Paul Bailey - Resume and Portfolio

CONTENTSpaul bailey, design manager

profile Page 6 Award Winning DesignPage 8 Creative Problem SolverPage 10 Effective Team PlayerPage 12 Skill SetsPage 14 Market Positioning

education Page 16 Knowledgeable, Creative

career developmentPage 18 Full Time Positions0 Spare Time Projects

portfolioPage 21 The Celtic Manor ResortPage 55 SportingWales MagazinePage 63 ShelfYourself.co.ukPage 73 Funky Little ChickensPage 79 Wesley CloverPage 81 Photography

20 Meter Long Wallpaper at Celtic Manor

PROFILEaward-winning design

Paul has unique and extensive industry specific experience of both Graphic Design and print purchase and their techniques and he

understands what is required to fulfil the marketing requirements of a large organization.

During his time at Celtic Manor, Paul has developed the brand along with all of its literature and associated material to ensure that the perceived awareness of the hotel is that of the highest standard.

In addition to creating the visual appearance of the Resort, Paul strictly controls the corporate identity and ensures that wherever the logo or brand appears, it stands true to the guidelines that he has set out. This brand control ensures that the logo always appears in the correct format, with the appropriate image to fully promote the Resort.

Over the last 11 years Paul has successfully lifted the brand of Celtic Manor in line and above other world-class hotels and has been influential in its continued success as a business and leisure destination.

Paul was crucial in delivering the design proposal for the Foreign Office in the United Kingdom which secured the NATO Summit for September 2014. His ideas for the most professional looking proposal paired with the flexibility of producing small personalised runs quickly and in-house were highly commended and subsequently adopted for other visits and proposals.

As a result of this success, Paul was tasked through a successful winning bid to create the post NATO legacy marketing campaign to promote Wales to the world through print and web advertising.

With the help of Paul’s unique and extensive industry experience of managing graphic design, The Celtic Manor Resort has won and been short listed for many awards for their advertising and marketing campaigns. He has helped secure and support world class sporting events such as the Ryder Cup and was influential in securing the NATO summit through the effective use of design.

The post NATO legacy campaign promoting Wales to the world

PAUL BAILEY DESIGN MANAGER 5 6

As a partner of the award-winning SportingWales Magazine, Paul has taken ownership of the page layout, print control,

online version of the magazine as well as the website and brought the style together gaining the magazine respect in the industry and also status as the largest distributed magazine in Wales. With Paul’s unique skills, he has been able to create a strong style for the magazine with the images through his digital manipulation techniques which only this magazine has adopted to this high standard. In early 2014 the magazine will become a downloadable app available across multiple platforms and devices.

PROFILEcreative problem solver

To learn new skills Paul in his spare time also runs a Welsh sports magazine; SportingWales, founded a new business selling personalised design gifts online called ShelfYourself.co.uk, completes

all the design for a company called Funky Little Chickens, has lectured degree level studentsand also mentors young entrepreneurs at the Alacrity Foundation

Shelf Yourself was founded by Paul in late 2013 from the constant requests of friends and colleagues wanting bespoke and custom framed designs for their walls. Seeing the potential in starting a business creating personalised gifts and already having the skill and creativity needed to deliver these products, ShelfYourself.co.uk was born and new products are being added all the time.

Funky Little Chickens has been completely designed by Paul from the outset including the logo, color palette, website and flyers through to mascots, signage and email marketing.

As a respected Designer in South Wales, Paul has been invited on several occasions to lecture Degree level students at the University of Wales, Newport, one of the top Universities in the United Kingdom in the field of graphic design and also the University where he graduated. He is also a mentor to the Alacrity Foundation helping the entrepreneurs understand the importance of good design.

Paul also takes some photographs for Celtic Manor and is always keen when time is key or budgets are tight. One of Paul’s pictures from the snow in early 2009 was used on Canada’s Global TV News to highlight the wintery effects in the UK.

Campaign Identity Offering 50 Rooms for 50% Normal Rate


After joining the Celtic Manor team from Ubiquity Software Corporation in 2003, Paul has been promoted from Graphic Designer

to Design Manager and continues to assist the Marketing team and other departments directly and indirectly to help them achieve the best result possible. As a valued asset of Celtic Manor, Paul has been nominated for Employee of the Month on no less than ten occasions and won once.

PROFILEeffective team player

Individual commitment to a group effort is what makes a team work, and Celtic Manor succeed

Wesley Clover often calls on Paul for his skill in helping them design logos, branding, websites and literature for a number of companies in the portfolio. He designed the Wesley Clover website in 2011 and is currently designing a new responsive version to work seamlessly across multiple devices, tablets and smart phones.

Being known for his creativity, flexibility and sense of humor, he builds a good rapport with the team as well as customers and clients. He also has the ability to interpret the needs of a client’s unspoken wishes and come up with the right solution.

Working to a budget is something Paul does well and can successfully meet targets and find ways to cut costs without sacrificing impact.

Mother’s Day Identity with Website Banners and Email Campaign

Super TreatsFor Mother‛s Day

MARCH 30TH 2014

Home Hotels Golf Spa Events

View in a web browserAdd us to your safe senders list

Activities Offers

Let your Wonder Mum know she’s out of this world on 30th March with one of these magical Mother’s Day gift experiences…

For more wonderful treats to make mum’s day visit celtic-manor.com or call 01633 410262Terms and conditions apply – see website for details. All bookings are subject to availability. Prices shown are per person,

unless stated otherwise.

Celtic Manor ResortColdra WoodsThe Usk ValleyNewportSouth Wales, UKNP18 1HQ

Only £92 (for two people)


Ticket prices from only £12



Only £45

Only £39

Super TreatsFor Mother‛s Day

MARCH 30TH 2014



Activities Offers

Let your Wonder Mum know she’s out of this world on 30th March with one of these magical Mother’s Day gift experiences…

For more wonderful treats to make mum’s day visit celtic-manor.com or call 01633 410262Terms and conditions apply – see website for details. All bookings are subject to availability. Prices shown are per person,

unless stated otherwise.

Celtic Manor ResortColdra WoodsThe Usk ValleyNewportSouth Wales, UKNP18 1HQ



Ticket prices from only £12



Only £45

Only £39


PROFILEskill sets

As an established graphic designer, Paul demonstrates the key skills required to succeed

talent Paul has an instinctive ability to exercise good judgement in manipulating the formal elements of visual communication such as contrast, scale, color, placement, and typography. He is able to use them effectively to develop new and appropriate visual solutions to complex communications problems.

technical skillsPaul has mastered the current tools that are necessary to produce and implement solutions. Technical skills are a moving target because design tools are constantly changing and therefore he works constantly to expand his technical skills and stay on top of new developments through the use of new technology and understanding.

people skills Paul has a solid set of interpersonal skills. He is a good listener and a good verbal communicator who is able to build and sustain positive and productive relationships with others. He is able to establish and maintain mutual respect with colleagues and clients. Paul always has a positive outlook and exhibits clear and structured strategy under pressure.

business skills Paul is also business savvy, an essential part of being a successful graphic designer. In order to advise his clients and colleagues well, Paul clearly understands their business challenges, trends and options and on each new commission, comes up to speed very quickly with the constraints and perceived outcome. Paul is also efficient at financial and management issues, cost controlling the job and being able to negotiate good terms and prices with printers.


printBrochuresCorporate identityBrand managementPersonalized invitationsSponsorship proposalsMailings and flyersAdvertisingCorporate stationaryMenus and wine listsExhibitionsSignageInterior decorationEvent design management

PROFILEmarket positioning

Paul can help to target and streamline an organization’s market position as he has done at Celtic Manor through the effective use of his skills in all areas:

digitalWebsite designUser interfaceResponsive emailsiPad appsWordpressHTML 5 and CSSDigital signs and wayfindersSocial mediaDigital editingGraphic user interfacesSEO

otherMarketingPhotographyArt directionCreative thinkingLithographyDigital printingPre-pressCosting and negotiatingMotivationTechnical expertise

softwareAdobe InDesignAdobe PhotoshopAdobe IllustratorAdobe DreamweaverAdobe AcrobatiMovieKeynotePagesNumbersMicrosoft Office SuitePrezi

DESIGN MANAGER14PAUL BAILEY 13

Bachelor of Arts with Honors in Graphic DesignUniversity of Wales, Newport (3 years full time)

Diploma with Distinction in Graphic Design and ReprographicsUniversity of Wales, Institute Cardiff (2 years full time)

EDUCATIONknowledgeable, creative

Paul has graduated from two of the UKs best educational facilities for Graphic Design and Reprographics


The Celtic Manor Resort,Newport, South Wales

At Celtic Manor, Paul manages and maintains all print and digital services, providing strategic leadership and direction to his associate designer. He leads the design direction for all projects throughout the Resort from simple stationary items to the responsibility of creating the proposals instrumental in the NATO commitment.

His design ideas were crucial in the visual branding of the new Twenty Ten Clubhouse, in the sourcing of images including the negotiating of costs as well as the print production and framing of them.

Paul was invited to join The Celtic Manor Resort team from Ubiquity Software Corporation to lift the brand of Celtic Manor to 5 star status, to cut costs and ensure the brand reflects the fact that Celtic Manor is a leading hotel on the world stage and continues to attract world class conference and leisure guests to it.

Paul has designed simple and clear brochures mixed with technical illustrations and floor plans to promote the Resort as well as email campaigns, digital and interactive brochures, flyers, exhibition stands and campaigns for multiple purposes.

2003 - current

CAREER DEVELOPMENTfull time positions

Ubiquity Software Corporation,Newport, South Wales

Having been employed at Ubiquity Software from an end of year show exhibited at his University, he took over the reigns from the previous Designer and worked with the Marketing team to produce items such as:

Graphical user interfacesSoftware packagingWebsite design and maintenanceData sheetsExhibition standsSignageLogosBusiness Cards

Ubiquity had offices in Newport South Wales, Ottawa Canada and San Francisco and supplied products all over the World, principally to fixed and mobile telephone operators. All marketing materials were supplied with consistent imagery around the globe and often in multiple languages.

2000 - 2003

celtic-manor.com

DESIGN MANAGER18

SportingWales Magazine,Wales’ largest sports magazine

As a partner and cofounder of SportingWales Magazine, Paul is responsible for the art direction of the complete magazine as well as the layout, print, online version of the magazine and also the website and new downloadable app. This magazine has been setup, produced, printed and distributed without any financial backing and is after 25 issues, the largest distributed magazine in Wales. An interactive app version of the magazine with videos of interviews has also been launched online and the list of subscribers and financial backers is growing daily.

2009 - current

ShelfYourself.co.uk,Give Yourself a Shelfie™

Paul founded ShelfYourself.co.uk in his spare time to fill a new market hunger for personalised prints and bespoke art created as original works of art. With his ability in design and e-commerce website creation, shelfyourself.co.uk was built over a couple of months and the designs it offers grows steadily. Items for sale are telegrams from Santa, personalised bucket lists, baby birth keepsakes, new home art as well as its most popular design called ‘isms, a design made up of just words and sayings that a person uses. Always a good talking point and can be customised to fit any purpose.

During the creation of ShelfYourself.co.uk Paul learnt new essential skills such as SSL certificates, Wordpress, SEO, ecommerce, encryption, payment gateways and coupon integration.

Funky Little Chickens™

Children’s salon and store

In a collaboration with the owner of Funky Little Chickens, Paul led the design and direction in this start-up company and before the doors opened produced a website, logo, facebook and other social media buzz as well as the decoration of the exterior of the building and flyers and price lists.

Posters and alternate designs of their mascot; Rocky the Chicken have been designed for classes and occasions such as first aid classes, Halloween parties, parent and child evenings, Christmas events, pamper parties etc.

Funky Little Chickens continues to grow and be a success in the community.

2013 - current 2013 - current

SportingWales Cover Example Some Personalised Designs From ShelfYourself.co.uk

CAREER DEVELOPMENTspare time projects


PORTFOLIOthe celtic manor resort

Christmas Brochure Cover 2014Printed on metallic silver substrate with a 3D embossed moon


Digital Advent Calendar and Email Various Recent Email Campaigns



Activities Offers

Book online at celtic-manor.com or call 01633 410262Terms and conditions apply - see website for details. All bookings are subject to availability.

Valid for stays until 3rd September 2013.Celtic Manor ResortColdra WoodsThe Usk ValleyNewportSouth Wales, UKNP18 1HQ

MANORmr mrs

March Mini Breaks From £109

For a secret escape that’s beyond compare, you really moustache to Celtic Manor this March to enjoy dinner, bed and breakfast from only £109 per night plus a complimentary room upgrade!

Book by 4th March for stays until 31st March 2014

Fancy a romantic

spring fling with your

Madame or Monsieur?

find out more


Various Recent Email Campaigns


f i n e d i n i n g , w e l l - b e i n g , t e n n i s , s H O Ot i n g , f O U R t e e n H U n d R e d A C R e s

O f b R e At H i n g s PA C e A n d V e n U e f O R t H e 2 0 1 0 R Y d e R C U P.

T H I S I S T H E T W E N T Y T E N. TA I LO R M A D E TO C H A L L E N G E T H E B E S T.

T H I S I S T H E F I R S T C O U R S E I N H I S TO RY B U I LT TO H O S T T H E RY D E R C U P.

T H I S I S W H E R E D R A G O N S P L AY

c e l t i c - m a n o r. c o m

T H I S I S T H E D AY. O N E D AY, W H E R E E V E R Y S I N G L E S T I T C H , E V E R Y S I N G L E F L O W E R

A N D E V E R Y G U E S T, I S L E F T TO U S . S O Y O U C A N E N J O Y Y O U R D AY.




T H I S I S Y O U R P E R F E C T D AY




T H I S I S A N A N C I E N T L A N D M A R K & A L A N D M A R K O F T H E E U R O P E A N TO U R .

O N E O F T H R E E C H A M P I O N S H I P C O U R S E S S E T I N T H E S T U N N I N g U S K v A L L E y.

T H I S I S T H E R O M A N R O A D

Suite of Advertisements




T H I S I S j u S T o n e o f T H e fac I l I T I e S T H aT g r e e T S d e l e g aT e S aT c e lT I c m a n o r .

oT H e r S I n c lu d e S Pa S , r e S Tau r a n T S , b a r S a n d o f c o u r S e c o n f e r e n c e S u I T e S .

T H I S I S a c o n f e r e n c e S u I T e




t h i s i s t h e f o r u m s pa . t h i s i s L u X u r Y f o r t h e m i n d, b o d Y a n d s o u L .

i n d u L g e Y o u r s e n s e s w i t h t h e r a p i e s f r o m paY ot, e L e m i s a n d c L a r i n s .

t h i s i s w h e r e d r a g o n s p L aY



T H I S I S a m a j e S T I c c o u r S e d e S I g n e d I n pa r T by n aT u r e .

a n d I n pa r T by T H e ry d e r c u p l e g e n d H I m S e l f.

T H I S I S T H e m o n T g o m e r I e



London Underground Campaign


ISPSHANDAWALESOPEN31 MAY – 3 JUNE 2012

www.ispshandawalesopen.com

WORLD CLASS PLAYERS ON A WORLD CLASS STAGE

CMR_WO2012_Fairway_March12.indd 1 21/03/2012 16:38

Various Golf Campaigns and Events


CELTIC-MANOR.COM4TH - 6TH JULY

SEE THE STARS IN ACTION96 sheet size billboard advertising


Champagne first, golf second

F o r m o r e i n F o r m at i o n o r to b o o k c a l l 0 1 6 3 3 4 1 0 3 1 8 o r v i s i t wa l e s o p e n . c o m

SATURDAY 6TH JUNE 2009

Golf Course Hole Signage and Tee Boards

1 4 t h s e p t e m b e r 2 0 1 2

G a r e t h e d w a r d sC h a r i t y G o l f D a y

GarethEdwards_A5Flyer_Feb12.indd 1 24/05/2012 12:49


DESIGN MANAGER40

NATO ProposalOne of several versions of a proposal to commit NATO to use Celtic Manor. Changes were needed last minute so was printed, cut and bound in-house.


Christmas BrochureMailed versions had a personalied cover tag (opposite)


Conference Brochure General Resort Brochure


Twenty Ten Membership Brochure Summer Brochure


Celtic Escapes Brochure Celtic Connections


PORTFOLIOsportingwales magazine

SportingWales Magazine Issue 20


SportingWales iPad app


PORTFOLIOshelfyourself.co.uk

Personalised Bucket ListOne of the unique designs on ShelfYourself.co.uk


Savour The DateAny date with 3 styles of numbers and 3 edge designs

Welcome New Home (above) shows the dateyou moved into your home with your family name


Framed Wedding Invite (above), Baby Born (above right ) and Lifeography (bottom right)Hello Baby (right page) available in 4 versions depending on season of birth)


À La C’heart (above) Grass Is Greener (right) Any country can be created for this


‘Isms - someones funny or common sayingsCan be adapted for any purpose including large vinyl interior design

Pixonality - personality in pixelsAny name or word with any caption underneath


PORTFOLIOfunky little chickens

Corporate Identity


PORTFOLIOwesley clover


PORTFOLIOphotography

Rideau Canal, OttawaBlack and white project


Paul Bailey - Resume and Portfolio

Design

Transcript of Paul Bailey - Resume and Portfolio