Pay Per Performance / Application Pay Per Performance Low risk for new clients Do subscriptions...
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Transcript of Pay Per Performance / Application Pay Per Performance Low risk for new clients Do subscriptions...
Pay Per Performance / Application
Pay Per Performance • Low risk for new clients• Do subscriptions offer better value for money?• Risk of missing candidates when trying to save ££• Job boards are yet to display any successful case studies
Pay Per Application• Dangerous for job boards, great for Rec-Con• Plausible to give better rates for better job descriptions vs
catch-all
They generate consistent, guaranteed, value for money traffic
Aggregator:Threat or Opportunity?
Are aggregators collecting your client data?
BOTH!
Prediction: Aggregators will be buying traffic from job boards in the next two years!
Opportunity to earn revenue from aggregators in new markets
Resellers:What can/should we do?
Impact on the Job Market• Job boards must not compromise solely for sales targets• Resellers are trying new methods which can add value
• Must distinguish between fixed & reseller• Stopping resellers from working with Simply• How CV-Library have evaluated each case
Would you allow your ad agencies to buy at the same price structure as your rec-cons?
Big Data:Can we “really” make money out of it?
Two schools of thought:
Rather than delve into ‘Big Data’, Corps should be investing in:• Finding out where applications originate• Using data to improve candidate experience
Job boards should be using the data to: • Showcase effectiveness of our sites pre- and post-advertising• Identify areas where recruiters can improve when advertising
Adopting Mobile
• Mobile conversions are more challenging• Increased reach to an ‘always on’ audience• CV upload & Cloud services
simply mobile:
www.simplymarketingjobs.co.uk is now fully responsive
Expect all remaining sites to be responsive by the end of Jan ‘14
Award-winning mobile site:
www.cv-library.co.uk has won a number of mobile related awards
36% of all traffic + 13% of all apps
Visits surpassed 2.5m in Oct ‘14
Q&A