PASSION CONCEPT

Euro 2004presentation - stage 4

STORY LINE

1

Defining the Problem

“We love football ”

WHAT DO WE FEEL ABOUT FOOTBALL ?

1 Defining the Problem

“Many Emotions, One Passion”

HOW TO CREATE A SENSE OF EXCITEMENTATMOSPHERE AROUND THE GAME ?

1 Defining the Problem

HOW TO REPRESENT THE PORTUGUESE PASSIONABOUT FOOTBALL ?

1 Defining the Problem

PortugalFootball

+

2

Inspiration Resources

2 Inspiration Resources

IDENTIFYING A PORTUGUESE CREATIVE TREATMENT, IN ORDER TO ENSURE THE ORIGINALITY.

Portuguese Cultural References

Folk Art

2 Inspiration Resources

IDENTIFYING A PORTUGUESE CREATIVE TREATMENT, IN ORDER TO ENSURE THE ORIGINALITY.

Portuguese Cultural References

Traditional Ornamental Art

2 Inspiration Resources

IDENTIFYING A PORTUGUESE CREATIVE TREATMENT, IN ORDER TO ENSURE THE ORIGINALITY.

Portuguese Cultural References

Traditional Architectural Art

2 Inspiration Resources

IDENTIFYING A PORTUGUESE CREATIVE TREATMENT, IN ORDER TO ENSURE THE ORIGINALITY.

Portuguese Cultural References

Portuguese Light Environments

3

The Creative Process

3 The creative Process

1st stepreprentation of the Ideiainto the sketch drawings.

2nd stepaddition of specific Portuguesegraphic elements, recreating theportuguese heart

3 The creative Process

4th step…involving thefootball ball.

5th stepAdding the restof the logo elements

3rd steprecreation of a footballball with portuguesegraphic elements

3 The creative Process

The Portuguese heartenvolving the footballrepresents the passion.

The expressivehandwrite letteringindicates the emotionaround the event.

The standart “UEFA”signature indicating theorganization credibility

The ball represents thefootball essence and itseems to be pumping outfrom the centerof the heart.

The dots and the balldesign, translate aportuguese tradicionalenvironment of graphicelements.

3 The creative Process

Yellow tones:light and magicshinig from the centerof the heart

Oranges and Reds:passion and portugality

Green:portugality

White/Black:stengh