Paula Ganyard University Wisconsin – Green Bay. About Me UW-Green Bay University Webmaster in 2002...
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Blogger + Jott = Crisis Communication
Paula GanyardUniversity Wisconsin – Green Bay
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AboutMe UW-Green BayUniversity Webmaster in 2002At UWGB since 1997Masters in Library ScienceFor 6 years, I was the Web
ServicesResponsible for:
Main level pagesMost academic departmentsVariety of special project sites
Founded in 1965Located in Green Bay, WI
Green Bay PackersThe city that let Brett Favre go
5878 undergraduates74% of Freshmen live on
campus65% of Freshmen are 1st
generation college students
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Today’s SessionProcess & Issues addressed – UWGBWeb Site and Emergency Plan – the fitHow to setup an emergency site TipsQ & A
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Purpose of emergency.uwgb.eduA place for official communication in the event of an
emergency on the UW-Green Bay campus.
A single location for all emergency procedures to reside, making it easy for the user to find information.
A method of communication in the event that the University is without Internet access, power and/or phones.
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Issues to AddressWhat if the emergency causes power or Internet outage?
Should not be housed on campus.Updating in multiple ways would be useful.
How do we handle need for multiple people to have permissions that have varying level of expertise?Had to be simple to use in a crisis
How do we handle a huge traffic spike?VT traffic spike on April 16 transferred 432GB of dataNeeded to be housed at our ISP to go their backbone
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UWGB Crisis Communication Planemergency.uwgb.edu
Emergency information on the web will be handled on
three levels (same as University Emergency Plan.)
Users are informed to check this site in the event of an emergency or in the event that www.uwgb.edu is unavailable.
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Level 1 - EmergencyAny incident that will not seriously affect the overall function of the
University, such as a psychological crisis (suicide threat or attempt) or a
broken water pipe, but impacts the university on a limited scope.
Emergency Management Team is not normally activated, but some
members will be involved in the incident.
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Level 1 – Web ResponseAnnouncement posted in the Inside section of the
University main page with link to emergency.uwgb.eduCan be posted by Marketing and University Communications (M/UC) or
Web Services
Announcement put into What’s Happening section of Current Students pageCan be posted by Student Affairs Webmaster or Web Services
Preformatted announcements ready to be usedWinter Storm Warning – classes cancelledWinter Storm Warning – campus closedTornado Warnings
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Level 2 - EmergencyAny incident which causes or may cause loss of life, serious injury,
significant property or environmental damage or affects an entire building or buildings, and may disrupt the overall operations of the University. Examples might be a building fire or an uncontrollable chemical spill. Outside emergency services will probably be required, as well as major efforts from campus support services. Policy considerations and decisions will usually be required from the University Administration during the time of a crisis, emergency or disaster. The Campus Emergency Operations Center may be activated by the Chancellor, Provost, Vice Chancellor or Assistant Chancellors. The Emergency Management Team may be activated as necessary.
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Level 2 – Web ResponseAnnouncement in Inside section of the University main
pagePosted by M/UC or Web Services
Announcement put into What’s Happening section of Current Students pagePosted by Student Affairs Webmaster or Web Services
Change in feature section to Campus Safety Alert with link to feature areaCan be posted by M/UC or Web Services
Preformatted Announcements ready to be used
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Preformatted AnnouncementsBomb ThreatBuilding EvacuationAirborne Chemical, Nuclear or Biological ReleaseEvacuation of CampusArmed IntruderShelter in Place
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Level 3 - EmergencyAny event or occurrence, which has taken place and has
seriously impaired or halted the operations of the University. In some cases, casualties and severe property damage may be sustained. A coordinated effort of all campus-wide resources is required to effectively control the situation. Outside emergency services will be essential. In a Level III emergency, the Campus Emergency Operations Center will be activated and the appropriate support and operational plans will be executed (e.g. Tornado damaging UWGB) The Emergency Management Team will be activated.
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Level 3 – Web Responsewww.uwgb.edu will be redirected to
emergency.uwgb.eduCan only be done by Web Services.
University main page will slowly be restored to normal as the situation warrants.
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Additional Communication ChannelsParents blog – blog.uwgb.edu/parents
UWGB FacebookMaintained by Student Affairs Webmaster, but can be
posted to by Web Services
UWGB Twitter @uwgbMaintained by Student Affairs Webmaster, but can be
posted by Admissions
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How emergency.uwgb.edu is setupHosted in Madison, Wisconsin By WiscNetBlogger for posting announcements via computer
Direct postEmail post
Jott for posting announcements via phoneText recognitionIncludes link to recording
Site is available nearly 24x7
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What is Blogger?Online blogging software
Owned by GoogleNeed a Google account
Group blogging
Allows for FTP
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Blog SetupCreate a Google Account
Create a separate one just for the emergency site.
Log into www. Blogger.com
Create a new blog using the Advanced SetupGive it a titleEnter the FTP detailsPublish the entire blogInvite authorized users to create individual accounts
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What is Jott?“Capture thoughts, create to-dos and set reminders with
a simple phone call.”Voice to text recognitionSend emailsCreate to-do listsPost information to blogs
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Jott PlansJott Pro$12.95/mo
Jott$3.95/mo
Jott BasicFree but ad-supported
Recording Time 30 seconds 15 seconds 15 seconds
Voice-to-Text Notes & Reminders
Unlimited Unlimited Unlimited
Manage Notes & To-do Lists
As individual emailsIn a daily emailOnline at Jott.com
As individual emailsIn a daily emailOnline at Jott.com
In a daily emailOnline at Jott.com
Hands-free Email & Text Messaging
Yes Yes No
Jott Links Premium & Free Jott Links
Premium & Free Jott Links
Free Jott Links only
Jott Apps Jott for BlackberryJott for OutlookJott ExpressJott for iPhone
Jott for OutlookJott ExpressJott for iPhone
Jott ExpressJott for iPhone
Jott Feeds All Jott Feeds All Jott Feeds All Jott Feeds
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Jott SetupCreate an account with www.Jott.comSetup a land line phone and a cell phone numberAdd a Jott link for Blogger
Tip – works easier if you have both open at the same time.Link name = emergencyBlog id = 17 digit id you get from Blogger
Test Jott by calling 1-866-568-8123Everyone that needs to post via Jott will need to create a
separate account.Accounts based on phone numbers
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Email SetupLog into www.blogger.comSettings tab > EmailEnter a word into the Mail-to-blogger address boxSave Settings
NOTE: anyone that knows this email address will be able to post to the blog
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TipsDefine roles and responsibilitiesTrain the staff and provide clear documentation.Offer pertinent information
Emergency procedures, contacts, basic facts, maps, etc.All files should be on the emergency server
Test the site as part of your emergency drillsTest all ways of posting
Publicize the URL so that people become aware of it
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Questions?Paula Ganyard
University WebmasterUW- Green Bay