Passport to Translation Success

10 easy tips to improve your translation process


#1Determine early in the creative process

whether your ad will be translated


#2Involve your internal clients overseas

in the creative process

#3Provide a Creative

Brief with your project



#4Avoid double entendres –

you can’t get the same two meanings

in another language


#5Choose your images, graphics and colors with

an international audience in mind


#6Leave your tagline in English


#7Don’t expect translators

to be advertising copywriters


#8Make your ads bilingual

not monolingual

#9Have us manage

your in-country reviews



#10Give us your

collected Indesign files

333 West 7th Street, Suite 120Royal Oak, MI 48067

P: 248-246-0475, F: 248-282-0433Email: [email protected]

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