Pavlik chapter 10
Transcript of Pavlik chapter 10
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5th edition
John V Pavlik & Shawn McIntosh
Chapter 10:Media Ethics
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ETHICS, MORALS, AND LAWS
Ethics: A branch of philosophy that examines moral questions, or questions of right and wrong
Morals: What we believe to be right or wrong
Laws: May or may not be based on moral precepts; many unethical actions are not illegal
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MAJOR SYSTEMS OF ETHICAL REASONING Character, or virtue
ethicsThe golden ruleThe golden meanVirtue ethics in actionDutiesThe categorical imperativeDiscourse ethicsDuties-based ethics in action
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MAJOR SYSTEMS OF ETHICAL REASONING
Consequences Utilitarianism Social justice Consequence-based ethics in
actionRelationships, or dialogic
ethics Ethics of care Dialogical ethics in actionMoral relativism
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ISSUES IN ETHICAL DECISION MAKING
One theoretical approach will not work for all situations; conflicts between ethical precepts produce ethical dilemmas in life and in media
Potter Box: Systematic method of ethical decision-making
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THE ROLE OF COMMERCIALISM IN MEDIA ETHICS
Many media-ethics dilemmas: Conflicting goals of serving the public with information and maximizing profit for the business
Media types influencing content
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ETHICS IN JOURNALISM
Privacy rights versus the public’s right to know
Going undercover Victimizing the victims Society of Professional
Journalists Code of Ethics
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ETHICAL ISSUES IN ADVERTISING Deceptive
advertising Puffery Conflicts of
interest in advertising
Advertising codes of ethics
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ETHICS IN PUBLIC RELATIONS
Conflicts of interest in PR Public relations codes of
ethics
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ETHICS IN ENTERTAINMENT
Stereotypes in entertainment
Sex and violence