Slide 1

Path to PurchaseClose the Consumer Gap & Increase SalesAuthor: Jaclyn Beazley, 2017

the Problem Want more Shelf Space

Want more Sales

Want more Margin

Want more Distribution

the #1 SolutionCreate a sales eco-system

We are all salespeopleWe live in a media convergenceTwo Truths

the Solution3 steps in how to execute your sales eco-systemUse Bottom-Up MethodReceive EndorsementsInfiltrate Your Message

the SolutionAssumptions

You are a wine, beer or spirits producer that already has a go-to market strategyThis isnt about how to market your product. Its about leveraging your go-to market plan with strategies that save you time and money

the ExampleSavory Mushroom-Flavored Vodka Ethnic, emerging food cities Focus with on-premise Education critical, buy backs*

Launch Plan*Trade.Tastings.com

the Solution

Use Bottom-Up Method Forward-thinking Focus on individual accounts Build influencers, fans Personal touch, events, dinner

*Canva.com

the Solution

Using Bottom-Up Method Takes enthusiasm & energy Start small, grows big Happens quickly Be prepared for growth!

the Solution

Receive Endorsements Product differentiator Credibility & Confidence Objective analysis

the Solution

Receive Endorsements, Why? ABInBev published study Label, Price, Points influences decision 2 minutes, 40 seconds to purchase

Deloitte University Press Consumers dont trust brand websites Consumers want 3rd party endorsers

the Solution

Receiving Endorsements Choose wisely Ask for marketing support Trust is essential Would you listen to a friend?

the Solution

Infiltrate Your Message Ready your brand story Authentic, simple, relevant Long journey to make

the Solution

Infiltrate Your Message

Use social media Dont talk - listen! #mushroom #detoxify Re-use good ideas

the Solution

Infiltrate Your Message Create video Tap into YouTube equity Make a list of influencers to flatter Use Instagram, Facebook Video

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the Solution

Infiltrate Your Message Invest in people Messengers Feelings are important Hire brand ambassador Learn & Listen

the SolutionSummary: 3 tips on how to execute a sales eco-systemUse Bottom-Up MethodReceive EndorsementsInfiltrate Your MessageConnect With Me: jaclyn@tastings.comFollow Me: @ltdreserve @tastingsbti

Connect With Me: jaclyn@tastings.comFollow Me: @ltdreserve @tastingsbti