Nature of Business: Food Services

Location of our restaurant

Reasons to Start this particular

business (Food Services)

• Food is needed by everyone everyday

• High Risk High Reward business

• Cash business

Marketing Analysis

How Big is The Market

Family

Students

CouplesTake out

Office Workers

Target

Customer

Income Preferences Budget on

Food

Geographic

location

Family Approximate

ly RM10,000

Healthy and

Budget food

RM25 per

person

Within 5km-7km

radius

Student RM1000-

RM2000

Quick-serving

and Budget food

RM20 Within 3km

radius

Couple RM3000-

RM5000

Special and

Budget food

RM40 Everywhere

Office workers RM3000-

RM4000

Budget and

Quick-serving

food

RM25 Within 5km-7km

radius

0

10

20

30

40

50

60

70

Local

food

Restaurant

Foreign

food

Restaurant

Café Fast food

Restaurant

Number of restaurant in SS 15

Number of restaurant in

SS 15

Strengths of the potential competitors

May be familiar to the locals

May be cheaper

Weaknesses of the

potential competitors

Long waiting

time

Use non-organic

ingredients

Have similar flavour with other

same kind of restaurants

Have fixed menu

Marketing Strategies

What’s so good about

Past & Pizz?

• Natural

• Organic

• Local

• 4 ways of ordering• Walk in order

• Online apps

• Phone call

• SMS

Sales Strategy

• Membership card system• Function as top up member card

• To prepay deposit for preorder

• Save time

Pricing

• Cost price: 50%

• Selling price: 50%

Size and Crust Pricing

Personal

(6’’)

Regular

(9’’)

Large

(12’’)

Classic Hand

tossed

RM 10.70 RM 21.70 RM 32.30

Crunchy Thin

Crust

RM 10.70 RM 21.70 RM 32.30

Pan Crust RM 10.70 RM 21.70 RM 32.30

Double Cheese

Burst

RM 13.70 RM 26.70 RM 39.30

Topping

Personal (6’’) Regular (9’’) Large (12’’)

Anchovies

Tuna

Vegetables

- Tomato

- Mushroom

- Pineapple

- Onion

- Capsicums

- Olives

- Broccoli

Normal: RM 1.50

Double: RM 2.50

Normal: RM 3.00

Double: RM 5.50

Normal: RM 5.00

Double: RM 8.50

Meat- Pepperoni

- Salami

- Ham

- Chicken slices

- Beef slices

- Meatball

Normal: RM 4.00

Double: RM 7.50

Normal: RM 6.50

Double: RM 11.50

Normal: RM 8.50

Double: RM 15.00

Advertising and

promotional activities

• Promotional Specials

• Ladies Day (20% discount)

• Old people offer (10% voucher)

• Kid’s meal (free milo)

• Distribution of flyers and exclusive vouchers

• To find new customers

Management Strategies

Business Legal Structure

Partnership

• Involves two or more people but no more than 20.

• A relationship, not a separate legal entity.

• Each partner owns all the business assets and liabilities.

• Look for help from qualified professional to prepare a

partnership agreement.

• If the business fails and your partner can't afford to pay

their share of any debts, you will have to be responsible

for the failure.

Advantages of a

Partnership

• Simple and inexpensive to set up.

• Easy to change legal structure later if circumstances

change.

• Wider pool of knowledge, skills, and contacts (benefit

each of the partner)

• Able to raise funds because two or more partners able to

contribute more funds.

Employees Organizations

and Their Roles

Types of employees Roles of employee Unit Monthly salary

(RM)

Monthly total

(RM)

Chef Preparing meals,

planning menu

2 3500 7000

Chef assistant Does skilled cooking

and food preparation,

supervises storage and

use of leftover and

uncooked products.

2 2000 4000

Cashier / Phone

server

Receive payment by

cash, check, credit cards,

vouchers, pick up phone

order, promote

membership system.

1 1000 2000

Waiter / Waitress Collect payments and

take order from

customers, serve foods

or beverages.

3 1000 3000

Part-timer waiter /

waitress

Collect payments and

take order from

customers, serve foods

or beverages.

1 RM4/h 384

Dishwasher Maintain kitchen work

areas, wash dishes, clean

garbage bin.

1 900 900

TOTAL 17284

Financial Plan

Source and use of funds RM

Owner and Other investments 50,000

Bank Loans 30,000

Total Source of Funds 80,000

Use of Funds

Leasehold Rental 3000

Leasehold Improvements 12,000

Capital Equipment 15,000

Advertising /Promotional Expenses 3000

Other expenses 2000

Contingency fund 6000

Total use of Funds 53,000

Income 1st year 2nd year 3rd year

Sales 932,400 1,025,640 1,230,768

Cost of the ingredient food

466,200 512,820 615,384

Rental 36,000 38,400 40,800

Employers salary 207,408 224,000 259,840

Insurance 2160 2160 2160

Loans 10,152 10,152 10,152

Bad debts 18,000 20,400 22,800

Bills 18,000 18,720 19,656

GOV Tax 5% 46,620 51,282 61,538

Total expenses 768,540 877,934 1,032,330

Net profit 163,860 147,706 198,438

Thank you!!!