Pay roll giving by surat sandhu 22 August 2014. Why individual fundraising? Payroll giving-What,...
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Transcript of Pay roll giving by surat sandhu 22 August 2014. Why individual fundraising? Payroll giving-What,...
pay roll giving
bysurat sandhu
22 August 2014
• Why individual fundraising?• Payroll giving-What, Why?
• Why it makes sense for companies and NGOs• Simple steps to start payroll giving• Share experience thus far
Getting you to your Potential
We are sure• Every organization wants to raise more and
spend less to do it• Every organization can raise more by being
more strategic• Most people in THIS room are already using
reasonably effective techniques
• Individuals/Corporates- $ 1.5 Billion
• FCRA- $ 4 Billion
• Government- $ 5 Billion
Which is the most important ???
•
• Individuals/Corporates- $ 1.5 Billion*• FCRA- $ 4 Billion• Government- $ 5 Billion
*Potential $ 15 Billion plus
Individuals74%
Legacies10%
Trusts/fdns11%
Corporate5%
Why is individual FR important?
Who has the money? Credibility-of organisation Respect-of organisation Independence Sustainability Unrestricted Funds
Why Poor Fundraising
People do not know us Are we sure we know what we need What do we tell prospects We do not know WHO, HOW & HOW MUCH
to ask? No Fundraisers No Investment Over dependent on International Agencies
In all this potential
• Are you getting your market share
• If NOT whose fault is it?
• The donors or yours?
• And Funds
Where are these individuals• Houses
• Markets
• Everywhere
• But where concentrated and as a group– In any office– In any corporate– Factory etc
• Payroll giving is an effective and efficient method by which employees can voluntarily make small but regular donations from their salary to a cause (of their choice)
What is payroll giving
simply put
• A voluntary donation programme• Implemented by NGOs/companies for their employees• Can be as part of a company’s corporate social
responsibility• Employees can contribute a small amount every month.• Which gets deducted from their salary (hence ‘payroll’)• And goes to a specific cause/ your NGO
and
• The employee fills in a sign up form • Employee specifies the NGO • Payroll dept deducts the amount every month• Passes on the amount to your/specified NGO• Usually the commitment is for an agreed
duration
Sample sign up form• Name:
• Employee ID:
• Monthly Contribution (Rs):
• Duration (Months):
• Address:
• Signature:
Rs 100 a month througha Payroll Giving programme
Eg. $ 6000 per year = appropriate clothing and footwear for school for 60 disadvantaged young students
Would you miss the $ 5
*Based on average month of 4.2 weeks
Giving Calculator – An exampleGiving Calculator – An example
If an employee chooses to donate $ 5, $ 10 or $ 25 a If an employee chooses to donate $ 5, $ 10 or $ 25 a month from their salary month from their salary
Equivalent of Donation
Reduced take home
pay
Annual cost to the employee
Annual contribution to
community
A Coffee + $ 5 $ 60
Lunch + $ 10 $ 120
Dinner for Two
$ 25 $ 300
• Provides regular and often, general income
• Long donor life – Donors tend to continue giving for a long time,
unless they change jobs etc–Low cost per donor acquired – By signing on one company, you sign on
several individual donors.
Why payroll giving
Why PRG
• Ability to attract new donors – Existing donors will often motivate their peers to
give.– Helps create a database
• Easy to implement – Establish a pattern and run with it every month.
• Source of regular funds
Business Benefits
Contributeto ourculture
Enhance existing
communityinvolvement
Implementedat a low cost
Boost staff morale
Enhance staff recruitment
and retention
Strengthenour
communitylinks
Enhance reputation and profile
Businessbenefits
Staff Benefits
Avoid collecting
receipts
Tax deduction
Boostmorale –
‘feel good’ factor
Contributeeven when
busy
Get involved
easily
Supportcauses we care about
Staffbenefits
$1.7
$850
$1020
India
UK
USA
Donations percapita each year
There is enormous potential
for growth in India
Workplace giving has significant potential in AsiaIncreases the possibility of Payroll Giving
Don’t Forget
“What's in it for the corporate”Think about why the company should associate
with you
Challenges
• it’s mostly a CEO decision• restricting choice of causes/NGOs• access to employees• need for an automated, online system• hassles-
– managing employee changes– unknown NGO brands could have a start up problem
• Start in your own organisation– Get staff in your own organisation to voluntarily
contribute. Then look to establish payroll giving in other organisations and companies.
• Identify company – personal contacts, directories, magazines,
websites, media, PR agencies, local/ regional companies
Simple steps to start PRG
The Case
“The case is an expression of the cause,
or a clear, compelling statement
of all of the reasons why anyone should consider making a contribution in support
of or to advance our work.”
Simple steps
• Get management support– Management creates enthusiasm among employees. – The company could even make a matching donation!
• Winning over staff– Form a working committee – These are people within the company who will work
with you/help to implement the programme. Don’t forget union leaders, etc
– Presentations at work place/canteen
Tell a story
• Have a script/presentation ready that:– captures the staff’s attention– highlights your organisation’s achievements– build credibility– Suggest options for partnership/PRG
Philanthropy/Giving is the Mystical Mingling of:
‘An artful asker’
‘A joyous giver’,
&
‘A grateful recipient!’
• Establish accounting and auditing procedures– Decide with the finance department methods to
ensure monthly deductions from salaries, and agree what reports and materials you will provide to employees.
– Intra News letter• Determine campaign approach
– Make a list of things to do and allocate responsibility for every activity – distributing fliers, putting up posters, and making presentations to groups of employees.
Simple steps to start PRG
Simple steps
• Follow up – Say thank you, send individuals your
annual report through the company, encourage employees to visit your work, get your organisation featured in their newsletter.
• Measure and report results – Evaluate periodically and discuss
ways to improve.
Involvement
• Scholarships
• Make it interesting
• Staff team building exercises
• Social tourism
• Donate and sell a skill
• Cricket, other matches
MASTER LIST OF EMPLOYEES
Name Emp.ID Desig. Dept. BranchLocation Email ID
A sample employee master-list
How?
• Out source-Give India, CAF etc
• DIY-HelpAge India
CAF experience
• Give As You Earn (GAYE)
HelpAge India
• Oldest PRG program started in India 1996
• Raises about a $ 3,00,000
• Most of the supporters are blue collar workers
POSSIBILITIES
If just 2,000 of the corporate workforce If just 2,000 of the corporate workforce
Donated $ 5 a month through workplace Donated $ 5 a month through workplace giving, giving,
an extra $ 10,000 per monthan extra $ 10,000 per month
would be raised by your NGOwould be raised by your NGO
While you get to know something good n beautiful, the first thing you should do is to share it with your friends.
So that knowledge will spread and get applied everywhere.
I think I just did
Thank Yousurat