Pavol Adamčák - The magic Heureka script: How to double income without increasing costs
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Transcript of Pavol Adamčák - The magic Heureka script: How to double income without increasing costs
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Heureka Magic Script
Pavol Adamčák ui42 digital
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Automated system to manage Heureka bidding
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> 25 e-shops
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Scripts
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we Save money on people
and Increase profit
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e-shop for
Cell phones88 sellers of iPhone 6 in Slovakia
161 in Czech Republic
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+87%Month over Month
Revenue from Heureka
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+78%Year over Year
Revenue of Heureka
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12 €
9 €
6 €
3 €
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e-shop for
Tires65 sellers of Michelin Alpin A5 in Slovakia
129 selles in Czech Republic
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+42%Year over Year
Revenue from Heureka
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+23%YoY overall revenue growth
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Elementary rule no. 1
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If product sellsBid it to the fucking sky bitch
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Elementary rule no. 2
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Stop pushing products that DON’T SELL
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So you can SAVE money for products that SELL
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50% with profit 50% in loss
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It all boils down to simple “magic” formula
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profit from product
clicks to conversion
yourbid
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of
clicks to conversion
yourbid
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of
clicks to conversion
yourbid
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Easy right?
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But there is
One more thing...
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You need to…
Calculate bid after every click
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Calculate provision on each product
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Apply some statistical probability if:
Price changesAvailability changesAdd new product
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...and
Count on extreme seasonality changes#blizard
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That’s all Happy Bidding
@PavolAdamcak@ui42