Jewellery, high-quality crystal, genuine gemsto-

nes and synthetic semi-precious stones, finished

products and accessories from Swarovski are avai-

lable in 170 countries around the globe – in the

company‘s 1380 own stores and 1300 partner

shops. In order to transport the brand‘s creative

output to the consumer authentically and effecti-

vely, Swarovski relies on the P‘X5 Store Solution

from Perspectix AG, based in Zürich.

Swarovski sells its products in the jewellery and ac-

cessories, watches, home accessories, and figurines

ranges in over 2680 boutiques in 170 countries

around the world. Interfacing tightly with the Product

P‘X5 Store Solution for SwarovskiManagement de-

partment, the Visual Merchandising Global Team at

the Zürich site ensures smooth communication of the

current collections on the markets. Together with

this team, Perspectix has modified and refined the

P‘X5 Store Solution software, which is in use around

the globe, to the customer‘s specific requirements.

P‘X5 Store Solution for Swarovski

Template languages were modified for the regional

sales companies, taking local product ranges and

promotions and cultural differences into account: in

the course of this optimisation, the POS staff are gi-

ven modified guidelines with which they can prepare

for new sales and collections in a timely and optimal

manner. The aim of the Merchandising Team at Swa-

rovski was to implement a vision of what Visual

Merchandising can achieve, a vision grown out of ex-

perience, above all so that the final customer under-

stands the ideas that drive developments at Swa-

rovski. The team already began to define the demands

for an IT solution in 2011.

The implementation

The company compared solutions from several diffe-

rent providers from all over Europe in detail. The

Swiss provider Perspectix proved to be a partner

whose P‘X5 Store Solution came very close to the

exacting and complex demands, while also offering a

high level of flexibility: «We see this as one of the

11 | 16

Visual Product Selling

User ReportSwarovski

great advantages that made us opt for P‘X5», said

Swarovski. Following the first roll-out in 2013, which

was carried out on one of the test markets, it became

quite clear that the company had chosen the right

solution both with regard to user-friendliness and

making work easier. As a future part of the overall

solution, projects are now handed over straight to

the Visual Merchandising Team, which also simplifies

global merchandising significantly. Shops can be

planned individually with displays, products and de-

corative elements.

Tomorrow‘s visual merchandising

Swarovski sees further potential: «This excellent

software has developed extensively and is ideally

suited to high-end representation of our Swarovski

product portfolio. As a next step, we are planning to

evaluate the merchandising analyses.» The company

will continue to work together seamlessly with Per-

spectix: «We have defined goals for the years to

come, to make the Virtual Store a strategically im-

portant communication instrument for the whole

company.»

In 1895, Daniel Swarovski, a Bohemian inventor and visio-nary, moved to the village of Wattens, Tyrol in Austria, with his newly-invented machine for cutting and polishing crys-tal jewelry stones. From this beginning that revolutionised the fashion world, Swarovski has grown to be the world‘s leading producer of precisi-on-cut crystal for fashion, je-welry and more recently ligh-ting, architecture and interiors.

Swarovski - The Brand

Perspectix AGHardturmstrasse 253CH-8005 ZürichSwitzerland tel. + 41 44 445 95 95fax + 41 44 445 95 96info@perspectix.comwww.perspectix.com

The P‘X5 Store Solution was specially developed

by Perspectix for retail forms wishing to combine

store construction, fixtures to corporate standards,

and product range optimization. Designed as a col-

laborative solution, it encourages inter-company

communication between everyone involved in sto-

re construction, fixture design, and product pre-

sentation in a standardised planning environment.

It forms the basis for comprehensive branch store

management and selective expansion.

Store construction

Store construction is based on digital product and

fixture catalogues in which store construction sys-

tem manufacturers visualise their range of products

in 3D models. A predefined product and configurati-

on logic guarantees cohesive summaries and infor-

mation about bills of materials. Shop planners can

put together the modules for their store construction

concept by drawing on the elements from the various

catalogues. Any missing pro-duct elements or indivi-

P‘X5 Store Solution

dual designs can be specified based on element tem-

plates and added to the catalogue. Special designs

can be imported from CAD systems, adding all the

necessary product details.

Flexible planning of fixtures

The retail firm, finally, organises planning of fixtures

based on its concept catalogue. Reusable 3D plan-

ning modules for shelf elements, merchandise fixtu-

res, decoration and plan-o-grams are available for

use. By organising and providing these in centralised,

cross-branch concept catalogues, it is possible to

control product range, product presentations, and

11 | 16

Visual Product Selling

Solutionsheet

P'X5 Store Solution

brand values on a standardised basis despite special

local features. The modules are imported from the

digital catalogues into the particular branch‘s layout

based on a modular principle. The space available at

the particular locality can be used to best possible

effect. Merchandise fixture plans, bills of materials

for ordering, dimensions and plan-o-grams are de-

fined automatically during the planning process.

Concept catalogues can be developed into compre-

hensive merchandise fixture stocking and plan-o-

gram lists.

Visual merchandising

The P‘X5 Store Solution lets you organise collections

and product ranges in concept catalogues, too. The

visualisation options range from 3D placeholders for

product groups to detailed display of individual pro-

ducts. By combining product range catalogues with

merchandise fixtures, plan-o-gram and fixture design

form a single planning unit. Changes to plan-o-grams

by Category Management at headquarters are auto-

Perspectix AGHardturmstrasse 253CH-8005 ZürichSwitzerland tel. + 41 44 445 95 95fax + 41 44 445 95 96info@perspectix.comwww.perspectix.com

Perspectix AG in Zurich imple-ments sophisticated software solutions for technical sales and distribution and retail de-sign. Since its foundation in 1996, the company has been continuously evolving into a cutting edge solution provider for the distribution and de-velopment of multi-variant products. Users of the P’X5 Sa-les Solution benefit from the company’s experiences in complementary electrical en-gineering, furnishing, store building, warehouse and logi-stics systems. With the P´X5 Store Solution users get a customized solution for store planning, product range confi-guration and branch evaluati-on. Due to the combination of sales optimization, graphical project planning and Product Lifecycle Management in fu-ture-oriented technology, to-day Perspectix is a strategic supplier to well-known manu-facturers and chain stores as well the partner of leading IT companies. Perspectix AG is a company of the BORM Group.

About Perspectix matically forwarded to the branch. This allows custo-

misation of local merchandise fixtures without crea-

ting any manual routine work.

Centralised control and optimisation

Based on evaluations of available space at all bran-

ches, commercial enterprises can determine the to-

tal amount of goods actually needed. The central

purchasing department can operate with exact ideal

quantities. Changes to product ranges and merchan-

dise fixtures can be output automatically as plan-o-

grams and assembly instructions on a per-branch

basis. The P‘X5 Store Solution software therefore

supports fast, uncomplicated implementation of

centrally coordinated changes to product ranges and

interior environments.