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Partnerships for Co-creating

Businesses

S K Tapasvi

MDI Gurgaon1/12/2010

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Emerging Trends Shrinking of government from public services and

welfare objectives of the state

Emergence of trans-boundary issues/problemslike, climate change, AIDS, globalization of work

and resources, terrorism

Civil Society groups/NGOs at local, regional,national and global levels are exerting increasingpressure on governments and corporations for

addressing these problems. There are increasing cases of collaborations

across public, private and civil society sectors forfulfillment ofmutual objectives.

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Social Concerns & Businesses

Civil society groups have influenced businesses inareas such as, chemical regulation, oil spill

liability, air emissions, liquid waste,

pharmaceutical and food standards, child labour,

and employment discrimination.

Companies are investing in developing expertise

to cope with civil society pressures

Integrating social concerns into coreorganizational functions through innovation

(moving away from functional trap)

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Corporate Sector and Civil Society

Convergence

Three Stages

Companies and NGOs work together to influenceeach other. Some companies and NGOs execute

social responsibility projects together. Some companies get into bottom-of-the pyramid

segments and niche markets while NGOs set upsocial ventures into those markets.

Companies and NGOs enter into co-creationbusiness relationships which entails thedevelopment of business models in whichcompanies become a key part of NGOs capacity

to deliver value and vice versa.

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Partnerships & Management of

Collaboration Co-creating markets through innovative businessmodels

Task-oriented relationship rather than ideology orpolicy-driven dialogue as the mode of

collaboration Align global standards with local capacity to

create value

Not an adversarial relationship

Increasing legitimacy through 3-P dimensions Collaborative advocacy of policy issues and

developing co-regulatory schemes.

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What you can do?

Create an environment where people areconscientious about what they are doing andtake pride in that.

This is all about creating a vision of a companythat delivers a triple bottom line, that is

Economically sound

Environmentally sound

Socially just

This is a new vision of sustainability oforganizations

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Please think & reflect!!!

What is the legacy that we are leaving behind?

When we are no longer on this earth, what is

it that people will remember you for? What would you like them to remember you

for?

How are you going to approach your job andyour life so that you are creating a legacy you

can be proud of?

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How to enlist others? We must improve our capacities to act on two

essentials: Appeal to common ideals

Animate the vision

Successfully engaging in these two essentials can

lead to: Higher levels of job satisfaction

Motivation

Commitment

Loyalty

Team spirit

Productivity and profitability

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Appeal to Common Ideals

Visions are about ideal hopes, dream

s, andaspirations

Ideals reveal our higher order value preferences

They are statements of the idealized purpose that

we hope all our practical actions will enable us toattain.

By focusing on the ideal, we gain a sense ofmeaning and purpose from what we undertake.

When you communicate vision(s), talk to peopleabout how they are going to make a difference,how they are going to have positive impact.

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Cont

Connect to what is meaningful to others in

shaping shared visions. (do not impose)

Take pride in being unique (differentiate) Align your dreams with the peoples dreams

(communicate positive images)

TO ENLIST OTHERS, LEADERS NEED TO BRING

THE VISION TO LIFE

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How to animate the vision?

Your enthusiasm and expressiveness are

strong skills in your efforts to generate

commitment in your constituents (being

inspirational)

Use symbolic language (stories, anecdotes,

picture, quotations, slogans)

Planting seeds is more effective than pulling weeds Money does not grow on decision trees

Make images of future (visualize the possibilities)

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Cont

Practice positive communication

Look at the bright side (strength-based reality)

Speak from the heart Being true to oneself and others

Vision can never be animated if you dont believe

in what you are saying

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For thought and action!!!

Three action steps you can take:

Record your shared vision

What is your ideal work community

What is unique about your hopes, dreams and

aspiration

How does the future shape of vision look like

What images come to your mind

How does this vision serve the common good?

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Cont

Breath life into your vision

Evoke strong positive emotions

Make intangible values into tangible by using richness

of language (sym

bolic use of stories, for exam

ple) Expand your communication and Expressiveness

Skills

Expressing a vision is the most difficult of all skills as ithas a connection with your inner self which we do not

want to project to others as a natural tendency

So, task and relationship oriented expressiveness is anecessary skill for HR professionals.