Passenger Requirement Analysis – Rostock
description
Transcript of Passenger Requirement Analysis – Rostock
The Project is part-financed by the European Union (ERDF)
Prof. Dr. Martin Benkenstein,
Baltic Institute of Marketing,
Transport and Tourism at the
Universtity of Rostock
INTERFACE International Workshop
Hanseatic City of Rostock ,
28.04.2011
Passenger Requirement Analysis – Rostock
The potential for the bus shuttle service between Rostock City &
Port
Prof. Dr. Martin Benkenstein3rd International Project Workshop INTERFACE
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Outline
1.Database2.Structure of passengers3.Use of the ferry link Rostock-Gedser4.Characterization of the passengers
journey5.Importance of several services
concerning public transport (in general)6.Satisfaction with the passenger terminal
in Rostock7.Analysis of potentials
Prof. Dr. Martin Benkenstein3rd International Project Workshop INTERFACE
DatabaseResponses (evaluable) from June 2010 to February 2011:
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Response rate (according to direction):Rostock-Gedser: 53.5%Gedser-Rostock: 46.5%
High season (N=676)
Low season (N=720)
Post-season(N=148)
Prof. Dr. Martin Benkenstein3rd International Project Workshop INTERFACE
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Outline
1.Database2.Structure of passengers3.Use of the ferry link Rostock-Gedser4.Characterization of the passengers
journey5.Importance of several services
concerning public transport (in general)6.Satisfaction with the passenger terminal
in Rostock7.Analysis of potentials
Prof. Dr. Martin Benkenstein3rd International Project Workshop INTERFACE
Age and Gender
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Ø age: 45.2 years
Prof. Dr. Martin Benkenstein3rd International Project Workshop INTERFACE
Origin (country)
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Germany; 884; 58,3%
Denmark; 385; 25,4%
Sweden; 116; 7,6%
Poland; 51; 3,4%
Others; 81; 5,3%
N=1517
Prof. Dr. Martin Benkenstein3rd International Project Workshop INTERFACE
„How often do you use public transport services? “
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- overall rating of frequency: 3.3 („neither“)
- about 32 % of the passengers do use public transport relatively often (ratings of „1“ or „2“)- 54 % do use public transport only rarely (ratings of „4“ or „5“)
Prof. Dr. Martin Benkenstein3rd International Project Workshop INTERFACE
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Outline
1.Database2.Structure of passengers3.Use of the ferry link Rostock-Gedser4.Characterization of the passengers
journey5.Importance of several services
concerning public transport (in general)6.Satisfaction with the passenger terminal
in Rostock7.Analysis of potentials
Prof. Dr. Martin Benkenstein3rd International Project Workshop INTERFACE
„Is this the first time you travel by ferry from/to Rostock/Gedser?“
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yes34,6%
no65,4%
N=1503
„How many times a year do you go by ferry from/to Rostock/Gedser?“
- average frequency (per year): 8.3- high season: 5.6- high season/Hansesail: 2.5- low season: 10.0- low season/Christmas Market: 12.1- post-season: 11.6
0
100
200
300
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268
204
140
8050
21 19 25 52
Num
bero
fpassengers
N=911
Prof. Dr. Martin Benkenstein3rd International Project Workshop INTERFACE
„How did you find out about this ferry service from/to Rostock/Gedser?“
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other number
I know it / I have known it for some time now 58
coach trip 41
flyer / advertising brochure 14
travel agency 12
maps, navigation system 11
relatives / friends 11
coincidence / spontaneous 7
Prof. Dr. Martin Benkenstein3rd International Project Workshop INTERFACE
„For what reason do you use this ferry-service today?“ I
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other numbervisiting relatives/friends 49driving home 17club excursion 16school trip 15Berlin-Marathon 10work 6
Prof. Dr. Martin Benkenstein3rd International Project Workshop INTERFACE
„For what reason do you use this ferry-service today?“ II
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„Where and when did you buy your ferry ticket?“
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other numberbus company / included in bus ticket 24Autobizz/Bizz 18company bought it 9Network Card/Netcard 8parents 4University 2
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Outline
1.Database2.Structure of passengers3.Use of the ferry link Rostock-Gedser4.Characterization of the passengers
journey5.Importance of several services
concerning public transport (in general)6.Satisfaction with the passenger terminal
in Rostock7.Analysis of potentials
Prof. Dr. Martin Benkenstein3rd International Project Workshop INTERFACE
„Where and when did you start your trip today?“„Which is your travel destination and about what time will you reach it? “ I
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start (country): destination (country):
Prof. Dr. Martin Benkenstein3rd International Project Workshop INTERFACE
Start of the trip in Germany: state and city
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CityNumber of passengers (≥10)
Rostock 211
Berlin 186
Warnemünde 26
Leipzig 24
Güstrow 23
Dresden 17
Schwerin 17
Neubrandenburg 16
Stralsund 14
Erfurt 13
Bad Doberan 11
Kühlungsborn 11
StateNumber of passengers
Mecklenburg-West Pomerania 408
Berlin 186
Saxony 47
Brandenburg 32
Bavaria 26
Thuringia 19
Baden-Württemberg 8
Saxony-Anhalt 8
Lower Saxony 5
Hamburg 4
Schleswig-Holstein 2
Prof. Dr. Martin Benkenstein3rd International Project Workshop INTERFACE
Start of the trip in Germany: country and postal region
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colourData range
Data range
333
1
18
450
30
2
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Start of the trip in Denmark: regions
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region (Amt)Number of passengers
Copenhagen 235Sjælland 139Roskilde 24Vestsjælland 11Storstrøm 4Fyn 3Frederiksborg 3Hovedstaden 3Ribe 2Århus 2Frederiksberg 2Copehagen City 2Vejle 1
colourData range
235
15
1
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Destinations in Germany: state and city
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StateNumber of passengers
Mecklenburg-West Pomerania 271Berlin 237Saxony 25Brandenburg 22Bavaria 19Hamburg 11Thuringia 7Saxony-Anhalt 7Baden-Württemberg 5Lower Saxony 3Hesse 2Schleswig-Holstein 1
CityNumber of passengers (≥10)
Berlin 237
Rostock 154
Warnemünde 18
Güstrow 15
Leipzig 13
Hamburg 11
Kühlungsborn 10
Stralsund 10
Prof. Dr. Martin Benkenstein3rd International Project Workshop INTERFACE
Destinations in Germany: country and postal region
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colourData range
Data range
239
1
15
271
16
1
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Destinations in Denmark: regions
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County (Amt)Number of passengers
Copenhagen 238Sjælland 224Fyn 13Roskilde 11Vestsjælland 9Frederiksborg 7Storstrøm 4Hovedstaden 3Vejle 1
colourData range
238
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Prof. Dr. Martin Benkenstein3rd International Project Workshop INTERFACE
„Where and when did you start your trip today?“„Which is your travel destination and about what time will you reach it? “ III
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„Are you going to use the same route for both ways, travelling to and returning from your destination?“ I
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„Which other route did you choose?“
Prof. Dr. Martin Benkenstein3rd International Project Workshop INTERFACE
„Are you going to use the same route for both ways, travelling to and returning from your destination?“ II
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Prof. Dr. Martin Benkenstein3rd International Project Workshop INTERFACE
„With what types of transportation have you arrived at the ferry today and how will you continue your journey when arriving in …? “
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Prof. Dr. Martin Benkenstein3rd International Project Workshop INTERFACE
„Did you think about using a different type of transport in place of the one you`ve chosen?“ I
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Which one?
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„Did you think about using a different type of transport in place of the one you`ve chosen?“ II
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passengers, who arrived by car: passengers, who departed by car:
Which one? Which one?
Prof. Dr. Martin Benkenstein3rd International Project Workshop INTERFACE
„Did you think about using a different type of transport in place of the one you`ve chosen?“ III
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„What type of transport do you consider an alternative to the one you`ve chosen?(selection)
alternatives numberplane/flying 154car 69bus/coach 70train 70public transport (incl. Taxi, by foot) 15bike 11motorbike 9
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„What was the reason you decided not to use public transport services for todays journey?“ I
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Prof. Dr. Martin Benkenstein3rd International Project Workshop INTERFACE
„What was the reason you decided not to use public transport services for todays journey?“ II
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Prof. Dr. Martin Benkenstein3rd International Project Workshop INTERFACE
„Is / was your ferry passage combined with a short stay in Rostock?“
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„What are you planning on doing resp. what did you do?“
Prof. Dr. Martin Benkenstein3rd International Project Workshop INTERFACE
„Is / was your ferry passage combined with a short stay in Rostock?“I
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„Are you planning such a stay in Rostock?“Why not? number
I´ve got no time 122
I´ve already been there / I already know it 90
not interested in such a stay 80
I´m just passing through / another destination 51
I´m living in (or near to) Rostock 40
I don`t know anything or anybody there / I don`t know what to do there 26
I didn`t think about it / I don`t know / no special reason 19
Prof. Dr. Martin Benkenstein3rd International Project Workshop INTERFACE
„Is / was your ferry passage combined with a short stay in Rostock?“ II
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if “NO”: “Are you planning such a stay in Rostock?”:
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Outline
1.Database2.Structure of passengers3.Use of the ferry link Rostock-Gedser4.Characterization of the passengers
journey5.Importance of several services
concerning public transport (in general)6.Satisfaction with the passenger terminal
in Rostock7.Analysis of potentials
Prof. Dr. Martin Benkenstein3rd International Project Workshop INTERFACE
„Which of the below mentioned areas should be in focus, if the goal is to improve the travel experience?“ I
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N (total)
206
196
213
170
1811 = very important5 = very unimportant
3,2
3,2
2,6
2,9
2,9
3,1
3,1
2,3
2,6
2,7
3,4
3,4
3,0
3,2
3,2
1 2 3 4 5
a) verbesserte Einrichtungen / Anlagen bei der Ein- und Ausschiffung in Rostock (z.B.
Fahrstühle, Förderbänder)
b) verbesserte Einrichtungen / Anlagen bei der Ein- und Ausschiffung in Gedser (z.B.
Fahrstühle, Förderbänder)
c) höhere Frequenz des ÖPV (z.B. Busse) von/nach Rostock
d) höhere Frequenz des ÖPV (z.B. Busse) von/nach Gedser
e) schnellere Beförderung des ÖPV (weniger Zwischenstopps/Aufenthalte während der
Fahrt) von/nach Rostock
a)improved embarking facilities in Rostock (e.g. elevator, conveyor belt etc.)
b) improved embarking facilities in Gedser (e.g. elevator, conveyor belt etc.)
c) more frequent public transportation (e.g. busses) to and from Rostock
d) more frequent public transportation (e.g. busses) to and from Gedser
e) faster public transportation to and from Rostock (less stops en route)
Prof. Dr. Martin Benkenstein3rd International Project Workshop INTERFACE
„Which of the below mentioned areas should be in focus, if the goal is to improve the travel experience?“ II
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only 0.9% resp. 0.6% of the passengers specified other things related to Rostock resp. Gedser:
other things related to Rostock (choice)
other things related to Gedser (choice)
more/better information (3) train connection (4)
higher frequency (city train) (2)improvement public transport services (3)
improvement of signs (at the seaport) sanitary facilities (on the ferry)
sanitary facilities (on the ferry)
Prof. Dr. Martin Benkenstein3rd International Project Workshop INTERFACE
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Outline
1.Database2.Structure of passengers3.Use of the ferry link Rostock-Gedser4.Characterization of the passengers
journey5.Importance of several services
concerning public transport (in general)6.Satisfaction with the passenger terminal
in Rostock7.Analysis of potentials
Prof. Dr. Martin Benkenstein3rd International Project Workshop INTERFACE
„How satisfied are you with the services offered in the passenger terminal?“
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2,7
1,9
2,2
1,9
2,3
1,8
2,5
2,3
2,6
2,2
2,6
1,6
3,0
1,8
2,0
1,8
2,2
1 2 3 4 5
kindness of staff
ways between terminal and halt/stop
bus connection from/to terminal from/to station of the city train
luggage/baggage
bridging of waiting time
number of seats
toilets
N (total)
206
196
213
170
181
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191 = very satisfied5 = very unsatisfied
Prof. Dr. Martin Benkenstein3rd International Project Workshop INTERFACE
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Outline
1.Database2.Structure of passengers3.Use of the ferry link Rostock-Gedser4.Characterization of the passengers
journey5.Importance of several services
concerning public transport (in general)6.Satisfaction with the passenger terminal
in Rostock7.Analysis of potentials
Prof. Dr. Martin Benkenstein3rd International Project Workshop INTERFACE
Realistic basis of projection
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Data basis:
Selection: public transport (incl. Taxi) (F 9a: „With what type of transportation have you arrived at the ferry today?")
passengers (total shares)
all passengers (N=1495) 6.4%
passengers, who stayed (resp. were planning to stay) in Rostock (N=819) 10.0%
all passengers living in Rostock (N=148) 17.6%
819 ∙ 0.100 82 passengers
148 ∙ 0.176 26 passengers
≙ 7.2% of the passengers will use the bus-shuttle. 1
108 passengers
1 High Season (total): 10.6% Low Season (total): 4.7%
Prof. Dr. Martin Benkenstein3rd International Project Workshop INTERFACE
Optimistic basis of projection
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Data basis:
Selection: Public transport (F 10: „Did you think about using a different type of transport in place of the one you`ve chosen?": „yes")
passengers (total shares)
all passengers (N=183) 31.1%
passengers, who stayed (resp. were planning to stay) in Rostock (N=103) 37.9%
all passengers living in Rostock (N=21) 42.9%
103 ∙ 0.379 39 passengers
21 ∙ 0.429 9 passengers
≙ 9.6% of the passengers will possibly use the bus shuttle. 1
plus: passengers, whoalready use public transport 96 passengers
144 passengers
1 High Season (total): 12.2% Low Season (total): 8.3%
Prof. Dr. Martin Benkenstein3rd International Project Workshop INTERFACE
maximum potential
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Data basis:
Selection: relatively frequent use of public transport (F 15: „How often do you use public transport services?“: „1“ or „2“)
passengers (total shares)
all passengers (N=1390) 31.5%
passengers, who stayed (resp. were planning to stay) in Rostock (N=756) 32.3%
all passengers living in Rostock (N=149) 43.6%
756 ∙ 0,323 244 passengers
149 ∙ 0,436 65 passengers
309 passengers
≙ 22.2% of the passengers are the maximum potential for the bus-shuttle. 1
1 High Season (total): 26.0% Low Season (total): 20.1%
Prof. Dr. Martin Benkenstein3rd International Project Workshop INTERFACE
For the prognosis of Pax using the bus-shuttle are considered
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the total number of passengers related to the ferry line Rostock-Gedser in the year 2010 (1.4 Mio.)
The maximum utilization of the ferry line Rostock-Gedser on one ferry trip between June 2010 and February 2011 (June-August 2010: 975; September-December 2010: 1005; January-February 2011: 987)
the minimum utilization of the ferry line Rostock-Gedser on one ferry trip between June 2010 and February 2011 (10)
each within the planned travelling times of the bus-shuttle.
Prof. Dr. Martin Benkenstein3rd International Project Workshop INTERFACE
Prognosis of passenger numbers
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passengers 2011
high season 2011 (June – August)
Low season 2011 (September-December)
Post-season 2011 (January-February)
maximum capacity
minimum capacity
maximum capacity
minimum capacity
maximum capacity
minimum capacity
maximumpotential 310.800 254 3 202 2 140 1
optimisticprojection 134.400 119 1 83 1 48 1
realistic projection 100.800 103 1 47 0-1 42 0-1
requirements:
- prominence of the bus-shuttle - conditions of booking: possibility of booking the bus shuttle with the internet, together with the ferry-ticket- flexibility (e.g. delays of the ferry depending on weather conditions)
Prof. Dr. Martin Benkenstein3rd International Project Workshop INTERFACE
Contact
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Prof. Dr. Martin BenkensteinTel.: +49 (0)381 498 4376, Email: [email protected]
Dipl.-Kffr. Kathrin WernerTel.: +49 (0)381 498 4379, Email: [email protected]