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Transcript of Paul Anderson Gram Commercial A/S Paul Anderson. .
Paul Anderson Gram Commercial A/S
Paul Anderson
http://www.youtube.com/watch?v=_kocZ-j-o3I&feature=player_detailpage
1st May 2008
The Gram Green Paper
Sponsored by
The background• Gram have invested a considerable amount of money
to commission this activity to better understand where we are as an industry
• Green issues…energy consumption has been our main calling for the last 8 years in the UK market
• First UK equipment supplier to focus on this issue as its main policy and point of difference
UK Climate Change and Energy Policy Targets
UK Kyoto obligation“Cut greenhouse gas emissions by 12.5% on 1990 levels averaged over 2008-12”
UK Energy White Paper: Goals to 2020– 20% cut in CO2 by 2010 from 1990 levels
– 10% of electricity generated from renewables by 2010 . . .– An aspiration to rise to 20% by 2020
– 10GWe of electricity from combined heat and power (CHP) schemes
by 2010
UK Energy White Paper: Goals beyond 2020–To cut CO2 emissions by 60% by 2050
–To create a low carbon economy in the UK
ECA for Energy-Saving Investments
100% first year tax allowance +
Definitive list of qualifying products (ETL)
Energy-Efficiency Loans for SMEs
£5k to £100k unsecured 0% APR Repayable over 1 to 4 years
Gram’s aims• Perceived lack of understanding of the ECA Scheme
within the food service industry
• To continue to position ourselves at the forefront of the refrigeration category within the ECA Scheme, with the most comprehensive product listing…over 30 products listed.
• Gram aims to become the operators’ first port of call for detailed advice and insight into the scheme and its benefits
So what have we done…
• Independent quantitative research was carried out by Cambridge Direction Limited
– 700 telephone interviews were conducted amongst 6 defined market segment
– Respondents varied from chefs, middle and senior management to proprietors from both group and independent catering businesses
• To understand where UK foodservice operators are concerning the growing need to be greener and more environmentally responsible
SummaryHigh level of “green ness” but strong interest in being greener
• 74% of the total sample felt their businesses were “green”
Where there’s desire…• …but 73% want to be greener• Education and Healthcare channels have the greatest desire to be
greener - each 83%
Could do better…
Opportunity to do more A third of Healthcare and over 40% of Workplaces felt they were doing either nothing or nothing of significance
Pubs and Workplaces appear to have lower green aspirations
While these Pubs and Workplaces were among the most likely to think of themselves as green (78% and 75%), they were the least likely to want to be greener (64% and 63%)
How easy is it to be green in our industry?
Just over half think it is easy to be green
• 56% of the total sample answered that they found it easy to be green at work and 41% felt it was difficult - both feelings present opportunities!
• But what is the interpretation of ‘being green’?
A very wide interpretation of “green”• Responses from a few of the sample do suggest that “green ness”
can extend far beyond recycling and saving energy:
• “Fair Trade”• “Using fresh produce”• And buying “organic” is seen as green
Easiest actions
Low energy perceived as difficult!
The hotels, healthcare and pub channels were most likely to mention low energy actions such as “light bulbs”, “low energy” or “energy saving”
This was the second most often mentioned area of green initiatives - but trailed well being “recycling” in terms of number of mentions - just 5% of the total sample mentioned low energy initiatives
Impact on time and costs
And affordable for many too
• Across the total sample, 45% agreed that they thought they could afford to be as green as they would like
• Healthcare and Workplaces were most positive (59% and 51%) and the Education channel was least likely to say they could afford it (32%)
Low energy usage - the way forward
Buying low energy equipment gets the thumbs-up for money savings
• 73% of the sample agreed that they would see long-term savings from buying low energy equipment like fridges - the highest score for the prompted initiatives
• After that there is a big drop to the next action that is seen to save money - choosing greener utilities - here 40% agreed it would save money long term
• Consolidated or single deliveries was felt to be a long term money saver by 36%
Actions that save money long term
Ranking for agreement on saving £ long-term
Action undertakenPercentage agreeing to
saving being made
1stBuying new low energy equipment
like fridges73
2nd Choosing greener utilities like electricity 40
3rdGetting single or consolidated rather than many, multiple deliveries across the week
36
4th Local sourcing - fewer food miles 30
5th Recycling packaging 27
6th Recycling of waste food 20
Initiatives must have a positive commercial bearing on a business
The feel good factor
It is important to gain personal and commercial buy-in
• Respondents were asked which of the following statements best fits their thinking if they were able to adopt a greener policy?
• We’d save money long term
• I’d feel good about it
• It would be a combination of feeling good and saving money
• It’s mostly about the fact that it is essential for the environment and world
Feeling good and saving money is a strong combination
• Over half the sample agreed with this statement suggesting a touch of emotional well-being as well as rational cash saving was motivating
Sector messages
www.gogreenwithgram.co.uk
Thank you
Any Questions?