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Patriot League Sports Properties | Media Kit 2015-16

About

THE PATRIOT LEAGUE

THE PATRIOT LEAGUE• Founded: 1986

• Ten (10) member institutions from four (4) states (Massachusetts, New York, Pennsylvania, Maryland) and Washington, DC.

• Championship Competition in 24 sports (11-men/13-women)

• Outstanding academic reputation with more than 12,000 student athletes qualifying for the League’s Academic Honor Roll by

accumulating a 3.2 GPA and earning a varsity letter

• Patriot League member institutions are among the oldest and most prestigious in the nation. Alumni from Patriot League colleges

and universities have played a leadership role in the shaping of our country

• Strong and loyal following for collegiate athletics on a regional and local level with the Patriot League

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REACH YOUR BEST PROSPECTS & CUSTOMERS

Gender:

38% Female

62% Male

Age:

13% Age18-24

18% Age 25-34

15% Age 35-44

14% Age 45-54

19% Age 55-64

21% Age 65+

Race:

55% White

34% African Am.

4% Asian

7% Other

Income:

25% $100K+

21% $75K-$99K

18% $50 - $74K

36% $0 - $49K

Education:

16% Post Graduate Study/Degree

15% College Graduates

64% HS Grad/Some College

Married:

43% Married

Home Owner:

53% own their residence

PATRIOT LEAGUE FAN PROFILE: PATRIOT LEAGUE FANS

• Patriot League fans are 30% more likely to have a

post-graduate degree

• 32% of Patriot League fans have children in the

home

• 39% of Patriot League fans are employed in ‘white

collar’ occupations

• Patriot League fans are 44% more likely to own a

home with a market value over $300,000

Nielsen Scarborough Research : Multi-Market DMA, 2013

*Patriot League fans are defined as adults 18+ who have watched, listened or attended a Patriot League college sporting event in the past 12 months.

MARKET RESEARCH – FAN PROFILE

MARKET RESEARCH

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45.6%

37.2%

45.7%

32.1%

42.5%

59.6%

49.2%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

Baltimore Boston Harrisburg New York Philadelphia Syracuse Washington DC

PERCENTAGE OF POPULATION INTERESTED IN COLLEGE SPORTS

THERE ARE OVER 9.7 MILLION COLLEGE SPORTS FANS IN PATRIOT LEAGUE SCHOOL MARKETS!

PATRIOT LEAGUE CHAMPIONSHIPS

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The Patriot League sponsors 24 varsity championships

FALL

• Cross Country (Men’s and Women’s)

• Field Hockey

• Football*

• Soccer (Men’s and Women’s)

• Volleyball

WINTER

• Basketball (Men’s and Women’s)

• Indoor Track and Field (Men’s and Women’s)

• Swimming and Diving (Men’s and Women’s)

SPRING

• Baseball

• Golf (Men’s & Women’s)

• Outdoor Track and Field (Men’s and Women’s)

• Softball

• Tennis (Men’s and Women’s)

• Lacrosse (Men’s and Women’s)

• Rowing

* The Patriot League sponsors football, but does not have a championship game

PROMOTIONAL RIGHTS

CATEGORY EXCLUSIVITY

Sponsor will receive the following Category Exclusive Rights:

Use of the Patriot League logo, trademarks, and name in consumer and business to business promotions, as well as collective use of

member institution marks in conjunction with a Patriot League promotion

Use of Patriot League Championship event tickets in sweepstakes, contests and giveaways

Use of the Patriot League name and marks in all advertising and marketing efforts

DESIGNATION

Designation as an “Official Sponsor of the Patriot League”

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ON-SITE MARKETING RIGHTS

PROMOTIONAL OPPORTUNITIES

The following promotional opportunities are available at all Patriot League

Championship events:

Sampling and couponing

Giveaways (lanyards, towels, signs, posters, etc.)

Product tabling

Half-time shootouts and other in-game promotions

Features (Lucky Seat, Lucky Fan)

On-court presentations

SIGNAGE OPPORTUNITIES

The following signage opportunities are available at all Patriot League Championship

events/regular season:

TV-visible signage at the Patriot League Men’s Basketball Championship (Finals will be

broadcast on CBS College Sports Network)

Temporary Signage at All Patriot League Championship venues for all

Regular season signage at member schools

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HIGH PROFILE CHAMPIONSHIP EVENTS

Men’s Basketball Championship

The Patriot League Tournament starts with a first round when the bottom four

teams compete. The top four seeds host the quarterfinals. The semifinals are at the

higher seeds in each bracket with the Patriot League Championship at the site of

the higher seed. The first round and quarterfinal games will be available on Patriot

League Network, with the semifinals and championship on CBS Sports Network. The

winner of the Patriot League Tournament receives an automatic bid to the NCAA

Tournament.

Men’s Lacrosse Championship

The Patriot League Men's Lacrosse Tournament starts with the top six teams in the League as determined following the eight-game regular season.

No. 1 and No. 2 seeds earn a bye into the semifinal round and the No. 1 seed hosts the semifinal and championship games at Navy-Marine Corps

Memorial Stadium. The Patriot League Men's Lacrosse Championship is broadcast on CBS Sports Network for both the semifinals and the

championship contest. The champion receives the Patriot League's automatic bid to the NCAA Tournament.

Advertising opportunities

Presenting/Title sponsor status

TV Visible signage

Temporary In-arena signage

On-court promotions

Videoboard features (where available)

Sampling & Couponing

Tabling display

Print

On-court presentations

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MEDIA OPPORTUNITIES

TELEVISION

The CBS Sports Network will broadcast

approximately twenty-five (25) Patriot League

athletic events throughout the year. Most regular

season football and basketball games are also

broadcast on regional networks at each member

school

DIGITAL

Opportunities are available on the Official Website

of the Patriot League, thepatriotleague.org as well as

on each individual member school web-site

Patriot League Network broadcasts over 800 athletic

events. In 2015, there were over 509,485 unique viewers

and over 1,020,234 video impressions. PLN is premium

content programming that can be found on

http://www.patriotleague.tv/

• PLN programming is produced by the member institutions

of the League and concentrates on streaming video (live

and archived) and other exclusive content

• The PLN provided hundreds of feature stories, previews

and highlight shows throughout the year member schools’

official website

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DIGITAL/MULTI-MEDIA CONTENT

SOCIAL FAN ENGAGEMENT/CAMPAIGNS

Engages and interacts with athletics sponsors and other fans

• Enhances fan experience

• Generates excitement outside of athletic events

• Provides incremental revenue

Text promos

• Mobile App

• Engages fans

• Live event video board campaigns

campaigns

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PRINT AND HOSPITALITY

Print Options include:

Championship Programs

Ticket Backs

Couponing

Hospitality:

Regular Season Tickets

Championship Tickets

VIP Events

25th anniversary inclusion

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EXTENDED BUSINESS LINES

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As Learfield Sports and athletic departments work together to maximize our partnership, new, complimentary opportunities may

become available. Learfield has extended its core business to support many of these opportunities and add value to our university

partners by providing support in the fields of brand licensing, official athletic websites and digital services, in-venue digital displays,

concessions, and ticket sales solutions.

Working in concert with our sponsorship teams, Learfield Sports is able to create new and creative opportunities that span across

multiple platforms and audiences with its university partners.

DIGITALLearfield acquired SIDEARM

Sports, the leading digital platform

in the college athletics. SIDEARM

Sports provides over 800 collegiate

athletic programs with

customizable web, social media,

design, and mobile content

services.

SIDEARM Sports provides an

easy-to-use interface, allowing

schools to customize their digital

content and presence. Aligning

multi-media and promotion rights

with a digital provider offers a

significant improvement in service

capabilities, fan engagement, and

revenue potential for Learfield’s

University partners.

TICKETINGTicket sales represents one

of the most important revenue

components of any athletic

department and having fans in the

seats means more revenue, a more

competitive atmosphere, and a

stronger brand.

Learfield provides professional

ticket sales teams that increase

revenues, fill athletic venues, and

build life long team loyalties.

LICENSING Learfield Sports has acquired Licensing

Resource Group and Strategic Marketing

Affiliates, forming Learfield Licensing

Partners to provide schools with a suite

of licensing services, including

trademark, retail, and brand

management. Learfield Licensing

Partners has extensive experience in the

brand licensing space and manages the

licensing programs of over 550

universities around the nation, providing

unmatched perspective over the

industry.

In combination with the multimedia

rights, a relationship with Learfield

Licensing Partners provides the ability

to pursue opportunities that are not

possible if separate, such as integrated

retail programs and market activations,

driving increased revenue for Learfield’s

University partners and increased

brand marketing.

CONCESSIONSLevy Restaurants and Learfield

Sports formed a joint venture

dedicated to linking sponsorship

to food and beverage in order to

create the best experience for the

facilities, sponsors, and fans of

all sports.

Merging the strengths of the

companies maximizes the power of

aligning marketing and promotional

capabilities with illustrious food

experiences developed exclusively

for and with our properties’ fans. It

also allows for fully integrated and

thoughtful implementation of

sponsorships, key to the potential

of this “never before available in

college athletics” approach.

IN-VENUE DIGITAL DISPLAYLearfield Sports acquired ANC

Sports, one of the leading providers

of video displays, in-venue

sponsorship platforms, digital

signage and other technology

systems for sports venues,

transportation hubs, and retail

facilities. Producing the nation’s

largest HD center-hung scoreboard

for the Cleveland Cavaliers,

and other clients like Penn State

and Pocono Raceway, ANC is

highly regarded in the college

marketplace.

ANC brings Learfield’s University

partners great in-venue experience

enhancement as well as additional

ways for sponsors to connect with

fans, driving additional revenue.

LEADER IN COLLEGIATE MARKETING

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CONTACT INFORMATION

Andrew Papaefthemiou

Patriot League Sports Properties

Account Executive

Cell: 603-264-7462

Email: andrewp@learfieldsports.com