PAST EXPERIENCE & FUTURE STRATEGY OF MITSUBISHI CORPORATION IN LATIN AMERICA
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Transcript of PAST EXPERIENCE & FUTURE STRATEGY OF MITSUBISHI CORPORATION IN LATIN AMERICA
PAST EXPERIENCE & FUTURE STRATEGY PAST EXPERIENCE & FUTURE STRATEGY
OF MITSUBISHI CORPORATIONOF MITSUBISHI CORPORATION
IN LATIN AMERICAIN LATIN AMERICA
Santiago, November 27, 2007
Use specialized functions
(Most cases) do not take risks
Receive consultant fee just for once
Upon request(Consultants are asked to examine clients’ “needs”)
Sell fragmented knowledge & know-how
As actual players in the commercial flow, SOGO SHOSHAs make the most of gained knowledge.
Use knowledge & know-how and actively involve in actual business operation
Identify potential “Needs”
Use integrated functions
Gain profits through business operation and handling goods
Take necessary risks
Sogo Shoshas….Sogo Shoshas….Sogo Shoshas….Sogo Shoshas….
Consultants….Consultants….Consultants….Consultants….
From From ClientsClients
From From ClientsClients
From Global Trader to Total Solution ProviderFrom Global Trader to Total Solution Provider The origin of Sogo Shosha Trading Company
No longer a stereo-typed image of trading company
NOW Total Solution Total Solution ProviderProviderTotal Solution Total Solution ProviderProvider
On the other hand,On the other hand,
AgencyAgency
SOGO SHOSHASOGO SHOSHASOGO SHOSHASOGO SHOSHA
(Creating efficient transport systems/ Operating logistic
facilities)
LogisticsLogistics
Sales &Sales & PurchasesPurchases
BusinessBusinessInvestmentInvestment ConsultingConsulting
ProvidingProvidingInformationInformation
OrganizationOrganizationof Businessof Business
FinanceFinance
ProcessingProcessing
(Marketing and creating sales
channels)
(Processing goods to meet consumers’
needs)
(Providing due-diligence/Advising management/Providing
solutions)
(Researching, analyzing and reporting various
information/Creating reports on regional affairs, legal issues,
market trends, etc)
(Researching and introducing new technologies)
Providing services for Providing services for trading businesstrading business
Providing services for Providing services for integrated business approachesintegrated business approaches
MC = Trading + Investment + FinanceMC = Trading + Investment + Finance
(Working with partners in creating M&A and joint ventures/Building
information networks)
(Undertaking export business in place of manufacturers and
supplier)
(Developing investment projects/Creating investment
strategies/Establishing subsidiaries and affiliated companies)
(Arranging export finance, guarantee, corporate loans,
etc)
ScreeningScreeningTechnologiesTechnologies
Origin of profit shifted from Trade Activities to Investments
MC’s Profit Structure
52%48%
Origin of Gross Profit (MC)
17%
83%
1990 2006
Consolidated Subsidiaries
MC Parent Company
7 business groups (trade with approx. 10,000 companies worldwide)
Over 200 offices around the world
More than 554 Group companies
More than 50,000 employees (parent company: 6,000)
Annual operating transactions of 20.5 trillion yen
Consolidated net income of 415.9 billion yen (2007.3)
Corporate ProfileCorporate Profile
S E C T O R S M C I N L A T I N A M E R I C A
LEG / FOODBrazil, Argentina, Chile, Colombia, Ecuador,Venezuela, Bolivia, Paraguay, Guatemala, El Salvador, Peru
CHEMICALSVenezuela, Brazil, Colombia, Chile, Peru,Argentina
METALS
Chile, Colombia, Peru, Argentina, Brazil, Venez
uela
NBIG/IT
Brazil, Chile
MACHINERY
Brazil, Argentina, Chile, Venezuela, Peru, Ecuador, Bolivia, Guatemala, El Salvador, Panama
ENERGY
Brazil, Venezuela
Period of Development
of Japan, China & Latin America
Business Obstacles in Latin AmericaBusiness Obstacles in Latin Americafor Japanese Companies in the pastfor Japanese Companies in the past
Latin America = Traditional European and American Market
Unfamiliarity with Japanese products
Distance from Japan
1950s
Strategy in Latin America in the pastStrategy in Latin America in the past
Japan = Added-Profit Trade
Import of Natural Resources from Latin America to Japan
Export of Industrial Products from Japan to Latin America
JAPAN
NATURAL RESOURCES FROM L.A.
VALUE ADDED PRODUCTS
GLOBALIZATION
1960s - 1970s AT PRESENT
IMPORTS FROM LATIN AMERICA TO JAPAN/ CHINA
Metal Resources ( Copper, Iron Ore,etc), Cotton, and Sugar
Increase of Metal and Agricultural Products
EXPORTS FROM JAPAN/CHINA TO LATIN AMERICA
Export items shifted fom heavy machinery equipment such as power plants to high-tech products
Manufacturing base shifted from Japan to other countries in Asia and Latin America
Trade between Latin America and Japan/ China Trade between Latin America and Japan/ China
%
IMPORTS TO JAPAN
-100100300500700900
110013001500
1970 1980 1990 2000Copper Iron Ore Coffee
MAIN PRODUCTS IMPORTED FROM JAPAN BY BRAZIL (share
in 2006)
Source: JETRO
10
5.2
4.3
3.4
3.3
3.1
70.7
Vehicle Parts
Bearings,Gears and Parts
Motor Vehicle Engine and Parts
Integrated Circuits
Automatic Data Processing Equip.And Accessories
Passanger Motor Vehicle
Others
COPPER
58%
42%
L.A.
Others
FROZEN ORANGE JUICE
90%
10%
L.A.
Others
RAW CHICKEN MEAT
91%
1%
8%
BrazilChileOthers
COFFEE
61%
39% L.A.Others
IRON ORE
19%
81%
L.A.Others
Trade between Latin America and JapanTrade between Latin America and Japan
MAIN IMPORT ITEMS FROM LATIN AMERICA TO JAPAN AT PRESENT
Trade between Latin America and ChinaTrade between Latin America and China
Main Products (2004) : soybean, iron, copper, wood and woodpulp
05
10152025303540
1999 2006
US
$ b
illi
on
1.8%
4.3%
TOTAL IMPORTS FROM L.A. TO CHINA TOTAL EXPORTS FROM CHINA TO L.A.
05
10152025303540
1999 2006
US
$ b
illio
n
Main Products (2004): electrical appliances, woven and knit apparel , computers, machinery
2.7%
3.7%
Source: MOFCOM
Mitsubishi Corporation’s
Strategy for the Future
The BRICs+VISTA Era
Business Post-World War IIBusiness Post-World War II
1927 Foundation of Tozan Farm in Brazil
1954 Restart of Mitsubishi Corporation
Offices open in Buenos Aires and São Paulo
1955 Offices open in Rio and Santiago
1956 Office opens in Lima
1957 Office opens in Caracas
1958 Office opens in Bogota
1970s Japanese imports create growth in L.A.
1980 Decrease of Business in L.A. offices
1990 Decrease of Investment in Latin America
2000 Increase of Trade, Finance, and Investment
in Latin America
2005 Introduction of Regional CEO for L.A. System
1945 End of World War II
Postwar Reconstruction
Period
1960s & 1970s
High -Growth Period
1980s The Lost Decade in Latin America
Debt Crisis in 1982 Brazil declares Moratorium in 1987
1990s Structural Recession in Japan
Rebuilding of Relationship between Japan and L.A.
2000 L.A. in spotlight again
Recovery of Japanese economy and growing export of natural resources from L.A..
Keyword Keyword 「L-A-T-I-N-「L-A-T-I-N-AA 」」
「「 LL 」・・・ 」・・・ LogisticsLogistics
「「 AA 」・・・ 」・・・ AgricultureAgriculture
「「 TT 」・・・ 」・・・ Trade with Other RegionsTrade with Other Regions
「「 II 」・・」・・・ ・ InvestmentInvestment
「「 NN 」・・・ 」・・・ Natural Resources & National StaffNatural Resources & National Staff
「「 AA 」・・・ 」・・・ Alliance with Local PartnersAlliance with Local Partners
Investments to Secure ResourcesInvestments to Secure Resources
Copper, Iron Ore, Methanol, Agriculture, and Fishery
Development in the Cerrado region
SALMON CULTURE - Chile
DEVELOPMENT OF
THE CERRADO - Brazil
ANTAMINA COPPER MINE- Peru
METOR - Venezuela
PRODUCTION
1986- 1,100 Tons
2006- 650,000 Tons
METHANOL PRODUCTION
TURNOVER (2006)
USD 246 M
SOYBEAN PRODUCTION IN BRAZIL
2005- 51M Tons
Doubled in 10 years
LARGEST COPPER MINE IN PERU
PRODUCTION
2007 Estimation
380,000 Tons
FinanceFinance
Export-Import Financing, Project Financing, Corporate Financing, etc
PRA-1 PLATFORM
BRAZIL
US$ 910 MM Structured Finance based on the JBIC Overseas Investment Loan and a Syndicated Loan by 12 Commercial Banks arranged by Mitsubishi Corporation in 2
005
CENTRAL COSTANERA
ARGENTINA
Contract Price: USD 240 M
SUPPLIERS CREDIT
Finance : USD 190 M
COSIPA HSM Revamp Project
BRAZIL
CORPORATE FINANCING(MC’s Own Finance)
Loan Amount: US$13,5 M
Grace Period: 2.5 yrsTenor: 6 yrs
Manufacturing Bases in Latin AmericaManufacturing Bases in Latin America
Steel Products and Machinery (Automobiles, Boilers, etc)
RIO NEGROSteel Processing
MITSUBISHI MOTORS
CBCBoilers
NEWSPAPER ARTICLE OF THE EVENT TO CELEBRATE CDM PROJECT- Chile
IT COMPANIES - Brazil
Japanese Digital TV standard - Brazil
ITF’s MITAKA ComandCenter
POLITECTechnical Center
Brazil = Daytime Japan= Nighttime
Market Expansion in Latin AmericaMarket Expansion in Latin America IT, CDM, Partnering with Japanese Technology (Digital TV, etc)
MC’s Global Activity ExpansionMC’s Global Activity Expansion
Chile => Strategic Partners ( CAP, Luksic, Sigdo Koppers)
Export of Chinese Industrial Products to Latin America(Ex: Steel Manufacturing Equipment)
Export of Food Products from Latin America
Bioenergy
Infrastructure (Ex: Panama Canal)
COFFEE
INVESTMENT
CHINALATIN
AMERICA
JAPAN
Example of New Business : L.A., China and JapanExample of New Business : L.A., China and Japan
MC’s REGIONAL AID PROGRAM: ECOTOURISM PROJECT IN IBERA,
ARGENTINA
MC’s REGIONAL AID PROGRAM:
INTERNATIONAL SCHOLARSHIP PROGRAM- UNIVERSIDAD DE ORIENTE - VENEZUELA
MC’s REGIONAL AID PROGRAM:
PATROL CARS FOR THE NATIONAL FOREST INSTITUTE -NICARAGUA
TOZAN FARM - BRAZIL
MC’s Commitment in Latin AmericaMC’s Commitment in Latin America