Paula Scher

Graphic designer

Painter

Illustrator

Art Educator

Paula Scher’s images come to be visually identified with the cultural life of New York City.

Identity & branding systems for large corporations:

• Citi Bank

• Tiffany & Co

•Cocoa-Cola

•Public Theater

• New York City Ballet

•Museum of Modern Art (MoMa)

Maps/ NYC Transit

• Paintings reference what we identify with certain locations

• Lines established represent the separation of political allies or borders dividing enemies.

“(Paula Scher) re-imagined the urban landscape as a dynamic environment of dimensional graphic design.”