Pay Per Click AdvertisingThere is no hotter lead than somebody who is already looking for your products and services online. Paid search marketing allows you to specifically target an audience that is using predefined keywords and key phrases in their search queries, putting your business directly where your prospects and customers are looking.

Pay Per Click means you only pay for an advert when someone clicks on it. There is a higher chance of converting them into a customer if they

are interested enough to click in the first place. If they don’t click on your ad, then it doesn’t cost anything. The process of costs is an ‘auction’, whereby you only pay £0.01 more than the next lowest bid. Whilst the premise is simple, there is a science behind creating effective Pay Per Click campaigns. The good news is that we do all the work for you, such as building the ads, targeting, bidding, and so on.

Advertise your business on the major search engines and drive qualified, quality traffic to your website

Why is it important to your business?

Product Key Features

Studies show that 60% of searchers focus on and click through the organic search results. The other 40% typically focus on and click in the sponsored search sections. The bottom line is that without utilising an effective Pay Per Click campaign, you are missing out on valuable search traffic.

KEYWORD RESEARCH

WE RUN YOUR ADVERT

MEASURE, REPORT AND REPEAT

WE CREATE YOUR ADVERTS

You can either provide us with your list of keywords, or we will identify a targeted list of words and phrases on your behalf. We do this by reviewing competitive lists and other pertinent industry sources and then assess the opportunity of each of those keywords or phrases.

The goal is to maximise conversions, so we spread the display of your advert evenly over a given month and continue to fine tune it over time. We ensure that your advert is displayed in front of the right audience for your products or services.

Local Impact’s thorough reporting system generates a new daily report for each campaign. This is an essential tool in the dynamic world of Pay Per Click. By keeping you and your analyst up-to-date with your business’ Pay Per Click campaign, better optimisation and more effective results are ensured.

A tailored campaign brings your pitch to customers who are searching for your products, based upon the keywords they use. Therefore, a well crafted advert immediately connects a willing customer to your products or services. A well designed advert delivers your message to the customer before your competitors have even had a chance. Use Pay Per Click advertising to win the race before it begins!