Patents, Trademarks and Entrepreneurship Slow Money Maine Rita Heimes University of Maine School of...
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LAW C enterfor U niversityofM aineSchool ofLaw IN N OVATIO N Patents, Trademarks and Entrepreneurship Slow Money Maine Rita Heimes University of Maine School of Law
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Transcript of Patents, Trademarks and Entrepreneurship Slow Money Maine Rita Heimes University of Maine School of...
LAWCenter for
University of Maine School of LawINNOVATION
Patents, Trademarks and Entrepreneurship
Slow Money MaineRita Heimes
University of Maine School of Law
LAWCenter for
University of Maine School of LawINNOVATION
Intellectual Property
Patents & Trade Secrets-inventions (machines, chemicals,
processes, methods) and know-howCopyright
-works of expression (literature, music, sculpture)Trademarks
-brand names, logos
LAWCenter for
University of Maine School of LawINNOVATION
Marketing Food
TrademarksWords, symbols, sounds, any device
that identifies the source of goods or services and distinguishes them from othersTrade dress
A product’s packaging or appearance (size, shape, color, design, texture)
LAWCenter for
University of Maine School of LawINNOVATION
Trademark Examples
LAWCenter for
University of Maine School of LawINNOVATION
Trademarks & Trade Dress
LAWCenter for
University of Maine School of LawINNOVATION
Trademark Selection: Be Original
LAWCenter for
University of Maine School of LawINNOVATION
Selection: Be Original
LAWCenter for
University of Maine School of LawINNOVATION
Proper Usage: Packaging
LAWCenter for
University of Maine School of LawINNOVATION
Conclusion
1. Selection: original (not descriptive) and available
2. Registration: with the USPTO if outside Maine or US
3. Use: as an adjective with TM or ®(PROSPERITY® Organic Foods)
4. Help: www.mainepatent.org
LAWCenter for
University of Maine School of LawINNOVATION
Thank you
Rita HeimesDirector, Center for Law & InnovationUniversity of Maine School of Law
