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Passion Jessica Jelliffe , Jasmine McGowan 9187979 , Abbe Griffin 9162763

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What is the Brand Representative of love and romance These are both key reasons as to why people use perfume A celebrity that is admired by the target audience will be used Passion will be marketed as a chic and superior brand of perfume

Target market The Passion advertisement has been directed towards females between the ages of 18 and 30. The brand is advertised through the ideals of love and romance Hence, women in that targeted age bracket can easily relate to it Rihannas film clip only girl in the world is included in the ad in order to create a subconscious link to romance It is intended that women who are familiar with the film clip will be able to link the theme of the song to the theme of our brank This will intentionally emphasize our ad

The Slogan Passion is intended to have a slightly cheeky and desirable aspect Therefore the slogan must represent and enforce this message which will then highlight the brands ideal The slogan is shown at the end of the commercial and articulates No need to take it slow We anticipate that the most common interpretation would reflect todays women who often dont have much time to date The implicit idea is that this perfume will help to find love and romance without unnecessary nonsense in between

Emotional Aspect It was important to target the emotional needs of the market rather than what the product provides By doing this we have hopefully formed an emotion connection between the audience and the brandThis connection is accentuated by aspects of the advertisement through colour, imagery, motion and association We have built this conclusion on the premise that consumers dont truly believe theres a huge difference between products and this is why brands must establish emotional ties

Techniques used

Motorbike The motor bike plays a vital role in the message that the commercial portrays It is a signifier which can be recognized as an icon The message that is signified by the motorbike is speed and the sex appeal This is gained by the women riding it The motorbike also acts as a symbol to create the meaning for the slogan No need to take it slow This will create emphasis for the slogan which the audience will be able to distinguish during the last frame, hence the slogan is presented at the end of the commercial

SloganThe commercial is created to give a more serious vibe Therefore the slogan introduces a somewhat cheeky and humorous slogan Creating a lighter and more comfortable vibe for the audience The slogan is directly aimed at our target market It gives the impression that the perfume will attract the opposite sex and speed up any relationship

Red Red is the signifier Red can often by a representation of energy, action, desire and passion Energy and action have been used to identify the speed and fast pace of a relationship On the contrary, desire and passion have been portrayed in order to illuminate the romance and desirability of the perfume The recognition of the color red on the motorbike is the denotation; however, the red motor bike creates a connotation That being, a fast, action filled feeling The two scenes that include Rihannas film clip and the perfume create the connotation of passion and romance

The kiss Signifies what the product aims to sellThe product should now be recognised as a step closer towards love. The kiss symbolises love

Rihanna

Rihanna Appeals to our target market Acts as an index and connection between both parties in the commercial.

Passione Commercial

Passione Commercial