Veterinaria del Dr. Palma

Bravo Perro Centro Veterinario Coyoacán

Personnel Young people, theyuse uniformwhich matchthe storeimage

Young people, thevets are nicepeople butwhen theyare notaround a boyis in chargeof the storeand he can´tmake anydecision

Old people, always in a bad mud

3-4 veterinarians. Very formal

Young people. Theyuse uniformwhich match the storeimage

A middle ageperson whois not a verysocial person

Products Items are organized byfunction.There are no items “forsale”. Theyhave severalimpulse items nearthe cash register

Few items forsale. Not verywellorganized.

Merchansideis verycrowed. They havefew impulse items nearthe cash register

Items are organized byfunction. They havevery fewimpulse items nearthe cash register

Products are organized byfunction. They don´thave manyimpulse items nearthe cash register

Products are organized byfunction. They have a lot of impulse items nearthe cash register

Comparison chart (3)Store Animal Inn Veterinaria

AztecasUniverso Animal

Veterinaria del Dr. Palma

Bravo Perro Centro Veterinario Coyoacán

Customers They don´tstay so muchbut they look all themerchanside. They can goor not on a mission

They just getin if they are looking forsomething in particular orif they haveanappointment

They ask theowner aboutthe productthey are looking for.

They get in because theygo to see thedoctor and tosometimes tobuy specificitems

They go in totrain theirdogs

They go in tobuy specificitems

Where do I have the best sales?The best sales are in Animal Inn and in the Veterinaria del Dr. Palma

Why?

Because Animal Inn invites you to get in, even if you are not looking for somethingspecial. It is also located in front of the Parque Mexico which is very famous fordogs. All items are organized and exhibit like valuable items and even they have a lot of impulse products, my treats are located in the best place. Customers of Animal Inn love to coddle their dogs.

Because at the Veterinaria del Dr. Palma customers really trust Dr. Palma and everything that he sales. My treats are one of the very few impulse items that theyhave near the cash register. Even the door is closed he has a lot of patients duringthe day that become treats customers

Where do I have the worst sales?At Bravo Perro, Universo Animal and Centro Veterinario Coyoacán

Why?

At Bravo Perro I thought I would have the best sales, but definitely it was theworst store. Everything would be perfect because is a training place and to traindogs you use treats. But since it is a fitness center, customers do not accept treatsthat are made with wheat flour. So it was a failure

At Universo Animal they put other items on top of my treats, the whole store is a complete mess, is crowed and is very difficult to appreciate the merchanside. Also the owners are old women always in a very bad mud. In general everythingis very expensive there.

At Centro Veterinario Coyoacán the store is separated from the veterinary clinicso patients owners don´t have the chance to look all the merchanside. It is dark, and door is closed most of the time.

This excersise has help me a lot in identifying the kind of stores where I need to distribute my treats for dogs.

For sure it will save me a lot of time money and effort