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PASADENA WEEKLY:

CEL EBRATING 35 YEARS AS THE

DEFINITIVE NEWS, CULT URE AND

ENTERTAINMENT RESOURCE FOR

THE GREATER PASADENA AREA.

• Massive Coverage: Pasadena Weeklyhas the largest local circulation of any printpublication in the area - 27,000 copies atover 500 locations every Thursday.

• Editorial Excellence: Pasadena Weeklyhas won several National, Regional andState awards for its outstanding newsfeatures.

• Quality Readers: Pasadena Weeklyboasts some of the most desirable readersin the nation: highly educated. affluent.active and loyal.

• Exclusivity: 64% of Pasadena Weeklyreaders do not regularly read thePasadena Star-News; 60% do not read LAWeekly; 30% do not read the LA Times; 83% do not read the Pasadena Outlook; 91% do not read the Pasadena Independent.

• Multiple Impressions: Regular readersrefer to Pasadena Weekly 2.2 times on average before they are finished wtth it.

• Advertising Effectiveness: 80% of regularreaders report that they have beenpositively inftuenced/motivated by the advertising in Pasadena Weekly.

• Reader Loyalty: 65% of regular readershave been reading Pasadena Weekly for 3years or longer.

• Cost Effectiveness: PasadenaWeekly's low CPM means outstandingvalue for our advertisers and represents thebest price per performance value amonglocal media.

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Pasadena Weekly circulation audited by

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OVERVIEW

#1 Newspaper #1 IN CIRCULATION

The largest per issue circulation of any publicauon in the markel

#1 IN DISTRIBUTION

More spots than any other

#1 IN JOURNALISM

Award-winning editonal content

#1 IN READERSHIP

lntell,genl, loyal, unduphcaled #1 IN STATUS

Celebrating 35 years of excellence

READER DATA:

Female............ .. ..... 56% Male................... .. ..... 44% Median Age .. .. ... .. .. .45 Married .... .......... .. ..... 54% Own Home......... .. ..... 63% Attended College......... .. ..... 99% Median HHI...... .. ...... $62,500

HAVE DONE/PLAN TO IN THE LAST/NEXT 6 MONTHS:

Purchase a home ..... .... .......... .. 21% Remodel/landscape a home ..... 31% Purchase a new or used car ..... 29% Undergo cosmetic procedure ... 11 % Further their education...... .. ... 22% Refinance a Home ................... .20% Find a new doctor or dentist. ... 38%

ACTIVE IN THE LAST 30 DAYS:

Film ..... Community Event/Festival .. Farmer's Market. Concert ............ .. Play(fheatre ....... . Sporting Event .. . Dining Out.. .... ..

..72%

.. 71%

.. 67%

..51% ..49%

.. .... .22%

.. ..... 96%

"The Ice House has advertised in PW since its inception. It always sends

customers to our doors and was a big factor in our drawing 2,800 people

to our recent 50th Anniversary show. Thanks PW. .. we owe you."

-Bob Fisher. Owner. The Ice House Comedy Club

PASADENA W EEKLY 50 De Lacey Ave., Ste200 I Pasadena, CA 91105 P: 626.584.1500 IF: 626.795.0149 pasadenaweekly.com

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PASADENA WEEKLY'S EXEMP LARY

JOURNALISTIC COVERAGE OF

OUR AREA CON TINUES TO WIN

MAJOR NATIONAL, STATE AND

REGIONAL AWARDS:

CALIFORNIA NEWSPAPER

PUBLISHERS ASSOCIATION Awards In the following

categories:

• General ExcellenceAward

• Best Special Issue

. News

• General ExcellenceAward

• News/InvestigativeReporting

• Breaking News

• Illustration

• Community Service

�ONAC COW ONCOMS HOUSING COALITION

NATIONAL

LOW INCOME HOUSING

COALITION

• The Cushing NilesDolbeare Award

LOS ANGELES PRESS CLUB Awards In the following

categories:

• News Features

• Investigative Reporting

• Entertainment Newsor Feature

• Personality Profile

• Consumer Journalism

• Arts Criticism

. Hard News

• Headline Writing

ACLU AMERICAN CIVIL LIBERTIES UNION

AMERICAN CIVIL

LIBERTIES UNION,

SOUTHERN CALIFORNIA

• Social Justice PioneerAward

••• 011Gciotton of ohmotive """"'1ledio

ASSOCIATION OF

ALTERNATIVE NEWSMEDIA Awards In the following

categories:

• Media Criticism

• Feature Story

• News story(Short Form)

• Drugs Reporting

WisuAL ARTISTS @uiw

• Excellence inJournalism Awards

EDITORIAL EXCELLENCE

·community newspaper like Pasadena Weekly play an important role in informing the public. They have the ability to report on local community issues with greater detail and insight than larger regional and national newspapers, For years. I have read the Weekly and enjoyed its wide-ranging coverage from its in-depth exposes of the foster care system to its dining guide to its local art. culture and music coverage."

-Adam Schiff.

Member of Congress

29th District, California

rifi ChiJdrcn'5 Ad,·ocacy lns.titutc

THE CHILDREN'S

ADVOCACY INSTITUTE

• Price Child Healthand WelfareJournalism Award

PASADENA WEEKLY 50 De Lacey Ave .• Ste200 I Pasadena. CA 91105 P: 626.584.1500 IF: 626.795.0149 pasadenaweekly. com

DISPLAY

ADVERTISING

INFORMATION

"You have set the bar too high for other newspapers to reach"

-Nat Nehdar.

Pasadena Human

Relations Commission

PAYMENT TERMS:

Payment in advance is required until a signed credit application has been approved. All credit­approved advertising bills are due within 30 days. If a contract is canceled prior to fulfillment, a rate adjustment billing will occur. A rate adjustment is a recalculation of all advertising back to the non-contract rate according to the terms of the original insertion order. A rate adjustment will not occur if a new, upgraded contract is signed. Ad sizes and copy may be changed without affecting contract discounts.

Rates based on number of insertions run over a 12-month period. Online rates in CPM. Flat rate campaigns are also available. Premium/ Guaranteed positions: + 15% space.

• ALL RATES ARE NET

CONSECUTIVE WEEK DISCOUNT:

20% off space cost for 4x thru 26x consecutive-week commitment

Guaranteed positions + 15% of sapce cost

'ALL RATES ARE NET

PW 1x

LB 299 SQ 249

4x

299 249

160 140

120

• GLOSS WHEN AVAILABLE

PRE-PRINTED INSERTS:

Full Run insert: • $55 per thousand (1-16 pages)

Premium positions: Cover 2, pg 3 or Cover 3 + $100, Back Cover + $200

8x 5 2x

299 150 249 100

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_ $550 $450 $450 $450 $425 $400

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$100

, PASADENA WEEKLY 50 De Lacey Ave., Ste 200 Pasadena, CA 91105 IP: 626.584.1500 t F: 626.795.0149 pasadenaweekly.com

-■ For production requirements, see page 11.

Size FULL

3/5 1/2 9/20

2/5 3/10 1/4 1/5 1/8 1/10

1/20 Frott Covs:Slrip

Vertical Width x Height

9.83 X 11.82

5.83 X 11.82 4.83 X 11.82 5.83 X 8.8

3.83 X 11.82

3.83 X 8.8 4.83 X 5.78

3.83 X 5.78

1.83 X 5.78

1.83 X 2.85

9.83 X 1.85

I

I 1/2 Page

Horiz.

• COLUMN WIDTHS:

1 column 1.83"

2columns 3.83"

I2.5 columns

3columns

4 columns

5columns

Horizontal Width x Height

9.83 X 5.78

5.83 X 5.78 9.83 X 2.85

4.83 X 2.85

3.83 X 2.85

Columns x Inches

(5 X 11.82)

13 X 11.82) 12.5 X 11.82) 15 X 5.78)

13 X 8.8)

12 X 11.82) 12 X 8.8) (3 X 5.78)

(2.5 X 5. 78) (5 X 2.85)

12 X 5.78) (2.5 X 2.85)

11 X 5.78) 12 X 2.85)

11 X 2.85)

4.83"

5.83"

7.83"

9.83"

ADVERTISING

SPECS

"Since 1984. Pasadena Weekly has provided effective coverage of news and events in the community. It is publications like this that offer important local perspective of both national and community matters. Pasadena Weekly has proven to be a model of journalistic excellence for other regional publications."

-Dianne Feinstein,

United States Senator

PASADENA WEEKLY 50 De Lacey Ave .. Ste200 I Pasadena. CA 91105 P: 626.584.1500 IF: 626.795.0149 pasadenaweekly.com

iTAKE ADVANTAG E OF PASADENA

WEEKLY'S SP ECIAL ISSUES AND

SUPP LEMENT S THROU GHOUli

THE YEAR.

ISSUE DATE SPECIAL SECTION

JANUARY 2019

01/31 Education & Enrichment APRIL 2019

04/25 Seniors Issue

MAY 2019

05/02 Summer Family Magazine

JUNE 2019

05/30 Happy Birthday Pasadena' JULY 2019

07/18 Eat• Drink• Play (Dining Magazine)

07/25-08/15 Best of Pasadena Ballot Issues AUGUST2019

08/08 Back to School Magazine

08/30 Fall Arts

OCTOBER 2019

10/10 Best of Pasadena NOVEMBER 2019

11/21 Holiday Guide

DECEMBER 2019

12/12 Last-Minute Gift Guide

12/26 Welcome to Pasadena (Rose Parade Issue)

Magazine

ROP

Magazine

ROP

Magazine

ROP

Magazine

ROP

ROP

ROP

ROP

ROP

AD DEADLINE

01/23 - --- - -- - -- -

04/22

04/24

05/27

07/12

07/22, 7/29, 8/05, 8/12

08/01

08/27

10/07

11/18

12/09

12/23

Special issue dates subject to change. Please confirm dates at booking with your advertising representative.

2019

SPECIAL ISSUES

"Investing in our advertisement with Pasadena Weekly has proven results. Two days after the ad was published, we experienced much heavier traffic on our website-in

two days, the hits on our website doubled, resulting in more

registrations for our league. Thank you Pasadena Weekly!"

-Adie/ Vasquez,

Pasadena Girls

Softball Association

PASADENA WEEKLY 50 De Lacey Ave., Ste 200 I Pasadena, CA 91105 P: 626.584.1500 I F: 626.795.0149 pasadenaweekly.com •

ONLINE

& EMAIL

ADVERTISING

GROW WITH US!

Amplify your marketing reach with PasadenaWeekly.com, the Buzz 1 email newsletter, and exclusive eblasts1 Every week PasadenaWeekly.com attracts thousands of page views from readers who prefer the convenience and immediacy of online information. All of Pasadena Weekly's editorial features are available each Thursday, providing a dynamic platform to reach new customers and drive traffic to your storefront and website. Because of our localism, PasadenaWeekly. corn's click-thru rates outperform the industry average by a large margin.

Contact your ad representative for more information and pricing on PasadenaWeekly.com·s weekly and monthly flat-rate banner offers, or our other digital offerings!

�

00 ·1 am relatively new to Pasadena. I absolutely love this cityl The PW Buzz has helped me uncover awesome places to visit/eat. Thanks for all the updatesl"

-Reader Comment, PW Readership Study

BUZZ! Email Newsletter

LEADERBOARD 728 X 90

LEADERBOARD 600 X 150

LEADERBOARD 728 X90

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BUZZ! EMAIL NEWSLETTER Our weekly email newsletter reaches over 26,000 readers every Thursday afternoon'

DEDICATED EBLAST Pasadena Weekly frequency advertisers en1oy the ability to reach over 20,000 active readers through our dedicated email blast. Suggested image file size ,s 100KB or less with a maximum of 600 pixels wide.

SQUARE 300 X 250

WEBSITE pasadenaweekly.com

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Avg. pag e views. . ... 45,000/month Avg. users ...................... 22,100/month

t PASADENA WEEKLY 50 De Lacey Ave., Ste200 I Pasadena, CA 91105 IP: 626.584.1500 IF: 626.795.0149 pasadenaweekly.com

ADVERTISING DESIGN:

There is no charge for basic advertising design and typesetting for use in our newspaper. Ads requiring excessive production or substantial last-minute changes are subject to a $100 production charge. Professional artwork. illustrations and photographs are available upon request for an additional charge.

CAMERA READY ADS:

We recommend documents in PDF format. compatible with Acrobat 5.0 or earlier, with fonts embedded, or if working in Adobe Illustrator, fonts outlined. True type fonts are NOT compatible with our press. Please make sure all fonts are postscript fonts.

Send PDF(s) to: productlon@pasadenaweekly.com and a courtesy copy to your advertising representative.

The subject heading of your email should include your account name, date running and size.

Example: New Music Store - Issue 2/19 - l /2 Page

The PDF name should be your account name. Example: New Music Store. pdf. Please include your contact info in the email.

Another option for sending large ad files is to use a file sharing service such as Hightail or Dropbox and email a link to download files that are too large to email.

SOFTWARE:

If submitting an ad in native file formats via mail. email or cd, please make sure it is one of the following: Quark XPress 7 lnDesign CS4 Adobe Illustrator CS4 Adobe Photoshop CS4.

Make certain to include all support files (images, fonts, etc.) and a proof of the ad.

NOTE: We do not accept files created in MS Word, MS Excel, Adobe PageMaker, MS Publisher, or any other programs or formats not listed above.

OTHER FILE SPECIFICATIONS:

To ensure quality prints. files must have a minimum of 300 dpi at 100%. They may go as high as 350 dpi at 100%,

Please take note that grayscale photos are darkened by about 20% in our papers.

KEY TIPS TO REMEMBER:

l. For full page ads, stitch and trimtabloids and booklets:

• Live image must be 3/8" (.375")in from trim on all sides.

• Provide minimum l/4" (.25")bleed beyond trim on all sides.

PRODUCTION

REQUIREMENTS

Weeki . ··- ---·-··y '

?O\./ER AND 1 .................... ..

KNO\./LEDGE ..... _.�··· ..... .

-

·1 have come to depend on the Weekly to enhance my life here in

Pasadena."

-Reader Comment, PW Readership Study

PASADENA WEEKLY 50 De Lacey Ave., Ste 200 I Pasadena, CA 91105 I P: 626.584.1500 I F: 626.795.0149 pasadenaweekly.com