Paul Rippey Technology-Enabled Financial Inclusion Solutions

#17MCSummit17TH MICROCREDIT SUMMITGENERATION NEXT: INNOVATIONS IN MICROFINANCE

Media Training of Savings Group Members

Paul RippeyFellow, Carsey School of Public Policy

Advisor, FSD Kenya, FSD Zambia


Potential of media in SGs• Quality of training and mastery of principles

by group members are key variables correlating with outcomes

• If e-Recording can substantially improve transparency in SGs then we need efficient ways to train people in its use


• Media may permit e-Recording to spread without heavy investment in training, permitting truly wide coverage.

• Media hold the promise of improving both efficiency and effectiveness of delivering messages to SG members

Potential of media in SGs


• Media never sleep, work 24/7, are patient, consistent, don’t mind repeating, and don’t have bad days

• Media can reinforce, complete, or replace the traditional trainer

Potential of media in SGs


Smart phones are coming• For most Africans, their first, often only,

computer will be a hand-held device• While it is early to ask for One Device One

Group, it is only a little premature in many countries

• Video on smart phones can reach group members directly either supplementing, or replacing, trainer.


How FSD Kenya plans to use media to promote outreach of SGs


FSD Kenyae-Kit

FSD Kenya is developing an e-Kit, a “Savings Group in a box”. (Available 2014)


FSD Kenya: e-Kit• E-Kit will be an app that will run on a smartphone

which also runs the e-Recording app.

• E-Kit will include media to train groups in how to use e-Recording and other information for running a safe durable group

• Training will be in the form of videos, plus other material now being defined


FSD Kenya: e-Kit

FSD Kenya is working with CRS and CARE senior and field staff, a Kenyan media firm (Studio ANG) a Kenyan software firm (eMobilis), and Accenture Development Partnerships, to fast track development.


FSD Kenya: e-Kit

• Distribution of e-Kit will be tested through both traditional and non-traditional partners and channels

• Use: e-Kit will reinforce traditional trainers, or replace traditional trainers


FSD Zambia:Critical Message Videos


FSD Zambia: Critical Message Videos

• FSD Zambia is developing “Critical Message Videos” designed to reinforce essential principles of group management

• Purpose is to fill in gaps in members’ understanding of SGs.



A Working Group of FSD, CARE, PSP, and Plan International chose five messages to pilot:

1. Groups must be governed by constitution2. All transactions must take place in front of all SG

members at orderly SG meetings3. Savers and borrowers are equal partners4. Cash safety, confidentiality, and use of banks for liquidiy

management5. Members need to be informed and have the courage to

ask questions



Each message will be contained in one video of two to three minutes, produced in three languages, so fifteen videos in all…

…Plus, one in English, so you can see it now.


Show CMV here



At the end of the pilot, evaluation will examine:

• Penetration of messages (“Did you hear about videos? Did you watch them? How many?)

• Recall of messages (“Do you remember what the videos were about?”)

• Change in behavior (“What difference did the videos make? Can you give me an example of that?)


Thank you!

[email protected]

Paul Rippey Technology-Enabled Financial Inclusion Solutions

Economy & Finance

Transcript of Paul Rippey Technology-Enabled Financial Inclusion Solutions