Paul joyce, Founder & CEO at Geckoboard: "Brain Hacking: Designing Data for Rapid Understanding"

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Brain Hacking Designing Data for Rapid Understanding Data Summit 2014 @paulmjoyce

Transcript of Paul joyce, Founder & CEO at Geckoboard: "Brain Hacking: Designing Data for Rapid Understanding"

Page 1: Paul joyce, Founder & CEO at Geckoboard: "Brain Hacking: Designing Data for Rapid Understanding"

Brain HackingDesigning Data for Rapid Understanding

Data Summit 2014

@paulmjoyce

Page 2: Paul joyce, Founder & CEO at Geckoboard: "Brain Hacking: Designing Data for Rapid Understanding"
Page 3: Paul joyce, Founder & CEO at Geckoboard: "Brain Hacking: Designing Data for Rapid Understanding"

2,500+paying customers

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“Visual displays rich with data are not only an appropriate and proper complement to human capabilities, but also such designs are frequently optimal.”Edward Tufte, Envisioning Information

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Data Viz Spectrum

simple complex

Page 6: Paul joyce, Founder & CEO at Geckoboard: "Brain Hacking: Designing Data for Rapid Understanding"

Source: http://youtu.be/wnvoZxe95bo

Find the red circle

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Page 8: Paul joyce, Founder & CEO at Geckoboard: "Brain Hacking: Designing Data for Rapid Understanding"

Source: http://youtu.be/wnvoZxe95bo

Find the red circle

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Pre-attentive processing

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Pre-attentive processing

Takes less than 250ms

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Source: http://youtu.be/wnvoZxe95bo

Find the red circlePart II

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Page 15: Paul joyce, Founder & CEO at Geckoboard: "Brain Hacking: Designing Data for Rapid Understanding"

Source: http://youtu.be/wnvoZxe95bo

Find the red circlePart II

Page 16: Paul joyce, Founder & CEO at Geckoboard: "Brain Hacking: Designing Data for Rapid Understanding"

Source: http://youtu.be/wnvoZxe95bo

Find the red circlePart III

Page 17: Paul joyce, Founder & CEO at Geckoboard: "Brain Hacking: Designing Data for Rapid Understanding"
Page 18: Paul joyce, Founder & CEO at Geckoboard: "Brain Hacking: Designing Data for Rapid Understanding"

Source: http://youtu.be/wnvoZxe95bo

Find the red circlePart III

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Pre-attentive attributes

Source: http://www.perceptualedge.com/articles/ie/visual_perception.p

df

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Nokia

Motorola

Palm

Apple

Other

RIM

0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0%

U.S. Smartphone Market Share

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Memory

iconic short term

long term

Page 25: Paul joyce, Founder & CEO at Geckoboard: "Brain Hacking: Designing Data for Rapid Understanding"

Memory

iconic short term

long term

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3-7chunks of information

(ideally < 5)

short term

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Recap

Page 35: Paul joyce, Founder & CEO at Geckoboard: "Brain Hacking: Designing Data for Rapid Understanding"

Recap• Where in the data viz spectrum are you?

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Recap• Where in the data viz spectrum are you?• Glanceability?• Design for how we process information

Page 37: Paul joyce, Founder & CEO at Geckoboard: "Brain Hacking: Designing Data for Rapid Understanding"

Recap• Where in the data viz spectrum are you?• Glanceability?• Design for how we process information• Pre-attentive processing• Decide what do you want to highlight• Choose the right attribute

Page 38: Paul joyce, Founder & CEO at Geckoboard: "Brain Hacking: Designing Data for Rapid Understanding"

Recap• Where in the data viz spectrum are you?• Glanceability?• Design for how we process information• Pre-attentive processing• Decide what do you want to highlight• Choose the right attribute

• Optimise for short term memory• 3-7 chunks of information

Page 39: Paul joyce, Founder & CEO at Geckoboard: "Brain Hacking: Designing Data for Rapid Understanding"

Brain HackingDesigning Data for Rapid Understanding

Data Summit 2014

@paulmjoyce