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3714 . 738 . 6595 | [email protected] | WWW.THEMUCK.ORG2 The Muckenthaler Cultural Center

Commissioned at an original cost of $35,000, the Muckenthaler home was built by Walter and Adella Muckenthaler in 1924 atop a hill in Fullerton. The 18 room, 8.5 acres mansion was donated to the city in 1965 by Harold Muckenthaler, who wished to see his childhood home used as a cultural center for the public.

In 1999, the Muckenthaler received designation by the National Register of Historic Places. In its 49th year, The Muck produces more than 65 performances, gallery exhibits, festivals and special events; and more than 2,000 hours of arts education classes at The Muck and in thirteen outreach sites serving more than 45,000 people every year.

We also host more than 75 weddings and corporate events. Our awards and accolades include the 2009 Fullerton Chamber of Commerce Quality of Life award for best non-profit organization in the city, the 2010 Arts Program of the Year award from Arts Orange County, the 2013 award from the Orange County Board of Education for Educator of The Year and past reader’s poll awards from OC Parenting for Best Historic Site. We are also an OC Register’s finalist for Best Museum, the 2012 winner for Orange Coast Magazine’s Most Eclectic Venue, and the 2013 winner for Orange Coast Magazine’s Best Arts Education.

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In Remembrance of Harold Muckenthaler

Executive Report

Current Board of Trustees

Muckenthaler Staff

2012 - 2013 List of Programs

Renovations

2014 Highlights

Supporters

Social Networking

Marketing

Budget

Grants

Growth

Diversity

Craftsman Era Revisited

A Case For Culture

“What Can I Do To Help The Muck?”

Conclusion

MuckenthalerHistory

Mission

We are a celebration of the human spirit through the arts.

The mission of The Muckenthaler is to provide the public with experiences that stimulate creativity and imagination, while conserving the heritage and architecture of the Muckenthaler Estate.

Table ofContents

Photo: Jane Ouweleen

714 . 738 . 6595 | [email protected] | WWW.THEMUCK.ORGThe Muckenthaler Cultural Center 54

Dear Patrons, Stakeholders and Friends:

We lost our founding patron, Harold Muckenthaler, this past April. We at the Muckenthaler Cultural Center are indebted to this man’s great vision and his kind heart. As we look back, we remember the man who gave north Orange County this beautiful center of which we are so proud.

Harold was a part of the founding families of Orange County. His lineage includes Pio Pico, the last governor of California, all 12 of the original Spanish Land Grant families, John Rowlands, who founded Rowland Heights, and more. His relatives founded Placentia, Yorba Linda, San Juan Capistrano, Anaheim, Santa Fe Springs, and Seal Beach. The Muckenthalers helped shape the oil business, banks, and ranching in Orange County. His father, Walter Muckenthaler, helped build Fullerton, which includes our own City Hall (now the police station).

He was a simple man of humility and few words. He served honorably in World War II in the Navy. After the war, he ran a gas station and a ranch. He helped run the family land development business. He had a sharp business mind but led from behind. You were just as likely to see Harold drive an old El Camino or his 1973 light blue Mercedes to the hardware store as to a fancy fundraiser.

Harold used his history and his influence to do good for the community. He gave so much to Fullerton and local charities, helping contribute to politics, St. Jude Medical Center, Cal State Fullerton, and many other local treasures. But his biggest gift to Fullerton will always be the Muck—the childhood home he donated as a cultural center to the city in 1965. Over the years he continued to support the Muck’s art programs, and was a regular in the audience with his wife, Shirley. He was proud of the center he founded, and we were just as proud of him. I know he is happy to be reunited with Shirley and daughter Sheryl in heaven.

His legacy lives on. One of his daughters, Peggy Albert, is an active member of the board of trustees and our Center Circle Guild. His memory exists in every concert, every class, and every exhibit. We are all part of his great spirit and he is part of ours. We will continue the good work Harold has done. This year was another record year for the Muck with patronage up approximately 50 percent over last year, and students also up by more than 50%. We now serve more than 12,000 students in 13 sites and 45,000 patrons. For the first time, our demographics match that of our region; youth, families, Asian and Latino artists and audiences take part in well-attended programs, exhibits and classes. We hosted several Grammy-nominated artists, international and national exhibits, and our “Grand Tour” exhibit will become a national touring exhibit.

We are no longer a sleepy little small-town gallery but a thriving regional cultural center and national model institution. Be proud of your center and all that came from Harold’s lifetime of gifts to our community. I am.

Zoot’s Executive ReportHarold Muckenthaler (1922 – 2013)

In remembrance of our beloved Cultural Center founder

“The Muckenthaler Cultural Center’s beloved founder, Harold Walter Muckenthaler, passed away on April 16, 2013 at the age of 90. His final days were spent surrounded by family and friends at Sunrise Retirement Community in Fullerton. He was born October 1, 1922 in Fullerton, California —where he lived his entire life— to his parents Walter and Adella Kraemer Muckenthaler. Harold’s maternal grandparents were Samuel Kraemer and Angelina Yorba of Placentia—both from Orange County pioneer families dating back to the Spanish Rancho era. His paternal grandparents, Albert and Agusta Muckenthaler, moved from Paxico Kansas, settling in the German Colony of Anaheim in 1909.

Harold spent his childhood years growing up with his parents in the home they commissioned to be built in 1924. The 18-room mansion and 8.5 acres were donated to the city of Fullerton in 1965 by Harold, who wished to see his childhood home used as a cultural center for the public to enjoy. In 1999, the Muckenthaler House / Muckenthaler Cultural Center / ‘The Muck’ (as it is affectionately referred to) received designation by the National Register of Historic Places.

Harold attended Fullerton Elementary School, where he met Shirley Zoeter (who he later married). He graduated from both Fullerton High and Fullerton College. In 1942, Harold joined the Military, spending four years in the Navy as a Flight Engineer prior to the being discharged.

Through the years, Harold was involved with many local groups and community organizations including—Saint Mary’s Parrish, Fullerton Elks, American Legion, Orange County Farm Bureau, Council of California Growers, Placentia and Fullerton Chamber of Commerce, Orange County Sheriff Advisory Council, Association of Naval Aviators, along with 20-30 Club and Kawanis. He was a lifetime member of the National Rifle Association.

Harold was actively involved with citrus ranching and private investing, serving on many Boards of Directors as an Officer and in a leadership capacity with Ventura Coastal / 7-Up Corporation (26 years); Valencia Bank; Yorba Orange Growers Association / Sunkist (President); Founders K Corporation (Vice President); Upper K Ranch Corporation (Vice President); Ventura Alpha Ranches Corporation (Vice President); FKC Partners; Kraemer VI Incorporated; Muckenthaler Cultural Foundation; Fullerton Cultural & Fine Arts Commission (Vice President); Boys and Girls of Fullerton (President, Charter Member and Organizer); University National Bank; Fullerton Parking Commission; Newport National Bank; Orange County Children’s Hospital, and Valencia Bank.

His interests included family, travel, hunting, and golf.

Harold is survived by his two daughters, Peggy Albert of Brea, and Kathy Riddle of Newport Beach, five grandchildren, and nine great-grandchildren. He was preceded in death by his wife of 67 years– Shirley in 2010 and their daughter–Sheryl in 2007.”

Courtesy of the Muckenthaler Family

76

Zoot Velasco Executive Director

Matt LeslieDirector of Exhibitions

Janette PyunExecutive Secretary

Adam England Director of Operations

Allison Town Director of Marketing

Devin Quitral Arts Education Manager and IT

Rick Fuentes Facility Supervisor

Willie TabataLead Artist

Dee Ann Goodwin Bookkeeper

Rowan Harrison Master Artist in Native American & Modern Ceramics

Young Shin Kim Master Artist in traditional Buncheong Pottery Ceramics

Stefan Tatar Events Manager

Ann MilazzoReceptionist, Volunteer Coordinator & Event Ticketing

Takashi TakemotoGroundskeeper

Jamille MohammedSecurity

Muckenthaler StaffBoard of Trustees

At Large Advisory Board

Fred OuweleenPresident

Jane ParkerPresident Emeritus

Carol Danforth FüttererVice President Development

Marcia RyanCo-Treasurer

Andy ErsekCo-Treasurer

Peggy Muckenthaler AlbertSecretary

Matt Apodaca, Seon Chun-Burbank Nick David, Barbara Gregory Austin Muckenthaler, Steve Richardson Norma Rodriguez, David Schindele Kevin Staniec, Joni Stein, Britt Sullivan

Buck Catlin Wayne Wedin Jim Williams Sally Williams

714 . 738 . 6595 | [email protected] | WWW.THEMUCK.ORGThe Muckenthaler Cultural Center


July 2012Special Event: Muckenthaler LuauMuck Roots: Ukulele FestivalMuck Roots: National Dance Day/Susie Hansen’s Salsa Fiesta

August 2012Muck Roots: Hillbillies ReunionMuck Roots: IncendioReal Blues Festival of OCMuck Roots: Grupo Falso BaianoGallery Opening Reception: Open Your Eyes/Abre Los OjosTrain Tour: Hot Time In the City-Downtown LA

September 2012Muck Roots: Ballet Folklorico Monte AlbanMuck Roots: Lisa Haley—ZydecoFarm Dinner: Rancho Night Celebrating Muckenthaler HeritageSpecial Event: 2nd Annual Fullerton

Arts Legacy Awards at The Plummer

October 2012Muck Speaks! Ben Franklin Special Event: Fullerton SingsSpecial Event: The “Almost Celebrity” Roasting of Zoot VelascoMuck Family: Joe Monti Magic

November 2012Festival: Day of The Dead FestivalSpecial Event: Home For The Holidays Gallery Opening Reception: Type Matter:

The Artistry of Bookbinding and Letterform

December 2012Galleries: Type Matter- The Artistry of Bookbinding and Letterform Community Gallery Tour Festival: Holiday Festival

2012List of

Programs


January 2013Train Tour: New OrleansOutdoor Amphitheatre Renovations

February 2013Gallery Opening Reception and Ribbon Cutting: Judson GlassHome School Event: “Songbirds” Puppet Show and WorkshopJazz PartyNite at the Puppet AsylumArtfully Managing Conference

March 2013Gallery Tour: Judson GlassMuck Speaks! Olga LoyaMuck Speaks! The Silence of Doorways Book Launch

April 2013SpeakeasyGallery Opening: The Grand Tour: 1908-1928Muck Speaks! Steve Knott on Knott’s20th Anniversary for the Olde Ship British Pub and RestaurantTeen Festival5th Anniversary fundraiser event for Bootlegger’s Brewery Train Tour: Endeavor/Exposition Park Museums

May 2013Special Event: CA Preservation ConferenceThe Grand Tour: 1908-1928 Community Gallery TourFullerton Chamber MixerHome School Event: Physical Theatre - ClowningJazz Festival (3 concerts)Muckenthaler Motor Car Festival: Hot Rods and CustomsMuckenthaler Motor Car Festival: Concours d’ Elegance

June 2013Jazz Festival (3 concerts)Home School Event: Shakespeare for Kids and Acting WorkshopGallery Opening: Fullerton/Yong-In Exchange ExhibitionHosted Visiting ArtistsKwan Gue Lim Korean Dance4th Annual Summer Solstice Festival & International Taco Fest

2013List of

Programs

The Muckenthaler Cultural Center12

VolunteerStats

More than 600 volunteers and five volunteer docents were used for our 80+ events last year. These included: Boys and Girls Club, Boy Scouts of America, Explorers Program, EV Free Church, Fullerton Union High School Key Club and Honor Society, Interact (Rotary), National Charity League, Muckenthaler Center Circle, ROTC, Sunny Hills Key Club, and Troy High School.

Internship programs with numerous universities and colleges including: Fullerton College, California State University Fullerton, Biola University, UC Riverside, and Chapman University provided 60+ student interns.

The Muck also partners with La Vista/La Sierra High School in Fullerton, providing work for their developmentally disabled students.

13714 . 738 . 6595 | [email protected] | WWW.THEMUCK.ORG

2014Highlights

In 2014 we will feature an exhibition on Korean Hanji paper in partnership with guest curators from Lynn Gallery in Buena Park. Korean paper made in a traditional way from Mulberry tree bark is famous for its texture and durability. But this exhibit will feature anything but traditional sculpture made from this fabulous medium. This exhibit will be followed by exhibits of art from Chiapas Indians of Mexico, art from our sister city of Fukui, Japan, and the second half of our historic postcard exhibit (last year we did Europe, this year postcards from 1920s Mexico).

In 2012 we started asking local artists and groups to send us proposals for shows at the Muck. This coming year we are thrilled to present shows from local art groups such as FCLO Music Theatre, Orange Empire Chorus, Strings & Things Puppets, South Coast Storytelling Guild, John Lynd Theatrical Productions, Jouyssance Early Music Ensemble, Ballet Folklorico Monte Alban, and Moontide Press.

Our jazz series and roots series will return with another great season of remarkable artists. For example our Roots series (folk music) will feature up-and-coming “new grass” favorites The Salty Suites. Favorites like Magician Joe Monti and Janet Klein will be back as will local phenomenon Peter Brandon.

2012 – 2013Renovations

This year the Muckenthaler refurbished the stage and dressing rooms in our 250 seat outdoor amphitheater to beautify our performances. The following changes were made:

• Replaced water damaged flooring• Refinished weathered support structures• Repaired and repainted amphitheater tables• Laid new marley• Painted the performer’s green room• Added storage for additional seating• Revamped dressing rooms


Gold Supporters

($10,000+)

SilverSupporters($5,000+)

BronzeSupporters($1,000+)

Carl Gregory FoundationCity of FullertonColette’s Catering Crittenton ServicesElaine Redfield Harold Muckenthaler James Irvine Foundation John W. Carson Foundation Orange County Community Foundation The Jane Deming Endowment Kay McCarty The Muckenthaler Center Circle The Muckenthaler Family The Muckenthaler Motor Car Festival Committee Popular Community Bank The Wilson Phelps Family Foundation

Automobile Club of Southern California Don & Peggy Albert Bandai Foundation Benchmark Productions Bob’s Towing Bootlegger’s Brewery Branding Personalities Chevron Commonwealth Audi John Phelps Kemp Financial National Charity League Patrick Kelly The Rotary Club of Fullerton Walker & Associates

ABM Copy Solutions Behr Paint Bob & Pam Clark Davis Barber Dr. Joann Brannock Fullerton Family and Friends Fullerton Sister City Association Fullerton Theatre League itsRich! Portrait Photography Kenneth A. Picerne Foundation Marcia Ryan Marianne Dolan McCoy Mills Ford Edward Mittelman Memorial Foundation Moon Tide Press Doug & Ann Myles Fred & Jane Ouweleen Pacmin Photo Booth Artist Kerry Phelps Retro ManufacturingSmokewood Enterprises Southern California Gas Co. Union Bank Foundation Volvo of Orange County Craig Walker & Associates Dr. Jim Young


Social Networking

Facebook

Twitter

Instagram

Pinterest

The Muck has expanded its social media reach to include Instagram, Facebook, Tumblr, Twitter, and Pinterest. Patrons are now able to purchase tickets to their favorite Muck events through Facebook.

Twitter : twitter.com/MuckCC

334 Followers734 Tweets

Instagram : instagram.com/MuckCC

62 Photos Posted83 Followers563 Total Likes On All Photos27 Total Comments On All Photos

Pinterest : pinterest.com/muckenthaler

8 Boards208 Pins Total7 Likes40 Followers

Facebook - Key Metrics for 2012-2013 Fiscal YearFacebook : facebook.com/TheMuckenthaler

Likes increase from 1213 (7/1/12) to 1711 (6/30/13) Increase of 498 likes (roughly 41% increase)

Biggest likes demographics (in descending order):Females ages 25 – 34Females ages 35 – 44Females ages 45 – 54Females ages 18 – 24Males ages 24 – 34Males ages 25 – 44

Major likes by city (in descending order)Fullerton, CALos Angeles, CAAnaheim, CAOrange, CANorth Orange County (Brea, Placentia, Yorba Linda, Buena Park)

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Marketing

Yelp Statistics

The Muckenthaler is actively involved in the Fullerton Chamber of Commerce, the La Habra Chamber of Commerce, Placentia Chamber of Commerce, and Yorba Linda Chamber of Commerce.

Website - July 2011 – June 2012: Average Visit Duration: 00:2:09 (national average is 1 min), % New Visits: 72.76%, Pages/Visit: 2.16

Website - July 2012 – June 2013: Average Visit Duration: 00:2:00 (national average is 1 min), % New Visits: 72.99%, Pages/Visit: 2.60

Website User Views7,334

Mobile User Views2,670 (of 7,334)

Customer Leads2,670

Revenue Estimate$881,100

User Ratings4 Stars (21 Reviews)

73 User Photos

21 User Reviews9 of which are 5 Stars

29 User Tips

The Muckenthaler Cultural Center 714 . 738 . 6595 | [email protected] | WWW.THEMUCK.ORG

(Summer Solstice Festival, June 23rd) Excerpt From Fullerton News – Tribune

Best Art Education Award from Orange Coast Magazine

(Mandolin Festival, July 18th) WWW.CNCWORLD.TV

“Earmarked for programs in next fiscal year”

18 The Muckenthaler Cultural Center

2012 – 2013Budget


2012 – 2013Grants

James Irvine Foundation$50,000 Latino Program Initiative(25,000 for 2012 – 2013, and balance from previous year)

Kathryn McCarty$50,000 for CHOC Project (third year of a three- year program)

Wilson Phelps Foundation$20,000 for Project HOPE Arts Education Programs

John W. Carson Foundation$30,000 for WTLC Program

National Endowment for the Arts (NEA)$10,000 for Latino Programs

Popular Bank$10,000 Sponsorship

Union Bank$2,500 for Arts Education Outreach Programs

Sempra Energy$2,500 for Project HOPE Arts Education Programs

National Charity League$1,550 for free family festivals

Orange County Community Foundation$1,500 for IT development

California Arts Council$700 for ceramics programs

2007200820092010201120122013

Students

Audience

Galleries

Patrons

Members

8,481

11,863

8,590

30,378

650

3,622

8,167

7,189

28,830

650

2,407

4,002

4,904

25,098

750

946

2,795

5,165

25,321

368

1,794

2,000

4,429

20,256

250

946

512

3,986

10,052

94

12,127

11,778

8,707

45,584

650

+11,181 Increase since 2007




+556 Increase since 2007

Caucasian 42%

Asian 18%

Latino 38%

Other 2%


MuckenthalerGrowth

In 2010 , the Muckenthaler faced city budget cuts. In response, the Muckenthaler reached out to the community and launched a successful membership drive. The support was the exact boost the Center needed to reach new goals and audiences.

Due to a sluggish economy, our city funding remains a basic stipend for maintenance with no program funding. Membership has decreased, perhaps due to the misconception that the Center is financially comfortable. Even though our funding is up 10%, we are serving 800% more outreach students. We hope to increase membership and awareness of the Muckenthaler in 2014.

Please renew your membership and give them as gifts!


MuckenthalerDemographics

Our demographics have changed to mirror the community thanks

to Irvine & NEA grants.

The Muckenthaler Cultural Center22 23714 . 738 . 6595 | [email protected] | WWW.THEMUCK.ORG

Open Your Eyes / Abre Los OjosTo celebrate Fullerton’s Sister City of Morelia, Mexico, guest curator and celebrated artist José Lozano selected revered Mexican and Mexican–American art centered on the state of Michoacan from private collections in Southern California.

2013 Fullerton / Yong-In Exchange Exhibition Contemporary work by artists from Fullerton and its Sister City Yong-In, South Korea.

Grupo Falso BaianoGrupo Falso Baiano offered a window into the history and diverse culture of Brazil. The group brought choro (a Brazilian music style, very popular in the 1920s and 1930s) to new Muckenthaler patrons.

The Lasting Beauty of Buncheong Pottery Exhibition At the Fullerton Arboretum Artwork by students of Muckenthaler instructor Young Shin Kim and Soon Kwan Ma, a Korean ceramics master.

Ballet Folklorico Monte AlbanGrupo Folklorico Monte Alban preserves Mexican culture through its regional folk dances and different types of music and song, including Mariachi music, huapangos with African, Spanish, and Indian influences, polkas; and danzónes with Cuban origins.

Day of the Dead Festival/Dia de los MuertesCelebrations included Mexican and Mexican–American entertainment, Dia De Los Muertes altars, papel picado (paper cut into elaborate designs), calaveras de azucar (sugar skulls), and all the fun of the holiday.

Teen Festival: Community Youth DayDesigned to unify teens through art, this festival featured a special high school poetry slam, a Soroptimists Club art competition, stage performances, and storytellers from Southern California. The festival also offered food for sale and free art workshops.

Austin Muckenthaler : Austin Muckenthaler has been attending Muck events since birth. After graduating from California State University, Long Beach, Austin began a career in philanthropy advising nonprofits as well as foundations and corporations on fund raising and charitable giving.

Kevin Staniec : Kevin Staniec is an arts advocate, author, and publisher. He holds a degree in Creative Writing and Film & Media Arts from Chapman University and he currently programs the Arts, Culture, and Education division at the Orange County Great Park.

Matt Apodaca : Matt Apodaca is a Wealth Advisor for NCH Tax & Wealth Advisors through Money Concepts with a primary focus on Tax Services. Matt graduated from California State University Fullerton with a Bachelor’s degree in Accounting. After years as an Enrolled Agent of the IRS, Matt has recently become a Certified Public Accountant.

Norma Rodriguez : Norma Rodriguez has been in sales and marketing for more than 25 years. Helping to promote her clients in the North Orange County area through @HomeIN Magazine for the last 8+ years. Originally from San Francisco, CA she remains a lover of the arts and music. She enjoys performing at festivals and events throughout Southern California with ThePleasureTones.

Diversity Diversity

BoardDevelopment

(New Members)

Dia De Los Muertos Festival

Dia De Los Muertos Festival Abre Los Ojo Exhibit

Abre Los Ojo Exhibit

25714 . 738 . 6595 | [email protected] | WWW.THEMUCK.ORGThe Muckenthaler Cultural Center24

Craftsman Era Revisited

The rebirth of the Craftsman Era were highlighted through three exhibits:

The Arts and Crafts period (roughly between 1895–1929) rebelled against the industrial revolution. In this period, artists designed functional art with superior hand craftsmanship. They revived the love of stained glass, ceramics, weaving, plein air painting, and other crafts that brought us back to the earth. This era gave us Mission and Prairie styles of architecture, an attention on ethnic folk music and dance, and birthed modern dance and fusion music with American jazz and blues.

As we enter the first decade of the 21st century, we have brought back this movement as a rebellion against some of the same problems that industrialization caused. The computer and globalized industry have taken our attention away from the community of artists and artisans and has made us forget some of the traditions and quality art and craftsmanship. The Muck has made it part of our mission to highlight ethnic folk music and dance, Craftsman-era art forms like ceramics, quilting and book arts; and to teach quality fine art and craft. We aim to remember our history.

Sold out all but seven events total (at capacity) from 2012 – 2013

Ukulele Festival A festival in honor of the tiny but mighty ukulele. The talented lineup included the sultry but sweet Leftover Cuties, the lovely Janet Klein and Her Parlor Boys, and the jovial Captain Jeff and His Musical Chumbuckets. The sold-out concert caught the Los Angeles Times’ attention and the bands were consequently featured in an article about the rising popularity of folk music.

Summer Solstice Festival The biggest one-day event at the Muckenthaler all year—in fact, in our entire history—the Summer Solstice Festival hosted more than 1,400 attendees. The Fullerton Sister City Association’s International Taco Festival Fundraiser coincided with the Solstice Festival, exposing new visitors to the Muckenthaler.

RagFestRagFest brought the essence of the Roaring ‘20s to the Muckenthaler, with numerous musical performances and vaudeville acts. The Muckenthaler’s Speakeasy provided funding for the festival. RagFest also welcomed the largest attendance in 11 years.

Type Matters The Artistry of Bookbinding and Letterforms exhibit explored historical examples of typography as art, “case histories” examining the developmental stages of individual typeface designs, artist books, and contemporary design and art utilizing specific fonts as intrinsic elements of meaning. A side exhibit showcased books as sculptural art forms.

Present, Past The Judson Studios and the Art of Stained GlassJeweled reflections, stunning craftsmanship, and rich history—this comprehensive exhibition focused on the history of stained glass from the 19th through the 21st centuries. New audiences were exposed to an old craft thanks to vintage and contemporary stained glass, designs, cartoons, and drawings.

The Grand Tour 1908–1928Marion MacNeil and her daughter, Jacqueline Smith, captured the essence of European travel in the 1910s and ‘20s through hundreds of vintage, hand-tinted color postcards.

Ukulele Fest

RagFest

Summer Solstice Festival

The Grand Tour 1908–1928

Type Matters Exhibit

Type Matters Exhibit

Judson Glass Exhibit


A CaseFor Culture

Our 1968 plan had 5 goals for the center

Goal #1 To Establish

Classes in the Creative Arts

Goal #3 To IncreaseExemplary

Programs in the Creative Arts

Goal #2 To Diversify

Programs

The Muckenthaler home was built in 1924 on a 90-acre orange grove in Fullerton by Walter & Adella Muckenthaler. In 1965 the home and 8.5 acres were given to the city to be a regional cultural center for North Orange County. In 1968 a cultural master plan was produced and the center was opened.

The first goal was “to establish an exemplary program of class-es in the creative arts.” North Orange County holds most of the impoverished areas of our county. The area from Santa Ana to South Fullerton has an average income that is 50-75% less than the rest of Orange County with 50% larger families . Yet most arts resources are in South Orange County and Santa Ana. This gives us a mandate as the only full-service cultural center serving the region.

In 2007 the Muckenthaler hosted 1,000 students in classes. We now host more than 12,000 in 13 sites, including The Children’s Hospital of Orange County, La Habra Children’s Museum, shelters, foster care, Boys and Girls Clubs, Schools and other sites were arts would not be without our services. We provide 40 free school tours each year and produce festivals for youth performing groups. We sponsor the Ballet Folklorico Monte Alban, helping them raise $2,500 each year through a benefit at the Muckenthaler.

The third goal of the 1968 report was “Cultural enrichment through exemplary programs in the creative arts.” Since 2007, our programs have increased from 20 to 80 each year with five free festivals, a jazz series, a folk music and dance series, a spoken word series and family programming. We now bring Grammy, Tony and Oscar winning artists and top international professionals to The Muck every year. More than 12,000 attended our shows last year.

The second goal was “to provide for depolarization of ethnic and socioeconomic groups.” Even in 1968, ethnic diversity was an issue. This is even more so today when 34% of the city is Latino and 23% is Asian, predominantly Korean.

Since 2007 when the Muckenthaler patronage was largely white seniors, we have diversified through grants from the National Endowment of The Arts and the Irvine Foundation. Our programs now are 38% Latino and 18% Asian/Korean with more attendance from families, students and young professionals. It’s this diversity of programs that won us an award for “Most Eclectic Venue” from Orange Coast Magazine.

714 . 738 . 6595 | [email protected] | WWW.THEMUCK.ORG 27

Goal #5 To Become a

Regional Cultural Center in North Orange County

Goal #4 To Integrate

Future Buildings

The fourth goal was to “integrate the existing cultural center with planning and funding of future buildings… allowing for as complete as possible programming in all the creative arts.” In 1984, an initial master plan was created for new buildings on the property. A theater was built but the rest of the plan was cut short by the Orange County bankruptcy in 1995. At that time the nonprofit foundation took over operations of the center from the city. Today we get no city funding other than a stipend for basic maintenance of the property, yet have doubled our budget and tripled programs even during City funding cuts and a bad economy. The new 2013 Master Plan was created in a way that will provide for these new buildings, but will also maintain and preserve the heritage of a founding family of Orange County.

What’s not included in the 1968 report is any reference to the historical aspects of the Muckenthaler. At that time it may not have been considered historic, but became a National Historic Registry site in 1999. Today, preserving our heritage is a key part of our mission. Our current master plan is designed to serve our mission, the ideals set forth in the 1968 plan and the goals of the 1984 master plan.

The last goal of the original 1968 plan was to be a regional cultural center for North Orange County “to help with programming, or expansion of programming, at local centers.” All of our festivals, exhibits, concerts and classes are created in partnership with over 65 different organizations and guilds. We now serve 45,000 people each year in our programs and another 30,000 visit for rental events on the property such as weddings and corporate events.

28 The Muckenthaler Cultural Center

OurNew Plan

The new plan will better serve our programs and patrons with a new gallery, recording studio, media lab, dance facility, dedicated classrooms for fine arts and fine crafts, an indoor events space, and an event lawn designed to cut down on noise from events, while improving space for functions. Our new event spaces will have views of Catalina and Disneyland’s fireworks at night.

The plan will also restore many historic features and allow for us to restore the mansion to a house museum so future generations can tour the home and see how a prominent 1920s family lived. There will be a new heritage grove, rose garden, butterfly garden, walking trail, fountain and stream, restored courtyard and native planting areas.

This new master plan completes what was planned for the Muck in 1968 and 1984, making it a valuable resource for North Orange County preserving history, fighting poverty through arts education, and giving North Orange County needed arts resources. See the entire plan on our website at mymuck.org or contact Zoot Velasco, Executive Director, and ask for a tour.

Won’t you help make our Muck your Muck too?

Zoot Velasco | [email protected] | 714 . 738 . 3328 | mymuck.org

714 . 738 . 6595 | [email protected] | WWW.THEMUCK.ORG 29

“What CanI Do To Help The Muck?”

Won’t you help make our Muck your Muck too?

Zoot [email protected]

714. 738 . 3328 | MyMuck.org

Become a Member.

Buy a Muckenthaler Membership as a gift. Our Executive Director, Zoot Velasco, will hand-wrap it in an origami package such as these:

Purchase concert tickets as gifts for friends and family.

Donate your time, talent, or treasure to help us continue to grow.Contact Janette Pyun at [email protected] Or call 714 . 738 . 6340 for more information.

By becoming a Muck Member, you have exclusive access to farm dinners, a nod to the Muckenthaler family’s tradition of hosting lighthearted banquets. Enjoy scrumptious five course meals paired with exquisite wines on the grounds of the Muckenthaler Estate.

Discover new places and cuisines in our back yard with food tours and local train tours. Past excursions have included Santa Barbara Fiesta Days, San Juan Capistrano Swallows Day, and Riverside Mission Inn Christmas Lights Festival.

In January 2013, the Muck led a memorable train tour to the Big Easy—New Orleans and a cruise to Jamaica for Members. Participants enjoyed unique day trips, exceptional dining adventures, and guided walking tours by Executive Director Zoot Velasco.

Muck Membership dues provide funding for all arts education programming and outreach efforts, including subsidizing children’s art workshops and tours.

Become a supporter of our capital campaign. Ask Zoot how.

The Muckenthaler Cultural Center30 31714 . 738 . 6595 | [email protected] | WWW.THEMUCK.ORG

Conclusion This year was a year of mixed emotions for us. We grew our patrons and students by 50% to record levels, yet our budget remains the same. Again we are doing more with less. We celebrated our founder Harold Muckenthaler’s 90th birthday in November and lost him in May. We finished our master plan for the future and now have the daunting task of finding the funds for our ambitious five year project. Please consider helping us as we transition into a new era.

Photo: Zack Hodges

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