Patrick Hughes
description
Transcript of Patrick Hughes
THE SOUTH OF SCOTLAND KNOWLEDGE TRANSFER PARTNERSHIP
“SHARING KNOWLEDGE” EVENTWEDNESDAY 28 NOVEMBER 2012GRETNA GREEN
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Activity
• Gap Analysis– impact of existing support and networks in food and drink– identifying areas for future support in the Dumfries &
Galloway region.
• Deliver tailored support to four South of Scotland businesses– Barlochan Highland Beef– McLintock Bakery– Deliciously Good Food– T.Lochhead & Sons
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Gap Analysis
• Considering development areas– Skills development– Tourism / destinations– Hospitality– Festivals and events– Schools– Developing the offer
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Gap Analysis - Outcomes
– Skills development• Effective, but more can be delivered for Micro SMEs
• Short course offerings/ developing a suite of delivery
• Making sure the pathway for delivery is clear
– Tourism / destinations• Collaborative delivery
• Tying together food and tourism
• Clear focus on the market, not the delivery mechanism
– Hospitality• Developing the local food offer
• Linking with tourism
• Developing skills – focus on service
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Gap Analysis - Outcomes
– Festivals and events• Building on the reputation
• International development
– Schools• Building on existing programmes (RHET; Seafood for schools)
• Links to skills development (e.g. chef training)
– Developing the offer• Greater collaboration between initiatives
• Currently a disconnect
• Building on a solid base
• Taking best practice in Scotland to a new audience
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Selecting Businesses
• Business Development Programmes– SE Added Value Programme– SE Added Value & Quality Development Programme– SF&D UK Market Development Programme
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Barlochan Highland Beef
• Improve professionalism of product offering
• Onsite processing facility• Expand production / improved
efficiency• Never lose the “Highlander”
uniqueness
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A Lion or a Grasshopper!
• Packaging very basic with minimal shelf-life
• Packaging formats• Label formulation• Shelf-life• Standardisation
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Moving on
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Deliciously Good Food
• Collaborative Venture – Marketing Assistance– Promotional Material
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McLintock Bakery
• Labelling Assistance– Label Creation– EHO Engagement
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T.Lochead & Sons
• Organic Swiss Cheese– Marketing Strategy