ER&L February 1, 2010 1

Jumping into the ebook waters

A Patron Driven Acquisitions Pilot with ebrary

Nancy J. GibbsDuke University

nancy.gibbs@duke.edu

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ARL library with 6 million volumes Catalog the Duke University Press books

hosted on the ebrary site. Cautious entering into the e book market

Who is Duke Libraries

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The pilot was intriguing ebrary’s strategic alliance with our approval

plan vendor, Yankee Book Peddler, was advantageous

The time was right to give this a try

Why ebrary?

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Given title list of 50,000 titles Loaded 21,408 titles into online catalog Attached holdings in OCLC Enabled titles in SFX Did not advertise trial Provided ubiquitous access across campus Owned the titles purchased with archival

access Patrons had no idea clicks = purchases

Parameters of the pilot

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How did we get from 50,000 to 21,408?◦ Eliminated Medical, Business, Law titles◦ Culled by BISAC Subject content◦ Culled by publisher◦ Culled by series◦ Culled by serials◦ Floor on imprint date◦ Ceiling on price ◦ Accepted both SUPO and MUPO

Duke’s review of the original title list

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Oct 25titles activated on ebrary Oct 26 titles loaded into online catalog Oct 26 titles available for staff review Oct 26 titles available in SFX Oct 27 titles captured in Endecca catalog Oct 27 holdings attached to OCLC records

Loading into catalog

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Nov 1 titles activated for patron access and action

Nov 14 spent allotted trial amount Nov 14 ebrary agreed to keep trial active Dec 2 trial stopped Dec 14 titles turned off at ebrary Jan 10 titles removed from catalog

Important dates for patrons

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In the first two weeks of the pilot :Patrons clicked on 225 titles, creating purchase driven acquisitions totaling

$25,000.

In the following two weeks: Patrons clicked on another 122 titles; creating an additional $24,000 worth of

titles!

Review of what we initially purchased

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Of the 347 Total titles purchased

179 titles had print equivalents owned in the Duke University Library system

Of those 179 print equivalents there were 420 total circs by our patrons

In e format there were:◦ 7,058 trigger interactions◦ 12,401 total views◦ 6,789 unique pages viewed and ◦ 985 sessions

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Of the 347 Total titles purchased

168 were not owned in print in the Duke University Library System

◦Of those titles not owned 8,276 trigger interactions with 15,053 total views 8,432 unique pages viewed and 880 sessions

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Our most popular book based on views: Programming Interviews Exposed : Secrets to Landing Your Next Job (2nd Edition) (We do not own)

Our most popular book based on printing: Monopoles and Three-Manifolds (We own, has had two circulations)

Our most popular book based on unique views: Values Education and Lifelong Learning : Principles, Policies, Programmes (We do not own)

Unique findings

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Wiley Springer Taylor & Francis

CUP0

10

20

30

40

50

60

70

80

90

100

1st phase2nd phaseTOTAL

Most popular publishers

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Computers Bus & Econ Pol Sci Sciences0

5

10

15

20

25

30

35

40

45

1st phase2nd phaseTOTAL

Most popular subjects accessed

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Scie

nce

Bus & E

con

Tech

nolo

gy

Poli

Sci

Mat

h

Compu

ters

$-

$500.00

$1,000.00

$1,500.00

$2,000.00

$2,500.00

$3,000.00

$3,500.00

Total cost of titles purchased (Phase 1 only)

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One of four professional libraries on campus

Very small clientele, highly knowledgeable of what patrons need

All 21 books accessed had corresponding print equivalents which circulated 159 times, a ratio of 1:7.56;

21 titles in e format had ◦ 872 trigger interactions; 673 unique pages

viewed; 102 total sessions◦ All but five were bought in the first phase

Divinity School

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Small library on the coast with a constituency of less than 150 faculty, staff, and students. ◦ Only one e book purchased with an equivalent p

book held in their collection: “Introduction to Ocean Turbulence”, published by Cambridge University Press!

◦ Had no print circulation but had 25 views in the e book equivalent during the trial.

◦ We don’t know if the views were from patrons associated with this program.

Duke Marine

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Library staff wanted a few more fields in the MARC records

Effect of records in the catalog after de-activation: AskTech

Patron experience - how do we measure except through the use data?

Feedback from staff, patrons

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Surprise … surprise◦ Speed◦ Acceptance

What would have happened if we advertised this service?

Culling title list through the approval plan profile

Better review of match routines for title loads

Good, bad, challenges

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Discussions with ebrary to rethink circulation models, get additional use data

Need further refinement of some BISAC subjects

Integration with our other monographic purchases

Funding Collaboration with our TRLN partners

What’s next