Main  Stage,  November  3,  2011  

Life Outside the Ivory Tower Paul Child, Join the Dots

A  Presenta*on  from  the  Fes*val  of  NewMR  Main  Stage  –  November  3,  2011  

Paul Child, Join the Dots, UK Festival of NewMR 2011 - Session 5 Schedule: 2:00pm– 4:00pm (GMT)

life outside the ivory tower Paul Child

Paul Child, Join the Dots, UK Festival of NewMR 2011 - Session 5 Schedule: 2:00pm– 4:00pm (GMT)

the what, the why, the how…

Things to think

about…

The What

The Why

The How

Paul Child, Join the Dots, UK Festival of NewMR 2011 - Session 5 Schedule: 2:00pm– 4:00pm (GMT)

food for thought

Paul Child, Join the Dots, UK Festival of NewMR 2011 - Session 5 Schedule: 2:00pm– 4:00pm (GMT)

we are scientists?

Paul Child, Join the Dots, UK Festival of NewMR 2011 - Session 5 Schedule: 2:00pm– 4:00pm (GMT)

the incredible shrinking room

Paul Child, Join the Dots, UK Festival of NewMR 2011 - Session 5 Schedule: 2:00pm– 4:00pm (GMT)

the two Ys

Paul Child, Join the Dots, UK Festival of NewMR 2011 - Session 5 Schedule: 2:00pm– 4:00pm (GMT)

failing to connect

Paul Child, Join the Dots, UK Festival of NewMR 2011 - Session 5 Schedule: 2:00pm– 4:00pm (GMT)

the how

Paul Child, Join the Dots, UK Festival of NewMR 2011 - Session 5 Schedule: 2:00pm– 4:00pm (GMT)

the brain bit

Paul Child, Join the Dots, UK Festival of NewMR 2011 - Session 5 Schedule: 2:00pm– 4:00pm (GMT)

from our own correspondent…

Paul Child, Join the Dots, UK Festival of NewMR 2011 - Session 5 Schedule: 2:00pm– 4:00pm (GMT)

capturing imagination

Paul Child, Join the Dots, UK Festival of NewMR 2011 - Session 5 Schedule: 2:00pm– 4:00pm (GMT)

inspiring & beautiful

Paul Child, Join the Dots, UK Festival of NewMR 2011 - Session 5 Schedule: 2:00pm– 4:00pm (GMT)

speaking the right language

Paul Child, Join the Dots, UK Festival of NewMR 2011 - Session 5 Schedule: 2:00pm– 4:00pm (GMT)

making information memorable

Paul Child, Join the Dots, UK Festival of NewMR 2011 - Session 5 Schedule: 2:00pm– 4:00pm (GMT)

big data

Paul Child, Join the Dots, UK Festival of NewMR 2011 - Session 5 Schedule: 2:00pm– 4:00pm (GMT)

join our revolution

Paul Child, Join the Dots, UK Festival of NewMR 2011 - Session 5 Schedule: 2:00pm– 4:00pm (GMT)

thank you & goodnight

Paul Child, Join the Dots, UK Festival of NewMR 2011 - Session 5 Schedule: 2:00pm– 4:00pm (GMT)

Q & A

Paul Child Join the Dots

Fiona Blades Mesh Planning

Paul Child, Join the Dots, UK Festival of NewMR 2011 - Session 5 Schedule: 2:00pm– 4:00pm (GMT)

Synopsis Some of the most exciting innovations will have direct consequences for how we conduct research in the near future. These are innovations led by academics, scientists, technology developers & translated by creative & planners. We need to be able to interpret & forecast from the growing mass of data being produced by the human race. Extending my recent viewpoint piece on Radio New MR I will guide people through examples I believe demonstrate how as an industry we should be broadening our gaze to take inspiration from areas beyond market research. Amongst other things, I will argue that… •  We can learn from how journalists work when reporting the stories in our data •  We can use compelling design & release our inner artist to stir the hearts & minds of our audience •  Writing a great presentation isn’t that different to writing a great novel •  A lack of connection to our clients’ own metrics & frameworks significantly damages the credibility of our

work •  The latest thinking in consumer psychology has significant implications for researchers of the future •  The rise of open data & hack culture will significantly impact the data available to us And finally, I will show why, if we don’t start embracing these new ways of thinking, others will.

Main  Stage,  November  3,  2011  

Life Outside the Ivory Tower Paul Child, Join the Dots

A  Presenta*on  from  the  Fes*val  of  NewMR  Main  Stage  –  November  3,  2011