Sugerencias metodológicas para utilizar el polígono patrón ...
PATRÓN SPIRITS COMPANY
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PATRÓN SPIRITS COMPANY Sara LaMachia Chelsea Letts Michele Manning Timothy Naylor Gianna Valentino Simply Perfect Campaign
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PATRÓN SPIRITS COMPANY. Simply Perfect Campaign . Sara LaMachia Chelsea Letts Michele Manning Timothy Naylor Gianna Valentino. Agenda. Communication Objectives . Marketing Objectives. Creative Strategy. Media Mixology. Legal and Ethical Issues. Communication Objectives. - PowerPoint PPT Presentation
Transcript of PATRÓN SPIRITS COMPANY
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PATRN SPIRITS COMPANY
Sara LaMachiaChelsea LettsMichele Manning Timothy NaylorGianna ValentinoSimply Perfect Campaign 31
AgendaMedia MixologyCommunication Objectives Marketing ObjectivesLegal and Ethical IssuesCreative Strategy
Communication Objectives
Switching of Advertising Agencies Growth Opportunity Handcrafted and Personalized-The Richard Group Cramer-Krasselt -Overall design concept of campaign-Cramer-Krasselt statement
Marketing Objectives
Clarify Simply Perfect sloganPromote premium and most coveted in the worldRelay uniqueness, quality ingredients, and consistency -Secret to Patrns tequila
Creative Strategy
Artistic and Simplistic DesignPosition Patrn as an elite brand-Highlight the backstory (of how its created) -Simple colors with artistic appealUniqueness-Hand crafted bottles, signed and numbered
Media Mixology
TelevisionMagazinesOut-of-Home -Debuted on Chelsea Lately and Person of Interest-Billboards-Cosmopolitan, Food&Wine, Vanity Fair, InStyle, GQ, Rolling Stone, Travel+Leisure
Patrn Tequila: X-Ray
Patrn Tequila: Signed and Numbered
Legal and Ethical Issues
Ads insinuating sexual contentPlease Drink ResponsiblyAlcohol Brands in Media
-2007 campaign, racy and shocking-Minute appearances on print ads, not directly stated in TV spots-Patrn mentions in popular songs
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