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Paul Stephen - Sagittarius Marketing - Print Is Dead - Long Live Print Event - 26th June 2014
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Transcript of Paul Stephen - Sagittarius Marketing - Print Is Dead - Long Live Print Event - 26th June 2014
![Page 1: Paul Stephen - Sagittarius Marketing - Print Is Dead - Long Live Print Event - 26th June 2014](https://reader038.fdocuments.in/reader038/viewer/2022110115/54b7bfdd4a7959104c8b4626/html5/thumbnails/1.jpg)
#LongLivePrint @SagittariusMktg
![Page 2: Paul Stephen - Sagittarius Marketing - Print Is Dead - Long Live Print Event - 26th June 2014](https://reader038.fdocuments.in/reader038/viewer/2022110115/54b7bfdd4a7959104c8b4626/html5/thumbnails/2.jpg)
Paul Stephen, Sagittarius Marketingpersuasion, targeting and personalisation
Will Inshaw, Headley Brothersbridging the gap
Break
Karl Neal, Physical To Digitalintegrating tech in to paper
Terry Bevis, CIMmarketing principals
Q&A Panel
#LongLivePrint @SagittariusMktg
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#LongLivePrint @SagittariusMktg
design.marketing.
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#LongLivePrint @SagittariusMktg
ethos.pathos.logos.
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customer maturity model.
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digital noise.
#LongLivePrint @SagittariusMktg
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digital noise.
#LongLivePrint @SagittariusMktg
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stand out.
#LongLivePrint @SagittariusMktg
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Television
Out of Home
Online
Newspaper
Magazine
Radio
Cinema
Mobile phone
87%
74%
58%
52%
46%
37%
26%
16%
#LongLivePrint @SagittariusMktg
Ads seen/heard in the last month?
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Yes16%
No80%
Don'tknow 4%
Yes58%
No37%
Don't know 5%
#LongLivePrint @SagittariusMktg
2/3 have searched the web as a direct result
At home or at work On a smart phone or tablet
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know your customer.
#LongLivePrint @SagittariusMktg
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get clever with data.
#LongLivePrint @SagittariusMktg
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get personal with data.
#LongLivePrint @SagittariusMktg
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get interactive.
#LongLivePrint @SagittariusMktg
![Page 15: Paul Stephen - Sagittarius Marketing - Print Is Dead - Long Live Print Event - 26th June 2014](https://reader038.fdocuments.in/reader038/viewer/2022110115/54b7bfdd4a7959104c8b4626/html5/thumbnails/15.jpg)
get interactive.
#LongLivePrint @SagittariusMktg
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print can beat online.
#LongLivePrint @SagittariusMktg
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top tips.
#LongLivePrint @SagittariusMktg
test80/20its not a 1 hit wonderits not ‘old hat’it requires skillsits part of a strategy