PASSION IS NOT ENOUGH: PREPARING FOR SUCCESS IN WILDLIFE AND NATURE TOURISM MARKETING
Transcript of PASSION IS NOT ENOUGH: PREPARING FOR SUCCESS IN WILDLIFE AND NATURE TOURISM MARKETING
PREPARING FOR SUCCESS IN WILDLIFE AND NATURE TOURISM MARKETING
WHAT ON
EARTH DOES THAT
MEAN?
Preparing the ground
The Challenges – structures, processes and organisational
Approaches to solve these and create a platform for success
What I am going to talk about…
We are both a conservation NGO, and a non-profit ecotourism operator running specialised birding and wildlife tours to Cambodia’s most vulnerable habitats, to view some of the world’s most critically endangered species.
The funds generated from ecotourism go back into community and conservation projects and ecotourism development – essentially creating a ‘local environmentally sustainable economy’.
SVC build infrastructure, develop skills, provide employment from ecotourism and with the Conservation Contribution - tied to sightings of key species incentivise away from illegal land use and hunting, which goes into community development.
Along with our conservation partners WCS Cambodia, we have been able to clearly measure success in the areas we work – species stabilisation, growth and reduced deforestation.
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• What I walked intoAn organization driven by passionA
responsible wildlife tourism initiative driven by passion
Today’s digital Environment
Huge exciting opportunity alert…
WHO YOU ARE-what are YOUR STORIES, YOUR MESSAGES, YOUR PILLARS, YOUR VISION-WHO are you talking to, WHAT are you saying to your different audiences – which of your stories will most inspire that audience, best feed their needs-Does EVERYBODY in your organisation actually know any of the above???HOW will you use everyone in your organisation and network to help?- HOW are you getting those stories? In and out… what’s the process?-WHO are your Friends?- WHO is in your network?- HOW do you CONNECT with them?- WHAT are your processes to do so?
BUT…. DO YOU KNOW?
Brand
WILDLIFE ECOTOURISM
COMMUNITY
CONSERVATION
EDUCATION
Soft Adventure
Who are our audiences?
Responsible and EcotouristSustainability
Wildlife and Nature Travellers
Birders
Huge exciting opportunity alert…
Traditional operational environment
Bookings Operations Finance
Guide Team
Community
Process…Structure…Organisation
Weekly meetingsClear communication
linesInformation sharing
Process…Capacity development, Training
Greatest
advocates?
.
$Transform
ingExperienc
e
ESTABLISHING AND NURTURING YOUR NETWORK
Thank you….