R E A L - T I M E U N I Q U E D Y N A M I C B R A N D I N G R E S P O N S E R E T A R G E T I N G D A T A - D R I V E N E F F I C I E N T S A F E

Digital Advertising Services

Market Trends

Proprietary & confidential 2013

TREND 1: More data means more relevance

50:50 M:F18-25MusicSocial

Proprietary & confidential 2013

TREND 1: More data means more relevance

ScienceComputersMotorbikes

Holiday/campingSt AlbansEnglish

FootballGaming

DVDsHoliday/Spain

Apple productsLeicester

Czech

FashionCredit card/Loans

CookingLondonEnglish

Healthy FoodCharity

Gyms /ClubsCar insurance

ExeterEnglish

Proprietary & confidential 2013 4

Data comes of age

2000Basic

post-action optimisation

Clicks, conversions, frequencyday part

2008Data

management and delivery

Audience profilingLookalike audience

extension

2012Targeting,

optimisation, RTB

Interest, intent, contextual category,

demographicgeographic

Proprietary & confidential 2013 5

It’s not that simple anymore

Proprietary & confidential 2013 6

TREND 2: Personalisation

Proprietary & confidential 2013 7

x

Right message, right person

Right response messageDynamic advertising• Build ad content in real time based

on user actions on the site• Personalised text and images are

relevant and drive response at the point of purchase.

Right branding messageEngaging advertising• Deliver ads relevant to person’s

interests means user more responsive to message

• Impactful, rich-media creative encourages brand recall and interaction at top of the purchase funnel.

Proprietary & confidential 2013

TREND 3: Attribution – not just about last click

Awareness Branding Strategies

KPI: Brand Lift/Engagements

Point ofPurchaseRetargetingStrategies

KPI: CPA

ConsiderationPerformance

Strategies

KPI: New users

• Reach• Reach among target market• Frequency• Frequency among target market• GRP (reach x frequency)• TRP (reach among target market x frequency)• Brand lift• Validated impressions• Dwell time• Engagements• Video view through %• Shares• Likes• Views• Increased site visits• Increased search activity - brand/tagline• Time/pages on site• New users• CTR• post-impression conversions• post-click conversions• Time on site• CPA (subscribe, renew, survey, download, purchase)• CPL• Cost of sale• ROI• Store traffic• Offline sales

Proprietary & confidential 2013

TREND 3: Attribution – not just about last click

Profile & engage target audience with impact creative

Raise awareness with expandable banners, rich-media, high viewability

Use lookalike optimisation technology

Prospect for new in-market customers and drive them to your site

Retarget site visitors whodon’t purchase

Use dynamic creative to re-message site visitors with relevant products and offers

Awareness Branding Strategies

KPI: Brand Lift/Engagements

Point ofPurchaseRetargetingStrategies

KPI: CPA

ConsiderationPerformance

Strategies

KPI: New users

R E A L - T I M E U N I Q U E D Y N A M I C B R A N D I N G R E S P O N S E R E T A R G E T I N G D A T A - D R I V E N E F F I C I E N T S A F E

Digital Advertising Services

Relevant

Responsive

Real time

R E A L - T I M E U N I Q U E D Y N A M I C B R A N D I N G R E S P O N S E R E T A R G E T I N G D A T A - D R I V E N E F F I C I E N T S A F E

Digital Advertising Services

Thank you