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Transcript of Patriot League Sports Properties | Media Kit 2015- .THE PATRIOT LEAGUE THE PATRIOT LEAGUE ... •

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    Patriot League Sports Properties | Media Kit 2015-16

  • About

    THE PATRIOT LEAGUE

    THE PATRIOT LEAGUE Founded: 1986

    Ten (10) member institutions from four (4) states (Massachusetts, New York, Pennsylvania, Maryland) and Washington, DC.

    Championship Competition in 24 sports (11-men/13-women)

    Outstanding academic reputation with more than 12,000 student athletes qualifying for the Leagues Academic Honor Roll by

    accumulating a 3.2 GPA and earning a varsity letter

    Patriot League member institutions are among the oldest and most prestigious in the nation. Alumni from Patriot League colleges

    and universities have played a leadership role in the shaping of our country

    Strong and loyal following for collegiate athletics on a regional and local level with the Patriot League

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  • REACH YOUR BEST PROSPECTS & CUSTOMERS

    Gender:

    38% Female

    62% Male

    Age:

    13% Age18-24

    18% Age 25-34

    15% Age 35-44

    14% Age 45-54

    19% Age 55-64

    21% Age 65+

    Race:

    55% White

    34% African Am.

    4% Asian

    7% Other

    Income:

    25% $100K+

    21% $75K-$99K

    18% $50 - $74K

    36% $0 - $49K

    Education:

    16% Post Graduate Study/Degree

    15% College Graduates

    64% HS Grad/Some College

    Married:

    43% Married

    Home Owner:

    53% own their residence

    PATRIOT LEAGUE FAN PROFILE: PATRIOT LEAGUE FANS

    Patriot League fans are 30% more likely to have a

    post-graduate degree

    32% of Patriot League fans have children in the

    home

    39% of Patriot League fans are employed in white

    collar occupations

    Patriot League fans are 44% more likely to own a

    home with a market value over $300,000

    Nielsen Scarborough Research : Multi-Market DMA, 2013

    *Patriot League fans are defined as adults 18+ who have watched, listened or attended a Patriot League college sporting event in the past 12 months.

    MARKET RESEARCH FAN PROFILE

  • MARKET RESEARCH

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    45.6%

    37.2%

    45.7%

    32.1%

    42.5%

    59.6%

    49.2%

    0.0%

    10.0%

    20.0%

    30.0%

    40.0%

    50.0%

    60.0%

    70.0%

    Baltimore Boston Harrisburg New York Philadelphia Syracuse Washington DC

    PERCENTAGE OF POPULATION INTERESTED IN COLLEGE SPORTS

    THERE ARE OVER 9.7 MILLION COLLEGE SPORTS FANS IN PATRIOT LEAGUE SCHOOL MARKETS!

  • PATRIOT LEAGUE CHAMPIONSHIPS

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    The Patriot League sponsors 24 varsity championships

    FALL

    Cross Country (Mens and Womens)

    Field Hockey

    Football*

    Soccer (Mens and Womens)

    Volleyball

    WINTER

    Basketball (Mens and Womens)

    Indoor Track and Field (Mens and Womens)

    Swimming and Diving (Mens and Womens)

    SPRING

    Baseball

    Golf (Mens & Womens)

    Outdoor Track and Field (Mens and Womens)

    Softball

    Tennis (Mens and Womens)

    Lacrosse (Mens and Womens)

    Rowing

    * The Patriot League sponsors football, but does not have a championship game

  • PROMOTIONAL RIGHTS

    CATEGORY EXCLUSIVITY

    Sponsor will receive the following Category Exclusive Rights:

    Use of the Patriot League logo, trademarks, and name in consumer and business to business promotions, as well as collective use of

    member institution marks in conjunction with a Patriot League promotion

    Use of Patriot League Championship event tickets in sweepstakes, contests and giveaways

    Use of the Patriot League name and marks in all advertising and marketing efforts

    DESIGNATION

    Designation as an Official Sponsor of the Patriot League

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  • ON-SITE MARKETING RIGHTS

    PROMOTIONAL OPPORTUNITIES

    The following promotional opportunities are available at all Patriot League

    Championship events:

    Sampling and couponing

    Giveaways (lanyards, towels, signs, posters, etc.)

    Product tabling

    Half-time shootouts and other in-game promotions

    Features (Lucky Seat, Lucky Fan)

    On-court presentations

    SIGNAGE OPPORTUNITIES

    The following signage opportunities are available at all Patriot League Championship

    events/regular season:

    TV-visible signage at the Patriot League Mens Basketball Championship (Finals will be

    broadcast on CBS College Sports Network)

    Temporary Signage at All Patriot League Championship venues for all

    Regular season signage at member schools

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  • HIGH PROFILE CHAMPIONSHIP EVENTS

    Mens Basketball Championship

    The Patriot League Tournament starts with a first round when the bottom four

    teams compete. The top four seeds host the quarterfinals. The semifinals are at the

    higher seeds in each bracket with the Patriot League Championship at the site of

    the higher seed. The first round and quarterfinal games will be available on Patriot

    League Network, with the semifinals and championship on CBS Sports Network. The

    winner of the Patriot League Tournament receives an automatic bid to the NCAA

    Tournament.

    Mens Lacrosse Championship

    The Patriot League Men's Lacrosse Tournament starts with the top six teams in the League as determined following the eight-game regular season.

    No. 1 and No. 2 seeds earn a bye into the semifinal round and the No. 1 seed hosts the semifinal and championship games at Navy-Marine Corps

    Memorial Stadium. The Patriot League Men's Lacrosse Championship is broadcast on CBS Sports Network for both the semifinals and the

    championship contest. The champion receives the Patriot League's automatic bid to the NCAA Tournament.

    Advertising opportunities

    Presenting/Title sponsor status

    TV Visible signage

    Temporary In-arena signage

    On-court promotions

    Videoboard features (where available)

    Sampling & Couponing

    Tabling display

    Print

    On-court presentations

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  • MEDIA OPPORTUNITIES

    TELEVISION

    The CBS Sports Network will broadcast

    approximately twenty-five (25) Patriot League

    athletic events throughout the year. Most regular

    season football and basketball games are also

    broadcast on regional networks at each member

    school

    DIGITAL

    Opportunities are available on the Official Website

    of the Patriot League, thepatriotleague.org as well as

    on each individual member school web-site

    Patriot League Network broadcasts over 800 athletic

    events. In 2015, there were over 509,485 unique viewers

    and over 1,020,234 video impressions. PLN is premium

    content programming that can be found on

    http://www.patriotleague.tv/

    PLN programming is produced by the member institutions

    of the League and concentrates on streaming video (live

    and archived) and other exclusive content

    The PLN provided hundreds of feature stories, previews

    and highlight shows throughout the year member schools

    official website

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    http://www.patriotleague.tv/

  • DIGITAL/MULTI-MEDIA CONTENT

    SOCIAL FAN ENGAGEMENT/CAMPAIGNS

    Engages and interacts with athletics sponsors and other fans

    Enhances fan experience

    Generates excitement outside of athletic events

    Provides incremental revenue

    Text promos

    Mobile App

    Engages fans

    Live event video board campaigns

    campaigns

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  • PRINT AND HOSPITALITY

    Print Options include:

    Championship Programs

    Ticket Backs

    Couponing

    Hospitality:

    Regular Season Tickets

    Championship Tickets

    VIP Events

    25th anniversary inclusion

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  • EXTENDED BUSINESS LINES

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    As Learfield Sports and athletic departments work together to maximize our partnership, new, complimentary opportunities may

    become available. Learfield has extended its core business to support many of these opportunities and add value to our university

    partners by providing support in the fields of brand licensing, official athletic websites and digital services, in-venue digital displays,

    concessions, and ticket sales solutions.

    Working in concert with our sponsorship teams, Learfield Sports is able to create new and creative opportunities that span across

    multiple platforms and audiences with its university partners.

    DIGITALLearfield acquired SIDEARM

    Sports, the leading digital platform

    in the college athletics. SIDEARM

    Sports provides over 800 collegiate

    athletic programs with

    customizable web, social media,

    design, and mobile content

    services.

    SIDEARM Sports provides an

    easy-to-use interface, allowing

    schools to customize their digital

    content and presence. Aligning

    multi-media and promotion rights

    with a digital provider offers a

    significant improvement in service

    capabilities, fan engagement, and

    revenue potential for Learfields

    University partners.

    TICKETINGTicket sales represents one

    of the most important revenue

    components of any athletic

    department and having fans in the

    seats means more revenue, a more

    competitive atmosphere, and a

    stronger brand.

    Learfield provides professional

    ticket sales teams that increase

    revenues, fill athletic venues, and

    build life long team loyalties.

    LICENSING Learfield Sports has acquired Licensing

    Resource Group and Strategic Marketing

    Affiliates, forming Learfield Licensing

    P