Pattern blue

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Transcript of Pattern blue

  • 1. As quick as you can think it Patter ' n Blue

2. Introduction

  • The last 30 years have been riped with technological advances
  • Technologies give new companies a chance to flourish
  • Companies cant develope in the face of obsolete technologies
  • Opennes is the right way to grow

3. Open source explained

  • From
  • When programmers can read, redistribute, and modify the source code for a piece of software, the software evolves. People improve it, people adapt it, people fix bugs. And this can happen at a speed that, if one is used to the slow pace of conventional software development, seems astonishing.

4. Business plan

  • Company name: Pattern Blue
  • Type: consultancy service
  • Format: private limited company
  • Business description: A company dedicated to consultancy and integration of IT solutions.A strategic partnership with IBM as an enabler.

5. Business revenue model

  • Information technology consultancy, oriented towards vendor independence and open standards
  • Consulting and integration of open-source solutions
  • Tailored software development

6. Company staff Patter ' n Blue 7. Organization chart 8. Corporate identity Patter ' n Blue 9. Logo

  • Every information system must have a control center
  • The curve line means the information system
  • The blue spot is the control center
  • We use blue because it means confidence, security and relax .
  • The curve lines mean growing and dispersion

10. Slogan

  • As quick as can you think it
  • Our solutions are efficient and nimble, so our clients can save time and money.

11. Business cards 12. Marketing Patter ' n Blue 13. Marketing

  • Philosophy: the consulting and technical team that works faster and more efficiently with IBM's backup.
  • Methods:
    • Product: The right way to handle IT systems.
    • Price: Available.
    • Place: Main cities of Ecuador.
    • Promotion: Focus on the target group.

14. SWOT analysis 15. Advertising Patter ' n Blue 16. Advertising

  • Objectives:
    • Let us be known to potential customers
    • Let the relevance of good IT be known
    • Grow to major markets
    • Obtain client through marketing research
  • Target:
    • Small/medium companies without IT departments
    • Large companies

17. Advertising

  • Media systems
    • TV
    • the Internet
    • advertisement in business magazines
    • advertisement in newspapers
  • Approach
    • Use mass media that is in contact with our target market

18. Financial plan Patter ' n Blue 19. Financial plan

  • Key points:
    • primary revenue source: customized software development contracts
    • secondary revenue source: support contracts
  • Calculation of revenue based on:
    • hourly rates
    • number of hours billed each month

20. Key figures 21. Key figures 22. Income/expenses chart 23. Cash flow under standard data 24. Conclusions Patter ' n Blue 25. Conclusions

  • Financial analysis conclusions:
    • Project is affected by low sales.
    • Project benefits from high hourly fees.
    • Standard expectations are reasonable.
    • Project performs well under low expectations.

26. Conclusions

  • This project taught us:
    • English
    • Essential Business knowledge
    • Communication skills

27. THE END Patter ' n Blue