Page 1

Paul A. Campbell, MBA

Email: paulcampbell4@gmail.com – Address: 1 Sallymount Avenue, Ranelagh, Dublin 6, Ireland – Phone: +353 83 449 0378

Profile:

An enthusiastic, technically minded, detail conscious and results oriented Product Manager with 8 years of experience in progressively challenging roles. Sales and marketing management of multiple product lines within an entrepreneurial firm experiencing rapid growth. Acute communication and interpersonal skills both internal and external to the organisation. Regarded as a high performer, collaborator and as ruthless with prioritization. Extensive experience working internationally in direct as well as indirect sales and support environments with audiences ranging from end users and laboratory technicians to IGO’s and Governmental Ministries of Health. Established relationship builder with international key opinion leaders within the haematology and blood separation technology field. Most comfortable in high-visibility positions where tight deadlines must be adhered to. Creative and innovative – always looking for new opportunities for development of product lines in order to gain competitive advantage. Excellent ability to internally organise departments to maximise efficiency and drive results.

Work Experience:

Trinity Biotech, Global Headquarters - Bray, Co. Wicklow, Ireland (May 2015 to Present) Title: Technical Product Manager, Haemoglobin Systems Division Description: Global product management of all HPLC-based HbA1c platforms, most notably the Premier Hb9210 – including upstream and downstream marketing of current platforms, project management of internal and external personnel and ultimately ensuring that sales and budget goals are globally met for the Haemoglobin Systems Division

- Distributor and affiliate account management and overall assurance of customer satisfaction for two direct affiliates and over 20 international distributors

- Negotiation and implementation of regional market-based pricing strategies - Commercial liaison for Middle East, Northern Europe, Eastern Europe & Russia - Project Manager – Premier Hb9210 total laboratory automation (TLA) connection project - Upstream marketing of product lines – defining market trends to determine how to be most competitive with future

products and/or Research & Development projects - Downstream marketing of current platforms – finding competitive advantage in existing platforms and exploiting the

weaknesses of the competition in order to increase market share globally - Implementation of technical sales training (training held in both English & Spanish) - Primary author/editor of HPLC Operator’s Manuals, Technical Manuals and Training Guides - Primary author/editor of globally released field notifications and marketing materials – designed for both upstream and

downstream marketing purposes - Design and implementation of a CRM system to ensure optimal data retrieval, so as to properly manage customer

queries and to comply with post-market surveillance requirements - Technical sales presentations in conferences for governmental hierarchies (Ministries of Health, Military-affiliated

Hospitals), IGO’s (United Nations Relief & Works Agency) and global reference labs (IFCC, NGSP) - Technical QA/RA lead for international product registrations - Project Manager and technical lead for creation of design specifications and prioritisation of engineering and software

R&D projects based on post-market surveillance feedback mechanism - Direct technical liaise for diabetes and haemoglobinopathy key opinion leaders, most notably the European IFCC

Reference Labs and the National Institute of Health (NIH) in the USA - Collaborator in the creation of a web-based intranet platform called ‘Distribution Net’ which provides a web-based

informational nucleus for distribution partners to access technical tools, sales tools, training tools and important marketing information.

Summary: My role as Technical Product Manager marks my 2nd promotion within the organization since beginning with Trinity Biotech in late 2007. In beginning my new, commercial role – my career experience broadens to include roles in Research & Development, Support and Sales & Marketing.

Page 2

Trinity Biotech, Global Headquarters - Bray, Co. Wicklow, Ireland (January 2012 to May 2015) Title: Post-Sales Manager, Haemoglobin Systems Division Description: Global oversight of all Post-Sales activities encompassing six platforms of HPLC devices used in clinical, academic and reference laboratory settings as part of the Trinity Biotech Haemoglobins Division

- Distributor and affiliate account management and overall assurance of customer satisfaction for two direct affiliates and over 20 international distributors

- Management of first line of engineering and applications technical support for of an installation base of >1,000 HPLC devices for distributors, affiliates and reference labs in over 20 countries worldwide

- Implementation of engineering, applications and sales training, held in more than 20 countries worldwide (training held in both English & Spanish)

- Primary author/editor of HPLC Operator’s Manuals, Technical Manuals and Training Guides - Primary author/editor of globally released field notifications and marketing materials – designed for both upstream and

downstream marketing purposes - Design and implementation of a CRM system to ensure optimal data retrieval, so as to properly manage customer

queries and to comply with post-market surveillance requirements - Primary author of globally implemented post-sales policy for distribution partner management - Setup and management of clinical trials in reference laboratories and customer sites (for publications, 510k

submissions, etc.) - Technical sales presentations in conferences for governmental hierarchies and global reference labs - Technical QA/RA lead for international product registrations - Project Manager and technical lead for creation of design specifications and prioritisation of engineering and software

R&D projects based on post-market surveillance feedback mechanism - Profitable implementation of global pricing mechanisms for accessories, spare parts and engineering tool kits - prior to

new pricing strategy implementation the Post-Sales group was operating at a loss - Direct technical liaise for diabetes and haemoglobinopathy key opinion leaders, most notably the European IFCC

Reference Labs and the National Institute of Health (NIH) in the USA - Remote management of internationally-based contract engineers and engineering firms - Proactively track of customer/distributor interaction in order to determine training requirements and minimise resource

drain as a result of complaints - Implemented highly efficient internal training programmes in order to pass off responsibilities as Post-Sales Manager

and transition into new role as Technical Product Manager in May 2015

Summary: All of the above day-to-day activities were successfully implemented while the company has grown from <1% market share to >10% market share and launching 2 new HPLC platforms in a 3 year period of time. In further growing in my industry experience from January 2012 to May 2015, I was afforded the opportunity to be considered for the Technical Product Manager position, of which I successfully obtained in May 2015.

Trinity Biotech (formerly Primus Diagnostics), Kansas City, Missouri, USA (December 2007 to January 2012)

Title: Research & Development Chemist, HbA1c Product Specialist Description: Chemistry and engineering-based R&D for boronate affinity and cation exchange hemoglobin separation techniques designed for use on HPLC systems in clinical, academic and reference laboratories

- Statistical analysis, experimental design and testing/implementation of product improvements for boronate affinity and

cation exchange hemoglobin separation techniques using HPLC instrumentation - Assistant Project Lead and liaise with corporate headquarters for the Premier Hb9210 project - saw project from

inception to global launch - Author of multiple FDA 510k testing protocols - led to successful submission - Public relations for domestic and international guests, maintenance of domestic accounts - Author of highly analytical marketing tools for sales team – led to gaining numerous domestic accounts - Detailed knowledge of product launch - Experience working in an entrepreneurial work environment

Summary: Earning my Masters in International Business & Marketing while also working full time allowed me to further my education as well as broaden my industry experience. This afforded me the opportunity to be considered for the Post-Sales Manager position, of which I successfully obtained in December 2011.

Page 3

Education:

Rockhurst University, Kansas City, Missouri, USA

Masters of Business Administration - May 2011 Concentration: International Business & Marketing

Rockhurst University, Kansas City, Missouri, USA

Bachelor of Science - May 2007 Concentration: Biochemistry & Spanish

Universidade de Santiago de Compostela, Santiago de Compostela, Galicia, España

Conversational Spanish Language Coursework - Summer 2006

International Experience:

Through both professional and personal travel, I have now been fortunate enough to visit over 40 countries. My travel experience has awarded me an acute cultural awareness of both social and business practices and I am able to successfully achieve organizational goals in various global environments. Immigration Status:

- USA: Citizen and full Passport holder - Ireland: Stamp 4 Visa holder

Languages:

- Spanish - Advanced/Conversational

- English - Fluent

Aside from becoming proficient in Spanish, I have a keen ear for languages and always make an effort to learn formalities and essentials in the countries that I visit as a matter of politeness.

Computer Skills:

- Mac and Windows OS

- Adobe Photoshop

- Microsoft Office

- Macola

- Zoho CRM

Closing Statement: With my extensive background in international business group management, sales & marketing, product support and global product launch as a key member of a rapidly growing division along with my determination & work ethic, I can creatively and efficiently help any firm grow both domestically and internationally.

References:

Available upon request