Patient Engagement: Health Consumer Insights from Gen Xers and Millennials

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Pathways to Patient Engagement: Health Consumer Insights Webinar #2 Tuesday December 10, 2013 #PatientEngagemen

description

Patient Engagement: Health Consumer Insights from Gen Xers and Millennials Pathways to Patient Engagement is a webinar series designed to foster collaboration and discussion between all involved in the healthcare process. During the first webinar we explored physician insights and found 40% of the primary care physicians surveyed were not participating in any patient engagement activities. During the second webinar we highlighted feedback from health consumers, specifically Gen Xers and Millennials. We found Millennials to be more patient engagement savvy than their Gen X counterparts. Review the deck and to get a health consumer perspective on patient engagement.

Transcript of Patient Engagement: Health Consumer Insights from Gen Xers and Millennials

Page 1: Patient Engagement: Health Consumer Insights from Gen Xers and Millennials

Pathways to Patient Engagement:Health Consumer Insights

Webinar #2Tuesday December 10, 2013

#PatientEngagement

Page 2: Patient Engagement: Health Consumer Insights from Gen Xers and Millennials

Pathways to Patient Engagement is a webinar series designed to foster collaboration and

discussion between all involved in the healthcare process.

During the first webinar we explored physician insights, getting a current ‘state of the union’ on patient engagement.

During the second webinar we highlighted patient engagement feedback from health consumers, specifically

Gen Xers and Millennials.

Read on to see what we found, you just might be surprised… we were.

Page 3: Patient Engagement: Health Consumer Insights from Gen Xers and Millennials

BackgroundDuring first webinar explored physician insights, current ‘state of the union” on patient engagement

Highlight gaps and opportunities

Using the InCrowd platform, surveyed 330 US health consumers

– 165 Gen Xers (1977 – 1992)– 165 Millennials (1965 – 1976)

#PatientEngagement

Page 4: Patient Engagement: Health Consumer Insights from Gen Xers and Millennials

Current State of Patient Engagement

Even split among surveyed health consumers on familiarity with the term patient engagement

– 51% Familiar – 49% Not Familiar

Easier access to my doctor and personal health information, cited as the major benefit

Access to personal health information along with ability to manage health related activities online identified as most desired engagement tools

“A meaningful collaboration between me and my healthcare team, working together to achieve mutually agreed upon health goals”

#PatientEngagement

According to Gen Xers and Millennials…

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Are you familiar with the term patient engagement?

Please provide your personal definition of this term, regardless of prior familiarity.

For this survey we are using the words health consumer and patient interchangeably. As you answer the questions, please consider that we are all health consumers and/or patients.

Page 6: Patient Engagement: Health Consumer Insights from Gen Xers and Millennials

Even Split Around Patient Engagement Terminology

Are you familiar with the term patient engagement? Please provide your personal definition of this term, regardless of prior familiarity. n = 330 Health Consumers

No 49%

Yes 51%

Gen X and Millennial Health Consumers

169 Health Consumers

161 HealthConsumers

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However, More Millennials Familiar with Term Patient Engagement

Are you familiar with the term patient engagement? Please provide your personal definition of this term, regardless of prior familiarity. n = 330 Health Consumers

No 59%Yes 41%

Gen Xers

No 38%

Yes 62%

Millennials

67 GXs

98 GXs 102 MLNs

93 MLNs

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Are you familiar with the term patient engagement? Please provide your personal definition of this term, regardless of prior familiarity. n = 330 Health Consumers

No 59%Yes 41%

Gen Xers

No 38%

Yes 62%

Millennials

Yes 61%184 PCPs

No 39%116 PCPs

Do you currently participate in patient engagement activities? n = 300 PCPs

PCPs

67 GXs

98 GXs 102 MLNs

63 MLNs

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I'm guessing that the term patient engagement means that patients and physicians can work together to

provide the best health care possible.

People taking control of their health care plans and searching for answers to their questions.

Interaction with the patient - communication back and forth with patient showing an understanding of conversation and

asking appropriate questions.

I heard about that word but I don’t really know what that means.

Gen X Health Consumers

Are you familiar with the term patient engagement? Please provide your personal definition of this term, regardless of prior familiarity. n = 330 Health Consumers

Page 10: Patient Engagement: Health Consumer Insights from Gen Xers and Millennials

I believe it means that the patient works with the doctors to achieve a goal.

Patient taking charge of care to ask questions and advocate for themselves.

Involving a patient in their care by making them understand they are a very important part of their

own health care through communication and education.

Is this maybe a patients involvement in their own care and the decisions to be made about their health?

Millennial Health Consumers

Haven't heard the term but I think it would mean healthcare providers interacting with their patients.

Rather than rattling off information, actually listening and responding to patient concerns and symptoms.

Are you familiar with the term patient engagement? Please provide your personal definition of this term, regardless of prior familiarity. n = 330 Health Consumers

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We have provided a series of definitions for patient engagement, please select the one that you feel

best defines this term.

#PatientEngagement

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Technology, mobile

applications and online

communities that provide me with access to

medical information

Enhanced communication

between me and my physicians, both in person

and via technology

Secure communication tools that give

me access to my personal medical

information

A meaningful collaboration

between me and my healthcare team, working

together to achieve mutually

agreed upon health goals

It’s just a buzzword, it

doesn’t really have much meaning

Other (please define)

9/165 Gen Xers 54/165 Gen Xers 7/165 Gen Xers 85/165 Gen Xers 10/165 Gen Xers 3/165 Gen Xers

5% 31% 4% 51% 6% 2%

11/165 MLNs 43/165 MLNs 9/165 MLNs 93/165 MLNs 8/165 MLNs 1/165 MLNs

7% 26% 6% 56% 5% 0.6%

18 / 300 PCPs 53 / 300 PCPs 13 / 300 PCPs 161 / 300 PCPs 48 / 300 PCPs 7/ 300 PCPs

6% 18% 4% 54% 16% 2%

Patient Engagement Statements

Which definition best defines the term patient engagement? n = 330 Health Consumers

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Technology, mobile

applications and online

communities that provide me with access to

medical information

Enhanced communication

between me and my physicians, both in person

and via technology

Secure communication tools that give

me access to my personal medical

information

A meaningful collaboration

between me and my healthcare team, working

together to achieve mutually

agreed upon health goals

It’s just a buzzword, it

doesn’t really have much meaning

Other (please define)

9/165 Gen Xers 54/165 Gen Xers 7/165 Gen Xers 85/165 Gen Xers 10/165 Gen Xers 3/165 Gen Xers

5% 31% 4% 51% 6% 2%

11/165 MLNs 43/165 MLNs 9/165 MLNs 93/165 MLNs 8/165 MLNs 1/165 MLNs

7% 26% 6% 56% 5% 0.6%

18 / 300 PCPs 53 / 300 PCPs 13 / 300 PCPs 161 / 300 PCPs 48 / 300 PCPs 7/ 300 PCPs

6% 18% 4% 54% 16% 2%

Patient Engagement Statements

Which definition best defines the term patient engagement? n = 330 Health Consumers

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What term do you think best describes the concept of you and your physician working together to keep you healthy?

#PatientEngagement

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37%

0.6% Patient Ac-tivation

7% Patient Expe-rience10% Health Engagement

46%

Patient EngagementHealth Partnership

What term do you think best describes the concept of you and your physician working together to keep you healthy? n = 330 Health Consumers

Partnership Trumps Engagement

151 Health Consumers

121 HealthConsumers

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Terminology Difference Noted Between Gen Xers and Millennials

What term do you think best describes the concept of you and your physician working together to keep you healthy? n = 330 Health Consumers

Health

Partner-ship

Health En-

gagemen

t

Pa-tient Ex-pe-ri-

ence

Pa-tient Ac-ti-va-tion

Pa-tient En-

gagemen

t

0% 20% 40% 60% 80% 100%

37%

11%

8%

1%

43%

55%

9%

5%

0%

30%

Gen XMillennials

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Does your primary care physician currently offer any of these

patient engagement tools?

Select all that apply.

#PatientEngagement

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Website and Online Appointment Scheduling Top List of Engagement Offerings

Does your primary care physician currently offer any of these patient engagement tools? Select all that apply. n = 330 Health Consumers

None of the

above

Website with ed-uca-tion

al in-for-ma-tion

Schedule ap-

pointments via

website

Pa-tient por-tal

Se-cure commu-nication via

email /

text

Mo-bile

health

apps

Other

(de-scribe in comments)

0% 20% 40% 60% 80%

46%, 151/330

29%, 95/330

29%, 95/330

27%, 89/330

23%, 75/330

13%, 43/330

3%, 10/330

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Website and Online Appointment Scheduling Top List of Engagement Offerings

Does your primary care physician currently offer any of these patient engagement tools? Select all that apply. n = 330 Health Consumers

None of the

above

Website with ed-uca-tion

al in-for-ma-tion

Schedule ap-

pointments via

website

Pa-tient por-tal

Se-cure commu-nication via

email /

text

Mo-bile

health

apps

Other

(de-scribe in comments)

0% 20% 40% 60% 80%

46%, 151/330

29%, 95/330

29%, 95/330

27%, 89/330

23%, 75/330

13%, 43/330

3%, 10/330

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Comparing Engagement Offerings

Does your primary care physician currently offer any of these patient engagement tools? Select all that apply. n = 330 Health Consumers

Website with ed-uca-tion

al in-for-ma-tion

Pa-tient por-tal

Se-cure commu-nication via

email /

text

Schedule ap-

pointments via

website

None of the

above

Mo-bile

health

apps

0% 20% 40% 60% 80% 100%

49%

42%

36%

26%

20%

11%

29%

27%

23%

29%

46%

13%

Health ConsumersPCPs

Which of the following patient engagement activities and tools do you currently offer? Select all that apply. n = 300 PCPs

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Please describe any patient engagement tools or health

activities you would like to see your physician offer.

Open ended question.

#PatientEngagement

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Tools & Health ActivitiesGen Xers Millennials

Online Access-Personal health information-Health history-Appointment scheduling-Personalized educational information

Online Access-Personal health information-Health history-Appointment scheduling-Personalized educational information

Online Q/A-Live chat-Email Q/A

Secure Emailing-Reminders-Staff access for questions

Q/A Venue

Text Messaging Options/No Phones Mobile Health Apps

Please describe any patient engagement tools or health activities you would like to see your physician offer. Open ended question. n = 330 Health Consumers

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More wellness options.

Gen X Health ConsumersMore suggestions on how to prevent disease.

A way to meet certain health goals (for example, lowering weight, blood pressure) with the help of online engagement and information.

I guess I would hope to be able to take care of issues from home instead of going to the doctor's office.

If I needed a quick question or had a small problem I could chat with someone on a webpage.

Quicker refill process with no phone call required.

Please describe any patient engagement tools or health activities you would like to see your physician offer. Open ended question. n = 330 Health Consumers

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Online resources for treating common ailments without having to make an appointment.

Web chat consults.

Tips health tailored to fit each individual.

Venue for easy follow-up questions that wouldn't be time-consuming for either party.

Better definition of my tests results so I can fully understand them.

App to keep track of your goals and review with your doctor.

A successful plan designed by both me and my doctor to use as a long term road map to keep me as healthy as possible.

Millennial Health Consumers

Please describe any patient engagement tools or health activities you would like to see your physician offer. Open ended question. n = 330 Health Consumers

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What do you believe are the biggest benefits to patient engagement?

Select all that apply.

#PatientEngagement

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Benefits of Patient Engagement

Biggest Overall Benefit Gen Xers Millennials

Greater commitment to my treatment plan when I’m ill 116 58 58

I’m more involved and take greater responsibility in my own health 171 87 84

Improved communications with my doctor’s office healthcare staff 192 97 95

Easier access to my doctor and my personal health information 205 104 101

I don’t see any benefits to patient engagement, just want access to a doctor when I’m ill

23 12 11

Other4 3 1

What do you believe are the biggest benefits to patient engagement? Select all that apply. n = 330 Health Consumers

Benefits of Patient Engagement

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Benefits of Patient Engagement

Biggest BenefitOverall Gen Xers Millennials

Greater commitment to my treatment plan when I’m ill 116 58 58

I’m more involved and take greater responsibility in my own health 171 87 84

Improved communications with my doctor’s office healthcare staff 192 97 95

Easier access to my doctor and my personal health information 205 104 101

I don’t see any benefits to patient engagement, just want access to a doctor when I’m ill

23 12 11

Other4 3 1

What do you believe are the biggest benefits to patient engagement? Select all that apply. n = 330 Health Consumers

Benefits of Patient Engagement

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Benefits of Patient Engagement

Biggest BenefitOverall Gen Xers Millennials

Greater commitment to my treatment plan when I’m ill 116 58 58

I’m more involved and take greater responsibility in my own health 171 87 84

Improved communications with my doctor’s office healthcare staff 192 97 95

Easier access to my doctor and my personal health information 205 104 101

I don’t see any benefits to patient engagement, just want access to a doctor when I’m ill

23 12 11

Other4 3 1

What do you believe are the biggest benefits to patient engagement? Select all that apply. n = 330 Health Consumers

Benefits of Patient Engagement

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Gaps & OpportunitiesWork to be done in getting patients more involved in and responsible for their own health

– Tailor messaging

Easier access to personal health information

Remove barriers to basic interactions between the physician and the patient

Get with the times – health consumers are online and mobile

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An ability to know what is really going on and feel like I have some power in my life.

It's my health!

I want to be able to access credible information, on demand.

If a patient feels more involved in his health decisions he will be more proactive with his health instead of reactive.

I want to feel more a part of my health care.

#PatientEngagement

Voice of the Health Consumer

I sometimes feel like I’m just a number when going to the doctor, I’d like to feel more like a person.

Being better informed about what I can do on my own.

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Interested in conducting similar research

Drop us a line, we have Crowds of US and international based healthcare professionals,

patients and health consumers ready to provide market feedback

Our Crowds are pre-screened and have opted-in to answer questions in real time

[email protected]

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