Partnerships to Promote Disaster...
Transcript of Partnerships to Promote Disaster...
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Partnerships to Promote Disaster Safety
Wendy RoseMedia Relations Manager
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Tampa Headquarters
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IIHS Crashes CarsIBHS Crashes Structures
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Scope of Work
Research, education and communications
All-hazard: earthquake, hurricanes, tornadoes, hail, severe winter weather, flooding and wildfires
Maintenance-related issues and water losses
Building code development, adoption, training and enforcement
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Fortified…for safer living®
• National program• Code-plus new
construction designation
• Inspection-based• Criteria based on
hazards/location
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Fortified Activity
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Progress, progress, progress
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Proactive Messaging
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Prevention vs Recovery
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Why don’t people buy safety?
• Can’t see/show it off• Don’t understand
building codes are the minimum
• Don’t investigate cost
• Deny personal responsibility
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Others Can Encourage Disaster Safety
Permits
Banking
Utilities
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Partnerships=Momentum
• Builders and Developers• Trade Associations• Private/Public Organizations• Government Agencies• Building Programs (Green, Energy
Efficient)
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Fortified…for safer living®
2007 Criteria Update
• Address interior water-related risks
• Recommend whole-house surge protection
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Business Protection Program
• Don’t talk the talk without walking the walk!
• Free disaster planning resource
• Interactive version available through participating insurers