PAX 2012 Phoenix InfoNews Channel in 4 key markets in Asia.
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Transcript of PAX 2012 Phoenix InfoNews Channel in 4 key markets in Asia.
PAX 2012
Phoenix InfoNews Channel in 4 key markets in Asia
PAX• Pan Asia-Pacific Cross Media Survey (PAX)
• Conducted by Ipsos MediaCT
• CATI – Computer Aided Telephone Interviewing
• Aged 25-64 and affluent/ business decision maker/ top management
• 11 markets* - Hong Kong, India (Mumbai, New Delhi, Bangalore), Jakarta, Seoul, Kuala Lumpur, Manila, Singapore, Taipei, Bangkok, Tokyo, Australia (Sydney & Melbourne)
*Phoenix subscribed 4 markets only - Hong Kong, Singapore, Kuala Lumpur and Taipei
There are 185,406 PAX affluent, business decision
makers & top management audiencewatched Phoenix InfoNews in past 30 days.
(4 cities - Hong Kong, Singapore, Kuala Lumpur and Taipei)
Source: PAX (Q1 - Q4 2012); HK/Sin/KL/TP Markets; PAX respondents who use Chinese language (3,068,610/4,844);PAX respondents who use Chinese language and watched Phoenix InfoNews in past 30 days (185,406/329)
Phoenix InfoNews Vs other channels4 Markets HK/Sin/KL/TP
28.5%
22.1%
19.0%
14.1%
7.9%
6.0%
CNN Phoenix Chinese orPhoenix InfoNews
Phoenix Chinese BBC World CNBC Phoenix InfoNews
watched in past 30 days
Source: PAX (Q1 - Q4 2012); HK/Sin/KL/TP Markets; PAX respondents who use Chinese language (3,068,610/4,844)
57.7%
25.6%
63.6%
70.2%
51.7%
80.8%
1+ Air Travel (Leisure)
1+ Air Travel (Business)
1+ Air Travel
Phoenix InfoNews viewersPAX
Phoenix InfoNews viewers are high flying consumers
4 Markets HK/Sin/KL/TP
# I
nte
rnati
on
al Flig
hts
(past
12
mon
ths)
No. of Int’l Flights in past 12 months
Source: PAX (Q1 - Q4 2012); HK/Sin/KL/TP Markets; PAX respondents who use Chinese language (3,068,610/4,844)PAX respondents who watched Phoenix InfoNews in past 30 days (185,406/ 329)
3.9%
10.5%
28.5%
63.6%
7.2%
22.0%
52.0%
80.8%
12+
6+
3+
1+
Phoenix InfoNews viewers
PAX
Phoenix InfoNews viewers are high flying consumers
4 Markets HK/Sin/KL/TP
# I
nte
rnati
on
al Flig
hts
(past
12
mon
ths)
No. of Int’l Flights in past 12 months
Source: PAX (Q1 - Q4 2012); HK/Sin/KL/TP Markets; PAX respondents who use Chinese language (3,068,610/4,844)PAX respondents who watched Phoenix InfoNews in past 30 days (185,406/ 329)
Phoenix InfoNews viewers are more likely to travel on business class or above
4 Markets HK/Sin/KL/TP
Fly
ing
on
Bu
sin
ess C
lass o
r ab
ove
(cla
ss -
most
oft
en
tra
vel)
Source: PAX (Q1 - Q4 2012); HK/Sin/KL/TP Markets; PAX respondents who use Chinese language (3,068,610/4,844);PAX respondents who use Chinese language and watched Phoenix InfoNews in past 30 days (185,406/329)
3.6%
5.3%
9.9%
13.8%
Leisure Trip
Business Trip
Phoenix InfoNews viewers
PAX
Flying on Business Class or above (class - most often travel)
Phoenix InfoNews viewers are high flying consumers
4 Markets HK/Sin/KL/TP
# H
ote
l N
igh
ts(p
ast
12
mon
ths)
Number of Hotel nights spent on Int'l Air Trips in past 12 months
23.9%
41.5%
56.5%
59.6%
33.9%
58.2%
73.0%
76.6%
12+
6+
3+
1+
Phoenix InfoNews viewers
PAX
Source: PAX (Q1 - Q4 2012); HK/Sin/KL/TP Markets; PAX respondents who use Chinese language (3,068,610/4,844)PAX respondents who watched Phoenix InfoNews in past 30 days (185,406/ 329)
Phoenix InfoNews viewers are high flying consumers
4 Markets HK/Sin/KL/TP
Air
lin
es fl
ow
n(p
ast
12
mon
ths)
Airlines flown in past 12 months
0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20% 22% 24% 26% 28% 30% 32% 34% 36% 38% 40%
Air India
United Airlines
Asiana Airlines
Emirates
ANA
KLM
American Airlines
Qantas Airways
Japan Airlines
Malaysia Airlines
Lufthansa
Thai International
EVA Airways
China Southern Airlines
Air Asia
China Eastern Airlines
China Airlines
DragonAir
Singapore Airlines
Cathay Pacific Airways
Phoenix InfoNews viewers
PAX
Source: PAX (Q1 - Q4 2012); HK/Sin/KL/TP Markets; PAX respondents who use Chinese language (3,068,610/4,844)PAX respondents who watched Phoenix InfoNews in past 30 days (185,406/ 329)
Phoenix InfoNews viewers are high flying businessmen
4 Markets HK/Sin/KL/TP
# I
nt’
l Flig
hts
for
bu
sin
ess
(past
12
mon
ths)
Source: PAX (Q1 - Q4 2012); HK/Sin/KL/TP Markets; PAX respondents who use Chinese language (3,068,610/4,844);PAX respondents who use Chinese language and watched Phoenix InfoNews in past 30 days (185,406/329)
No. of Int’l Flights for business in past 12 months
2.4%
5.8%
13.4%
25.6%
4.3%
12.0%
29.0%
51.7%
12+
6+
3+
1+
Phoenix InfoNews Channel
PAX
3.3%
22.4%
1.3%
2.3%
4.8%
7.1%
46.0%
0.3%
1.2%
3.4%
Central / SouthAmerica
Australia
North America(USA/Canada)
Europe
Asia
Phoenix InfoNews viewers
PAX
Phoenix InfoNews viewers travel for business 4 Markets HK/Sin/KL/TP
Desti
nati
on
of
Bu
sin
ess T
rip
(past
12
mon
ths)
Source: PAX (Q1 - Q4 2012); HK/Sin/KL/TP Markets; PAX respondents who use Chinese language (3,068,610/4,844);PAX respondents who use Chinese language and watched Phoenix InfoNews in past 30 days (185,406/329)
Destination of Business Trip in past 12 months
Phoenix InfoNews viewers visit Asian countries for business
4 Markets HK/Sin/KL/TP
Cou
ntr
ies in
Asia
vis
ited
for
Bu
sin
ess T
rip
(past
12
mon
ths)
Source: PAX (Q1 - Q4 2012); HK/Sin/KL/TP Markets; PAX respondents who use Chinese language (3,068,610/4,844);PAX respondents who use Chinese language and watched Phoenix InfoNews in past 30 days (185,406/329)
Countries in Asia visited for Business Trip
0% 5% 10% 15% 20% 25% 30% 35%
Macau
South Korea
Indonesia
Vietnam
Philippines
Hong Kong
Japan
Thailand
Singapore
Malaysia
Taiwan
China
Phoenix InfoNews viewers
PAX
1.3%
15.1%
57.7%
1.8%
21.6%
70.2%
6+
3+
1+
Phoenix InfoNews viewers
PAX
Phoenix InfoNews viewers are high flying consumers
4 Markets HK/Sin/KL/TP
# I
nt’
l Flig
hts
for
leis
ure
(past
12
mon
ths)
Source: PAX (Q1 - Q4 2012); HK/Sin/KL/TP Markets; PAX respondents who use Chinese language (3,068,610/4,844);PAX respondents who use Chinese language and watched Phoenix InfoNews in past 30 days (185,406/329)
No. of Int’l Flights for leisure in past 12 months
Phoenix InfoNews viewers have oversea leisure trips
4 Markets HK/Sin/KL/TP
Desti
nati
on
of
Leis
ure
Tri
p(p
ast
12
mon
ths)
Source: PAX (Q1 - Q4 2012); HK/Sin/KL/TP Markets; PAX respondents who use Chinese language (3,068,610/4,844);PAX respondents who use Chinese language and watched Phoenix InfoNews in past 30 days (185,406/329)
Destination of Leisure Trip in past 12 months
50.0%
4.1%
5.4%
8.2%
60.6%
6.5%
4.6%
2.6%
Australia
North America(USA/Canada)
Europe
Asia
Phoenix InfoNews viewers
PAX
Phoenix InfoNews viewers visit Asian countriesfor leisure
4 Markets HK/Sin/KL/TP
Cou
ntr
ies in
Asia
vis
ited
for
Leis
ure
Tri
p(p
ast
12
mon
ths)
Source: PAX (Q1 - Q4 2012); HK/Sin/KL/TP Markets; PAX respondents who use Chinese language (3,068,610/4,844);PAX respondents who use Chinese language and watched Phoenix InfoNews in past 30 days (185,406/329)
Countries in Asia visited for Leisure Trip
0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20% 22% 24% 26% 28% 30% 32%
Cambodia
Philippines
Vietnam
South Korea
Indonesia
Singapore
Hong Kong
Malaysia
Japan
Taiwan
Thailand
China
Phoenix InfoNews viewers
PAX
Phoenix InfoNews viewers are high tech consumers
4 Markets HK/Sin/KL/TP
Source: PAX (Q1 - Q4 2012); HK/Sin/KL/TP Markets; PAX respondents who use Chinese language (3,068,610/4,844);PAX respondents who use Chinese language and watched Phoenix InfoNews in past 30 days (185,406/329)
6.0%
41.7%
42.6%
51.4%
68.1%
17.8%
51.0%
54.1%
63.8%
73.1%
Own 3D TV
Own SLR digital stillcamera
Own digital videocamera
Own HDTV
Own LCD/ LED/ PlasmaTV
Phoenix InfoNews Channel
PAX
36.3%
72.4%
66.5%
45.9%
74.3%
76.4%
Own Tablet
Own Smartphone
Own LaptopComputer
Phoenix InfoNews viewers
PAX
Phoenix InfoNews viewers are mobile gadget consumers4 Markets HK/Sin/KL/TP
Source: PAX (Q1 - Q4 2012); HK/Sin/KL/TP Markets; PAX respondents who use Chinese language (3,068,610/4,844);PAX respondents who use Chinese language and watched Phoenix InfoNews in past 30 days (185,406/329)
Phoenix InfoNews viewers are more financially aware4 Markets HK/Sin/KL/TP
Ow
ners
hip
of
Fin
an
cia
l P
rod
ucts
Source: PAX (Q1 - Q4 2012); HK/Sin/KL/TP Markets; PAX respondents who use Chinese language (3,068,610/4,844);PAX respondents who use Chinese language and watched Phoenix InfoNews in past 30 days (185,406/329)
13.0%
24.4%
21.8%
23.3%
19.4%
50.2%
45.8%
73.1%
23.5%
26.6%
27.0%
34.7%
34.9%
54.0%
62.2%
73.0%
Offshore accounts forinvestment purposes
Foreign currencies as aninvestment
Unit Trust Fund/ Mutual fund
Privilege / priority BankingAccount
Other properties you own orinvest in
Stocks/Securities/ Bonds
Private property you areliving in
Life insurance
Phoenix InfoNews viewers
PAX
Ownership of Financial Products
Phoenix InfoNews viewers love drinking4 Markets HK/Sin/KL/TP
Con
su
me in
past
4 w
eeks
Source: PAX (Q1 - Q4 2012); HK/Sin/KL/TP Markets; PAX respondents who use Chinese language (3,068,610/4,844);PAX respondents who use Chinese language and watched Phoenix InfoNews in past 30 days (185,406/329)
Consume in past 4 weeks
5.3%
7.9%
12.4%
19.6%
21.2%
29.2%
10.6%
9.9%
24.6%
24.9%
28.1%
33.4%
Brandy/Cognac
Champagne
Whisky
Imported Beer
Local Beer
Wine
Phoenix InfoNews viewers
PAX
Phoenix InfoNews viewers love luxury products 4 Markets HK/Sin/KL/TP
Source: PAX (Q1 - Q4 2012); HK/Sin/KL/TP Markets; PAX respondents who use Chinese language (3,068,610/4,844);PAX respondents who use Chinese language and watched Phoenix InfoNews in past 30 days (185,406/329)
14.4%
26.3%
30.7%
25.3%
22.9%
29.3%
45.1%
38.8%
Own Quality/ Designeraccessories/ Footwear
(US$500+)
Own Quality/ Designerclothes/ Leather goods
(US$500+)
Own Jewellery (US$500+)
Own Luxury watch(US$1,000+)
Phoenix InfoNews viewers
PAX
100
100
118
123
Director/ GeneralManager/ Vice President
CEO/ Chairman/Managing Director/President/ Owner/
Partner
Phoenix InfoNews viewers
PAX
Phoenix InfoNews viewers are top management4 Markets HK/Sin/KL/TP
% profile Index vs. PAX
Source: PAX (Q1 - Q4 2012); HK/Sin/KL/TP Markets; PAX respondents who use Chinese language (3,068,610/4,844);PAX respondents who use Chinese language and watched Phoenix InfoNews in past 30 days (185,406/329)
6.1%
5.0%
5.7%
6.7%
100
119
PAX
Phoenix InfoNewsviewers
Phoenix InfoNews has a higher proportion of Business Decision Makers and Affluent consumers
4 Markets HK/Sin/KL/TP
% profile – BDM & Affluent Index vs.
PAX
Source: PAX (Q1 - Q4 2012); HK/Sin/KL/TP Markets; PAX respondents who use Chinese language (3,068,610/4,844);PAX respondents who use Chinese language and watched Phoenix InfoNews in past 30 days (185,406/329)
20.3%
17.0%