T (+961) 81 601 771patrick.semaan@gmail.com

This document and the material contained in it is the property of Patrick Semaan.It is understood that you may not use this material or any part of it for any reasonother than the professional evaluation of the document.

patricksemaan.comV9

CURRICULUMVITAE

Patrick Semaan

Chief Communication & Creative Officer (CCO)Responsible for managing the communications of the foundation,inclusive of all touch points whilist directing the creative output strategythat defines the brand image and tone of voice, both internally and externally.

Create and lead communications of stakeholders, shareholders, media, bloggers, influentialmembers of the business community, the press, the community and the public. Advise andparticipate in decisions that directly impact the ongoing reputation, mission and visionof the foundation.

Careem - Ride hailing appJune 2016 - June 2017Dubai

Executive Creative DirectorLead all (HQ and 11 countries) creative offline / online 360 campaigns across variousplatforms and channels, including and not limtied to outoors, TV commercials, digital ads,ground activation & social media driven campaigns.

Develop the global Careem brand & sub brands inclusive of brand guidelines across all touch points including tone of voice, photography and video production guidelines.

Build work processes for the entire company’s design & creative eco system.Art direct & conduct regional photoshoots across key markets: United Arab Emirates,Saudi Arabia, Pakistan, Turkey, Egypt, Jordan, Lebanon, Qatar, Morocco, Palestine.

2017

patricksemaan.com

Fondation DianeJuly 2017 - July 2018Lebanon

2018

ProfessionalExperience

Valued at USD $1.2 billion,Careem is the largest & fastestgrowing tech-startup in MENAwith operation spanning across60+ cities, 11 Countries.

Cannes Lionsbronze award,France

Highlights

Impact BBDOJune 2012 - June 2015Kuwait

Senior Art Director, DigitalDevelop and design digital creative concepts for various online and digital implementationincluding and not limited to; interactive banners, digital animation for screens and variousvideo mediums, social and interactive games, mobile and various interface design, and Facebook apps.

Work closely with the social media team to develop engaging activities, events,that are in turn implement across all social media channels.

Work closely with web and flash developers to build interactive banners,social games, Facebook and mobile apps.

Manage multiple projects from concept through completion while providing quality controlover concepts and projects.

Associate Creative Director, DigitalDevelop and lead digital creative campaigns for various online and digital platformsincluding; interactive banners, ground activation, social media driven campaigns,interactive games, mobile and Facebook apps and user experience/interface design.

Working with a creative team of 8 designers and art directors in Riyadh.

2015

patricksemaan.com

Y&R - Young and RubicamJune 2015 - June 2016Saudi Arabia

2016

ProfessionalExperience

Clients

Clients

Co. Founder - Creative Director Develop and design creative concepts that meet the business objectives of the client and that advance the company’s brand strategy.

Work with the client service team, and copywriters to develop concepts and present to management.

Manage multiple projects from concept through completion while providing quality control over concepts and projects.

LondonSept 2008 - Jan 2010United Kingdom

Freelance & Consulting: branding & graphic designWorking on various branding & identities projects, corporate websitesand other materials for clients based in London and Kuwait,in different industries, mainly startups, real estate, finance, tourisme and food.

2010

patricksemaan.com

Core MarcommJan 2010 - July 2012Kuwait

2012

ProfessionalExperience

Clients

Clients

patricksemaan.com

ProfessionalAssets

15 years visual communication, creative,design and brand experience spanning

across the Middle East and Europe

Set clear visions, strategic roadmaps andconsumer driven omnichannel plans

Build long-term brand and businessstrategies that help deliver brand relevance

Lead cross-disciplinary design teams infast-paced start-up and agency settings

Strong working knowledge of the methods,tools and best practices of experience

design, interaction design and visual design

Excellent communication skills and abilityto motivate both internal teams and

external stakeholders

Ability to prioritize, organize and manageresource needs across multiple projects

A strategic and curious mindsetwith a keen eye for detail

Develop experiences that bring contentstrategy to life