Patricia_Glover_BrandDesignManager

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Patricia Glover 415. 531. 1598 | [email protected] Washington, D.C. Brand design management position in a creative agency, in-house marcom department or non profit Objective: Skills: Projects: Experience & Achievements: 10+ years’ design management experience within design companies, integrated marketing and branding agencies, in-house marcom departments Deep understanding of the creative process with a background in design, user experience analysis and strategy, brand development expertise in digital and multimedia projects, print and collateral, built environments Seasoned project manager partnering with clients, responding to RFPs, expediting work flow, establishing budgets and schedules, resourcing and mentoring talent, coordinating internal and adjunct team members Demonstrated presentation and marketing skills promoting concepts to clients, identifying new business and increasing firm visibility through social media, marketing, design competitions and professional events Apple Executive Briefing Center, Apple Shop-in-Shop Channel, Apple Store, The Beverly Hills Hotel, Burj Dubai Mall, 2015 Cherry Blossom Festival, Gensler 585 Studio, Harrah’s Casinos, IMD/Disney, Mac World, Neustar and Westfield Shopping Centres Additional project examples: behance.net/pgloverstu8519 Sage Communications | Strategic Design Consultant | McLean, VA | 07/14 – Present Design, coordinate production of branded environments, digital, print, multimedia, new business pitches Deliver integrated digital campaigns promoting HP security products and services; security product orders increased 11% in first quarter of 2015 Manage delivery of print, direct mail, events and digital touch points for the 2015 Cherry Blossom Festival Collaborate with management on TSA PreCheck strategy that resulted in successful ad campaigns Tangence | Client & Creative Services | San Jose, CA | 12/12– 09/13 Conduit between clients and adjunct teams executing design and delivering signage, branded environments, print and multimedia projects, web design and updates, online optimization for mid-sized enterprises Increased profits of server client through SEO, online marketing and web optimization Rebranded financial company via new identity, web design, online marketing resulting from new business pitch Patricia Glover Design | Designer & Manager | San Francisco, CA | 12/08 – 11/12; 1/06 – 10/08 Built new client base that resulted in design and delivery of wayfinding, branded environments, placemaking and signage programs, identity development, website design, print collateral and marketing projects Reignited health care brand resulting +6% increase in newly enrolled patients after 9 months Developed signage and public art to create destination in Westfield shopping center Designed and implemented campus-wide signage system for digital movie studio; received local recognition Square Peg Design | Design & Account Manager | Oakland, CA | 11/08 – 11/11 Supervised design and execution of signage, wayfinding and branded environments, print collateral projects; managed account tasks: new business development, RFPs, proposals, resourcing, establishing budgets and schedules Increased firm profits by building hospitality, retail and entertainment practice areas Designed and managed 1M sq. ft. retail wayfinding and signage project that produced new jobs in the area, helped to win another signage and wayfinding contract with same client for new retail project continued

Transcript of Patricia_Glover_BrandDesignManager

Page 1: Patricia_Glover_BrandDesignManager

Patricia Glover 415. 531. 1598 | [email protected]

Washington, D.C.

Brand design management position in a creative agency, in-house marcom department or non profit Objective:

Skills:

Projects:

Experience & Achievements:

10+ years’ design management experience within design companies, integrated marketing and branding agencies, in-house marcom departments

Deep understanding of the creative process with a background in design, user experience analysis and strategy, brand development expertise in digital and multimedia projects, print and collateral, built environments

Seasoned project manager partnering with clients, responding to RFPs, expediting work flow, establishingbudgets and schedules, resourcing and mentoring talent, coordinating internal and adjunct team members Demonstrated presentation and marketing skills promoting concepts to clients, identifying new business and increasing firm visibility through social media, marketing, design competitions and professional events

Apple Executive Briefing Center, Apple Shop-in-Shop Channel, Apple Store, The Beverly Hills Hotel, Burj Dubai Mall, 2015 Cherry Blossom Festival, Gensler 585 Studio, Harrah’s Casinos, IMD/Disney, Mac World, Neustar and Westfield Shopping CentresAdditional project examples: behance.net/pgloverstu8519

Sage Communications | Strategic Design Consultant | McLean, VA | 07/14 – PresentDesign, coordinate production of branded environments, digital, print, multimedia, new business pitches • Deliver integrated digital campaigns promoting HP security products and services; security product orders increased 11% in first quarter of 2015 • Manage delivery of print, direct mail, events and digital touch points for the 2015 Cherry Blossom Festival • Collaborate with management on TSA PreCheck strategy that resulted in successful ad campaigns

Tangence | Client & Creative Services | San Jose, CA | 12/12– 09/13 Conduit between clients and adjunct teams executing design and delivering signage, branded environments, print and multimedia projects, web design and updates, online optimization for mid-sized enterprises • Increased profits of server client through SEO, online marketing and web optimization • Rebranded financial company via new identity, web design, online marketing resulting from new business pitch

Patricia Glover Design | Designer & Manager | San Francisco, CA | 12/08 – 11/12; 1/06 – 10/08Built new client base that resulted in design and delivery of wayfinding, branded environments, placemaking and signage programs, identity development, website design, print collateral and marketing projects • Reignited health care brand resulting +6% increase in newly enrolled patients after 9 months • Developed signage and public art to create destination in Westfield shopping center • Designed and implemented campus-wide signage system for digital movie studio; received local recognition

Square Peg Design | Design & Account Manager | Oakland, CA | 11/08 – 11/11 Supervised design and execution of signage, wayfinding and branded environments, print collateral projects; managed account tasks: new business development, RFPs, proposals, resourcing, establishing budgets and schedules • Increased firm profits by building hospitality, retail and entertainment practice areas • Designed and managed 1M sq. ft. retail wayfinding and signage project that produced new jobs in the area, helped to win another signage and wayfinding contract with same client for new retail project

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Patricia Glover

Education:

Experience & Achievements (continued):

Compass Marketing | Art Director & Project Manager | Lafayette, CA | March ’03 – September ’05

Designed and managed branded environments, signage, advertising, print and direct mail; managed daily tasks • Promoted Exclusive Resorts which produced substantial internal profits and new business

Kassner Graphics | Creative Director | Pleasanton, CA | 11/02– 02/03

Concepted, produced graphics for tradeshows, events, advertising, marketing and product collateral • Received Intel award; increased internal revenues through new tradeshow and event projects

marchFirst | Creative & Studio Director | San Francisco, CA | 04/98– 04/01

Created branded environments studio, designed, directed 3D projects and related print collateral

• Designed and implemented Apple shop-in-shop channel worldwide; received design award

• Launched Apple Store through collaboration with Apple executive team on initial strategy, directed 16+ people concepting and delivering all graphic elements for initial Apple Stores; received design award

• Concepted with Apple management team and produced all graphic elements for Mac Worlds worldwide

• Branded environments studio became a significant new business marketing tool; increased firm revenue

Gensler | Senior Associate & Art Director | Oakland, CA | 05/95 –03/98

Designed signage programs, retail environments, tradeshows, advertising, print; managed disparate teams of 8+ people

• Key team member delivering award-winning graphic design studio, increased firm’s recognition

• Collaborated with CEO in designing new firm identity, signage, annual reports, marketing materials

• Promoted to Senior Associate within 2 years; key team collaborator involved in new business pitches

San Francisco State University | Social Media Marketing | San Francisco, CA | 09/11 – 12/11

California College of the Arts | Graphic Design Program | San Francisco, CA | 09/86 – 05/88

Academy of Art University | Graphic Design Program | San Francisco, CA | 09/83 – 05/84

Central Connecticut State University | Liberal Arts Program | New Britain, CT | 09/74 – 05/76

Proficiency: • Fluent in many Adobe CC Suite products, Microsoft Office, Basecamp, CadTools

• Familiar with CSS, HTML, Wordpress, MailChimp, Marketo

• Copywriting

• Social Media and SEO

• Client experience, pitching new business and oral presentations

• Proven skills building studio practices and engaging staff

Community: • Involved with DC Design Thinking, Retail Design Institute, AIGA, Brand Gurus and SEGD

• Provide pro bono strategic positioning, branding and marketing services to Raphael House, Taproot and Marin Agricultural Land Trust

• Volunteer at Habitat for Humanity, Raphael House, Reading Partners and 826 Valencia

Awards: • SEGD 1998 Gensler 585 Studio, SEGD 2000 CompUSA, SEGD 2001 Apple Retail Store

Thank you.