PARUS SOLUTION MARKETING - PREPARING FOR YOUR VIDEO

CONGRATULATIONS AND THANK YOU FOR CHOOSING PARUS SOLUTION MARKETING!CONGRATULATIONS AND THANK YOU FOR CHOOSING PARUS SOLUTION MARKETING!“PROVIDING MULTIMEDIA TOOLS FOR REAL ESTATE PROFESSIONALS AND CREATING MARKETING SPECIALISTS”“PROVIDING MULTIMEDIA TOOLS FOR REAL ESTATE PROFESSIONALS AND CREATING MARKETING SPECIALISTS”

2756 Summerdale Dr., Clearwater, Florida 34695Visit us Online: www.parusinc.comShane Pendley / Owner and ProducerO�ce: 727-266-4522

TABLE OF CONTENTS

PRODUCT DISCRIPTIONS...................................................................................................................03

PREPARING FOR YOUR SHOOT ...........................................................................................................06

THE DAY OF.....................................................................................................................................07

HEADING TO THE SHOOT ...................................................................................................................08

TYPES OF SHOOTS ............................................................................................................................09

PAYMENT PLAN ...............................................................................................................................10

POLICIES AND PROCEDURES ..............................................................................................................11

PROVEN AREAS TO MARKET WITH YOUR VIDEOS ..................................................................................12

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PRODUCT DISCRIPTIONS

EDUCATIONAL VIDEOSEducational videos educate potential clients about a speci�c topic. They showcase you as the real estate professional capable of handling their real estate needs. They allow you to connect with potential clients by helping them understand an area of real estate that resonates with them. In each educational script, you explain the importance of proper representation in every situation and how you can provide a stress-free and properly executed transaction.

( Educational Videos are less than 300 Words / 2 Minutes in length)

• Seller Videos• Buyer Video• Divorce Videos• Expired Video• Fine Homes and Estates• “For Sale By Owner” Video• Homes for Heroes• Investing Video• Marketing Video• Pricing Video• Relocation Videos• Referral Videos• Waterfront Property Video

• Seller Videos• Buyer Video• Divorce Videos• Expired Video• Fine Homes and Estates• “For Sale By Owner” Video• Homes for Heroes• Investing Video• Marketing Video• Pricing Video• Relocation Videos• Referral Videos• Waterfront Property Video

• REO Video• Senior Specialist Video• Short Sale Video• International Video• Pre-Listing Video• Listing : What’s Next?• Post Closing Video• After an Open House Video• Seniors and Probate Video• Staging your Home to Sell Video• Sponsoring and Recruiting Videos• Advantage-of-a-Team Video• Mortgage Videos

• REO Video• Senior Specialist Video• Short Sale Video• International Video• Pre-Listing Video• Listing : What’s Next?• Post Closing Video• After an Open House Video• Seniors and Probate Video• Staging your Home to Sell Video• Sponsoring and Recruiting Videos• Advantage-of-a-Team Video• Mortgage Videos

• Lender Videos• Title Videos• Builder Videos• Commercial R.E. Video• Franchise Videos

MORE…• Social Media Intro Videos• Professional Pro�le Videos• Business A�liate Video• Interview Videos• How-To Videos• Promotional Videos

• Lender Videos• Title Videos• Builder Videos• Commercial R.E. Video• Franchise Videos

MORE…• Social Media Intro Videos• Professional Pro�le Videos• Business A�liate Video• Interview Videos• How-To Videos• Promotional Videos

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BLOGGING VIDEOSBlog videos entertain and entice your potential clients with your knowledge. Blog videos allow you to extend your blog content beyond written posts. They provide fresh new content for your blog, enticing prospective clients to return regularly and establishing you as their “go to” real estate expert. Our blog video scripts cover a variety of short, fun topics. In addition, we can customize any blog script you want. A few examples could include:

• Tips On How To Prepare Your Home To Sell• Why is Curb Appeal So Important?• How To Show A Home With Pets• Advantages Of Staging Your Home To Sell• Establishing the Right Asking Price• Buying vs Renting• Which Shows Better Empty or Furnished?• Who Really Pays the Commission?• Advantage of New Home Construction.• What is REO?

• Who Really Pays The Commission?• How To Find The Right Agent For You?• The Biggest Problem Agents Have with Sellers• The Biggest Problem Agents Have with Buyers• What Is A Short Sale?• What Time Of The Year Is Best To Sell / Buy?• How To Find The Best Financing• Why Do Buyers Need Representation?• Top 10 Things To Do If you Want To Sell• And 100’s More…

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LANDING PAGEYour landing page serves as a holding area for all your videos. In addition, this page compiles all your media into a single location by including your social media feeds. It provides a single link to potential clients to view your videos, see your social media activity, and contact you since it includes all your contact information. Your landing page will also include links to your business a�liates and your website. It includes a custom domain name and 1 year free hosting.

To get the most value from your shoot, it is important you practice for your shoot in advance and come to the shoot prepared. We have complied a list of information that will help you to prepare in advance and familiarize yourself with what you will experience on the day of your shoot. This list is presented as if you are participating in an on-location shoot, but the same principles apply if you are visiting our studio.

SCHEDULINGWe schedule on a �rst-come, �rst-served basis for each of our shoots. All of our scheduling is done through our scheduling app on our video support page. You will receive an email advising you once scheduling is available for your location. Once you have scheduled your shoot, you will receive a con�rmation email that will include links that enable you to reschedule your shoot should the need arise.

SCRIPTSThe most important part of your shoot is your scripts. The quality of the delivery of your scripts goes a long way in determining the type of impression you make on potential clients.

CHOOSING YOUR SCRIPTS: We will provide a list of suggested scripts based on the package you purchased. These are scripts we have found to be successful for most our clients. The choice of what scripts to read, however, is completely up to you. You are the best judge of your target audience and what information they need. Once you have decided what scripts you will be reading, you will need to let us know at least 2 full business days in advance of your shoot.

ADJUSTING YOUR SCRIPTS: While we take pride in the quality of our scripts, there are many times when a client wants to adjust the scripts to match how they normally speak. As we want you to be as comfortable as possible, we encourage this practice. We provide access to the scripts in MS Word format so you can edit as you see �t. If you make ANY changes to scripts, you will need to email us the edited MS Word �le at least 2 full business days in advance of your shoot so we can have the edited version loaded in the teleprompter. Also, educational scripts cannot exceed 300 words and blogging scripts cannot exceed 200 words. Keep this in mind if you edit any of the scripts. Scripts that exceed these word counts may incur additional charges.

SCRIPT SECTIONS: Each script is divided into sections. During your shoot, we will shoot one section at a time. Once we have a good take for a section, we move on to the next section.

PREPARING FOR YOUR SHOOT

PRACTICING YOUR SCRIPTS: It is imperative that you practice reading your scripts out loud as much as possible before your shoot. It is not necessary to memorize the scripts; however, you do need to understand the message you are trying to relay. To help facilitate this, we have developed an online teleprompter (which can be found on our video support page). We strongly suggest you use this to practice your scripts. You can adjust the speed of the teleprompter to �nd the speed that is most comfortable. As most videos are shot in the standing position and �lmed from the waist up, practice reading while standing, focusing on keeping your hands at waist level or above so you can comfortably move them and look natural on camera as you speak. Other key areas to concentrate on are body language and voice tone.

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THE DAY OF

CLOTHINGWe suggest you bring a few extra pieces of clothing in case you need to change due to color con�icts or accidents. Do not wear solid black or white unless as a base under a jacket, top, or sweater. Do not wear busy patterns, plaids, or stripes. Do not wear any clothing that is green or teal as this will blend into the green screen background used for your shoot. Since your shoes will not be on camera, wear shoes that are comfortable. For ladies, we suggest that your clothing choices do not require you to pull any clothing up and over your hair during the shoot. For men, we recommend you bring a couple extra ties, pocket scarfs, and a jacket.

LIGHTINGIt can get warm at times because of the lighting. We make every attempt to ensure we have the proper ventilation and a large room, but we cannot guarantee this. Please keep this in mind as you prepare for the shoot.

JEWELRYSmall, discreet necklaces and earrings are acceptable and look very professional. Do not wear anything that will be distracting. Avoid earrings that jingle or make noticeable sound.

HAIRFrizzy or spikey hair will be di�cult to remove from the green screen. A smother hair style is always better. If your hair is long, try to avoid touching your hair during the shoo

GLASSES / CORRECTIVE LENESMake certain you are able to see 1” teleprompter letters from a minimum distance of 8 feet. If you need corrective lenses to accomplish this and have the choice between glasses and contacts, please wear contacts. Avoid glasses with transition lenses and those that are not anti-glare. We are not responsible for any glare on your glasses.

MAKEUPFor ladies, we suggest you wear evening makeup (a little heavier, darker lipstick, darker blush, etc.). Please bring makeup to the shoot for touch ups. For men, if you are bald or have a receding hairline, we recommend that you �nd a makeup or powder to match your skin. The lights are very bright, and sometimes the skin re�ects the light. Also, if your face gets red easily you will be able to mask it.

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As you prepare to head to your shoot, here are some points of consideration to ensure you have the best possible experience.

AFTER YOUR SHOOTShortly after your shoot, you will receive an e-mail requesting completion of our Content Form. This form is very important as the editing of your videos cannot begin until this form is completed and returned. The Content Form is an online form, but we suggest you print it and use the printed copy to gather your information as the online form will not save if you begin but cannot �nish.

HEADING TO THE SHOOT

SEO (SEARCH ENGINE OPTIMIZATION): This section of the Content Form asks for speci�c keywords for your area for us to use when completing the SEO for your videos. We have a set of generic real estate terms we use for each client (realtor, real estate, home sale, etc), but we need your input for keywords speci�c to your area. We suggest you use landmarks that would be familiar (malls, interstates, hospitals, parks, lakes, amusement parks, subdivisions, theaters, restaurants, school districts, counties, highways, airports, colleges, etc.). Please note that these should be keywords and not complete sentences.

GRAPHICS: When selecting the graphics for the Content Form, please include a headshot and personal logo if you have one (if you don’t have a logo, please inquire about our logo design services). In order to produce the highest quality videos, we will need your graphics to have a transparent background and be at least 1200 pixels wide. Excepted �le formats are EPS, AI, PNG, and GIF. JPEGs are not accepted.

PASSWORDS AND ACCOUNT ACCESS: To embed your videos on your Landing Page, we must post your videos to a video hosting platform such as YouTube or Vimeo. Since most of our clients already have a free YouTube account, we ask that you allow us to post your videos on your YouTube channel so you have complete access to them. This may require giving us your user name and password to YouTube and communicating a veri�cation code to us once posted.

We aim to have your videos �nished with editing and post production within 6-8 weeks after your shoot. Once your videos are �nished (assuming there is not a payment hold on your account), we will inform you that they are available on your media microsite and YouTube. We encourage you to review the section of this manual on proven areas to market your videos for ideas on how to maximize the return on your investment.

When scheduling an on-location shoot, each client gets a minimum of 2 to 3 hours depending on how many and what videos are being shot. It is important that the shoot run on time to ensure each client receives their allotted time. When determining your departure time for the shoot, please be sure to adjust for tra�c, distance, and weather. We recommend you take these factors into account and plan to arrive 30 minutes prior to your shoot. While we will not begin your shoot early, this 30 minutes will allow for any unforeseen delays, allowing you to get the maximum time for your session.

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ON-LOCATION SHOOTOn-location shoots take place at your real estate o�ce or a location close to you. This type of shoot allows you to be in familiar surroundings and requires the least amount of time commitment from you on the day of your shoot as little travel is involved.

To provide the most value to you, we do require that a minimum of 5 agents participate in an on-location shoot. If there are not 5 agents enrolled at your o�ce and a trip to our studios does not interest you, we do o�er the ability to attend a shoot at a nearby o�ce if one is scheduled.

When securing a location for an on-location shoot, we always attempt to perform the shoot at your o�ce. However, due to the nature of video production, we do have minimum facility requirements which are outlined below. If your o�ce does not meet these requirements, we will work with you to �nd a suitable location nearby.

LOCATION REQUIREMENTS FOR SHOOTNOISE: The location must have a quiet and controlled environment with little ambient noise. The room used for shooting cannot be on an outside wall next to a busy street with heavy tra�c. All cell phones and devices in and around the room must be silenced. We must be able to ensure that nearby doors will not be slammed and that people in nearby hallways will remain quiet.

PHYSICAL SPACE: We require a minimum area of 20’ x 15’ with carpeting and lighting we can control. Large o�ces, conference rooms, training rooms, living rooms, and model homes are examples of possible rooms that �t these requirements.

HVAC CONTROL: Our lighting will increase the temperature of the room. We require the ability to adjust the temperature of the room if needed to ensure you are comfortable during your shoot. We also require the ability to temporarily turn o� the HVAC system if the noise interferes with recording.

SECURITY: The room used for shooting must be able to be secured at the end of each day so that we can safely leave our equipment set-up for the following day’s shoots.

RESTROOMS: Toilets must be available for our sta� and clients, and mirrors must be available for makeup and wardrobe changes.

AVAILABILITY: We must be able to enter the location by 8:00 am and remain in the facility until 9:00 pm.

ACCESSIBILITY: Should any of our sta� or clients require accommodation, the location must be compliant with the accessibility requirements of the American’s with Disability Act.

ELEVATOR: If the room to be used for the shoot is above the ground �oor, we require an elevator to transport our equipment.

TYPES OF SHOOTSIn order to maximize the convenience of your video shoot, we o�er two types of shoots: on-location and in-studio. Each type of shoot provides di�erent bene�ts. The choice of the type of shoot you participate in is totally up to you. We want you to participate in the shoot that will make you the most comfortable, enabling us to capture your most positive image. Please note that there is a minimum number of agents required for us to perform an on-location shoot (details below).

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PAYMENT PLANParus Solution Marketing prides itself in o�ering a tremendous value to our customers. Part of this value is the ability for pay your program fees through a payment plan. Our payment plan o�ers monthly instalments processed on the 1st or 15th of the month dependent upon the time of the month you sign-up for your program. It is your responsibility to ensure we have a valid credit card on �le to process your payments. We do not send monthly invoices. If for any reason there is a problem with your account and your payment cannot be processed on the scheduled date (and in the absence of previous arrangements approved by Parus), your remaining balance will become due in full and a 10% penalty will be added to the total balance due for each month your account remains unpaid. In addition to your balance becoming due in full, all work on your videos will halt until your account is paid in full.

TEAM REPRESENTATIONWhile teams can be represented by only one member, we o�er the option to include more than one person in your videos. If more than one person is speaking, an additional fee of $300 per person is assessed. Should you wish to have more than one person participate, you will need to advise us prior to the shoot so we can make the necessary arrangements and adjust the schedule to accommodate more than one person.

VIDEO SUPPORT PAGEOur video support page is your “go-to” location as you prepare for your shoot. Here you can �nd a downloadable copy of this manual, instructional videos, downloadable scripts, our online teleprompter, and our scheduling app. We update this page often with new resources, so make sure to check-in occasionally as you prepare for your shoot.

The support page is located at www.parusinc.com/videosupport.php and can be accessed with the QR code below.

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SCHEDULING WINDOW FOR FLY-INSIf you are completing your shoot at our studios, you have one year from the signing of your agreement to complete your shoot. We will send you frequent emails to remind you to schedule your shoot.

RE-SCHEDULING FEEIf you must reschedule within 10 (ten) days of your shoot or if you miss your scheduled shoot, a $200 rescheduling fee will be accessed.

NO REFUNDSParus Solution Marketing prides itself in producing high-quality, personalized video marketing programs at an a�ordable price. Because our customers rely on volume-based cost savings, we have a strict no-refund policy. Should unforeseen circumstances arise, you have the option of transferring your package. Please call the o�ce for details.

RE-SHOOTSClients are responsible to be prepared for their on-camera narration and performance. If for any reason you are dissatis�ed, a re-shoot may be scheduled at the client's expense for half the original price. The re-shoot can be completed at our studio or another pre-scheduled shoot (availability permitting).

DOMAIN AND HOSTINGParus will purchase a domain and host the media microsite for one (1) year. After the initial year, continued hosting is available for an additional one (1) year for $60 or two (2) years for $100. When your domain is approaching time for renewal, we will send you a renewal link via PayPal. Additional hosting is optional, but please note that declining additional hosting will result in the loss of your media microsite and domain name.

POLICIES AND PROCEDURES

COMING SOON…

THE LISTING BOX PROGRAMCreate your own…

• DOOR HANGERS• JUST LISTED MAILER• JUST SOLD MAILER• HOME FLYER

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PAST CLIENTSPast clients are people that know enough about you to buy from you, but not enough to sell you to their friends. Your personalized video will do that for them. Send them a link and ask them to share with others. You may want to build-in an incentive to encourage them to help.

FRIENDS AND FAMILYEveryone knows someone selling or buying a home. Friends and family think you’re the best, so let them share your videos when they meet new prospects.

PRE-LISTING PACKETSUsing your videos with a pre-listing packet will ease the tension of the �rst meeting. It has been shown that videos can reduce the time it takes to secure the listing by as much as two-thirds and help build rapport with your potential client.

FOR SALE BY OWNERSFifty percent (50%) of all FSBO’S will list with a real estate agent in the �rst 30 days. By sharing your marketing video with a FSBO, you will have the opportunity to go back a second time and secure the listing. Once they see your video, you are no longer a stranger.

WEBSITES, RELOCATIONS, & EMAILUse your videos to market nationwide for new clients. Email your video link to introduce yourself and help clients feel comfortable with you before you personally meet.

EMAIL/TEXT Make sure to include your videos in any email marketing campaigns and add them to your signature line. As texting continues to grow in popularity, you can text the link to any of your videos, allowing your contact to watch it and call you back.

PROVEN AREAS TO MARKET WITH YOUR VIDEOS

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SOCIAL MEDIA Post your videos on all your social media channels (YouTube, Facebook, etc.).

NEIGHBORS OF A LISTING Share your videos with neighbors of a new listing. When you introduce yourself and announce that you or your company have just listed the home next door, they may be interested in listing with you.

OPEN HOUSEHave your videos running during your open house. People looking at an open house just might have one to sell.

FARM AREAS, FINE HOMES AND WATER FRONT PROPERTIESBlitz your special market area and it won’t be long before everyone will know who you are.

BUSINESS AFFILIATESMake sure to share your videos with your business a�liates! They become your direct marketing arm.

BLOGGING - THE NEW MEDIAIf you create blog videos, you have opened a brand-new marketing stream. Agents are �ooding social media with blog videos.

CONTACT US2756 Summerdale Dr., Clearwater, Florida 34695

Visit us Online: www.parusinc.comShane Pendley / Owner and Producer

O�ce: 727-266-4522